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Page 1 of 60 INDUSTRIAL ATTACHMENT KNIT GARMENTS MARCHANDISING Page 2 of 60 Chapter 1 1.1: Introduction Garments are produced in the garments factories on industrial basis all the people of a specific country. Bangladesh is one of the garments producing & exporting country in the world market. At present there are about 4500 garments factories running in Bangladesh. Growth of garments factories started in Bangladesh around 1980.around 1980, garment production & export business was unknown to us. Foreign currency earning through garments export $3.24 million which was not countable in percentage of the total national foreign currency earnings. Afterwards, tremendous growth of garment factory, garments productions, garments export, the percentage of foreign currency earnings through garments export reached from 0% to around 80% of the national foreign currency earnings, in 2007-08 financial year. At present Bangladesh is producing & exporting more than 60 items of garments. the most common items are shirt, trouser, jacket, sports wear, T-shirt, polo shirts, ladies wear, sweater, socks, hats etc. this produced items are exported in USA, Canada, Japan, Australia, middle east and many other countries in the world. Bangladesh is one of the important & competitive garments exporting country in the world market. Cheapest labor cost is the biggest advantage for Bangladeshi garments producers & exporters. 1.2 scope of the project Bangladesh is a developing country. And a developing country largely depends on foreign currency. Nearly 75%-80% of foreign currency is earned by exporting garments & textile. Merchandiser plays a vital role. At present a large number of merchandising personnel are working in textile & its sub-sector. But one thing is that in our country there have lots of differences between practical job life & general education life. It could be a problem during the time of service. So we have tried ourselves to establish a combination between our general education line & practical life with various article, documents & calculation. We hope this project will give a way to learn merchandising which will help in the future to lead our textile & garment sector. Page 3 of 60 Chapter 2 Process flow chart of merchandising Process flow chart of merchandising Merchandiser Negotiation with buyer & collect order Costing Sample making (according to buyer requirement) Get approval &Placement of order Getting started (In-house preparation of accessories) Line balancing Commencing production Production Monitoring Inspection Buyer’s Inspection (After Finishing) Preparation of banking & documentation Shipment/delivery 2.1: Merchandiser 2.1.1: Definition of merchandiser The main role of a garments merchandiser is to collect garments export order (export L/C), produce the garments, export the garments and earn profit, to perform those functions successfully needs lot of knowledge, experience & tremendous effort for a merchandiser. The term merchandising is defined as follows: Definition of merchandising The term merchandising related with trade Trade means buying & selling The person who is involved with trade, he/she is a merchandiser Page 4 of 60 And the activities of a merchandiser is known as a merchandising 2.1.2: Function of the merchandiser Activities of Junior Merchandiser (In a factory) Main task is ”production monitoring” Collect “inventory report” from store Swatch making & getting approval from buyer Arrange preproduction meeting in order to prepare a schedule for smooth production Place order to different production unit Collect ”Daily Production Report & Daily Quality Report” If any shortage in store, arrange locally. Arrange final inspection Responsibilities of Senior Merchandiser Sample development Price negotiation Order confirmation L/C opening Opening summery Sourcing Material collection Production planning Production monitoring Quality assurance Arrange final inspection Arrange shipment Qualities of a merchandiser Language skill Computer skill Page 5 of 60 Marketing skill Right consumption knowledge of various goods Costing knowledge of raw materials Order getting ability (That is if the merchandiser is known by actual rate of raw materials, so that he can negotiate perfectly with buyer. In this way, the possibility of getting order is hundred percent.) Sincere & responsible Hard worker 2.2: Negotiation with buyer 2.2.1: Business collaboration The most critical work is the procurement of garment export order. Normally garment export order is found from the potential garment importers called garment buyer. Anybody wants to collect garments export order, should be able to convince the buyer. When the buyer is convinced about garment production, garments quality, garments costing and shipment ability of a garments exporter, he or she can think about issuing a garments export order. Without clear confidence among buyer& exporter from both sides, may be a risky business deal. If a garment exporter can continuously deal with only three or four buyer with buyer’s satisfaction, it will be sufficient enough to run garment production & garment export business smoothly round the year. A successful negotiation outcome does not generally occur through luck, but by following a clear process. The process reflects the different levels of knowledge of the subject of negotiation, various parties and the way they communicate at various stages in the negotiation. The following is an outline of steps essential to effective negotiation: 1) Researching the needs of both parties The greater the knowledge a buyer has of their own and the supplier’s requirements, the better able they are to construct an acceptable solution. The buyer must be clear about both the department mark-up to be placed on the product cost and the intended retail selling price so that she or he can judge the viability of the suppliers’ products. 