- Belief of customer One of the primary weaknesses of planning for a snack food e-commerce website is that customers may not trust shopping online due to concerns about security and priv
The Topic Goal: 3
With the interest of the whole team, we decided to create a platform that provides products such as confectionery, snacks, with delicious taste and suitable to the tastes of today’s young customers but with an ideal price for the customer's wallet We have created a website called "Bé Béo Bán Hàng”.
ANALYSIS AND EVALUATION OF FACTORS AFFECTING
Internal Factors 4
SWOT analysis is an important tool for businesses because it helps them identify and analyze their internal and external factors By looking at their strengths, weaknesses, opportunities, and threats, businesses can identify their competitive advantages over their competitors and develop a business strategy SWOT analysis is a tool for strategic planning, brainstorming, and decision-making It can help businesses gain a competitive advantage, deal with their weaknesses, and ward off threats When it comes to planning for a snack food e-commerce website, there are several internal factors that must be taken into consideration One of the most effective tools for analyzing these factors is the SWOT matrix
One of the biggest strengths of planning a snack food website is convenience
Customers can shop at any time, day or night, from anywhere with an internet connection This is especially important for customers who live in rural areas or who have limited mobility They don't have to worry about finding parking, navigating through crowded stores, or waiting in long checkout lines E-commerce can occur 24 hours a day, seven days a week, and many stores offer a wider array of products online than they carry in their brick-and-mortar counterparts The e-commerce share of total retail sales has been increasing fast in VietNam In 2021, Vietnam’s e-commerce market recorded an estimated value of USD 13.7 billion, accounting for approximately 6.5 percent of total retail revenue, nearly 50% of the population went shopping online and 53% use e-wallets and have adopted digital payment methods This represents a growth of 16 percent against 2020 According to Statista, with a population of over 96 million people, the number of internet users in Vietnam reached approximately 69 million in 2021 Online snack food websites can also offer convenient features such as subscription
Convenience subscription services revolutionize snacking by delivering customers their favorite treats regularly Eliminating the hassle of remembering to order or visit the store, these services save customers both time and effort By offering a wide variety of snacks, these services cater to diverse tastes and preferences, ensuring that customers can enjoy their favorite treats without the burden of planning and shopping.
Ranking of the number of internet users in Asia by country 2020 (in millions)
> Expand statistic | Figure 2.1: Ranking of the number of Interest users in Asia by country 2020 - Variety
Another strength of planning snack food websites is the variety of products they offer Unlike a physical store, an online store can stock a wide range of products without worrying about shelf space or storage limitations This means that customers have access to a wider variety of snacks, which can be especially appealing for those looking for unique or hard-to-find items Apart from this, unique or hard-to-find snacks are usually sold in big cities, however, populations in rural areas or smaller cities also have access to these snacks through online snack food websites This means that customers in these areas can enjoy a Wider variety of snacks without having to travel to a big city or search for a physical store that carries the products they want Online snack food websites can also offer competitive prices and promotions, making it easier for customers to find the best deals on their favorite snacks This can be especially appealing for those looking to save money while still enjoying a wide variety of snacks According to the 2019 census, the urban population of Vietnam was 33,059,735 people, accounting for 34.4% of the total population, while the rural population was 63,149,249 people, accounting for 65.6% of the total population, it’s a large market for our plan In addition to offering a wider variety of products, online snack food websites can also provide detailed information about each product, including ingredients, nutritional information, and customer reviews This allows customers to make informed decisions about their purchases and find the snacks that best meet their dietary needs and preferences
E-commerce websites also have the advantage of being able to personalize the shopping experience for customers With the development of Information systems and the Internet, recommendation systems are more intelligent and personalized
