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COVER PAGE
TABLE OF CONTENTS
FIGURES INDEX
PICTURE INDEX
TABLE INDEX
INTRODUCTION
1. Research.
2. Research rationale
3. Research objectives
4. Scope of trefrences research
5. Research methodology
6. Significance of the research
7. Structure for the research
CHAPTER 1. THEORETICAL BASIC
1.1. Basic definition of business strategy
1.2. Classification of business strategy
1.3. Strategic management process
1.4. The process of appraisal services in VietNam
CHAPTER 2. PRFORMANCE ANALYSIS FOR COMPANY
2.1. The target of business strategy of VIVACO
2.2. Overview on the VIVACO company
2.3. Analysis the external environment
2.4. Analysis of the sector environment
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