VINAGA-DHA Selling Development Project CONTENT Preamble We can say the market of pharmaceutical products are produced from the natural substances more and more expansion and being used to replace the Pharmaceutical products from synthetic chemicals Anti-aging pharmaceutical products are more and more popular and trusting VINAGA-DHA products are extracted from Vietnam Gac fruit supplemented with DHA VINAGA-DHA is one of the best functional foods today, a inestimable precious gift granted by the heaven, having their functions to prevent vitamin deficiency, increased immunity, increased resistance of the body, antioxidant, anti-aging, disease prevention and treatment, eliminating the detrimental effects of the environment: toxic chemicals, radiation to help a body developed healthily I Project introduction Vinaga-DHA product Project name: VINAGA-DHA Selling Development Project Production company: Vietnam VN POFOOD vegetable oil and food company Distribution company: Tong Hop Muoi Trading and Services JSC (MTC) Project scope: Sales in the provinces of Vietnam territory Forms of Investment Type of project: Market-oriented project, entirely new investment and development Capital: the capital from Tong Hop Muoi Trading and Services JSC (MTC) The project components The person requires the implementation of the project: the Director of Tong Hop Muoi Trading and Services JSC (MTC) Interested parties: - Vietnam VN POFOOD vegetable oil and food company (production company of Vinaga- DHA products) - Agribank (capital supporting) - Ho Chi Minh City Health Department issued the eligible license for pharmaceutical practice reached the GDP standard) - Ho Chi Minh City Planning and Investment Department (the business license to be issued) - Ho Chi Minh City Medical Equipment and pharmaceutical Product Trading Center (Head office location at Tong Hop Muoi Trading and Services JSC) Project interior: Board of project implementation established including: - The Director of Tong Hop Muoi Trading and Services JSC is the chairman of the project (general management), - Sales Department Manager of the company is the Deputy chairman of the project (sales management), - Marketing Manager is the member of the project (Marketing – advertisement management), - Chief accountant of financial-accounting Department is the member of the project (project working capital), - Personnel Department Manager (personnel recruitment and training for the project), Customers: The pharmaceutical products trading companies in Ho Chi Minh City Medical Equipment and pharmaceutical Product Trading Center and the drugstores, the companies in all provinces and cities nationwide (distributing the Vinaga-DHA product to the consumers.) II Guideline of project Legal personal bases * Vinaga-DHA production company - The business license of VNPOFOOD company (issued by the concerned Body), - The production operation license of the factory must reach the standard of GMP (issued by the concerned Body), - The production License of Vinaga-DHA (issued by the concerned Body), - Testing result of Vinaga-DHA products (each product lot), * Distributors of Vinaga-DHA (level 1) - The Business License, of Tong Hop Muoi Trading and Services JSC (issued by the concerned Body), - The eligible License for pharmaceutical business, reached the GDP standard of the distribution companies, of Tong Hop Muoi Trading and Services JSC (issued by the concerned Body), * Distribution companies of Vinaga-DHA products (level 2) - The distribution companies’ business licenses (issued by the concerned Body) - The eligible License for pharmaceutical business, reached the GDP standard of the distribution companies (issued by the concerned Body) * The time for the project implementation: 12 months (366 days) * The cost for the project implementation: 8,000,000,000 VND III Necessity of project implementation VINAGA-DHA product is a pharmaceutical product type that is extremely valuable granted by the heaven, a product preventing the disease, high antioxidant prevention, antihair loss, making skin beautiful, good for eyes, cancer disease prevention, colesterol reduction, brain strengthening Implementation of VINAGA-DHA selling development project in all the provinces in the whole country so that everyone in the society can approach VINAGA-DHA products it is useful to ensure the public health Implementation of VINAGA-DHA selling development project also shows the ability to work and reputation of the trade mark of Tong Hop Muoi Trading and Services JSC in the market economy condition, on the other hand also shows the indispensable tendency of the commercial civilization development in the international integration trend IV Steps of project implementation PROJECT Board of project establishment (operation during project implementing Setting up project, applying for the legal formalities for implementing the project Contract for product distribution exclusiveness Delivery and money collection