Recommendation systems are a subset of machine learning that uses data to help users find products and content They work by filtering out the most relevant information based on the data provided by the user and other criteria such as preferences and interests To demonstrate, they can recommend products based on a customer's past purchases, browsing history and analyzing customer’s behavior E-commerce websites can use data analysis and machine learning algorithms to provide a more personalized shopping experience for their customers This can help increase customer satisfaction and loyalty Furthermore, we can also offer promotions or discounts that are tailored to a specific customer's preferences For example, Amily - a frequent customer of our shop usually searches for chocolate, recommendation systems analyze browsing history, searching information and suggest Amily some products like KitKat or Snickers, which match with her favorite recommend \
Figure 2.2: Figure about explaining how recommend works - Cost Savings
Finally, snack food e-commerce websites can offer cost savings to customers
Because they don't have the overhead costs associated with running a physical store, they can often offer lower prices on their products Additionally, many snack food e- commerce websites offer subscription services, allowing customers to receive regular deliveries of their favorite snacks at a discounted price They may also be able to offer free shipping or other incentives that make shopping online more attractive According to U.S Department of Commerce Statistics, total retail sales rose from $1.38 trillion in Q4 2019 to $1.47 trillion in Q4 2020, a 6.9% increase E-commerce sales rose from
$156.39 billion in Q4 2019 to $206.66 billion in Q4 2020, a 32.1% increase This indicates that an increasing number of customers are turning to online shopping, including snack food e-commerce websites, for their purchasing needs Another way that snack food e-commerce websites can save customers money is through the use of promotions and discounts Many e-commerce sites offer regular sales, flash sales, and promo codes to incentivize customers to make a purchase These discounts can range from a percentage off the total purchase price to free items with a minimum purchase amount By taking advantage of these promotions, customers can save money on their favorite snacks and try new products at a lower cost In addition to promotions and discounts, snack food e-commerce websites can also help customers save money through subscription services For example, a customer may be able to sign up for a monthly subscription box that provides a variety of snacks at a discounted price This can be a cost-effective way to try new products and enjoy a regular supply of favorite snacks without having to pay full price each time
One of the biggest weaknesses in planning for a snack food e-commerce website is underestimating the competition There are numerous snack food e-commerce websites in existence, and new ones are constantly emerging It is important to research and analyze the competition in order to gain a competitive advantage On the other hand, many snack food e-commerce websites offer similar products at similar prices It is important to differentiate the website by offering unique products, services, or features that are not offered by competitors For example, the website could offer a wider selection of international or hard-to-find snack foods, or it could offer a subscription service for regular deliveries of snack foods Additionally, the website could offer personalized recommendations based on the customer’s purchase history or preferences
By offering unique products or services, the website can stand out from the competition and attract more customers
One of the primary weaknesses of planning for a snack food e-commerce website is that customers may not trust shopping online due to concerns about security and privacy According to a report by VietNamNet, fraudulent stores, wrong delivery, bad quality, and counterfeit goods are the main factors causing dissatisfaction among customers of major e-commerce platforms in Vietnam and it can lose customer’s belief
Breaches of trust can adversely affect businesses by hampering sales and weakening customer loyalty Fearful of potential risks, customers may withhold sensitive information and payment details during online transactions, leading to diminished revenue and a decline in customer retention.
Apart from security and privacy issues, snack food e-commerce websites face weaknesses like lack of customization and logistical challenges Customers prefer physical stores for sensory product interactions, crucial for snack food purchases where taste and texture influence decisions Logistical issues like shipping and delivery pose hurdles for perishable items, raising concerns about freshness and quality upon arrival.
