Issues in Managerial Decision Making Copyright ©2015 John Wiley & Sons, Inc... INFORMATION, TECHNOLOGY, & Information drives management functions Copyright ©2015 John Wiley & Sons, Inc.
Trang 1CHAPTER 7 THE DECISION-MAKING
Introduction to Management
13th edition
Trang 2PLANNING AHEAD — KEY TAKEAWAYS
Discuss the role of information in the
Describe the potential pitfalls and sources of
creativity in managerial decision making
Copyright ©2015 John Wiley & Sons, Inc.
Trang 3CHAPTER 7 OUTLINE
1. Information, Technology, and Management
2. Problem Solving and Managerial Decisions
Trang 4CHAPTER 7 OUTLINE
3. The Decision-Making Process
Courses of Action
4. Issues in Managerial Decision Making
Copyright ©2015 John Wiley & Sons, Inc.
Trang 5INFORMATION, TECHNOLOGY, &
MANAGEMENT
Information, Technology, & Management
Managers must have
Trang 6INFORMATION, TECHNOLOGY, &
Information drives management functions
Copyright ©2015 John Wiley & Sons, Inc.
Trang 7INFORMATION, TECHNOLOGY, &
Analytics: systematic gathering and
processing of data to make it useful as
Trang 8INFORMATION, TECHNOLOGY, &
MANAGEMENT
Data Mining and Analytics
Data mining is the process of analyzing data to
produce useful information for decision makers.
Big data exists in huge quantities and is difficult to
process without sophisticated mathematical and
computing techniques.
gathering and processing of data to make informed
Copyright ©2015 John Wiley & Sons, Inc.
Trang 9INFORMATION, TECHNOLOGY, &
MANAGEMENT
Business intelligence and Executive
Dashboards
Management information systems
use in decision making
Business intelligence
in organized ways that are helpful to decision makers
Trang 10INFORMATION, TECHNOLOGY, &
MANAGEMENT
Executive dashboards
Visually update and display key
performance indicators and information on a real-time basis
Copyright ©2015 John Wiley & Sons, Inc.
Trang 11INFORMATION, TECHNOLOGY, &
MANAGEMENT
Information needs in organizations
Information exchanges with the external
environment:
Information exchanges within the
organization:
Trang 12FIGURE 7.1 INTERNAL AND EXTERNAL INFORMATION NEEDS IN ORGANIZATIONS
Copyright ©2015 John Wiley & Sons, Inc.
Trang 13PROBLEM SOLVING AND MANAGERIAL DECISIONS
Problem Solving and Managerial Decisions
Managers as Information Processors
Trang 14FIGURE 7.2 THE MANAGER AS AN INFORMATION-PROCESSING NERVE CENTER
Copyright ©2015 John Wiley & Sons, Inc.
Trang 15PROBLEM SOLVING AND MANAGERIAL DECISIONS
Problem solving
actual and desired performance and taking action to resolve it
Trang 16PROBLEM SOLVING AND MANAGERIAL DECISIONS
Problem-solving approaches or
styles:
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Trang 17PROBLEM SOLVING AND MANAGERIAL DECISIONS
Systematic versus intuitive thinking
Trang 18PROBLEM SOLVING AND MANAGERIAL DECISIONS
Multidimensional thinking applies both
intuitive and systematic thinking
Effective multidimensional thinking requires skill at strategic opportunism
Copyright ©2015 John Wiley & Sons, Inc.
Trang 19PROBLEM SOLVING AND
MANAGERIAL DECISIONS
Managers use different cognitive styles
Trang 20PROBLEM SOLVING AND MANAGERIAL DECISIONS
Types of problems
Structured problems are ones that are
familiar, straightforward, and clear with
respect to information needs
Programmed decisions apply solutions that are readily available from past experiences to solve structured problems
Copyright ©2015 John Wiley & Sons, Inc.
Trang 21PROBLEM SOLVING AND MANAGERIAL DECISIONS
Types of problems
Unstructured problems are ones that are full
of ambiguities and information deficiencies
Nonprogrammed decisions apply a specific solution to meet the demands of a unique
problem
Commonly faced by higher-level
management
Trang 22PROBLEM SOLVING AND MANAGERIAL DECISIONS
Crisis decision making
A crisis involves an unexpected problem that can lead to disaster if not resolved quickly
and appropriately
Copyright ©2015 John Wiley & Sons, Inc.
Trang 23PROBLEM SOLVING AND
MANAGERIAL DECISIONS
Trang 24PROBLEM SOLVING AND MANAGERIAL DECISIONS
Managers make decisions with various
amounts of information
Copyright ©2015 John Wiley & Sons, Inc.
Trang 25FIGURE 7.3 THREE ENVIRONMENTS FOR MANAGERIAL DECISION MAKING
AND PROBLEM SOLVING
Trang 26FIGURE 7.4 STEPS IN MANAGERIAL DECISION MAKING AND PROBLEM
SOLVING
Copyright ©2015 John Wiley & Sons, Inc.
Trang 27THE DECISION-MAKING PROCESS
Step 1 — Identify and define the problem
Focuses on information gathering, information
processing, and deliberation
Decision objectives should be established
Common mistakes in defining problems:
Trang 28THE DECISION-MAKING
PROCESS
Step 2 — Generate and Evaluate
Alternative Courses of Action
Potential solutions are formulated and more information is gathered, data are analyzed,
the advantages and disadvantages of
alternative solutions are identified
Approaches for evaluating alternatives:
Copyright ©2015 John Wiley & Sons, Inc.
Trang 29THE DECISION-MAKING PROCESS
Step 2 — Generate and Evaluate Possible
Courses of Action (cont.)
Criteria for evaluating alternatives:
Trang 30THE DECISION-MAKING
PROCESS
Step 2 — Generate and Evaluate
Possible Courses of Action (cont.)
Trang 31THE DECISION-MAKING PROCESS
Step 3 — Decide on a Preferred Course
of Action
– Two different approaches
Trang 32FIGURE 7.5 DIFFERENCES IN THE
CLASSICAL AND BEHAVIORAL
DECISION-MAKING MODELS
Copyright ©2015 John Wiley & Sons, Inc.
Trang 33THE DECISION-MAKING PROCESS
Step 4 — Implement the Decision
Involves taking action to make sure the
solution decided upon becomes a reality
Managers need to have willingness and
ability to implement action plans
Lack-of-participation error should be avoided
Trang 34THE DECISION-MAKING PROCESS
Step 5 — Evaluate Results
Involves comparing actual and desired results
Positive and negative consequences of
chosen course of action should be examined
If actual results fall short of desired results,
Trang 35THE DECISION-MAKING PROCESS
At all steps, check ethical reasoning!
Ask these spotlight questions
Trang 36ISSUES IN MANAGERIAL
DECISION MAKING
Issues in decision making
How do decision errors happen?
Heuristics are strategies for simplifying
decision making
Copyright ©2015 John Wiley & Sons, Inc.
Trang 37ISSUES IN MANAGERIAL
DECISION MAKING
Trang 38ISSUES IN MANAGERIAL
DECISION MAKING
Creative Decision making:
Creativity is the generation of a novel idea or unique approach that solves a problem or
crafts an opportunity
are done by exceptional people
come up with unique ways to deal with daily events and situations
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Trang 39ISSUES IN MANAGERIAL
DECISION MAKING
Personal creativity drivers
Trang 40ISSUES IN MANAGERIAL
DECISION MAKING
Situational creativity drivers
Copyright ©2015 John Wiley & Sons, Inc.