Boomerang social listening consultant 2015 credentials 1 (1)

Ông Tim Barket, CEO của DataSift cũng chia sẻ: “Datasift luôn đem đến cho các công ty những phân tích dữ liệu thiết thực từ lượng thông tin khổng lồ hiện hữu. Chúng tôi rất vui mừng khi Boomerang tham gia vào mạng lưới đối tác khai thác Facebook Topic Data. Sự kiện này sẽ đem đến cho khách hàng của họ những dữ liệu thông minh chuyên sâu để gia tăng mối tương tác với người mua hàng cũng như phát triển thương hiệu”.

SOCIAL LISTENING CONSULTANT

COMPANY CREDENTIALS

2015

• Brand strategic consulting

• Social media command center

4 CLIENTS PORTFOLIO

5 SERVICE PACKS

1 THE NEED OF SOCIAL LISTENING

WHY?

THE NEED OF SOCIAL LISTENING

INTERNET & SOCIAL MEDIA

CH NGED

MARKETING COMMUNICATIONS

A

THE NEED OF SOCIAL LISTENING

THE NEED OF SOCIAL LISTENING

a product

CHANGED

THE NEED OF SOCIAL LISTENING

to express their opinions to brands/services

Easy to share & discuss with others, then people are using

social media as a place

THE NEED OF SOCIAL LISTENING

Source: Nielsen 2014

social conversations

are the most

The important point is

trustworthy sources

that affect brand buying decision(69% people believe)

THE NEED OF SOCIAL LISTENING

A brand is no longer what we tell the customers.

It is what customers tell each others.

“

”

Scott Cook

-THE NEED OF SOCIAL LISTENING

If brands keep talking about themselves…

…but lack of listening what customers tell each others…

they are preparing to FAIL!

2 ABOUT BOOMERANG

We’re born for SOCIAL LISTENING…

…and beyond this, CONSULTING!

WHO WE ARE

FAILED 2011 Founded by Vong Thanh Cuong, a tech savvy expert with 12 years experience in internet, web 2.0, social media, data mining &

machine learning, Boomerang become the 1 st social listening tool

of Vietnam

And with its sophisticated technology & advanced native

language processing, Boomerang kicked-out foreign tools &

became the listening tool used by many global brands in Vietnam, e.g Unilever, Nokia, LG…

2014 Boomerang was the social listening tool that owned the biggest market share in Vietnam with trust from many big giants, both

global & local brands.

2015 The very first time in Vietnam, Boomerang consulted & developed the pioneer Social Media Command Center for its client BIDV,

remarked its biggest business innovation that goes beyond

listening & becomes a SOCIAL LISTENING CONSULTANT.

OUR EXPERTISE

BRAND’S

NEED

• Index & crawling data

• Auto filtering & sentiment

• Content processing & classifying

• Provide quantitative & qualitative reports

Advise insightful solutions

& actionable plans based

on brand strategic understanding

BOOMERANG knows it’s not enough when listening merely!

The core matter of brand is WHAT TO DO NEXT

from the listening data!

OUR EXPERTISE

CORE COMPETENCIES THAT MAKE BOOMERANG OUTSTANDING

• Full internet data coverage

• Sophisticated technologies

• Real time monitoring & instant alert

• Auto sentiment classification algorithms

• Vietnamese native language learning machine

• Helpful “freemium” tools & add-ons for client

• Supportive commitment & strategic consulting

OUR EXPERTISE

FULL INTERNET DATA COVERAGE

20.000++

News Website

1.000++

Forums

200++

commerce sites

E-200.000++

YouTube channel

1.5 mil++

Facebook Pages &

Group

PUBLIC POST from

30 mil++

Facebook user in VN

and still more will

be added…

Boomerang listen to

every nook & cranny

of the internet conversations,

from news, forums,

e-commerce sites to all social

media platforms

Brand indirect keywords

Dien thoai tao, dien thoai sang chanh,

doi thu S5….

and even no keyword if previous discussion

mentioned brand

OUR EXPERTISE

Auto-sentiment classification

with algorithms

of language analysis

Verified by human scanning

OUR EXPERTISE

REAL TIME LISTENING

INSTANT ALERT via SMS/Email

3 WHAT BOOMERANG OFFERS TO BRANDS?

So after all, why choose Boomerang?

WHAT BOOMERANG OFFERS

5W

1H

• What did consumers talk about brand?

• When did consumers mention brand?

 Most popular subjects | Brand attributes

 Timely record| Trend line chart by time

• Where did consumers post about brand?

 Platforms classification

• Who are the most influential people on social?

 Most influential people/buzzes/sources

• Why did consumers talk about brand?

 Direct link to the original sources/post

• How did consumers talk about brand?

 Positive | Neutral | Negative

By referencing among

“5W1H” factors, brand could

find out everything about

itself on social

WHAT BOOMERANG OFFERS

BRAND LISTENING ON SOCIAL

WHO

(influential people)

WHY

(the stories behind)

WHEN

(happening time )

[Demo visual]

[Demo visual]

[Demo visual]

WHAT BOOMERANG OFFERS

Brand Team Media & PR Team

Corporate PR Team

Customer Relationship Management Team

BOOMERANG

INSTANT ALERT via SMS/Email

CRISIS ALERT & MANAGEMENT

With real time monitoring & instant alert, Boomerang

can help brand detect crisis potential from the beginning stage

& work with different assigned departments to settle down.

WHAT BOOMERANG OFFERS

The big picture of the market with competitors monitoring system

that help brand listen & benchmark with competitors on social

[Demo visual]

WHAT BOOMERANG OFFERS

Boomerang provide digital

communication campaign tracking,

that helps brand evaluate campaign

effectiveness, as well as advises

WHAT BOOMERANG OFFERS

• Social seeding plan

• PR strategic plan

• Media plan

• SEO plan

• Crisis management action plan

As a consultant, Boomerang not only

provide listening data, but propose initial

suggestions/actionable plan to do next &

even could implement plan by itself or

cooperating with trustworthy

communication agencies in Boomerang

network.

WHAT BOOMERANG OFFERS

THE ULTIMATE SOLUTION FOR SOCIAL MEDIA MANAGEMENT

• Consult & develop an in-house Social

Media Command Center

• Build up structure & working process

• Provide training for staffs

• Support operation & maintenance

4 CLIENTS PORTFOLIO

TRUSTED BY THOSE IN THE KNOW

CLIENTS PORTFOLIO

5 SERVICE PACKS

LET’S COOPERATE!

* Price is provided upon client request & depends on brand/product

** Client can opt-in or opt-out services for customized services pack.

THANK YOU

BOOMERANG CO

Lucky Building, 4th floor

262 Huynh Van Banh,

Phu Nhuan District,