2.1.3 Opportunities The opportunities for a snack food e-commerce website include:
When you sell online, you have access to a wealth of data about your customers
You can see what they are buying, how often they are buying, and what they are searching for This data can help you make informed decisions about your inventory, pricing, and marketing strategies For example, if you notice that a particular snack food is selling well, you can increase your inventory of that item to meet demand Similarly, if you notice that customers are searching for a particular type of snack food that you do not currently offer, you can consider adding it to your inventory In addition to helping with inventory and pricing decisions, customer data can also be used to improve the customer experience By analyzing customer behavior and preferences, you can personalize the shopping experience for each customer For example, you could offer personalized recommendations based on the customer’s purchase history or search history You could also use customer data to create targeted marketing campaigns that are more likely to resonate with your customers
- Development of social media Another opportunity in planning for a snack food e-commerce website is the development of a strong social media presence Social media platforms such as
Facebook, Instagram, and Twitter provide an opportunity to connect with customers and promote your products According to a report by VOVWORLD, there are currently more than 72 million social media users in Vietnam, equivalent to 73.7% of the total population The number of social media users in Vietnam increased by 11% between 2020 and 2021 By creating engaging content and building a following on social media, you can increase brand awareness and drive traffic to your website Social media also provides an opportunity to engage with customers and gather feedback By monitoring social media conversations and responding to customer comments and questions, you can improve customer satisfaction and build loyalty Additionally, social media can be used to gather customer feedback on your products and services, which can help you make informed decisions about your business Overall, developing a strong social media presence can be a valuable opportunity for a snack food e-commerce website By using social media effectively, you can increase brand awareness, engage with customers, and drive traffic to your website
Despite the projected growth of online shopping, e-commerce snack food websites face competition from traditional brick-and-mortar stores and other online retailers, such as those on Lazada and Shoppe While digital buyers currently comprise 33.3% of the global population, in-store shopping remains preferred by 44.4% of consumers, who prioritize immediate item possession and reduced concerns over counterfeit products.
External Factors H VN, 0.70 gaẠ.dA.®: il
Our online snack store is focused on serving a specific group of customers, which includes GenZ, students, college students, and internet users aged 18-25
This group of customers represents an important and growing market segment, with unique preferences and needs when it comes to snacks and convenience GenZ, in particular, is a key demographic that is becoming increasingly influential in shaping consumer trends and driving demand for new and innovative products Students and college students, on the other hand, are a group that values convenience and affordability, making online shopping an attractive option for them Internet users aged 18-25 are also an important segment, as they are often early adopters of new technologies and trends, and have a high degree of comfort with online shopping and digital communication By focusing on these key target customers, our online snack
11 store aims to provide high-quality snacks and a convenient shopping experience that caters to their unique preferences and needs
The Vietnam online food delivery market size reached $727.9 million in 2022 It is expected to grow at a compound annual growth rate (CAGR) of 15.61% from 2023 to 2028, reaching $1,807.7 million by 2028 The growth of the online food delivery market in Vietnam is primarily driven by factors such as convenience, easy accessibility, changing food consumption patterns, smartphone penetration, and rapid economic growth ĐT #ÊPRESENT UNIQUE INDIVIDUALS)
Figure 2.3: Overview of Social media usage
Additionally, the report “Internet Viét Nam 2023: Số liệu mới nhất và xu hướng phát triển” (2023) from v?nefwork also shows that the 18+ aged of Social media users in Vietnam is increasing, accounting for 89% of the total online users
In Vietnam's food and beverage (F&B) industry, the age group of 15-35 accounts for the majority of diners
The age segment that is most active in the online food and beverage (F&B) industry in Vietnam is between 25 and 44 years old This age group is considered an influential customer base for online grocery shopping and is responsible for 60% of grocery orders placed online
- Market trend The most popular food and beverage industry trends in Vietnam in 2022 include:
- Digitalization of retail: Due to social distancing protocols, consumers have turned to online shopping, with e-commerce giants like Tiki, Shopee, Lazada, and Sendo offering food and beverage products
