Chiến lược kinh doanh của công ty cơ khí 120 eng

Business strategy of the Mechanical company 120 TABLE OF CONTENT TABLE OF CONTENT INTRODUCTION RESEARCH OF CONTENT Overview of the Mechanical Company 120 1.1 The formation and development of the Mechanical Company 120 1.2 General Characteristics of The Mechanical company 120 1.3 Characteristics of production technology Mechanical Company 120 1.3.1 Process manufacturing technology power poles 1.3.2 Production process outsourcing bracing .6 1.3.3 Production process outsourcing Bolts and screws 1.3.4 Technological process closed coachwork 1.3.5 Process the technology of Repair Factory Analysis of model PEST 2.1 Economic environment 2.2 Environmental technology 2.3 The cultural environment - society 2.4 Political Environment, legal 2.5 Global environment .10 Proposed measures to improve the efficiency of business strategy of the Mechanical Company 120 11 3.1 Stepping up the market research 11 3.2 Increase investment, innovation repair machinery to produce high quality products at low prices 11 3.3 Strengthening promotional activities, introduction of products, maintain existing market expanding market for new products 12 3.4 Regular annual customer conference open to keep the traditional customers of the Company 12 CONCLUSION 14 LIST OF REFERENCES 15 INTRODUCTION In the final years of the twentieth century, our country's economy has changed dramatically in many ways, with the transition from innovation economy centrally planned subsidy to the market economy have to direction of the state New Economic Mechanism and trend economic integration has now put our enterprises and a major challenge to survive and develop viable market economy requires businesses to continuously improve production efficiency and business effectiveness Indeed, in recent years indicate the business enterprises have to land a result, adapting well to market mechanisms will exist and develop Conversely, businesses not adapt will go bankrupt or dissolved Currently, our country has the economic expansion, the industry levels and other economic sectors to gradually rebuild organizational structure management system of companies and enterprises Currently the majority of state enterprises in the economy of which now occupy key positions in the state economy development investment That monopoly is inevitable despite underperforming businesses efficiently to make our country become the industrial economy developed, gradually proceeding to thrive in many areas of the economy, alongside other developing countries in Southeast Asia, bringing the economy to a level and regulate the world economy But production business activity in the market economy, is a very complex problem and difficult to solve There are many things to the table to find a solution to suit the economic development of the country Therefore businesses must find and create the path, the business environment of their own The business environment of the enterprise often consider it a fiercely competitive environment, is the survival of the enterprise So improving the economic efficiency of every business is the most important thing It can help companies stand in the market and to create a business environment in line with the economy of each company RESEARCH OF CONTENT Overview of the Mechanical Company 120 1.1 The formation and development of the Mechanical Company 120 The company's 120 mechanical manufacturing facility, operating more than 50 years in the transportation industry The company has 27.872 m2 surface area, workshop area and offices working condition extensively, with many cutters, trim exclusively used with high capacity On the other hand, the company has continually equipped with machinery for production service including pneumatic machines, Blasting cleaning machine products, plated metal shelves, spray paint,etc, To constantly innovate advanced technology product quality, meet the needs of the production On the other hand, the Company is also actively expand the relationship with the company in and outside the industry to utilize and promote the available resources of the Company Strengthening relations and joint venture with all other economic sectors at home and abroad to strive to achieve a total output value every year between and billion VND The company has been striving in every way, able to balance financial, economic efficiency seriously, constantly produce many kinds of products, quality assurance, service for the transportation industry and the national economy people Of preserving and promoting the State allocated funds, constantly improving indicators for the State budget and gradually improve living conditions for the workers and employees of the company The Company has been awarded the third-class Labor Medal 1.2 General Characteristics of The Mechanical company 120 - The Mechanical Company 120 is a state enterprise, independent accounting, with legal status, under Mechanical Company Corporation transportation, the Company has rights and obligations to the Corporation - Capital and assets: Total capital 5026.4 million Among them: + Fixed capital 4636.7 million VND + Working capital 389.7 million VND - The company should be responsible for its commitments within the State capital assigned by the Corporation to manage and use - International Business name: Mechanical Company 120 - Headquarters: Km7 Truong