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41 Free Test Bank for Consumer Behaviour 7th Edition by Quester Multiple Choice Questions Consumerism and consumer behaviour deals with: the study of consumer behaviour and socialism consumer protection and governmental regulation of marketing non-profit consumer marketing none of the given answers All of the following relate to culture except: values beliefs basic physiological motives habits In low-involvement purchase decisions: there is simple evaluation of performance substitution is less likely many performance criteria are used All of the given answers are correct Motives are: forces that initiate and direct consumer behaviour physiologically based guides to behaviour psychologically based patterns of behaviour future based responses to current stimuli An understanding of consumer behaviour: is based on the corporate strategy Page of 8is not considered by top executives in large multinational companies is only useful for planning purposes but not for managing purposes contributes to the long-term success of a company's products Benefit segmentation: is useful only for business-to-business products involves a focus on the particular outcome consumers seek from using a product involves a focus on emotional appeals is useful only for consumer products The household: has a regular life cycle has a predictable life cycle can be used to develop aggregate pictures of the purchase needs of individuals at each stage All of the given answers are correct Which of the following is not a component of an attitude? cognitive (beliefs) affective (feelings) behavioural (response tendencies) attributions (causative assignments) Attitudes represent: a basic orientation for or against some object non-factual as opposed to factual information 3 emotional as opposed to rational evaluations Page of 8subjective as opposed to objective feelings Postmodernists believe all of the following except: that all reality is constructed by the individual or group that knowledge is independent of time that all reality is determined by an individual or group even more than by objective reality that there are multiple realities Which is not an element of the marketing mix? product people place price Marketing researchers 'talk' to hundreds of consumers to find out: what they feel about their 'roles' in the family and society how they use various products their hopes and dreams for themselves and their families all of the given answers In high-involvement purchase decisions: there is limited external information search problem recognition is trivial to minor many alternatives are considered substitution is highly possible Personality is considered to reflect: socially accepted ways of behaving the objectives an individual desires to achieve a consistent pattern of responses to a variety of situations all of the given answers A group is made up of: people who tend to know each other two or more people who have a purpose for interacting over some extended period of time two or more people who occupy the same space in any one moment all of the given answers To be successful, a new product: must be a true innovation must be priced higher than competing products when first introduced must be priced lower than competing products when first introduced must solve a consumer problem Positioning: can be based only on real product advantages is the same as repositioning is the way a product compares to its competitors, as perceived by consumers is generally limited to observable behaviour Non-verbal communication: is irrelevant for marketing strategy is important in dealing with other cultures is the same across all cultures 4 None of the given answers are correct We learn our culture and social class through: reference groups the mass media religious institutions all of the given answers Postmodernists use: ethnography content analysis of popular media Page of 8introspection all of the given answers Modernism is based on: reason and a rational order autonomous investigators and subjects the existence of a single objective reality all of the given answers Social class: is unrelated to consumer lifestyle relates only to purchase of durable goods does not relate to values and attitudes relates to ranking of individuals Which is the following is not one of the major questions related to social class? On what characteristics is the social structure is built? What degree of consumerism is there in a given society? To what extent various societies structure and rank individuals? In what ways does the social structure influence consumer lifestyle? The post-purchase process involves: consumer redress consumer satisfaction product safety all of the given answers The product section of the consumer behaviour audit covers which of the following influences? external internal decision-process all of the given answers Injurious consumption is: the way an individual behaves in a group consumer behaviour that may be harmful to oneself consumer behaviour that may be harmful to others all of the given answers The consumer behaviour audit is a: review of marketing recommendations checklist to evaluate marketing strategies systematic review of all important aspects of consumer behaviour 4 checklist to evaluate marketing strategies and systematic review of all important aspects of consumer behaviour Consumer behaviour is: a complex, multidimensional process easily understood by marketing managers a complex, unidimensional process none of the given answers Post-purchase process includes: use disposal repurchase behaviour all of the given answers Which of the following often leads to lifestyle changes? the results of past consumption decisions time-related events such as ageing external events such as a job change Page of all of the given answers Customer value is: derived from the price of the product the difference between all of the benefits derived from the total product and all of the costs of acquiring those products the cost to the consumer of altering their behaviour to buy a product 5 the difference between the perceived financial and social costs in obtaining the product and the financial and social gain in owning the product Postmodernists tend to view knowledge as being dependent