- Online food delivery: The Vietnam online food delivery market size reached a value of US$ 597.1 million in 2021, with ride-hailing services like Grab, GoJek, Bee, and Baemin pivoting into food and parcel delivery
- Personalization: Companies are increasingly personalizing their offerings in terms of diet, nutrition, and fitness, catering to the growing demand for healthy eating options
- Direct-to-consumer (D2C) sales: E-commerce channels have enabled manufacturers to sell products directly to consumers through platforms like ShopeeMall and LazMall, bypassing middlemen
- Health-focused food choices: Although traditional Vietnamese cuisine remains popular, there is a gradual rise in customers choosing healthier food options
- Market share competition among big brands: The F&B market in Vietnam has seen increased competition among major brands, with a focus on expanding their presence and offerings
These trends indicate a shift towards digitalization, personalization, and health- conscious choices in Vietnam's food and beverage industry
The online market for food and beverage products in Vietnam is growing rapidly, with online food ordering becoming a popular lifestyle choice for young professionals
The food and beverage industry in Vietnam is also growing, with total sales of food and
13 beverage reaching US$41.7 million in 2020, according to the report from Vietnam Briefing
The pandemic has accelerated Vietnam's digital transformation, with e-commerce and online shopping becoming the new normal In 2020, 53% of Vietnamese e-wallet users made cashless payments online, an increase of 28% compared to 2019 The Vietnam online food delivery market size reached a value of $727.9 million in 2022, indicating a significant opportunity for launching an online snack store
Vietnamese consumers are now more tech-savvy than ever, with ride-hailing services like Grab, GoJek, Bee & Baemin pivoting into food and parcel delivery, while domestic e-commerce giants like Tiki, Shopee, Lazada, and Sendo offer food and beverage products
In terms of snacking, Vietnam's culture of snacking daily is developing, with local street vendors offering a variety of options such as fruits, bread (banh mi), and potato chips The habit of snacking is still in its nascent stage in Vietnam compared to other Southeast Asian countries, but it is gradually building The palette of Vietnamese consumers varies depending on the region, with different factors being important to them when purchasing snacks
Vietnamese consumers' embrace of digital technologies is evident, with 41% of digital consumers being new adopters, as noted in "The New Faces of the Vietnamese" (2021) by Delteil, Francois, Mai, and Seong This digital shift creates an advantageous opportunity for online snack businesses to expand their reach through digital channels, allowing them to access a broader consumer base.
Vietnam's online food and beverage market offers a substantial opportunity for establishing an online snack store The digitalization of retail and increasing snacking habits have created a favorable market for such businesses, making it an attractive prospect for entrepreneurs seeking to capitalize on this growing trend.
- Market barrier Launching an online snack store in Vietnam may face several market barriers, including:
1 Competition: Vietnam's consumer markets are rapidly diversifying, modernizing, and digitizing, with both local and international brands vying for market share The biggest competitors for online snack stores in Vietnam include both local and
Vietnam's snack market is characterized by a diverse offering from international brands, convenience stores, and street vendors E-commerce plays a significant role, with high internet penetration driving online shopping, including snack purchases However, online snack stores face competition from established e-commerce platforms offering snacks and traditional brick-and-mortar stores embracing digitalization.
2 Distribution: Small local grocers dominate the distribution of snacks due to their wide coverage across urban and rural settings
3 Consumer preferences: Health consciousness is driving consumers to choose healthier snack options, which may affect the demand for traditional snacks
4 Online food safety concerns: Consumers may be skeptical about the quality and hygiene of food products sold online, as they cannot physically inspect the products
5 Social commerce: In Vietnam, social media platforms like Facebook are popular for online shopping, especially in rural areas, which may pose a challenge for new online snack stores
6 Digital adoption: While digital adoption is increasing in Vietnam, traditional trade is also digitizing rapidly, and local players are offering digital ordering and payment options to traditional food and FMCG outlets This means that online snack stores may face challenges in competing with traditional and digital channels for consumer attention and loyalty
- The following are some statistics of Economics factors related to the planning process of launching an online snack store:
+ Market growth: Vietnam's F&B industry is recovering from the pandemic and is forecasted to continue growing, with F&B contributing 15.8% to the total GDP