Deployment of sales Summary of project valuation Marketing planning Training planning for employees Sales planning Targets Vinaga – DHA selling development project Board of project establishment Contract of products distribution exclusiveness Project setting up + legal formalities Employees recruitment & training Planning of marketing and Time Starting Ending Order steps 366 days 5/2/2007 8:00 9/24/2008 17:00 day 5/2/2007 8:00 5/2/2007 10 days 5/3/2007 8:00 5/16/2007 17:00 30 days 5/17/2007 8:00 6/27/2007 17:00 30 days 6/28/2007 8:00 8/8/2007 17:00 90 days 6/28/2007 8:00 10/31/2007 17:00 17:00 selling Setting up the distribution channel at the regions Deployment of marketing and advertisement Delivery and debt collection Valuation of project reaching effect 30 days 8/16/2007 8:00 9/26/2007 17:00 78 days 9/27/2007 8:00 1/14/2008 17:00 234 days 11/1/2007 8:00 9/23/2008 17:00 6,7 day 9/24/2008 8:00 9/24/2008 17:00 8,9 Gantt diagram establishment V Budget planning Types of costs I II Costs (Unit: million VND) Communication cost Project establishment 16 (0,2%) Project establishment (planning of Marketing, advertisement, sales strategy ) 400 (05%) Management cost 144 (1,8%) Recruitment and training for employees 80 (01%) Marketing and advertisement channel 4000 (50%) Sales – purchase and debt collection 3280 (41%) Summary – Project valuation 16 (01%) Direct cost VINAGA-DHA selling development project is a project that is not very big But when the project that is deployed must be performed with the synchronization, wellbalanced coordination in all stages of the process If the coordination is not practicable, the project will not be achieved high result, not only time is delayed but also the project bankruptcy is like taken place to discredit the company trade mark and lose the company resources Therefore, the project owner had to direct the guidance, check specifically each project’s process and content of that process, well-balanced coordination with each other, creating the strength of the project, specifically as follows: Employees recruitment and training for the Project, • Finding out the competitive opponents in the market (domestic products, foreign products, distributors, price), • SWOT analysis of the product, • Analysis of marketing environment, strategy and target, • Business purchase order, • Marketing tactics for VINAGA-DHA products, • Sales strategy and debt collection VI Project result Vinaga-DHA product development project is the project to orient the market, that is implemented based on the business opportunity valuation of the pharmaceutical sector in general and of Tong Hop Muoi Trading and Services JSC in particular The Project has its special and particular nature of the health sector, VINAGA-DHA product development project is agreed by the concerned parties because of the nature, effects and utility of the products bringing the community health However, with the competition that is more and more increasing in the pharmaceutical market in particular and Vietnam market in general, the serious investment in the feasibility steps is very important, these studying steps help finding out the conclusion that predicts the success of the project more scientifically I myself who is participated in VINAGA-DHA selling development project Compared with the program instructed by the professor, I have some following comments: VINAGA-DHA selling development project is a market-oriented project, the project has obtained the good results, high sales, VINAGA-DHA products have been present in all provinces and cities nationwide However, the project still has some uncompleted issues Because all the complicated issues and market changes have not been evaluated, the expenditure for the Project is not close (the expenses excessive the regulated estimation costs) Market analysis is not full of sides, not evaluate all the cultures, lives as well as per capita income of each region Recruiting and training of employees have not yet had the depth level of professional knowledge that leads to the working difference in the provinces The Marketing strategy is rigid, not flexible for each point of time and duration that the market requires The time set for the project is 12 months (366 days) but in fact the project had lasted for three more months (more 90 days) then the project reached its result as expected (the reason why it is slow as analyzed above) VINAGA-DHA item development project is a market-oriented project but the operating range is narrow, not expand the exports to foreign markets In the next business projects, we will make the steps seriously, the progresses of the projects, to obtain the high results better References PhD Pham Xuan Giang – Project Management Syllabus – 2009 Institute of Technology and Telecommunications – Syllabus of Making and Management of Investment Projects - 2003 The documents of Vinaga-DHA selling development project of Tong Hop Muoi Trading and Services JSC oOo