Formulating business strategy for Song Da 11 Joint Stock Company in period 2010-2015 and vision to 2020

ScanGate document Cover page Table of content Chapter : ABSTRACT 1.1 The rationale of the research 1.2 Research objective 1.3 Research scope 1.4 Research methodology 1.5 Capstone report structure Chapter : Conceptual basis 2.1 Business strategy theories 2.2 Strategy formulating process 2.3 External environment analysis model 2.4 Business's internal analysis 2.5 SWOT analysis 2.6 General competilive strategies 2.7 Analysis and selection model using average weighted method Chapter : Practical analysis of SONG DA 11 joint stock company 3.1 Overview of Dong Da 11 joint stock company 3.2 Company's vision,mission and target to 2020 3.3 Company's external environment analysis 3.4 Internal analysis of Song Da 11 joint stock company 3.5 Summary of SWOT analysis Song Da 11 joint stock company Chapter : Conclusion and recommendation 4.1 Recomendations and solutions to successfully implement selected strategies 4.2 Conclusion Reference Appendix