+ Consumer spending: Food and beverages account for 35-48% of Vietnamese household expenditure, with an average spending of 360 USD/month
+ E-commerce growth: E-commerce sales in Vietnam reached approximately 13 billion USD in 2021, up 16% against 2020, making Vietnam one of the top three Southeast Asian countries with the highest growth in online retail sales
+ Digitalization: Retail chains have developed their online channels and partnered with ride-hailing services like Grab, GoJek, Bee, and Baemin to facilitate online shopping and delivery
+Government policies: The Vietnamese government has lowered import tariff rates on certain food items and reduced value-added tax (VAT), which may affect the pricing of imported F&B products
+ Food price inflation: Vietnam's relatively high food price inflation might negatively impact demand for F&B products
The provided statistics indicate that there are several economic factors that could impact the success of an online snack store targeting young consumers in Vietnam The F&B industry in Vietnam is expected to continue growing, contributing significantly to the country's GDP Moreover, food and beverage products account for a considerable portion of household expenditure in Vietnam, which presents a potentially lucrative market for the snack store The growth of e-commerce in Vietnam also provides opportunities for the snack store to expand its reach and increase sales However, there are also challenges to consider, such as the impact of food price inflation on demand and potential government policies affecting imported F&B products Therefore, it is essential to closely monitor these factors and adjust the pricing strategy accordingly to maintain a competitive advantage
E-COMMERCE BUSINESS PLAN DEVELOPMENT
Business model and revenue model 23
"Bé Béo ban hang" specializes in supplying, trading, and distributing cakes, candies, and snacks domestically and internationally With a diverse range of products at varying price points, "Bé Béo ban hang" caters to all customer segments, offering a convenient and accessible destination for sweet treats and snacks.
The business model of “Bé Béo bán hang” belongs to the B2C (Business To Consumer) model, which is a form of transaction between businesses and consumers
This is one of the most popular and widely known sales service models worldwide
More specifically, the store belongs to the form of online B2C intermediaries, this is a model where distributors are intermediaries, they do not actually own the products or services but simply play a role Connecting buyers and sellers together “Bé Béo ban hang” acts as an intermediary to distribute snack products from manufacturers, then promotes and sells products online, mainly through social networks (fanpages “Bé Béo ban hang”) and through websites (https://be-beo-ban-hang.myharavan.com/) to access products and sell to consumers
+ In recent years, through the association with Fintechs such as Airpay, Momo, forms of payment by bank cards, international debit cards (Mastercard, Paypal, Visa)
“Bé Béo ban hang” also offers many forms Prepaid payments through e-wallets are convenient for customers and bring many incentives from those affiliated e-wallets
To enhance its online presence, the store proactively shares valuable content on social media platforms This content encompasses details on ongoing campaigns, exclusive promotions, and special discount codes, ensuring customers stay informed about the latest offerings Each post serves as a gateway to the store's website, enabling users to seamlessly access more information and make purchases, thus expanding the store's customer reach.
On the website, there will be a chat tool so that customers can explain their questions, there will be a live chat staff to promptly reply to customers, or customers can send a message directly to the “Bé Béo ban hang” fanpage for faster reply
If there is a problem that needs to be resolved immediately, customers can contact the store's phone number at 0333925693, via gmail bebeobanhang @ gmail.com or go to the store address 669 QLIA, Ward 3, Thu Duc, Ho Chi Minh City
3.2.2 Revenue model The revenue model that the team is aiming for is the sales revenue model and the affiliate revenue model
Under the sales revenue model, a business's revenue will come from selling goods, services, and information to customers This is the richest model that can be mentioned in a number of models such as: signboard model (Poster/Billboard Model), control manual model (Cyber Brochure Model), revenue model by catalog (Web Catalog Revenue Model
Bé Béo Ban Hang derives its revenue primarily from the sale of confectionery items and snacks through its online platform Customers browse the website, select products for purchase, and complete the order process by specifying a payment method Upon receiving the order, the store packages and ships the products to the buyer, generating profit from the transaction.
The affiliate revenue model, also referred to as the partnership or association model, involves a website requesting website owners to become affiliates By participating in affiliate programs, affiliates promote specific products or services, earning a commission on any sales generated through their unique referral links.
