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we are social 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS We Are Social wearesocial.sg • @wearesocialsg • COUNTRIES DETAILED IN THIS REPORT 16! 20! 25! 21! 18! 06! 03! 02! 09! 26! 15! 11! 13! 17! 08! 12! 28! 30! 05! 27! 23! 14! 04! 24! 10! 29! 22! 07! 01! 19! 01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM We Are Social wearesocial.sg • @wearesocialsg • IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • ASIA-PACIFIC REGIONAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL POPULATION URBAN RURAL 2,640,432,161 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 37% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 93% MOBILE SUBSCRIPTION PENETRATION • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • JAN 2014 SHARE OF GLOBAL USERS CENTRAL & EASTERN EUROPE WESTERN EUROPE NORTH AMERICA 5% 11% 11% 6% 10% 12% 8% 5% 6% 7% 7% EAST ASIA CENTRAL ASIA 5% MIDDLE EAST CENTRAL AMERICA 3% 4% 3% 3% 4% 4% 4% 5% AFRICA SOUTH AMERICA POPULATION INTERNET USERS 6% 10% 7% 8% 16% 4% 8% 11% SOCIAL MEDIA USERS 2% 1% 1% 2% 22% 37% 29% 22% SOUTHEAST ASIA SOUTH ASIA 23% 6% 11% 18% 9% 9% 7% 10% OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • JAN 2014 ASIA-PACIFIC 3,882,702,949 44% 56% TOTAL POPULATION URBAN RURAL 1,255,745,291 INTERNET USERS 969,583,240 ACTIVE SOCIAL NETWORK USERS 32% INTERNET PENETRATION 25% SOCIAL NETWORKING PENETRATION 3,347,580,701 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 86% MOBILE SUBSCRIPTION PENETRATION • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • JAN 2014 APAC GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 54.7% 47.5% 52.2% 47.6% We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence wearesocial.sg • @wearesocialsg • JAN 2014 APAC: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 82% We Are Social • Source: GSMA Intelligence 18% 21% wearesocial.sg • @wearesocialsg • JAN 2014 APAC MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 645M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 16.6% ITU, Facebook Facebook, ITU We Are Social • Sources: US Census Bureau, Tencent, 943M 24.3% wearesocial.sg • @wearesocialsg • 10 JAN 2014 TIMOR-LESTE: SNAPSHOT 1,172,390 28% 72% TOTAL POPULATION URBAN RURAL 10,461 INTERNET USERS 76,000 ACTIVE FACEBOOK USERS 621,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 1% INTERNET PENETRATION 6% FACEBOOK PENETRATION 53% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 201 JAN 2014 TIMOR-LESTE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 98% We Are Social • Source: GSMA Intelligence 2% N/A wearesocial.sg • @wearesocialsg • 202 JAN 2014 TIMOR-LESTE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 76K 6.5% wearesocial.sg • @wearesocialsg • 203 VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 204 JAN 2014 VIETNAM: SNAPSHOT 92,477,857 31% 69% TOTAL POPULATION URBAN RURAL 36,140,967 INTERNET USERS 20,000,000 ACTIVE FACEBOOK USERS 134,066,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 39% INTERNET PENETRATION 22% FACEBOOK PENETRATION 145% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 205 JAN 2014 VIETNAM: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 37M 34% 1H 43M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 206 JAN 2014 VIETNAM: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 38% 2H 23M 58% 25% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 207 JAN 2014 VIETNAM: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 81% 95% FACEBOOK 67% 76% GOOGLE+ 34% 45% TWITTER LINKEDIN PINTEREST 16% 22% 8% 18% 5% We Are Social • Source: GlobalWebIndex Figures represent percentage of internet users wearesocial.sg • @wearesocialsg • 208 JAN 2014 VIETNAM: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 89% We Are Social • Source: GSMA Intelligence 11% 16% wearesocial.sg • @wearesocialsg • 209 JAN 2014 VIETNAM: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 20% 97% 95% 60% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 210 JAN 2014 VIETNAM: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 17.