Development strategy for Dai Nam Recreation period 2011-2015

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INDEX OF FIGURES AND TABLES
PREFACE
- 1. The need for researching topic
- 5. The structure of the subject
- CHAPTER I. RATIONALE OF MANAGEMENT STRATEGIES IN THE FIRLD OF ENTERTAINMENT SERVICES
  - 1.1. The theory of strategic management
  - 1.2. Theory of service (service concept, characteristics of service)
  - 1.3. The role of leisure activities in the current economy
  - CHAPTER II. INTRODUCTION AND ANALYSIS OF BUSINESS SITTUATION
    - 2.1. Overview of Dai Nam joint stock company
    - 2.2. Summary business sittuation entertainment area of Dai nam in three years 2008 - 2010
    - 2.3. Assessment of business in the field of entertainment at Dai Nam joint stock company
    - 2.4. Indentify the limitations exist in the business strategies of enterprise 2008 - 2010
    - 2.5. Analyzing the cause of the shortcomings indetified
    - 3.5. Monitor performance and adjust strategies

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