The affiliate revenue model is less well known because it is internal, only introduced within the website to each other
However, this model has a great value, thanks to it that websites build relationships with each other, creating conditions for visitors quickly and conveniently
It acts as an association of websites that build relationships with each other, to not only attract a large number of target customers, but also support each other in providing service and maximum satisfaction customer demand
With Bé Béo Ban Hang, the store will link up with reputable suppliers and post their products on the website The store will then carry out marketing activities such as posting articles with links to the website on the store's own fanpage to promote that product When a customer clicks on the link and makes a purchase, the store will earn a commission based on the profit of that product This is also the way that "Bé Béo Ban Hang " profits from advertising.
Deployment plan 25
“Bé Béo ban hang” - where all your snacking needs are served, we provide safe food with clear origin, wide range of products at affordable prices
“Bé Béo ban hang” here to satisfy everyone's snacking needs!
Snacking - activities that often appear in each person's daily life However, our group chose the time of the campaign to be in the summer Because this is a hot time, we will have more vacations, travel, gatherings, etc At such parties, snacks are definitely indispensable No need to spend time to choose the dishes, users just need to surf the web, add to the cart the items they need and wait for the shipping time, very convenient for everyone's needs on hot sunny summer days
+ Store website: This is the main online business channel of “Bé Béo bán hàng”
Customers who come to the website are the target customers of the brand
+ Social network: Social network is an open market, easy to reach potential customers and has a high conversion rate into target customers The group chose Facebook as a place to promote on the social networking platform because of its popularity and convenience
Figure 3.2: Fanpage of “Bé Béo ban hang”
+ Video social networks: Youtube and TikTok are the two platforms most used by video marketers, because of their high accessibility and easy brand promotion
Especially the boom of TikTok in recent times, by many forms of promotion such as:
Affiliate Marketing, Review, Challenging Challenge, Tik Tok Shop,
+ E-commerce platforms: Vietnam's e-commerce market is growing strongly and vibrantly with competition among leading e-commerce platforms such as Lazada, Shopee, Tiki, Sendo E-commerce platforms must continuously invest in the market through supportive policies, attracting both sellers and buyers, and this is also the way the store gets the most benefits
+ Search Engine Optimization (SEO): helps your store's website rank higher on Google and other search engines to increase traffic to the website
The goal at this stage is to increase the store's awareness, focusing on the student customer segment, especially the female gender, who have a higher demand for snacks
Promote promotions when ordering at the shop's website, along with the slogan: "Muốn ăn vặt - Tìm Bé Béo", and a commitment to ensure the origin and quality of safe products for consumers
Some activities need to be implemented at this stage:
+ Write content and post it on the store's social media platforms (on fanpage “Bé Béo bán hàng”, ), with unique and fresh content to attract the attention of customers, thereby helping to increase the store's identity
Figure 3.3: Content on fanpage “Bé Béo ban hang”
+ Invite KOLs, Tiktokers, to experience product testing and review content through posts with hashtags, store website links
+ Grateful to new customers with discount codes, gifts included when placing orders
+ Set up tables at places such as schools, shopping centers to display outstanding products, give samples or invite customers to try products, along with handing out flyers and introducing the website
On social networking platforms (Facebook, TikTok): conduct a contest called
Figure 3.4: Poster of event “Hello summer”
+ Deploy minigame program, play games to win buffet snacks on the web with limited price Along with that, it is possible to promote the shop by attaching some conditions for players such as sharing articles, dropping emotions, following the shop's account,
+ Extract the budget to run ads to be known to more people Invite Youtubers, KOLs, KOCs to review the shop's products, or advertise by affiliate marketing for the website
Plan: Invite youtuber “Babykopo” to review some unique and unique products of the shop
Figure 3.5: Poster of Youtubers, KOLs, KOCs to review the shop's products
+ Implement TVC with fun content, to promote the shop's featured snacks, with unique and creative content to attract the attention of consumers This TVC will be posted on the shop's fanpage and TikTok channel TVC Content:
L) Two brothers quarrel, get angry, and don't want to see each other's faces ->
Mother gives snacks, the two brothers share snacks, and become close again
LIA group of young people study stress, can't think of anything -> Eat a snack, return to spirit, study excitedly
