Real World Adobe InDesign CS4- P18 doc

      Exporting EPS Although we tend to eschew EPS when we can, there are times when it can come in handy. For example, if you have designed an ad that will be placed in a magazine produced with any version of QuarkXPress earlier than version 7. ose versions didn’t handle PDF particularly well, so EPS is probably the better bet. To export an InDesign page (or series of pages) as an EPS graphic (or series of graphics, as EPS is, by denition, a single-page-at-a-time format), choose EPS from the pop-up menu in the Export dialog box or the Save as Type eld (Windows), pick a location for the le, and then click the Save button. InDesign displays the Export EPS dialog box. is dialog box has two tabs: General and Advanced. Here’s a quick description of the options in each tab. General. e controls in the General tab dene the way that InDesign exports objects to the EPS le (see Figure 7-22).  Pages. Which pages do you want to export? Bear in mind, as you work with the controls in this tab, that each page in the page range you specify will be exported as a separate EPS le. To export pages one, two, three, seven, and twelve, for example, enter “1-3,7,12” into the Ranges eld. See “Page Ranges” in Chapter 11, “Printing,” for more information. When you turn on the Spreads checkbox, InDesign exports the pages in read- ers spreads, just as they appear in your document window. For instance, pages 2 and 3 are combined into one wide EPS le.  PostScript. Choose the PostScript version of the printer you expect to use to print the EPS. If you’re sure you’re printing on a PostScript 3 printer, choose Level 3. Choose Level 2 if your printer could be PostScript Level 2 or PostScript 3. InDesign no longer supports PostScript Level 1 printers; a Level 2 EPS le may or may not print on one of these old beasts.  Color. Do you want to convert RGB images in your publication to CMYK as you create the EPS? If so, choose CMYK from the Color pop-up menu. e method InDesign uses for this conver- sion depends on the settings in the Color Settings dialog box (see Chapter 10, “Color,” for more on color management). While it’s rare that you’d need to choose Gray or RGB, these options will convert all colors to their grayscale or RGB equivalents. If you’re using some other soware to handle the EPS’s color separation, you can choose Leave Unchanged. When you do Real_World_Adobe_InDesign_CS4b.pdf 511Real_World_Adobe_InDesign_CS4b.pdf 511 08/04/2009 05:55:35 p.m.08/04/2009 05:55:35 p.m.  .     this, InDesign leaves RGB and CMYK images alone during the export process.  Preview. EPS les usually have low-resolution, built-in previews, which applications use to display the EPS on screen; Macintosh EPS les typically have PICT previews, Windows EPS les must use TIFF previews. If you’re re-importing the EPS le back into an InDesign document, you can leave the Preview pop-up menu set to None, because InDesign actually creates a preview on the y when you import the le. Similarly, if you’re going to open the EPS le in Photoshop (rasterizing it into a bitmapped image), Illustrator (converting it into paths), or process the EPS le with some soware that doesn’t require a preview image, you can leave Preview set to None. If the EPS will be used in any other program (like QuarkXPress), select PICT or TIFF (the latter is more exible because most Macintosh programs can read both PICT and TIFF).  Embed Fonts. To make sure that the EPS contains all of the fonts you’ve used, choose Complete from the Embed Fonts pop-up menu. Why not do this every time? Because your EPS les can become huge, bloated, and swollen with included fonts. To reduce the size of the EPS, choose Subset to include only the characters needed to print the text in the EPS. Choose None when you don’t want or need to include any fonts in the EPS. Some fonts cannot be embedded—the font manufacturer has included information in the font that prevents embedding. When InDesign reads this information, it will not include the fonts in the EPS, regardless of the choice you make from the  - EPS Export Options, General Tab Real_World_Adobe_InDesign_CS4b.pdf 512Real_World_Adobe_InDesign_CS4b.pdf 512 08/04/2009 05:55:35 p.m.08/04/2009 05:55:35 p.m.       Embed Fonts pop-up menu. If you nd you’re missing a font in an EPS, return to the InDesign publication and convert all of the characters that use the missing font to outlines and then export the EPS again.  