Building business strategy for Song Da 2 joint stock company for the period 2012 - 2016

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Building business strategy for Song Da 2 joint stock company for the period 2012 - 2016

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Mục lục

  • COVER PAGE

  • COMMITMENT

  • ACKNOWLEDGEMENTS

  • TABLE OF CONTENTS

  • PREFACE: GENERAL INTRODUCTION

    • 1. Overall background, the necessity and importance of the study

    • 2. Objectives of the Study

    • 3. Methodology of the study

    • 4. Structure of the Capstone project

    • CHAPTER I. THEORETICAL BACKGROUND FOR BUILDING BUSINESS STRATEGY

      • 1. The concept of business strategy

      • 2. The process of developing business strategy

      • 3. Vision and Mission Statements

      • 4. External environment analysis

      • 5. Internal environment analysis

      • 6. Determination of the competition position of business

      • 7. SWOT Matrix

      • 8. Selection of business strategies

      • Conclusion of Chapter I

      • CHAPTER II. ANALYZE THE CURRENT STATUS OF SONG DA 2 JSC

        • 2.1. Introduction of Song Da 2 JSC

        • 2.2. Vision, mission, and core values

        • 2.3. Analyze the bn si of Song Da 2 Joint Stock Company

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