Mục lục

  • COVER PAGE

  • ACKNOWLEDGEMENTS

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF FIGURES

  • LIST OF MATRIX

  • A. INTRODUCTION

    • 1. Rationale

    • 2. Objectives

    • 3. Methodology

    • 4. Structure of the research

    • B. DEVELOPMENT

      • CHAPTER 1.THEORETICAL BACKGROUND

        • 1.1. Definitions of strategy and strategic management process

        • 1.2. SWOT analysis - the tool to formulate the strategy

        • 1.3. Business - level competition strategies

        • CHAPTER 2. AN ANALYSIS ON THE CURRENT SITTUATION OF FSC

          • 2.1. Company profile

          • 2.2. Current sittuation of macro and industrial environment

          • 2.3. FSC's internal analysis

          • 2.4. SWOT analysis and INSTITUTE matrix results

          • CHAPTER 3. FORMULATION OF DEVELOPMENT STRATEGY FOR FSC FOR PERIOD 2011 - 2015

            • 3.1. FSC's vision /mission 2011 - 2015

            • 3.2. Selecting development strategy for FSC 2011 - 2015

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