Data Format. Choose ASCII if you expect to print the EPS on a system connected to a printer via a serial cable, or if you plan to edit the EPS using a text editor or word processor—otherwise, choose Binary to create a compressed version of the le. Binary les are smaller and therefore transmit to the printer faster, but they sometimes choke really old networks.  Bleed. If you do not enter values in the four Bleed elds (Top, Bottom, Inside, and Outside—or Le and Right, in a non-facing- pages document), InDesign sets the edge of the EPS bounding box to the edge of the page you’re exporting. Enter a value in the Bleed elds to expand the area of the page. See Chapter 11, “Printing,” for more on bleeding o the edge of the page. Advanced. Just because it’s called the Advanced tab of the Export EPS dialog box doesn’t necessarily mean that these options are any more advanced or tricky. ese features let you control how images and transparency are handled in EPS les (see Figure 7-23).  Send Data. In most cases, you want the full resolution of your bitmapped images to be included in your EPS les (so they can later be printed properly). On occasion, however, you may want only a low-resolution version of your images in the EPS le. For example, let’s say you were going to rasterize the EPS in Photoshop in order to save it as a GIF or JPEG and place it on the Web; there’s no need for the full-resolution images, so you could choose Proxy from the Send Data pop-up menu. If you’re planning to print the EPS through an OPI system, and plan to replace the images, or if you’re creating the EPS for onscreen viewing only, choose Proxy.  OPI Image Replacement. Turn this option on to have InDesign perform OPI image replacement as you export the EPS. If you’re exporting a page containing EPS graphics with OPI image links, you’ll probably need to turn this option on (unless your EPS will later be processed by an OPI server).  Omit For OPI. To keep InDesign from including a certain type of imported graphic le in the EPS, turn on the correspond- ing option in the Omit section (to omit placed TIFF images, for Real_World_Adobe_InDesign_CS4b.pdf 513Real_World_Adobe_InDesign_CS4b.pdf 513 08/04/2009 05:55:35 p.m.08/04/2009 05:55:35 p.m.  .     example, turn on the Bitmapped Images option). We discuss OPI in more detail in Chapter 11, “Printing.”  Transparency Flattener. In order for transparency eects to print on most devices, InDesign must “atten” them. We discuss attening and transparency attening styles in great detail in Chapter 11, “Printing.” Suce it to say that you can choose a attener style here, as well as tell InDesign to ignore any attener style spread overrides that you (or someone else) may have made in the document (by turning on Ignore Spread Overrides).  Ink Manager. e Ink Manager manages how colors trap with each other and how spot colors interact (for instance, you can use the Ink Manager to alias one spot color to another). We cover the Ink Manager in Chapter 10, “Color.” Exporting PDF InDesign can export Adobe Acrobat Portable Document Format les (what normal people call “PDF”), which can be used for remote printing, electronic distribution, or as a graphic you can place in InDesign or other programs. InDesign’s PDF les can even include “rich” media, such as buttons, movies, and sounds. InDesign doesn’t need to use the Acrobat Distiller (or the Distiller Assistant) to create PDF les.  - EPS Export Options, Advanced Tab Real_World_Adobe_InDesign_CS4b.pdf 514Real_World_Adobe_InDesign_CS4b.pdf 514 08/04/2009 05:55:36 p.m.08/04/2009 05:55:36 p.m.       Note, however, that Distiller oen makes more compact PDF les than exporting directly from InDesign, which may be important if your PDF les are destined for the Web. If you want to use Distiller to make PDF les instead of creating them directly using the Export feature, you must use the Print dialog box to write PostScript to disk rst (we discuss how to do that in Chapter 11, “Printing”). While PDF is great for putting publications on the Web, or for creating other sorts of online publications, most of us ink-on-paper types care more about making PDF les suitable for print. InDesign can export PDFs for just about any purpose, onscreen or on-press. It all depends on how you set up the export options. When you export a PDF (by selecting Export from the File menu and choosing Adobe PDF from the Type pop-up menu), InDesign displays the Export PDF dialog box. is dialog box contains seven panes for setting PDF export options: General, Compression, Marks and Bleeds, Output, Advanced, Security, and Summary. Remem- ber that in all paned dialog