Restaurant bank, 9.11.2007 Mari Isbom, www.tekes.fi/media Enhanced Media – Tekes funding for media solutions projects... Software and digital media, Mari IsbomMyNet Who’s there?... Web 2
Trang 1SNS hype or money spinner? Restaurant bank, 9.11.2007
Mari Isbom, www.tekes.fi/media
Enhanced Media – Tekes funding for media solutions projects
Trang 2Software and digital media, Mari Isbom
MyNet
Web 2.0 Deals Up 14% in First Half of 2007
More than USD 465 million in Web 2.0 companies from VC
Most of the U.S focused on "Enterprise 2.0” area-companies that use Web 2.0 technologies such as
mashups and online collaboration to improve traditional business functions
Among the largest Web 2.0 deals of the first half was the
USD 30 million first round for enterprise software provider n2N Commerce.”
Trang 3Mobile social networking
The growth in mobile social networking is relatively small but significant, especially with younger users
JupiterResearch: 28 percent of teens surveyed are interested in MySpace on their cell phone and it is an increasingly popular channel for communication – both for broadcasting and info sharing
MySpace, Facebook and Google are mobile, but
Trang 4Software and digital media, Mari Isbom
MyNet
Who’s there?
Trang 5Web 2.0 mobile
…only 2 companies from Finland?
Trang 6Software and digital media, Mari Isbom
MyNet
Value chain
CIM Creative Industries Management Ltd.
Sisältötuotannon liiketoimintamallit, LTT
CREATE > DISTRIBUTE - Is this valid anymore?
adve rtisin
g
opera tors devic e ma
nufac turer
s
comm unitie
s, pla tform
s
other New entra
nts:
CREATES IDEA HOLDS IPRs TECHNOLOGY DRIVEN IDEAS
DEVELOPES COPYRIGHTS PACKAGES IPRs PROGRAMMING CONTENT
DISTRIBUTES COPYRIGHTS MARKETS / BRANDS
IPRs DISTRIBUTION
PLATFORMS
TICKETS MAGAZINES BOOKS, CD, VIDEO, DVD, RADIO, TV NET, WAP/3G
CONTENT CREATOR
CONTENT PRODUCER
CONTENT DISTRIBUTOR CONSUMER
Trang 7SNS Ecosystem – Collaborative Partnerships
Create/Edit > Share > Discover > Distribute > EXPERIENCE VALUE
WISP Mobile Carrier
Community Provider
Consumer Publishers
Wireline BB Carrier
Wireless BB Carrier
Muni WiFi & Hotspots
ISP Cable
Studios &
Labels Aggregators Content
Media Print Media
Application Providers
Advertising Enablers Developers
Games
Publishers
Search
Technology Enablers
Device Vendors
Other SNS Sites Other SNS sites
Advertising Agencies
Transaction Enablers
Device Vendors
Brands &
Advertisers Content
Publishers
Tool &
Platform Providers
Micro Community
Distribution Channels
Brands You
Trang 8Software and digital media, Mari Isbom
MyNet
Trang 9Not only pro’s
We’ll lose all control
Hierarchy anarchy
Why would someone it? changes
Did not work last time, why…
It cannot be free?
Is it safe?
Still:
News Corp offers $5 billion for the Dow Jones, including the Wall Street Journal (finalized July 2007)
Google buys Doubleclick for $3.1 billion and YouTube for
$1.6 billion
Joost signs deal with Viacom to distribute TV shows online
ABC, CBS, NBC and FOX provide full length shows online
Trang 10Software and digital media, Mari Isbom
MyNet
Enhanced media
2007-2008
Program to Finnish media companies
To improve the competitiveness of the media industry
Finnish media will be more international and online
New innovative products and services and media concepts
Focus on the most promising business opportunities
www.tekes.fi/media
Trang 11Enhanced media
2007-2008
Web 2.0 Mobile seminar
SNS Hype
or money spinner
Collaboration 2.0 Webinar
MyNet
Started with Web 2.0 market study Jan 2007
Industry involved
Activities
seminars
other events for partnering and information sharing
Funding for projects
Trang 12Software and digital media, Mari Isbom
MyNet
Call is now open for company projects:
1 Feasibility studies
market studies
2 Piloting, proof of concepts, new
9.11.2007-31.1.2008
Fill in the application at: www.tekes.fi
Enhanced media
2007-2008
Trang 13www.tekes.fi/media mari.isbom@tekes.fi
Thank you!