Final project course entrepreneurship group 4 content nutrisnax a healthy snack food

This report is written to find out and recommend a healthy snack product to meet the needs of today's office customers.. Therefore, we decided to research and propose a healthy snack pro

Content : NutriSnax -A healthy snack food

Lecturer: TS Tran Công Thành

Performed by group 4: Doan Thi Nhw Diém - 20070682

Nguyễn Mai Trang - 20070793 Trần Thị Thu Phương - 20070775

Vũ Hoàng Anh — 19071588

Hanoi, August 15th, 2023

Contents

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3.Key competitor analysis (to clarify your unique advantag@$) - cv 15

Ill THE FINANCIAL PLAN 22

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INTRODUCTION

First of all, I would like to send you my warmest greetings This report is written to find out and recommend a healthy snack product to meet the needs of today's office customers With the development of the economy and technology, office work is becoming more and more popular and workers have to spend a lot of time working with computers and papers This makes their demand for snacks even greater than ever However, conventional junk food products often contain a lot of sugar and fat, which is not good for consumers’ health Therefore, we decided to research and propose a healthy snack product NutriSnax, which is produced from natural ingredients and does not contain harmful chemicals NutriSnax also meet the requirements of diversity, suitable for diet and convenience for office customers Through this report, we want to help you better understand the needs and difficulties that office customers are facing when consuming junk food on a daily basis At the same time,

we also hope that our suggestions will help you to have more healthy snack options and fit your needs

Thank you for taking the time to read this report and have a productive and healthy day!

regular snack products

Seeds and nuts

5 types main product

Nutri Breakfast Bars:

A breakfast cereal bar, made with whole grains, dried fruit and seeds, in flavors such as oats and banana jam, oats and berries, or oats and sunflower seeds

A cereal bar, made with whole grains, dried fruits and seeds 2 te

Nutri Bars come in a variety of flavors, such as cashews and GEskšn Lòng berries, peanut butter and dark chocolate, or fruitand chia seeds :

Nutri Healthy Grains Bars:

\ cereal bar made with whole grains, seeds, and dried fruit Favors for this product include raspberry and macadamia nuts, sabe ric lates and sunflower seeds, or figs and flaxseeds

Peanut Butter

Nutri Nuts & Spices Bars:

\ cereal bar with seeds, nuts and spices, such as cashews and

berries with lemon spice, sunflower seeds and mustard with

curry spice, or peanuts and dark chocolate with vanilla spice

Nutri Healthy Grains Clusters:

A granola cake, made with whole grains, seeds, dried fruits and natural sugars Flavors for these models include sunflower and berry, chia and squash, or peanut and dark chocolate

2.1 Vision and Mission, Core value

Vision:

To become a leading company in the field of providing healthy snacks, providing convenient and reasonable choices for consumers to use and contributing to improving the quality of life and health of the community

Mission:

Providing healthy, delicious and convenient snacks to replace the poor quality and unhealthy fast foods currently on the market Create a safe and hygienic eating

environment, proving that products meet high standards of food quality and hygiene

We are committed to providing our customers with the highest quality healthy snacks We put the care and selection of quality ingredients first, ensuring that each snack is manufactured according to the right process and meets strict quality standards

At the same time, we are also committed to keeping prices reasonable and competitive to ensure that customers can enjoy healthy snacks without worrying about the price

2.2 SWOT analysis

SWOT | H Strategic analysis helps to identify the internal and external

a na VÁ= | S factors affecting a company's goals and performance

“Mu tood kg = Brand ldentity: A new -Customers areinereasingly - Selling cheap means higt

brand should invest in concerned about their revenue - low profit cheapest price in the strong branding and health and looking for ~- Change in technology: New market: Make effective use increase company organic products technology can change the

of resources and production recognition in the snack - Enhance online sales way products are processes to save costs and industry channels: Take advantage of manufactured anc

- Competition: Competing the potential of the online distributed, always having tc

De tO, Use FS le one spent with other established market and develop online —_ follow new technology

products possible brands offering similar sales_ channels to reach

- Quality materials: We focus products or market |More customers

on importing materials from objectives - The market for healthy

reputable sources and snacks is not much

competitive always use clean ingredients

in the production process

~ Product variety: There is a

options, from cereal, nuts,

and dried fruit snacks to

preservative-free snacks.

a Customer support services:

- Provide fast and professional customer support services, in addition to assisting in choosing goods at the store, also through communication channels such as phone, email, chat, etc online story Answer questions, handle complaints, provide technical support when needed

c Marketing and advertising:

