Strategic business development of petrosetco Vung Tau General Services Joint Stock Company (Petrosetco Vung Tau) period 2010-2015

GRIGGS UNIVERSITY GLOBAL ADVANCED MASTER OF BUSINESS ADMINISTRATION PROGRAM CAPSTONE PROJECT REPORT STRATEGIC BUSINESS DEVELOPMENT OF PETROSETCO VUNG TAU GENERAL SERVICES JOINT STOCK COMPANY (PETROSETCO VUNG TAU) PERIOD 2010 - 2015 Group Number: Student’s name: Bui Thi Minh Chien Truong Minh Chien Vo Thi Thuy Huong Pham Ke Nghiep Pham Huu Tri Ho Chi Minh City, 2011 | Thank you! ^^ First of all Group sincerely to thank the GaMBA 01 C02 program, the teachers, the monitors, the supervisors has been communicating and teaching all the most valuable knowledge for us duration the course — Global Advanced Master of Business Administration program Secondly we would like to say that: the research was completed by the Group 3's working, However, due to time limited time, the limited knowledge, so the research haven't good as much as your respect We would like to receive the comments of the teachers, lecturers and other suggestions to make this completely Last of all we would like to thanks you very much and give the best wishes for all of you — who have been enthusiastic to asstst us in the process of implementing this course Thank application Petrosetco Vũng Tàu APPENDIX APPENDIX Q0 221cc | Ji N.(0))00000000.a Ï: TOĐIC`S TCASONT 020 2021212121 121 1212212 1n Research purDOSeS c2 The limitations of the Assignmen The structure Of assignm€nIs l HH HH HH HH l HH HH HH HH HH ác ch - c2 Hee CHAPTER I: THEORY OF STRATEGIC MANAGEMENT .2 [ Defining STRATEGY 12s E121 11121 tr HH If STRATEGIC PLANNING n2 21 1 Hee + LH STRATEGIC MANAGEMENT PROCESS Hee 3.1 Identify tasks, objectives and current strategy of the Or8anization 3.2 Review Of business tasks .ccccccccscsssssessessessssssssssessessessesuesessessseseessetervereecescecece Z 3.3 Environmental studi€s :- 5: tt 11111 1111111121 E1 3.3.1 Environment for micro ent€rpris€s s 5s s St St 2522515111111 3.3.2 Macro environment of business - s5 - c n2 SE SnEEnnnnnnH IV ANALYSING 10 PROCESS AND STRATEGIC CHOICES 32s 15 4.1 Establish long-term goals c.cccccsscsssssessesssssesssssesvesessessessessesssssssesesereaveceveece, 15 4.2 The process of formation and strategic ChOiCES .ceccccccscsscsssssesseseeceesceseccesecsce, 15 4.2.1 Stage Ï: ÏnpU 52s t2 E221 112112 11t re 15 4.2.2 Stage 2: COMBINE oo cccccccscssssesssessesseasseassueessseatesssssissstesesteseateececeecececeece 15 4.2.3 Stage 3: DeCisiOn cecccccccccsssessssssssvssvsessssrsetsseatesssssessstereaveseateeseceecececeeceee 20 CHAPTER II: REAL SITUATION ANALYSIS OF PETROSETCO VUNG TAU GENERAL SERVICES JOIN STOCK COMPANY 2n 23 I ABOUT PETROSETCO VUNG TAU GENERAL SERVICES JOIN STOCK COMPANY c2 221211211212 treo 23 |.1 General information about Petrosetco Vung Tau General Join Stock COOTER, mca sungsnntgtontdESEUBMB Soclsecseccsorreto rụng Hy hy 05050050 THE001000 1815016 SE TT 1.2 About the main business activities of the Company nhe J3 About the catering S€TVICG 5c cs t1 2E 11 12 TH 23 23 24 JI.‡ Vision - Mission - Core Values - Business Philosophy .cccccccccse, 25 1.3 Organizational structure and apparatus c.cccccescssccssessessescesessesseeseeseevecceeeeee.25 ' a Global Advanced Master of Business Administration GaMBA01.C02.G.3 ` JareAeaTe = Ving Petrosetco Griccd) Il REAL SITUATION PETROSETCO ANALYSIS OF BUSINESS ACTIVITIES VUNGTAU (INTERNAL FACTORS) Tau OF 0o ccccccccccccccsecceseeeeeees 27 2.1 Current situation Services Operations of Vung Tau Petrosetco Zi 3.1.1 Offshore Catering S€TVIC€S c1 ST TH TT 2.1.2 Onshore Catering S€TVICS 27 c cc TH HT TT TH H nhe 30 3.2 Stuations Catering service of Petrosetco Vung Tau .c c2 tt nen ccec, 30 2.2.1 Cartering Service providers on the rig -cccccsscsxsssa "1M 2.2.2 The services of goods supplied for ServiCeS .ccccccccccsccssescssesseseescsssseseeseesees 32 2.2.3 Situations Onshore Services .c.cccccccccsssesesssssssescssesssesseseescsevstsssesvatsecaeseses 33 2.3 The status of human resource manageMeNt cccccccsesesesceceseseeceeveseevesseseees 34 2.4 Analysis facilities of Petrosetco Vung Tau cccccccccccscscscssesesescseesessstsvevevseseseees 37 2.5 Analysis of quality management systems and processes ccccsccssssseseseeeeeevees 37 2.6 Analysis and market share brand c