U1 The volleyball team practices all day, losing strength and feeling hungry ->
Snacking helps replenish energy, the whole team is active again
End TVC with a slogan: "Muốn ăn vặt - Tìm Bé Béo"
+ Implementation of the opening promotion, for each first order placed on the website, you will be supported with shipping fees and preferential discounts for snack combos, in addition to giving discount codes for the next orders Follow when the customer completes the first order at the shop
Initial capital from owners’ capital, partly from domestic and foreign investors, and through external loans
Equity: 300.000.000 VND Loans: 100.000.000 VND total capital: 400.000.0000 VND - Capital allocation
NO Category Detail Unit price - Intocash Note tity
Business registration Procedure license, 7.000.000 for trademark 1 12.000.000 establishing
Cost of design, maintain web
Sales Operating department cost Customer Care
Shipping Department Cost of TVC
“Hello Advertising summer” cost campaign costs
Front-end functions 33 xXAN mẽ
The shop name is above Below are links to pages such as homepage, products, promotions, On the right is the search icon, account icon
- The first column includes: a brief description of the store, links to social networks
- The second column contains contact information for the company: address, phone number, fax and email
- The third column contains links to different product groups
- The last column contains information about the company's introduction, policies and terms of service
Figure 4.3: Footer 4.2.3 Sign up/ Sign in page
- Be Beo ban hang requires customers to log in with Email and password
- If you are a new customer and do not have an account at Be Beo ban hang website, you can click on the words "Create account” in red below
- If customers need to recover their password, they can click on the words
"Forgot password" in red below
Figure 4.4: Sign in page Register:
- Customers fill in all the information to create an account
- Be Beo ban hang requires customers to provide their full name, gender, date of birth, email and password to proceed with creating an account
Figure 4.5: Sign up page - After logging in to the website, customers can track account information, order information and a list of addresses
Figure 4.6: Track account information page
On this page, Be Beo will display the company's new promotion banners, new or discounted product groups, introduce the company
4.2.5 Product page All products page:
Figure 4.9: Product group page — “Trở về tuôi thơ”
Figure 4.10: Product group page — “Soft cake”
- Include product name, description and image
FOOLON ố.ố ố.ố
- Information about the products in the cart: image, name, price and quantity of the products
- Function buttons to view cart and check out
In Your Cart, customers can see details of products in the cart, total invoice amount, order notes, purchase policy
At this page, customers enter their address, discount code (if any), then click the
“Continue to payment method” button
At this page, the customer chooses a payment method There are 2 payment methods here: cash-on delivery and bank transfer
This is the page that the shop introduces, providing customers with a method to contact the company and clear information about the return policy, privacy terms for customers
Figure 4.16: Introduce page — About us - Return Policy
Figure 4.17: Introduce page — Return Policy
Figure 4.18: Introduce page — Privacy Policy - Terms of service
Figure 4.19: Introduce page — Terms of service
Figure 4.20: Contact page 4.2.8 Promotion landing page
- Promotional products - Discount codes - Freeship codes
- The duration of the promotion
Figure 4.21: Promotion landing page 4.3 Back-end functions
In product management, Haravan provides sellers with tools to create, delete, and edit products, product combos, and product groups In addition Haravan also provides inventory management tools
The product listing page is the most basic product management screen At this screen, sellers will get an overview of the products on their store such as:
- See the total number of products in the store - Quickly query some product information with filter operations - Find a product based on its name, SKU or barcode
- Perform quick import/export of product data - Perform mass operations with products such as: delete products, add/remove labels (tags), add/remove products in product groups, post/hide products in sales channels, change display interface product details
Product groups are set up for buyers to find products quickly Product groups also help sellers group items for sale for specific purposes Such as:
- Products in each segment or have similar attributes
- Promotional products, same price, discount
- Products sold seasonally, according to events
There are two types of product groups:
- Product grouping by condition: The system will base on the conditions seller set up when creating the group to automatically add products that meet the conditions to the group
- Manual product group: sellers will manually add products to this group
Figure 4.23: Product groups Regarding inventory management, sellers have two options:
- Basic inventory is suitable for a new store that does not have many stores
