Strategy development of mobifone products for teenage market segment period 2011-2015

COVER PAGE

THANKS

INTRODUCTION

LIST OF FIGURES

LIST OF GRAPHS

LIST OF TABLES

TABLE OF CONTENTS

CHAPTER 1. THEORETICAL BASIC AND REALITY ABOUT MOBILE COMMUNICATION PRODUCT DEVELOPMENT STRATEGY FOR TEENAGE SEGMENT

1.1. General strategic management
1.2. Theory foundation on products and market segmentation in marketing
1.3. Theoretical foundations of product and market segments in Mobile communication

CHAPTER 2. ANALYSING, ENVIRONMENT, ASSESSMENT & ACTUAL SITTUATION BUSINESS SECTOR MOBILE IN GENERAL - PRODUCST FOR TEENAGERS MENTIONED PARTICULAR IN & OUT OF MOBIFONE

2.1. Introduction mobilefone
2.2. Telecom services for young people
2.3. Analysis and evaluation of the main causes related to business result of MobiFone for teenage segment

CHAPTER 3. BUILDING BUSINESS STRATEGY OF VMS MOBIFONE FOR THE TEENAGE SEGMENT IN THE PERIOD 2011 - 2015

3.1. Building development strategic goals for MobiFone products for the teenage segment
3.2. Solutions to perform strategies

CONCLUSION