cccccccceseesseseesesseseesecsecsecsessvsseseeseesceaes 38 2.7 Analysis System Provider ccccccccccscccscssscssesessececesesvscsesscsstseescsesatssseeecessevaeseees 39 2.8 Analyzing business results and financial condition from 2008 to 2010 4] 2.9 Internal factors evaluation matrix (IFE Matrix) 0.ccccccccsccsscscssceccsceccssscesseececees 44 2.10 Real Situation analysis of external Factor affecting Petrosetco Vung Tau 45 2.10.1 Analysis of impact factor .c.ccccccccccccccsescsssescessvecseseeerscsecscsssseavavavevecseseseens 45 2.10.2 Competitor analysis ccccccccccccsescescscssescscessessevsessesecsecsecsesecacsavavseeacsaseeees 47 CHAPTER III : STRATEGIC PLANNING AND IMPLEMENTATION OF STRATEGIC SOLUTIONS CORPORATION OF GENERAL SERVICES PETROLEUM VUNGTAU PERIOD 2011 -2015 22 22s cv S2 E23 sE sec 53 I STRATEGIC PLANNING G5 n1 T HH TT .Hee 53 BMv) 53 1.2 Planning Business activity in 2011 - 2015 o.ccecceeccesseceesesessssescsesssesatseesees 53 1.3 The main value need to be achieved in business operations cccccccsesseseeeees 54 1.3.1 Create value for shareholders ccccccccccccescssessssesescsceesseecsetacseeeevevseeesseees 54 1.3.2 Create value for CUStOMETS c.ccccccccescscscscseseseseecevsesceecatstsesacatsssestasseavecees 54 1.3.3 Creating value for employees c.ccccccccccsessscssecesescsceeesssecsesscsesevseesevevsceseecens 55 1.3.4 Create value ÍOT SOCI€TV - ác n1 TH TH TH TH TH TT TH HH HH nhe, 55 Il ANALYSIS AND CHOICE OF STATEGY IN PERIOD 2011 - 2015 56 2.1 Using analytical tools to devise strategies ccccccscsecseseeeeesesvseseseseeseseseeeceses56 2.1.1 Matrix Strengths - Weaknesses - Opportunities - Threats (SWOT) 2.1.2 Matrix strategic position and Action Evaluation (SPACE) ' — Global Advanced Waster of Business Administration 0.0 56 cccccccccccscsecceceeeees 60 GaMBA01.C02.G.3 Petrosetco Vũng Tàu 2.1.3 Main SITaLCĐIC HAtTÌN 222525211 1211 HH HH 2.1.4 Enternal - External matrix (IE) 22 nhe " 3.2 Preliminary Selection for the Strat€BI€S 2.3 Stratcgy S€l€CLION HH HH nhe c2 64 nen nhe c2 2.2221 211212 nH He 2.4 CONCÏUSION 011 120101112 12111 111111 1H11 HH 62 65 66 HH HH na 70 2.‡.1 Penetration and Exploitation existing markKet strateBY .cccccccccc 71 2.4.2 Development and expand Markets Strategy o cccccccscecseseseseseseseseseecevseeees 7Ì 2.4.3 Joint venture to develop StFat€ØY tt lil SOLUTIONS BUSINESS IMPLEMENTATION 11 11H HH eeereeg 7] STRATEGY /2 3.1 Construction standards to choose the sOlUtion ccccccccesssscsssescscecsecscecevsveveceees Tả 3.2 Choice of solutions to implement the strategy c.ccccccccseccececssesestecscecscesesseeee 72 3.2.1 Human resources Solutions c.ccccccccecseseseseseevscsvecscsvsvsvacsvassescscssscsesesseveveveves 72 3.2.1.1 Solutions to build staff (key person) c.c.cccccccsccssssesesesescscscscscscssscsesvevevevees 72 3.2.1.2 Building reward — discipline regulations 0.c.c.ccccccccssessscsesescscscecseseeesees 76 3.2.2, Solutions to improve management and efficiency business growth 76 3.2.3 Market n0 on n6 êdddaaajiaiaaa 78 3.2.3.1 To study the characteristiCS Of CuStOIM€FS 22 S2 n2 S2 SE SE nret 78 3.2.3.2 Psychological clients Research c.ccccccssecesesescsesesesecsvscseseescssscsssseesesees 78 3.2.3.3 Make Impressed 0.0 cccceccsesesecscssscessscssscscsessvevsvscaesesavacatsssavavssssesvevevevees 79 3.2.3.4 Creating good relationships 0.0 cccccccccssseceseessesesseseecacststseevscssseseseseeeens 79 3.2.3.5 Cooperative øgOOdWiÌÏ 3.2.3.6 Research COMPetitOLs 5c: c2 tt T1 111111 1111111 tren 79 cecccccccesssesssssssscscessecsesensessevsvavavavavavatacsvsvevevevees 79 3.2.4 Solutions for capital and financial performance c.ccccccccsssescssssssescecsseseseees 80 3.2.5 Solution for S€rviCeS COSt c.cccccccccssssssssssssssscssscssscscssscecsesevevecevevevevevevevecseeeses 81 S.2.5.1 Fixed COStl 81 3.2.5.2 Variable COSt! cccecessssssssesessscsescscsessssssvessvessssvevessssvevavavavavavavavavacavevevevevevens 81 3.2.6 Solution for competitive co-operative agreeMent .ccccccscscscscececseseseecevesees 82 CONCLUSION 222.4 an RECOMMENDATION LH REFERENCES Q.0 _ ' Global Advanced (Viaster of Business Administration HH 83 rerre 84 HH HH HH Hee GaMBA01.C02.G.3 85 Griocs) Jeo Eto a TSA Petrosetco Ving Tau UNIVERSITY LIST OF TABLES CHAPTER I: THEORY OF STRATEGIC MANAGEMENT - Table 1.1 Matrix assessment of internal ẾaCfOFS