- Target customers: Focus marketing and advertising on potential customers

- Marketing campaign: Using social networking channels (Facebook, Tiktok, .), online advertising to reach the right customers

- Online Marketing: Building a professional website to introduce products Search engine optimization to increase visibility on nutrition related search results Use content marketing and email to generate and maintain a list of leads

d Development partner:

- Identify potential partners: Cooperate with businesses to introduce products to potential customers - office workers Cooperate with companies and organizations in the freight forwarding industry and transport and logistics companies to improve market access and expand customer networks Cooperate with e-commerce platforms to sell online

- Building partnerships: Establish long-term partnerships with strategic partners to share resources, information and customers

THE BUSINESS MODEL CANVAS

PROGRAM

MANAGING es a

INVENTORY AND RE MARKETING PARTNERS ADVERTISING AND ATTRACT AND RETAIN DISCOUNTS TO HOSPITAL

CUSTOMERS OFFICE WORKERS AGED

TAF! Ri

CUSTOMER EQUIPMENT AND SOCIAL MEDIA, WEBSITE | WHO LACK TIME TO

COMPLIANCE

EMPLOYEES FOR PRODUCTION AND DELIVERY REVENUE FROM SNACK SALES

INGREDIENTS AND EQUIPMENT FOR PRODUCTION SHIPPING AND SERVICE FEES

DISTRIBUTION CHANNELS AND DELIVERY SERVICES

3 Business legal structure

According to the model of the business under the combination of a company, the general partnership, and the sole ownership of the members, it is very suitable for the form of a Limited Liability Company (LLC) Becoming a Limited Liability Company can help NutriSnax take advantage of the benefits of asset protection, management flexibility, and attractiveness to partners, while at the same time complying with legal and regulatory requirements

First of all, to become a Limited Liability Company, NutriSnax must ensure all of the following factors:

- Personal Property Protection

One of the most important benefits of NutriSnax is that it helps protect members’ personal assets In the event of financial difficulties or legal disputes, the personal assets of the

members are not affected

- Flexible Profit Sharing

This allows to create a reasonable balance in the sharing of benefits between the partners

- Flexibility in Management

NutriSnax provides flexibility for business management Members can decide for themselves how to manage the company and make important decisions

-Simplicity of Procedure

Compared to other complex legal structures such as joint stock companies, the

establishment and maintenance of a NutriSnax is often simpler with fewer reporting requirements and legal restrictions

Il MARKETING PLAN

1.Five forces analysis

a Industry competitors

We can see that the demand for snack products in the Vietnam market is very large when the demand for organic products and products suitable for health is increasing Therefore, more and more companies compete in the field of offering a nutritious snack product consisting of nuts and various flavors such as cashews, walnuts, pumpkin seeds, dried fruits and brown rice products These products are all natural and preservative-free and contain many healthy nutrients

Savory Snacks Market : Revenue Share (%), By Product Type, Southeast Asia,

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with meat to highland children

To effectively compete with these two competitors, we need to focus on enhancing the exclusivity of the product, promoting the brand image or offering special offers and low prices to attract and retain customers

products are necessary

Supermarkets, health and organic food stores, as well as artisanal production facilities are offering a variety of healthy snack products that do not contain harmful additives For consumers, choosing reliable brands is crucial to ensure the quality and nutritional value of products Online shopping is also becoming a popular trend, bringing convenience and wider choice to consumers

c Potential opponents

There are many potential competitors when big companies make snacks like famous snack brands like Lay's, Doritos, Oreo These companies may be potential competitors as they increasingly occupy snack market share in Vietnam as more and more healthy snack products are released In addition, consumers may tend to swap out healthy snack products for the better For example, foods such as bread, milk are made from other whole grains

In recent years, the trend of consuming health and natural foods has increased So, companies and eating products that are higher quality, healthier and made from natural ingredients can become potential competitors

d Suppliers

We plan to find suppliers by partnering with them in many fields Our suppliers can come from clean food companies and source products from farms to find the right suppliers

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nutritional value of Nutrisnax products In addition, avoid over-reliance on domestic supply because Vietnam often has many natural disasters and supply can interrupt Fluctuations in raw material prices when imported can affect prices, so we need to have long-term cooperation with foreign companies to be able to have suitable prices for production to market in Vietnam at a price suitable for workers

e Substitutes

There are many products currently on the market that have been replaced therefore we always aim to change new products In addition to the products on our website, which are nutritious nut snacks, we intend to create products that can be conveniently cooked quickly such as brown rice and dried seaweed soup