boxes like this one, you can jump to the second pane by pressing Command-2/Ctrl-2, the third pane with Command-3/Ctrl-3, and so on. Above all these panes sits the Adobe PDF Preset pop-up menu, which lets you select an export preset (each of which is a collection of various export options). You may be familiar with these styles, as they’re basically identical to those found in Illustrator and Distiller. We discuss creating your own in “Dening a PDF Export Preset,” later in this chapter. e General pane of the Export PDF dialog box (see Figure 7-24) is a hodge-podge of options, controlling everything from what pages get exported to whether InDesign should launch Acrobat aer saving the le. Standard (PDF/X). InDesign fully supports several important inter- national ISO standards, including PDF/X-1a and PDF/X-3. You can select either of these from the Standard pop-up menu or the Preset menu. However, if you’re going to use PDF/X, we strongly recom- mend you choose from the Preset menu instead of the Standard menu—otherwise, it’s easy to make a PDF/X le that, while techni- cally valid, will make the recipient of the le unhappy. e PDF/X-1a preset is for a straight CMYK-only (or CMYK plus spot color) workow, and is relatively popular in the United States. PDF/X-3 is used in color managed workows, especially in Europe, because they can include RGB and Lab color data, too. General Real_World_Adobe_InDesign_CS4b.pdf 515Real_World_Adobe_InDesign_CS4b.pdf 515 08/04/2009 05:55:36 p.m.08/04/2009 05:55:36 p.m.  .     PDF/X-4 is similar to PDF/X-3, but with an important twist: While PDF/X-3 is based on the Acrobat 4 format, PDF/X-4 is based on Acrobat 5. As we point out below, Acrobat 5 (PDF 1.4) supports transparency, so it doesn’t require attening. at’s why PDF/X-4 is the preferred format when printing to a printer with a PDF RIP (as opposed to a simple PostScript RIP), such as one with the Adobe PDF Print Engine. Both of these standards aren’t some weird, proprietary avor of PDF; they’re just regular PDF les that specify the sorts of things that can be included. For example, you can’t put a button or movie or even an RGB image in a PDF/X-1a le, and all fonts must be embed- ded. Note that you can make a PDF/X compliant PDF le without choosing from the Standard or Preset pop-up menus; these just make it easier. Compatibility. Who is your audience for this PDF le? Acrobat 8 has been out for a couple of years now, so we usually assume that most professionals have it but many of the general public may only have Acrobat 5 (or at least the free Acrobat 5 Reader). On the other hand, if there’s any chance your recipient only has Acrobat 4, you’ll need to choose Acrobat 4 from the Compatibility pop-up menu. Unfortu- nately, the PDF version numbering can be confusing: Version 1.3 is Acrobat 4, 1.4 is Acrobat 5, 1.5 is Acrobat 6, version 1.6 is Acrobat 7, and (nally)version 1.8 is Acrobat 8.  - Export PDF Options, General Pane Real_World_Adobe_InDesign_CS4b.pdf 516Real_World_Adobe_InDesign_CS4b.pdf 516 08/04/2009 05:55:36 p.m.08/04/2009 05:55:36 p.m.       ere’s another reason you want to pay attention here: If you have used any transparency eects in your document, the Compatibility pop-up menu controls who does the attening. Choosing Acrobat 4 means you want InDesign to atten the le (see “Transparency Flat- tener” later in this section, and “Printing Transparency” in Chapter 11, “Printing”). Acrobat 5, 6, and 7 can read the unattened transpar- ency eects. If we’re sending les to our printer or an imaging bureau that we trust knows about attening, then we’d much rather send them Acrobat 6 or 7 PDF les. Similarly, if you want your PDF to have interactive elements (like buttons and movies), there’s a good chance you’ll want to save this as an Acrobat 6 or 7 le. (See Chapter 13, “Interactive PDF,” for all the reasons why.) Page Ranges. Which pages do you want to export? Just as in the Gen- eral pane of the Print dialog box, you can export all document pages (click the All option) or specify individual page ranges (135-182) or noncontiguous pages (3, 7, 22) in the Range eld. Note that unless you have Absolute Numbering selected in the General pane of the Preferences dialog box, you’ll need to type page ranges with their actual names. For instance, if you want to export the rst four pages and you’re using roman numerals, you’ll have to type “i-iv”. If you’ve specied a page number prex, like “A”, you’ll have to include that in the Range eld, too. Reader’s Spreads. When you turn on the Spreads option, InDesign