on all of the following except: time culture geography context Examples of injurious consumption include: abusing a loved one gambling as an addiction that leads to bankruptcies over-consumption of alcohol that leads to road accidents gambling as an addiction that leads to bankruptcies and over-consumption of alcohol that leads to road accidents Which of the following is not an example of internal influences in the consumer behaviour audit? Is the product suited for particular personality types? Who in the household evaluates the price of the product? What is the ideal version of this product in each market segment? Will price be perceived as an indicator of status? Groups serve as a and as a _ for the individual social stimulant; social determinant segmentation point; target market reference point; source of information None of the given answers are correct Global marketing is: rapidly sweeping the world and leading to the largest period of sustained global economic growth ever experienced the cause of consumerism a form of international marketing that aims to target particular consumer segments using a standardised marketing mix necessary for any company to understand consumer behaviour The consumer decision-making process begins with: marketing efforts the recognition of a difference between an existing and a desired state the alternatives available none of the given answers Consumer lifestyle includes: a focus on luxury goods good and services we buy rejection of materialism none of the given answers Consumer behaviour draws on many disciplines, such as: clinical psychology experimental psychology sociology 4 all of the given answers Consumer behaviour theory provides the manager with: more problems than it solves concrete solutions to most marketing problems the proper questions to ask in specific market decision situations none of the given answers The marketing manager should view the consumer as: a decision-making unit a problem solver being primarily concerned with economic factors automatically responding in set ways to marketing stimuli 20 Free Test Bank for Internet Marketing 3rd Edition by Roberts Multiple Choice Questions Technology that can integrate location into marketing applications is called: a apps b Web 3.0 c GPS The most common way consumers discover new online products is through: a search b merchant emails c social networking sites Sales force.com exemplifies: a a “cloud computing” product that shows the power of connectivity in a network b a proprietary product used by a single user c technology that is used primarily to develop proprietary software The basic business models used on the Internet include: a multi-channel marketing b target return on investment c disintermediation A website must be hosted on a a browser b interactive device c server Objectives that can be appropriate for Internet marketing include: a building loyal customer relationships b doubling the customer base c decreasing the need for customer service The phenomenon we call "the Internet bubble" was characterized by: a many Internet businesses that had not attained profitability b venture capital available to even questionable business models c both of the above Businesses have enthusiastically adopted the internet for marketing for the following: a attract new customers b customer retention 3 c both of the above is the feature of the Internet that allows users to move easily from one document to another a Telecommunications b Common platform c Hypertext Which is not among the four distinct generic goals of Internet marketing? a Acquisition b Conversion c Mobile access The Sabre System is an example of: a an information product that existed prior to the Internet b the evolution of an internal system into a commercial product c both of the above Which of the following is a true statement about the Internet infrastructure stack? a It describes activities that can be performed inside the business or outsourced to independent suppliers b It describes the manner in which different elements come together to create the Internet environment c Both of the above Web 2.0 is characterized by: a services and co-creation b economic and technical evolution c a "dot com" business enterprise The Internet experienced slow but steady growth until allowed users to move around in easy graphical fashion a Yahoo! b Mosaic c Netscape Which of the following is a true statement about the origins of the Internet? a The Internet was initially conceptualized in a term paper by a computer science student at Stanford b The Internet was initially developed by a number of technology companies that wanted to expand the market for their products c The Internet was initially developed by DARPA to fund research in communications technology for defense purposes is the communications protocol that provides the common “language” of Internet computing a TCP/IP b HTML c The graphic browser Which of the following is not an element of the Internet infrastructure stack? a Website content b Operations like load balancing and security c Connections to the telecommunications backbone of the Internet The Sabre System is an example of: a a new service made possible by the Internet b an information product 3 c a product targeted solely at the consumer market Term often used when software is made available on a fee for usage basis: a Applications Software Providers b Proprietary Software c Software as a Service Which of the following is not a strategic driver of the Internet economy? a Speed is essential to successful Internet operations b Employees can easily be substituted for one another c Making it possible to deal with customers on a 1-to-1 basis ... individual behaves in a group consumer behaviour that may be harmful to oneself consumer behaviour that may be harmful to others all of the given answers The consumer behaviour audit is a: review... all important aspects of consumer behaviour 4 checklist to evaluate marketing strategies and systematic review of all important aspects of consumer behaviour Consumer behaviour is: a complex,... answers Consumer behaviour draws on many disciplines, such as: clinical psychology experimental psychology sociology 4 all of the given answers Consumer behaviour theory provides the manager with: