slide tiếng anh chuyên ngành kinh tế business functions and organisation

http://www.bized.co.uk Copyright 2006 – Biz/ed Business Functions and Organisation http://www.bized.co.uk Copyright 2006 – Biz/ed Business Functions • Human Resources • Sales and Marketing • Research and Development • Production/Operations • Customer Service • Finance and Accounts • Administration and IT http://www.bized.co.uk Copyright 2006 – Biz/ed Human Resources • Recruitment and retention – Job descriptions – Person Specifications • Dismissal • Redundancy • Motivation • Professional development and training • Health and safety and conditions at work • Liaison with trade unions http://www.bized.co.uk Copyright 2006 – Biz/ed Sales and Marketing • Market research • Promotion strategies • Pricing strategies • Sales strategies • The sales team • Product – advice on new product development, product improvement, extension strategies, target markets http://www.bized.co.uk Copyright 2006 – Biz/ed Research and Development • New product development • Product improvements • Competitive advantage • Value added • Product testing • Efficiency gains • Cost savings http://www.bized.co.uk Copyright 2006 – Biz/ed Finance and Accounts • Cash flow – Monitoring income/revenue – Monitoring expenditure • Preparing accounts • Raising finance – Shares – Loans • Links with all other functional areas http://www.bized.co.uk Copyright 2006 – Biz/ed Production/Operations • Acquiring resources • Planning output – labour, capital, land • Monitoring costs • Projections on future output • Production methods – Batch – Flow – Job – Cell • Efficiency http://www.bized.co.uk Copyright 2006 – Biz/ed Customer Service • Monitoring distribution • After-sales service • Handling consumer enquiries • Offering advice to consumers • Dealing with customer complaints • Publicity and public relations http://www.bized.co.uk Copyright 2006 – Biz/ed Business Organisation • Organisation by type • Global businesses – complex organisation structures • National – organisation possibly stretches throughout the country • Regional – could be through a county or wider area (North West, South East, etc.) • Local – small organisations serving local area or community http://www.bized.co.uk Copyright 2006 – Biz/ed Business Organisation • Authority – the right to make decisions and carry out tasks • Span of control – the number of people a superior is responsible for • Chain of Command – the relationship between different levels of authority in the business • Hierarchy – shows the line management in the business and who has specific responsibilities • Delegation – authority to carry out actions passed from superior to subordinate • Empowerment – giving responsibilities to people at all levels of the business to make decisions [...]... 2006 – Biz/ed http://www.bized.co.uk Organisation Charts Matrix Structure Marketing Sales R&D Project HR Production Finance Copyright 2006 – Biz/ed http://www.bized.co.uk Organisation Charts • Changes to business structures • Linked to new thinking on leadership and management • Less hierarchical • Emphasis on communication and collaboration between sections • Global businesses – more complex structures... http://www.bized.co.uk Organisation Charts Pyramidal Structure MD Senior Management Middle Management Workers Copyright 2006 – Biz/ed http://www.bized.co.uk Organisation Charts Centralised/Entrepreneurial Finance R&D Production MD Marketing Sales Copyright 2006 – Biz/ed http://www.bized.co.uk Organisation Charts Collaborative Sales Accounts Marketing Production Copyright 2006 – Biz/ed http://www.bized.co.uk Organisation. ..http://www.bized.co.uk Administration and IT •Managing estates – cleaning, health and safety, maintenance, security •Reception •Clerical work – reporting, recording, record keeping, communication •Overview of quality control •Use of IT systems Copyright 2006 – Biz/ed http://www.bized.co.uk Organisation Charts Hierarchical Structure Managing Director Marketing Director . http://www.bized.co.uk Copyright 2006 – Biz/ed Business Functions and Organisation http://www.bized.co.uk Copyright 2006 – Biz/ed Business Functions • Human Resources • Sales and Marketing • Research and Development • Production/Operations • Customer. Specifications • Dismissal • Redundancy • Motivation • Professional development and training • Health and safety and conditions at work • Liaison with trade unions http://www.bized.co.uk Copyright 2006 – Biz/ed Sales and Marketing • Market research • Promotion. service • Handling consumer enquiries • Offering advice to consumers • Dealing with customer complaints • Publicity and public relations http://www.bized.co.uk Copyright 2006 – Biz/ed Business Organisation • Organisation