exports each spread in the page range you’ve specied (see above) as a single page of the exported PDF. is is called “reader’s spreads” because the spread appears as it would to a reader ipping through a book or magazine. is does not create “printer spreads,” which you need to print a saddle-stitched booklet. You need a separate plug- in to do that. Personally, when we want to view a PDF in reader’s spreads, we don’t turn on this feature; we just turn on the Facing option in Acrobat’s View menu—the eect is basically the same. Embed Page umbnails. Creates a preview image, or “thumbnail” of each page or spread (if you’re exporting reader’s spreads) you export. You can display thumbnails when you view the PDF using Acrobat or Acrobat Reader. ey don’t do much for us, and they increase the size of the le. Optimize for Fast Web View. e key word here is “Web.” e only time you’d want to turn this on is when you’re creating a Real_World_Adobe_InDesign_CS4b.pdf 517Real_World_Adobe_InDesign_CS4b.pdf 517 08/04/2009 05:55:36 p.m.08/04/2009 05:55:36 p.m.  .     document that will only be viewed on the Web. When this option is o, InDesign includes repeated objects (such as objects from master pages) as individual objects on each page of the PDF. When you choose Optimize PDF, InDesign exports a single instance of each repeated item for the entire PDF. When the item appears on a page in the PDF, InDesign includes a reference to the “master” item. is reduces the le size of the PDF without changing the appearance of the exported pages. When this option is on, InDesign also overrides the settings in the Compression pane with its own Web-appropriate settings, and restructures the le so that it can be downloaded one page at a time from a Web server rather than having to download the whole megillah. Create Tagged PDF. Most people expect their PDF les to always appear just as they do in InDesign—each line of text ending in the same position on the page. But what if someone who is blind wants to read your document with a Braille reader? What if someone wants to see your PDF on their iPhone or other mobile device? In that case, it would be very helpful if the PDF included some “intelligence” or “accessibility” in the form of tags that—behind the scenes—declare this to be a paragraph that can reow as necessary, that thing in the upper corner of the page to be a page number that doesn’t have to appear on a mobile device, and so on. If you predict that your PDF le might show up in a non-tradi- tional reader, turn on the Create Tagged PDF checkbox. Obviously, there is hardly ever a need for tags in documents that are simply being printed, but they don’t aect le size or export time much, so we oen just leave this option turned on. Note that inside the PDF these tags are actually written in XML, and any tags you’ve applied with the Tags panel (see Chapter 14, “XML”) will appear in the PDF, too. is oers some interesting side eects. For example, if you create a tag named “Artifact” in the Tags panel and then apply it to a text frame, Acrobat considers the object irrelevant and not part of the text ow when reading the PDF out loud or displaying it on some mobile devices. at’s perfect for text frames such as running heads and page numbers. To be honest, in most cases, if you really want your documents to be accessible (especially to be “Section 508” compliant), you will likely need to do a lot more clean-up work on them in Acrobat Pro- fessional aer exporting with tags. View PDF aer Exporting. When you turn this option on, InDesign opens the le in Acrobat aer exporting the PDF. Real_World_Adobe_InDesign_CS4b.pdf 518Real_World_Adobe_InDesign_CS4b.pdf 518 08/04/2009 05:55:36 p.m.08/04/2009 05:55:36 p.m.       Create Acrobat Layers. Acrobat 6 introduced the idea of hiding and showing layers within a PDF le. If you turn on the Create Acrobat Layers checkbox, all your InDesign document’s layers (even hidden layers) are converted into Acrobat layers and can be controlled from within Acrobat. In a stroke of brilliance, even the page marks (like crop and registration marks) are put on their own layer. Obviously, this only works when exporting in the Acrobat 6 (PDF 1.5) format or later. Export Layers. Normally, an object will only appear in your PDF if it’s on a layer that is both visible and printable—that is, the Show Layer and Print Layer checkboxes are both enabled in the Layer Options dialog box. However, you can override this by choosing either All Layers or Visible Layers from the Export Layers pop-up