Content marketing report group 4

Picture 1: Logo Noi Project The logo is designed with the image of hands knitting together to show connection, solidarity and compassion towards the goal of raising awareness about susta

i HOA SEN | QUAN TRI

WORLD CLASS EDUCATION

FINAL REPORT

LECTURER: NGUYEN TRAN KIEU VAN

SUBJECT: CONTENT MARKETING

GROUP: 04

Pham Lé Mai Phuong 22013701

KHOA

KINH TẾ QUẢN TRỊ

LECTURER: NGUYEN TRAN KIEU VAN

SUBJECT: CONTENT MARKETING

Ho Chi Minh City, August 2023

Thank you

We would like to express our sincere gratitude to Ms Nguyen Tran Kieu Van for her time, knowledge and dedication to guide us during the preparation of the final report Her guidance has made an important contribution, helping us to perfect and master the knowledge in the subject

We appreciate the valuable knowledge she imparted, as well as the detailed comments and feedback she provided during our preparation of the report Thanks to her guidance, we had the opportunity to access and apply knowledge in a practical and effective way

1 Overview about project 8

1.1 Introduce about Noi 8

3 Cost and Revenue 26

CONCLUDE 28

REFERENCES 29

Picture I: Logo Noi Project 8

Picture 2: Pantone 150 U va Pantone 114 U 8

Picture 3: Measure Objects size by adsmanager 13

Picture 4: Customer persona of Primary group 13

Picture 5: Customer Persona of Secondary group 14

Picture 6: Overall marketing plan for Trao campaign 16

Picture 7: Demo email for phrase 3.17

Picture 8: Demo post runs Facebook ads for phase 1.18

Picture 9: Demo post runs Facebook ads for phase 2 19

Picture 10: Demo post runs Facebook ads for phase 3.20

Picture 11: Demo press release on Kenh 14.21

Picture 12: QR Code of Noi 21

Picture 13: TVC post on fanpage 22

Picture 14: Standee of Trao fair 22

List of tables

Table I: Specific Objective of Trao campaign 10

Table 2: Target Audience 10

Table 3: Marketing mix of Trao campaign 13

Table 4: Communication tools use to this campaign 14

Table 5: Content distribution schedule 22

Table 6: Cost and revenue 25

1.1 Introduce about Noi

Noi or Noi Project is a fundraising project implemented by Hoa Sen student group in 2023 Noi towards the goal of raising people's awareness for the earth's ecosystem and through donation activities, exchange - buy and sell to raise funds for non-profit organizations working for the community

Slogan: Connect people - Connect us

Meaning: Connecting solidarity and compassion towards the goal of getting closer to each other and closer to nature

Picture 1: Logo Noi Project

The logo is designed with the image of hands knitting together to show connection, solidarity and compassion towards the goal of raising awareness about sustainable living

The color is a combination of Pantone 150 U and Pantone 114 U

Orange represents the sun, energetic vitality, endurance, excitement, enthusiasm and dynamism of youth

Yellow symbolizes eternal light, optimism, warmth, happiness, bright, positivity and luck

1.1.4 Core value

Consciousness: Raising awareness and taking action for a sustainable future

Connections: Bringing individuals together into a productive and pervasive community

Honesty: Transparency in collection, use and publicity at all times

Responsibility: Always aiming for common goals rather than personal interests

1.2 Campaign overview

Campaign name: Trao

Big idea: Trao - New journey for old clothes

Key message: Wardrobe, journey from the corner of the room to environmental protection

Description:

Realizing that fast fashion increases uncontrolled consumption causing waste and negative impact on the environment As well as the trend of sustainable fashion is being seen as a trend of the current generation of young people Noi wants to build a campaign called Trao with the idea of "Trao Fair"

to support and call for a change in people's awareness of secondhand fashion, items that they think they do not use but are useless same value to others Through donation, exchange and sale activities, the campaign will bring a balance between environmental protection and community support 100% profit from the campaign, Noi will donate to the project "Forest Garden" of JOY FOUNDATION