2) Preparation Effective preparation is also vital to successful communication. It is essential that the buyer also has identified the maximum and minimum positions that she will accept for a range of factors including: product price Page 6 of 60 order size Lead- time. 3) Offer The buyer and supplier can make specific proposals to set the boundaries of the negotiation. 4) Discussion There will be areas on which one side can move than more then the other and vice versa. It is important for the buyer to make a note of which ones provide the greatest and least opportunities for flexibility. 5) Counter and revised offers This is the real bargaining where elements of the order, such as number of units, product details, lead-time and so on are being decided in the context of an overall cost price the buyer should make firm proposals. 6) Summaries 7) Agree & commit. 2.2.2: Processing of order Execution of garments export order After receiving the garment export order, without wasting any time, it is essential to prepare a schedule for the jobs to be done for safe execution of the export order. The main jobs for the execution of an export order are as follows: Details analysis of export L/C Preparation of a time schedule for the export L/C Collection of fabric & accessories for the garment to be exported[source, quantity of the items, cost of the items, receiving data of the items, quality& quantity, Inspection of the items, etc] Distribution of responsibilities for the jobs & duties Production plan Inspection of the produced garments for quality, quantity, packing & other requirements of the buyer. Preparation of banking & shipment formalities Continuous follow-up progress Page 7 of 60 Others. 2.3: Costing 2.3.1 Booking sheet. For required production of garments, yarn and fabric is booked or need to in house in factory. a sample booking sheet is given below: Page 8 of 60 2.3.2 Sample Local fabric price list Fabric Type Finished GSM Yarn Count M/C Dia Finished Dia Guage Shrinkage Remarks Single Jersey 110-120 40 s/1 18.5" 34.5" 17" 33" 24 Good Single Jersey 125-135 34 s/1 18.5" 34.5" 18" 34" 24 Good Single Jersey 140-150 30 s/1 18.5" 34.5" 19" 35" 24 Good Single Jersey 160-170 26 s/1 18.5" 34.5" 20" 37" 24 Good Single Jersey 180-190 24 s/1 18.5" 34.5" 20" 37" 24 Good Single Jersey 200-220 20 s/1 18.5" 34.5" 21" 38" 24 Good Lycra Jersey 170-180 34 s/1+40dI 22" / 25" 21" / 24" 24 Good Lycra Jersey 190-200 30 s/1+40dI 22" / 25" 22" / 25" 24 Good Lycra Jersey 210-220 26 s/1+40dI 22" / 25" 23" / 26" 24 Good Lycra Jersey 230-240 24 s/1+40dI 22" / 25" 23" / 26" 24 Good Picque 170-180 30 s/1 18.5" 34.5" 25" 47" 24 Good Picque 200-210 26 s/1 18.5" 34.5" 25" 47" 24 Good Picque 220-230 24 s/1 18.5" 34.5" 26" 48" 24 Good Page 9 of 60 Picque 260-270 20 s/1 18.5" 34.5" 28" 50" 24 Good Single Lacost 170-180 30 s/1 18.5" 34.5" 24" 45" 24 Good Single Lacost 190-200 26 s/1 18.5" 34.5" 25" 46" 24 Good Single Lacost 210-220 24 s/1 18.5" 34.5" 26" 47" 24 Good Single Lacost 250-260 20 s/1 18.5" 34.5" 27" 48" 24 Good Double Lacost 170-180 34 s/1 18.5" 34.5" 25" 48" 24 Good Double Lacost 190-200 30 s/1 18.5" 34.5" 26" 49" 24 Good 2.3.3 CONSUMPTION KNIT GARMENTS Fabric Consumption Calculation for 1 dozen Men’s T-shirt: For a Men’s T-Shirt: a) G.S.M (Given by buyer) Body : 145-150 Neck/Rib : 175-180 Page 10 of 60 b) Sewing & seam allowances (Not given by buyer) – 1.50-3cm c) Wastage % (Not given by buyer) – 7% d) Measurement chart (given by buyer) Measurement Chart: Parameter Given Estimated with sewing allowance a) Chest 96cm 102cm b) HPS 65cm 70cm c) sleeve length 20cm 25cm d) Arm hole 46cm 49cm e) Neck 58cm 61cm f) Neck width 2+2=4cm 7cm g) Bottom hem 2cm Formula: Cpd = L x W x 12 x GSM kg 10000000 [...]... tape, carton etc are part of packing accessories Page 21 of 60 Packing should be varying (as per buyer garment packing instruction) in different orders as per instruction of buyer garments packing , The number of one carton garments it is weight on depend carton quality Understand quality of carton follow 3 ply, 5 ply, 7ply The number of carton is high ply number it is very much it is hard and strong... # 5: Plastic Zipper No 5 , Closed end PZM # 8: Plastic Zipper No 8 , Way Open End GKO # 5: Metal ,Antique Brass No 5 Open-End Open -end zipper are used generally in the front of garments closed-ends in pockets, hoods legs of garments 3 POSITION OF SLIDER: L/S: Left Slider (Same as R/H-Right Hand) Men’s When a Jacket in Opened the Slider remains at the left Side of the user R/S: Right Slider (Same as... slider come towards then it shape like R 2.3.8 Price break down SAMPLE price break down for basic t- shirt buyer:name order no: style/art no: ITEM: BASIC T- SHIRT SL# MATERIAL DESCRIPTION 1 FABRIC(100% KNIT, 180GSM 4 SEWING THREAD 2 3 5 6 7 8 9 10 11 12 13 14 NECK RIB COTTON COMPOSITION LABEL HANG TAG JERSEY ($)MAT CONSUMPTION/PC PRICE 20KG 008KG 1PCS PRICE TAG BAR CODE STICKER POLY BAG GUM TAPE SCOTCH . Page 1 of 60 INDUSTRIAL ATTACHMENT KNIT GARMENTS MARCHANDISING Page 2 of 60 Chapter 1 1.1: Introduction Garments are produced in the garments factories on industrial basis all the. Definition of merchandiser The main role of a garments merchandiser is to collect garments export order (export L/C), produce the garments, export the garments and earn profit, to perform those functions. collect garments export order, should be able to convince the buyer. When the buyer is convinced about garment production, garments quality, garments costing and shipment ability of a garments