menu. e former prints everything, even objects on hidden or non- printing layers. at’s nice when you forget to turn on hidden layers before starting the PDF export process. e latter option prints all visible layers (whether they’re “printable” or not). Include Bookmarks. If you’ve used the table of contents feature (which we discuss in Chapter 8, “Long Documents”), you can tell InDesign to automatically build bookmarks for your PDF le based on the table of contents. Just turn on the Include Bookmarks checkbox. Or, if you used the Bookmarks panel to add custom book- marks to your document (see Chapter 13, “Interactive PDF”) you have to turn this checkbox on to actually see them in the PDF le. Again, this is a feature suitable for PDFs destined for onscreen view- ing, not prepress. Hyperlinks. You can use the Hyperlinks panel to add as many hyperlinks to your document as you want, but unless you turn on this checkbox they won’t appear in your PDF le. When you turn this option on, InDesign also creates hyperlinks in your table of contents and indexes (see Chapter 8, “Long Documents,” for more on these features). Of course, it’s not really appropriate to include hyperlinks when sending o a PDF for high-resolution printing. See Chapter 13, “Interactive PDF,” for more on hyperlinks. Visible Guides and Grids. If you turn on this export option, InDesign exports all visible guides (margins, ruler guides, baseline guides, and so on), which may be helpful for designers who are collaborating on a project. e only guide type that doesn’t export is the document grid (even if it’s visible). Real_World_Adobe_InDesign_CS4b.pdf 519Real_World_Adobe_InDesign_CS4b.pdf 519 08/04/2009 05:55:36 p.m.08/04/2009 05:55:36 p.m.  .     Non-printing Objects. Ordinarily, nonprinting objects (items for which you’ve turned on the Non-printing checkbox in the Attributes panel) won’t appear in exported PDF les. You can force them to export (overriding the Attributes panel) by turning on the Export Non-printing Objects checkbox in the Export PDF dialog box. Why would you do this? We bet someone can think of a good reason. Interactive Elements. If your document contains buttons, movies, or sounds, you need to turn on the Interactive Elements checkbox to include them in the PDF le. Like the Hyperlinks option, there’s no reason to turn this on for documents bound for press. When you do turn it on, however, you can also tell InDesign (in the Multime- dia pop-up menu) whether to embed all sounds and movies into the PDF or leave them linked to the disk le. See Chapter 13, “Interactive PDF,” for more on these sorts of things. e setting in the Multime- dia pop-up menu overrides any object-level settings you have chosen for movies and sounds. e options in the Compression pane dene the compression and/ or sampling changes applied to the images in your publication as it’s exported as a PDF (see Figure 7-25). Compression is almost always a good thing, but you need to choose your compression options care- fully, depending on where your PDF is headed. PDFs for onscreen viewing can handle more compression, and those destined for the Web typically need a lot of compression to keep le sizes down. A PDF le that you’re sending to a printer for high-resolution output requires very little compression, if any (unless you have to e-mail the le or it won’t otherwise t on a disk for transport). Bitmapped images are almost always the largest part of a docu- ment, so PDF’s compression techniques focus on them. InDesign has two methods of making your les smaller: lowering the resolution of the images and encoding the image data in clever ways. Resampling. If you place a 300 ppi CMYK image into your docu- ment and scale it down 50 percent, the eective resolution is 600 ppi (because twice as many pixels t in the same amount of space). When you export your PDF, you can ask InDesign to resample the image to a more reasonable resolution. If your nal output is to a desktop inkjet printer, you rarely need more than 300 or 400 ppi. Printing on a laser printer or imagesetter (or any device that uses halone screens, as explained earlier in this chapter) requires no more than 1.5 to 2.0 times the halone screen frequency—a 150 lpi halone rarely needs more than 225 ppi of data to print beautifully. Compression Real_World_Adobe_InDesign_CS4b.pdf 520Real_World_Adobe_InDesign_CS4b.pdf 520 08/04/2009 05:55:36 p.m.08/04/2009 05:55:36 p.m. [...]