Our new products will bring valuable benefits to consumers Just add boiling water, users can enjoy quick and convenient meals while ensuring full energy and necessary nutrients Brown rice is a nutrient-dense, fiber-rich food source and provides sustainable energy, while dried seaweed soup is an excellent nutritional option with many important minerals With the desire to bring products that are easy to use and help consumers save time in daily meals, we are committed to using the best ingredients and high quality production processes

to ensure perfect and delicious dishes

2.Customer segment analysis

2.1 Demographic factors:

e Grocery Market

e Office Workers aged between 20 - 40 who enjoy snacking and are health conscious

e Busy individuals who lack time to prepare healthy snacks themselves

2.2 Geographic factors (location):

e Geographic Factors (Location):

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regions of HCMC and Hanoi These locations serve the general population and cater

to the diverse needs of consumers

e Office Workers aged between 20 - 40 who enjoy snacking and are health-conscious: This group of office workers is primarily concentrated in urban areas, especially in business districts and commercial zones of HCMC and Hanoi These locations host a significant number of offices, agencies, organizations, and companies, where young professionals work

Busy individuals who lack time to prepare healthy snacks themselves: Similar to the office workers, this persona is also prevalent in urban areas with busy lifestyles They are commonly found in areas close to workplaces and transportation hubs, seeking convenient solutions to meet their snacking needs

In conclusion, the geographic factors for the identified personal are mainly centered around urban areas of HCMC and Hanoi These locations are characterized by various facilities, services, and amenities catering to the diverse needs of the population, including accessible healthcare, grocery markets, hospitals, and areas with a high concentration of office workers seeking healthy and convenient snacking options

2.3 Psychographic factors:

Grocery Market Shoppers:

e They have a daily need for shopping and fulfilling diverse consumer demands Psychology: They may enjoy shopping as a form of entertainment and like exploring new products and local markets

Behavior: They tend to engage in frequent shopping and look for deals and promotions to save costs

Office Workers aged between 20-40 who enjoy snacking and are health-conscious:

e They have a need for healthy and convenient snacks during work and leisure time

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eating habits They value convenience and taste

Behavior: They often read labels and ingredients before purchasing, prefer natural and low preservative products

Busy individuals who lack time to prepare healthy snacks themselves:

e They have a need for quick and convenient snacking solutions

Psychology: They are attracted to fast and easy snacking options They may feel pressured

by their busy schedules and seek stress relief through convenient products

Behavior: They prefer ready-to-eat packaged snacks without the need for additional preparation

2.4 Behavioral factors:

Grocery market shoppers:

e Search to meet daily shopping needs and product diversity

e Appreciate the convenience and availability of products

e Shop regularly, enjoy discovering new products and experimenting with different

dishes

Office workers from 20-40 years old, interested in health:

e Look for snacks, tasty and nutritious, suitable for a healthy lifestyle

e Read product labels and compare nutritional information

e Actively seek out healthy snack options and health-related content

Busy people:

e Look for a quick and convenient snacking solution

e Prioritize snacks that are easy to carry and consume on the go

e Choose products that require little or no preparation

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marketing message will influence their purchasing decisions

3.Key competitor analysis (to clarify your unique advantages)

Silver Spoon

Strategy: Office lunches are not only survival snacks, but also healthy, creative, pleasing and happy meals

Distribution: Mainly on Foody.vn and at the main store in Hanoi

Price: From 30.000 to 50.000 VND suitable for workers and students

Hooray Box Snack:

Strategy: Meet the trend of "eat clean, live well" of young people with happy nuts such as cashews, macadamia, walnuts and almonds Experience novel flavors and nutrition Distribution: On ABI NOW website and two main stores in Ho Chi Minh City HCM

Price: 389.0004 Per snack box

Pros & Cons:

Silver Spoon: Suitable price policy for a variety of customers

Snack Hooray: Have a clear strategic vision and products that meet healthy eating trends Disadvantages: Hooray targets limited customers as office workers, causing a lack of diversity and creativity in products Silver Spoon investment in packaging and brand accents

To gain a competitive edge over two rival companies, Silver Spoon and Snack Hooray, we have identified several key strategies First, we will expand our markets and customer segments by offering a wide selection of tempting snacks, including complementary and delicious ones, Aim to appeal to a diverse customer base

Next is the investment in branding and packaging that will play an important role in enhancing the visual appeal of the product With eye-catching and eco-friendly packaging,

we aim to make a lasting impression and build a strong brand identity that helps us stand out from our competitors

Last but most importantly, we will optimize production and operating costs to bring the cheapest price in the market in line with the customer's finances

Competitive Advantage

Based on the analysis and assessment of the strengths and weaknesses of our competitors,

we determined that we were able to compete with them in many ways We have the following competitive advantages:

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