Simple inventory update operation, do not go into details of transactions
- Advanced inventory is suitable for stores with detailed inventory management and size Additional features: management of offers, transfers, cost management by Weighted Average
Figure 4.24: Regarding inventory management 4.3.2 Order management
- Order validation is a manual way to help sellers be sure of order requirements, avoiding cases of wrong orders, duplicate orders, overorders, missed orders, overorders, Universal order confirmation method variable is called confirm The seller can also confirm the order by email or text message After that, update again on the system to mark the order has been validated
- Delivery processing: once the order has been confirmed on the system, the seller needs to process the delivery Each business has different delivery packages and fees, which the seller needs to preconfigure in the system
- Payment confirmation: The payment confirmation for the order has an impact on the results in sales and financial reports, on the management when the seller connects to omnichannel sales,
- Return orders: return is a type of after-sales service that is considered necessary and helps to build trust and peace of mind for customers
- Cancel an order: there are many reasons to cancel an order: the order is wrong, the customer changes his mind.,
The order list is the place to gather orders from all channels: website, POS, Lazada, Shopee, Basic order display cards: all orders, new orders, unshipped and unpaid
Figure 4.26: Order infomation 4.3.3 Delivery management
For orders shipped by carriers integrated with Haravan, their shipping status is automatically updated However, when orders are handled by the seller or outsourced to non-integrated carriers, the seller is responsible for manually updating the bill of lading status to ensure accurate inventory and financial records.
Figure 4.27: Delivery management Cash on Delivery management: Collection management: The following carriers will have the same collection status: VNPOST, GHN, GHTK, Ahamove, Grab have COD sync Therefore, the merchant does not need to update the COD status When self- delivery or other carriers than above, sellers need to manually update COD status
Figure 4.28: COD Management 4.3.4 Customer relationship management
The Customer List page contains all the information about customers who have interacted with purchases from all channels or added by you When displaying customers on the Customer List page, merchants can see the following information:
- Customer: customer name, if not available, replace with email address
- Location: information about the customer's province and country
- Total order: the number of orders transacted
- Latest order: code for the most recent transaction
- Total: the total value that customers have transacted
Figure 4.29: Customer list By accessing any customer, the seller can perform necessary operations for that customer: edit customer information, view history, add notes,
Haravan provides merchants with a tool to generate promo codes and promotions:
- Promo codes: sellers can create product, order and shipping discount codes or promotions at the same price with choices of discounts and applicable conditions
Figure 4.31: Promo codes - Promotions: the seller creates a discount or the same price for a product or group of products with a selection of discounts and conditions to apply
Haravan provides a reporting function that helps sellers:
+ Summarize and comprehensively present the store's business activities
+ Manage, analyze and evaluate the business situation of the store
+ Help come up with effective business strategies for the store
There are three types of reports: sales reports, financial statements and website reports
Sales reports empower store owners to monitor and control sales over specific timeframes, enabling them to analyze performance by product category, sales channel, and branch The insights gleaned from these reports facilitate data-driven decision-making, allowing store owners to identify areas for improvement and optimize business strategies to maximize revenue.
+ Financial reports help sellers manage and control cash flow by day, month and quarter Cash flow in the statement is recorded from the time the order is confirmed for payment
+ Website reports: Haravan provides sellers with a number of reports to help you with statistics and analysis of website traffic In this report section, you can see the following information:
+ Total page views through 2 devices: computer and phone + Website traffic by hour of day, hour, day, month, year
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According to L V Phú's 2022 market overview report on Vietnam's digital market, the country has experienced significant growth in key digital sectors such as e-commerce, online advertising, and digital payments Factors contributing to this growth include increasing internet penetration, rising smartphone adoption, and a growing middle class with a growing demand for online services With its dynamic economy and vibrant digital landscape, Vietnam presents ample opportunities for businesses looking to capitalize on the digital transformation.