Dinh Hai Ba Trung District, Hanoi The company responsible business specialized transportation engineering planned planned transportation sector and as required by the market, including: + Manufacturing building for loading and unloading vehicles in the field of road and waterways + Manufacturing accessories for the railway industry + Manufacturing span steel truss respectively 8,12,16,24 and 32 meters, all kinds of other rural bridges + Production manufacturing of electric poles as 35KV, 110KV, 220KV and all kinds of accessories like bolts of all kinds, hot-dip galvanized complete + Production of equipment for the steel structure manufacturing and mining sectors of construction materials as well as the tools and means for the construction industry + Maintenance repair overhaul kinds of trucks, passenger cars, tire cranes, crawler and vehicles, construction machines + Assemble truck 0.5 tonnes and diverse types of motorcycle CKD 1.3 Characteristics of production technology Mechanical Company 120 Mechanical Company 120 has process technology type manufacturing process more, successive follow certain sequence and closed on the same production process in the same workshop Products produced by type, product diversification with the type of production so the company has been the production process for each product category Below is a technological process of some typical products 1.3.1 Process manufacturing technology power poles Mark cut Mark the Drilling Putting acid ingot form boreholes holes or pickled under drawings perforated embryos Drying Galvanized cleaning Classification of Packaging 1.3.2 Production process outsourcing bracing Steel Mark Mark Bevelled cut steel perforated cut if has KCS Details plated billet Machining of stud bolts Check Packing Shipped This process is responsible for producing the bracing Mainly for power poles, beams + Materials used above: Steel + Machines used on the basis of available, in addition to the plant also equipped with some automatic welding machine Automatic cutting machines, bending machines, presses, are Japanese or French Machines are using three-phase electric motors 1- 10kV + All engines are equipped to use push button when there is a problem 1.3.3 Production process outsourcing Bolts and screws Round Cut steel billet Forging Dip Checking Cut Drill and screws, Taro, Bivia Bolts, Forgings Drying Cleaning by galvanized soaking acid Packing Shipped Tasks produce all kinds Bolts and screws to assemble the bars of pole, bridges, sometimes it produced to order 1.3.4 Technological process closed coachwork Embryonic Bending Welded fingerprinting Checking Complete Anticorrosive Clean roof Clean welds Machining coating Paint color Shipped Mission: Packing new car, truck refurbished cars, tractors orders 1.3.5 Process the technology of Repair Factory Machines to repair Fuel Workshop Repair Mechanical Đưa máy móc vào sửa workshop chữa P hân xưởng Machines good nhiên liệu P Sửa chữa hân xưởng khí Máy móc tốt Through the above diagram we see the process technology product manufacturing process sequence Raw materials into the plant to other parts of details as trunks, painted by the use of corrosion damage are brought into mechanical workshops, replacement or machining and is brought back into the complete details The final product is in the detail and machinery operations to normal as new Analysis of model PEST 2.1 Economic environment a) Economic growth The year 2007 witnessed the financial crisis around the world began in America In 2008 crisis spread into the world economic crisis The period 2011 - 2015 the growth rate of the major economies like the US, Britain, France, Japan plummeted The economy of the country on the brink, this spending cuts affect the production and consumption of goods around the world in general and Vietnam in particular In 2015, is expected to be the year when the world economy continue to "austerity" The macroeconomic problems existing in the US, Asia and Europe showed that Inflation is a big problem here with the rising prices while wages decreased or remain the same Prices of essential commodities such as food, clothing, energy increased sharply This is why many economists predicted, in 2015 was a bleak year, with consumer problems Situation both consumers and governments must cut spending would stifle the recovery of world economy For that reason, many economists warn that austerity state is the biggest threat to the world economy in 2015 b) Interest The financial crisis had many changes to the world economy, to stabilize the economy, banks in Vietnam have launched interest rate with low basic interest rate Countries in Asia and cut interest rates sharply to that of the economy after the crisis This is an advantage for business loans with interest rates for investment losses in its business operations c) Inflation Inflation has pushed prices of commodities and raw materials rise Make the economy unstable, unemployment much higher interest rates, slower growth, investment risks in business much 2.2 Environmental technology More and more new technologies introduction it changes our lives, it will create a series of major business opportunity for the company, but besides that it also poses great challenges for us to fast catching up with those changes A technology may be outdated and ineffective in just one day Time Machine technology is always changing and is changing rapidly at this very hour Today, with the fruits of the communications network, especially the Internet it makes our lives more modern just one click, everything can go around you However, depending on the circumstances and the business sector to which they apply different technologies They will research and develop its products to better meet the needs of customers With the globalization of the technology available today, contributing significantly to the spread of technology Technology is now not only one, of a country where it is common worldwide Japan is one of the leading countries in the mechanical industry France is the leading country in the field of high technology, scientific research in basic and applied science 2.3 The cultural environment - society Rapid population growth also creates many opportunities and ways for companies It will be the consumer market and abundant labor market for the company since it opened a new door for business operations of the company Immigration will also play a significant role in contributing to the phenomenon of population growth in Vietnam's future Population growth makes the labor force is abundant and consumer markets for beverage industry development Demographic factors will affect profits for companies in general and the Mechanical companies 120 in particular Vietnam is a country with 54 ethnic groups live together so Vietnam's cultural diversity and richness Religions include: Catholic, Protestant, Muslim, Buddhist,etc, Many cultures require companies to understand the cultural values of each region to develop its products 2.4 Political Environment, legal For business on the global market, businesses must understand the political environment, where the company legally entering your wish The mechanical engineering industry is now a developing industry now that the economy accelerated, rapid technology changes rapidly, heavy industry developed more, the industry grow stronger To develop its markets globally, companies need to understand and grasp the situation of these countries Political issues and national security of each country is a matter of vital importance to the company, a small change in the legal policy of the country can also cause the success or loss failure for the company Political environment in Vietnam is considered to be quite stable it contributed to creating conditions favorable to economic growth 2.5 Global environment Globalization is essentially market expansion beyond national borders, an obvious desire of countries with stronger economies, produce more goods than other countries The broader market, more and more customers are increasingly higher profits Globalisation is a good solution for companies that have large-scale, it helps multinational companies and market standardized products, thereby promoting efficiency of scale to reduce costs The benefits that globalization gives companies: - Market expansion: globalization is the way to overcome the limitations of the domestic market, most effective way - To cover the investment costs: many companies from investing too much to grow the company, so if they operate on a small scale, they hardly can offset costs money - The efficiency of scale to reduce costs: by launching a standard product to the global market and manufacture products in a single place, a global company can achieve cost reduction according scale This can not have been for smaller domestic companies Besides the benefits that globalization brings it well hidden behind the hard foresee risks as differences in culture, language, customs and laws are political barriers to integration In the world today, the integration of the entry of other countries is huge Not to mention counterfeiting counterfeit goods in the market 10 appear to affect the prestige and profitability of the company Globalization also makes the phenomenon of "brain drain" taking place more and more easily, leading to skewed as victims "headhunters" Two phenomena have contributed to affect between rich and poor in society Proposed measures to improve the efficiency of business strategy of the Mechanical Company 120 3.1 Stepping up the market research As we know want to be raising revenue, it must accelerate the pace of such consumer products want to find market approach So research is very important market Market research is a necessary step, is the first task for all business establishments producing Market research is a necessary step, is the first task for all business establishments producing Market research to determine the ability to consume, or sell a product, certain product groups of the company Based on market research the products they produce, the company improve market adaptability and proceed to organize production and consumption of commodities that the market requires Through market research, identify new company structure and scale of market movements as well as regional products for each type of enterprise products Companies should firmly grasp the market requirements of companies in terms of quality, quantity, pricing models, methods of payment, the number of competitors There are so effective the Company's new business is improving 3.2 Increase investment, innovation repair machinery to produce high quality products at low prices Currently machinery of the Company primarily used for over 20 years (lathes, drilling machines, planers,etc, ) most of the machines were imported from the 60s by the former socialist countries financing so technical backwardness, low productivity, high precision, product quality is not good because it must be replaced with the appropriate equipment with the financial capacity of the company at the same time to ensure increased productivity, product quality It also must be equipped with a number of specialized machines for specialized tasks such as some specialized press, specialized coating, welding specialist to improve the skills of workers 11 As is well known, due to obsolete machinery, creeks logistics, low productivity to high repair costs effectively resulting in low production costs due to higher prices which directly affect business performance the whole company So want the efficiency of production of the company are improving, the need to finance investment alternative technological lines create high-quality products capable of competing with other mechanical products 3.3 Strengthening promotional activities, introduction of products, maintain existing market expanding market for new products As we know the efficiency of production and business of enterprises depends primarily on products of businesses sold or not Want products sold, customers need to get the necessary information about the product In recent years promoting the company's products have not been thuch emphasis Currently the work of advertising products virtually no, funding for the Company's advertising is very less Measures to promote the company's products on the mass media as newspapers place, TV, the radio need of costly and inconsistent with the Company The company's products want to be with customers, the company should adopt appropriate measures so that the information about the Company's products to the right place necessary 3.4 Regular annual customer conference open to keep the traditional customers of the Company Promotional products company engaged in the form of trade fairs industrial goods as a condition for state enterprises to the company from which enhance consumer products company Product Ads Company's economic journals and abroad: The economic characteristics that bridge san transmit information to businesses to learn Thus the work of the ad company's products are advanced one step, the product of the Company watchguard consume higher quantities, contribute to increased revenue for the company from which the business performance of the new company enhanced In brief, the production and business of the Company decided by many factors In which product consumption is an important factor During the next Mechanical Company 120 must boost the ability to consume their products unit to increase sales, 12 increase profits Improving business performance is a fundamental objective of the Company, is the most important goal that companies need to strive in the future 13 CONCLUSION In recent years, especially in recent years, the Mechanical company 120 there have been significant developments contributing to the construction of the country in general and the capital Hanoi in general The company projects that the participants were all establishments in the country approved, assessed the quality of the gold medal assert their rightful position, ensuring the credibility of the company in particular and transport corporations general The company was established in accordance with the country's innovation today It caters for the "Industrialization modernize the country." In recent years, the output value of the company increased substantially, generating revenues contributed with State obligations and superiors Created a large volume of jobs, improving the lives of workers and employees in the company, to meet a growing demand part of society To improve the efficiency of production and business companies need to pay attention to the expansion and exploitation of market activities, well organized management apparatus, raising tension in labor productivity, improve the efficient use of capital make the company stronger Overall, Mechanical Company 120 has business and production activities effectively, solve problems, especially jobs for laborers The company propose to have a specific plan to improve the direct production workers, in order to make these items with high technical requirements needed tight management of cost of production, saving materials with minimum cost to lead to maximum profits 14 LIST OF REFERENCES 1] Lecture courses Strategic Management, Associate Prof Dr Vu Thanh Hung, 2015 2] Management Marketing, Nguyen Thanh Nhan, 2014 3] International Business Strategy, Tran Nhat Le, 2014 4] Curriculum economic management, Le Thu Huong, 2014 5] Business Management general, Nguyen Thang Bang, 2014 15 ... produced by type, product diversification with the type of production so the company has been the production process for each product category Below is a technological process of some typical products... well as regional products for each type of enterprise products Companies should firmly grasp the market requirements of companies in terms of quality, quantity, pricing models, methods of payment,... technical backwardness, low productivity, high precision, product quality is not good because it must be replaced with the appropriate equipment with the financial capacity of the company at the same