... presets and click the Save As button InDesign displays the Save PDF Export Presets Real_ World_ Adobe_ InDesign_ CS4b.pdf 530 08/04/2009 05:55:38 p.m 518 real world adobe indesign cs4 dialog box Specify a file name and location and click the OK button ▶ To import a PDF export preset or set of presets, open the Adobe PDF Presets dialog box and click the Load button InDesign displays the Load PDF Export... files, you could easily place a bunch of them in a database, and then use some program to build your InDesign pages on the fly by pulling just the snippets you need from the database Real_ World_ Adobe_ InDesign_ CS4b.pdf 532 08/04/2009 05:55:38 p.m 520 real world adobe indesign cs4 To place a snippet into your InDesign file, you can use the Place command from the File menu, or simply drag the snippet file... anything specifically to do with Adobe Dreamweaver—these files will work with any modern Web authoring tool 2 Choose a file name and location and then click Save Real_ World_ Adobe_ InDesign_ CS4b.pdf 534 08/04/2009 05:55:38 p.m 522 real world adobe indesign cs4 3 In the General pane of the XHTML Export Options dialog box, choose whether you want to export the entire document or only the currently-selected... provide reasonable Real_ World_ Adobe_ InDesign_ CS4b.pdf 522 08/04/2009 05:55:37 p.m 510 real world adobe indesign cs4 compression) We usually use Run Length or ZIP encoding, but only because we don’t like the sound of CCITT Say it aloud a few times, and you’ll see what we mean Compress Text and Line Art The Compress Text and Line Art option applies to text and paths you’ve drawn in InDesign we cannot... subsetting should always be avoided for this reason The small amount of (cheap!) disk space Real_ World_ Adobe_ InDesign_ CS4b.pdf 526 08/04/2009 05:55:37 p.m 514 real world adobe indesign cs4 you use to embed the entire font is a small price to pay, compared to (expensive!) last-minute print production problems InDesign CS unfortunately embedded its fonts in a format called “CID” (which is usually reserved... to export in Acrobat 4 (PDF 1.3) format, InDesign only uses the older 40-bit RC4 encryption, which isn’t nearly as powerful as the newer 128-bit encryption—you get better encryption when you export as Acrobat 5 or 6 (PDF 1.4 or 1.5) Figure 7-28 Export PDF Options, Security Pane Real_ World_ Adobe_ InDesign_ CS4b.pdf 528 08/04/2009 05:55:38 p.m 516 real world adobe indesign cs4 Permissions The two pop-up... so it’s easy to import this neutral content into any Web authoring program Real_ World_ Adobe_ InDesign_ CS4b.pdf 536 08/04/2009 05:55:39 p.m 524 real world adobe indesign cs4 Figure 7-32 Managing CSS and JavaScripts ▶ External CSS The last option, External CSS, gives you the same output as Empty CSS Declarations, except that InDesign replaces the CSS definitions with a link to the external CSS file you... the file However, if you are simply creating a CMYK files (such as a PDF/X1-a workflow), there is no reason to include your profiles Also, turn this option off Real_ World_ Adobe_ InDesign_ CS4b.pdf 524 08/04/2009 05:55:37 p.m 512 real world adobe indesign cs4 when exporting PDF files for the Web, since the Web isn’t color managed and ICC Profiles increase file size Simulate Overprint Acrobat 4 has no way... an InDesign document into a Web page sooner or later Back in the ancient days, InDesign 2 could export any story as HTML Then InDesign CS and CS2 replaced that with a featured called Package for GoLive, which was so painful to use that we have still never found anyone who used it in a real world production workflow The good news is that Package for GoLive is now gone The even better news is that InDesign. .. (shape, fill color, and so on of anything you draw), text Real_ World_ Adobe_ InDesign_ CS4b.pdf 533 08/04/2009 05:55:38 p.m chapter 7 importing and exporting 521 or graphics on master pages (unless the frame has been overridden on a document page), effects such as drop shadows, QuickTime movies, pasted objects, stuff on the pasteboard, or XML tags Adobe s documentation notes that hyperlinks to URLs are not . When you do Real_ World_ Adobe_ InDesign_ CS4b.pdf 51 1Real_ World_ Adobe_ InDesign_ CS4b.pdf 511 08/04/2009 05:55:35 p.m.08/04/2009 05:55:35 p.m.  .     this, InDesign leaves. you’re creating a Real_ World_ Adobe_ InDesign_ CS4b.pdf 51 7Real_ World_ Adobe_ InDesign_ CS4b.pdf 517 08/04/2009 05:55:36 p.m.08/04/2009 05:55:36 p.m.  .     document that. Exporting. When you turn this option on, InDesign opens the le in Acrobat aer exporting the PDF. Real_ World_ Adobe_ InDesign_ CS4b.pdf 51 8Real_ World_ Adobe_ InDesign_ CS4b.pdf 518 08/04/2009 05:55:36