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 19% We Are Social • Sources: US Census Bureau, ITU, Facebook 17M 18% wearesocial.sg • @wearesocialsg • 211 FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 250 DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014 Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013) Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013) Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013) We Are Social wearesocial.sg • @wearesocialsg • 213 WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG FIND OUT MORE AT WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 45 WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46 [...]... 1.9M! We Are Social • Sources: Facebook, Tencent Active monthly user figures; China figures are for QQ wearesocial.sg • @wearesocialsg • 35 JAN 2014 SOCIAL MEDIA USERS BY DEVICE ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON ANY DEVICE # 969,140,200 We Are Social • Sources: Facebook, Tencent ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES Q # 943,266,600 wearesocial.sg... TIMOR76K! LESTE PAPUA 260K! NEW GUINEA FIJI 260K! AUSTRALIA 13M! NEW ZEALAND 2.4M! We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook wearesocial.sg • @wearesocialsg • 25 TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 2.0! HONG KONG We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook JAPAN SOUTH KOREA CHINA... SINGAPORE 32%! INDONESIA NA! TIMORLESTE PAPUA NEW GUINEA NA! FIJI 11%! AUSTRALIA 96%! NEW ZEALAND 65%! We Are Social • Sources: US Census Bureau, ITU Figures are based on number of active subscriptions wearesocial.sg • @wearesocialsg • 30 17%! WEIGHTED We Are Social • Sources: US Census Bureau, ITU Figures are based on number of active subscriptions N/A! N/A! N/A! N/A! N/A! NEPAL NORTH KOREA PAPUA NEW GUINEA... ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 18.0% We Are Social • Sources: US Census Bureau, ITU, Facebook 133.7M 21.2% wearesocial.sg • @wearesocialsg • 16 JAN 2014 OCEANIA 36,425,600 71% 29% TOTAL POPULATION URBAN RURAL 23,025,488 INTERNET USERS 16,163,220 ACTIVE SOCIAL NETWORK USERS 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS We Are Social. .. LESTE PAPUA 4%! NEW GUINEA FIJI 29%! AUSTRALIA 57%! NEW ZEALAND 57%! We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook wearesocial.sg • @wearesocialsg • 23 JAN 2014 64%! 63%! 61%! SOCIAL MEDIA PENETRATION IN APAC 59%! 57%! 55%! 53%! 51%! 46%! 44%! 36%! GLOBAL AVERAGE 32%! 29%! 27%! 25%! 25%! 22%! 22%! 17%! 17%! We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook 0%! NORTH... ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 28.1% We Are Social • Sources: US Census Bureau, ITU, Facebook 707.4M 44.6% wearesocial.sg • @wearesocialsg • 14 JAN 2014 SOUTHEAST ASIA 630,551,581 45% 55% TOTAL POPULATION URBAN RURAL 195,762,594 INTERNET USERS 161,996,000 31% INTERNET PENETRATION 26% ACTIVE SOCIAL. .. 61.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 3.8% We Are Social • Sources: US Census Bureau, ITU, Facebook 89.1M 5.5% wearesocial.sg • @wearesocialsg • 12 JAN 2014 EAST ASIA 1,584,806,482 56% 44% TOTAL POPULATION URBAN RURAL 756,093,363 INTERNET USERS 48% INTERNET PENETRATION 678,728,200 ACTIVE SOCIAL NETWORK... INDONESIA TIMOR7%! LESTE PAPUA 4%! NEW GUINEA FIJI 22%! AUSTRALIA 49%! NEW ZEALAND 44%! We Are Social • Sources: US Census Bureau, Facebook, Tencent Based on active monthly user figures wearesocial.sg • @wearesocialsg • 33 JAN 2014 MOBILE SOCIAL PENETRATION (MAU) 58%! 53%! 52%! 51%! 49%! 49%! 45%! 44%! 44%! 33%! 13%! We Are Social • Sources: US Census Bureau, Facebook, Tencent Based on active monthly user... GUINEA FIJI 300K! AUSTRALIA 18M! NEW ZEALAND 3.9M! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI wearesocial.sg • @wearesocialsg • 21 JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 6.2! ACCESS THROUGH LAPTOP / DESKTOP 3.5! 3.5! 3.1! 2.1! We Are Social • Source: GlobalWebIndex SOUTH KOREA JAPAN HONG KONG AUSTRALIA... 101%! PHILIPPINES 148%! SINGAPORE 112%! INDONESIA TIMOR53%! LESTE PAPUA 42%! NEW GUINEA FIJI 96%! AUSTRALIA 110%! NEW ZEALAND 113%! We Are Social • Sources: US Census Bureau, ITU, CIA Data represent active mobile subscriptions wearesocial.sg • @wearesocialsg • 27 We Are Social • Sources: US Census Bureau, ITU, CIA Data represent active mobile subscriptions NORTH KOREA MYANMAR PAPUA NEW GUINEA TIMOR-LESTE