Development strategy of the domestic market of VIDAMO PetroChemical Joint stock Company in 2011-2015 period

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Development strategy of the domestic market of VIDAMO PetroChemical Joint stock Company in 2011-2015 period

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Mục lục

  • COVER PAGE

  • COMMITMENT

  • ACKNOWLEDGEMENT

  • TABLE OF CONTENTS

  • LIST OF ABBREVIATIONS

  • LIST OF TABLES

  • LIST OF FIGURES, GRAPHS

  • INTRODUCTION

    • 1. Background and indispensability of the topic

    • 2. Study objectives

    • 3. Study sale

    • 4. Study methodology

    • 5. Outline

    • CHAPTER 1. THE PRINCEIPLE OF BUSINESS STRATEGY AND LUBRICANTS TRADING

      • 1.1. The principle of strategic management

      • 1.2. The theory of strategic market development

      • 1.3. Current status of production and requirements of lubricants consumption in Vietnam

      • 1.4. Indispensability in determining strategic development of lubricants on domestic market of VIDAMO

      • CHAPTER 2. ANALYSIS OF PRODUCTION AND BUSINESS DEVELOPMENT STATUS OF LUBRICANTS IN DOMESTIC MARTKET OF VIDAMO

        • 2.1. VIDAMO establishment and devepment

        • 2.2. Organization structure - Functions and duties of departments

        • 2.3. Evaluation of production and consumption of VIDAMO in 2009 - 2010 period

        • 2.4. Analysis and evaluation of reasons, existence, strong and weak points in VIDAMO strategy and competitive advantages

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