The campaign will run for 3 months Starting from July 20, 2023 to September 20, 2023 Activities

in this campaign include:

Apply for permission from JOY FOUNDATION, HSU and related parties about copyright of logo, location, equipment and tools to support the campaign

Call for support, donate and receive used items or accessories with up to 70% value through social networks and email

Shopping for secondhand products at the fair starts from September 17 to September 20

Give thanks and thanks via email to donors, supporters and attendees

2 Transmission campaign and planned content

Campaign Objective | -Generate profits to donate to Joy Foundation

-Conversion rate reaches 50% compared to reach

2.2 Target audience for campaign

Table 2: Target Audience

Gender: Male and female

Concerns: Sustainable fashion,

environmental

reasonable

protection, shopping, clothing

prices and quality, demand for

Characteristics Dynamic, creative, tech-savvy

adventurous, emotional inclination

and willing to change

Focus on convenience and fast

Hobbies Regularly use social media fot

entertainment, study and connec with friends

Tend to be secondhand

shopping,

interested i Enjoy snacking and checking in to "trending" places with friends

and rational inclination

convenience, effectiveness and thrift

Hobbies Use social networks for work,

entertainment and connect with

friends

Travel, read books, shopping, sports, participating in charity activities and using items that do not have an impact on _ the

Số liệu ước tính có thể thay đổi đáng kẻ

theo thời gian dựa vào lựa chọn nhắm

mục tiêu và dữ liệu sẵn có của bạn

Chỉ tiết đối tượng:

Sở thích: Công nghệ, Mạng xã hội, Rèn luyện thể

chất, Mua sắm, Hanging Out With Friends and

Family, Ẩm thực hoặc Sáng tạo

Trình độ học vấn: Đang học đại học hoặc Tốt

Chỉ tiết đối tượng:

Vị trí:

Việt Nam: Ho Chi Minh City

Tuổi:

25-34 Ngôn ngữ:

Tiếng Việt Những người khớp với:

Sở thích: Healthy Habits, Healthy Life, Công

nghệ, Mạng xã hội, Du lịch, Rèn luyện thể chat,

Từ thiện và Mục đích, Thrift, Reading Books

Picture 3: Measure Objects size by adsmanager

Picture 4: Customer persona of Primary group

Picture 5: Customer Persona of Secondary group

2.3 Marketing mix

Table 3: Marketing mix of Trao campaign

Trao Fair - Main lobby of Hoa Sen university - No.8 Nguyen Van Trang,

Secondhand Clothing items with various brands | All used but still clothes and designs such as T-shirts, shirts, | worth using up to

jackets, skirts, pants 70% to be reused

Buy or donate with a total bill from 90,000 to join the Public

game If the player wins, they will receive a gift from

Buy or donate with a total bill of 120,000 and you

will receive a free succulent plant

day of the fair (September 27)

10-20% off products from Spm - 6pm on the third Internal

20%-30% off products from 5pm - 6pm on the last

day of the fair (September 28)

Advertising: Facebook Ads allow Noi to reach specific target audiences based on

Facebook ads age, interests, geographic location and many other criteria With high

14

fine-tuning capabilities, using this communication channel can

ensure that fanpage content reaches people who are truly interested,

optimize advertising budget and increase conversion performance

Email marketing | Use email marketing to reach and increase interaction with potential

customers, thereby building good relationships with customers This

is a tool that helps campaigns maximize costs but also achieve high

efficiency in advertising and implementing plans

PR - Kenh 14 Kenh 14 is one of the reputable online news sites and is loved by

many young people in Vietnam In this campaign, Noi used Channel

14 for the purpose of attracting media attention, enhancing its

prestige, image and positive benefits when participating in the "Trao

Fair" In addition, announce the official time and location of the

event

Format: A 300-word PR article was published on channel 14

newspaper Using images of lecturers and students when

participating in the fair to create attractiveness Attach QR code to

3000 reach

600 người 35.300.000

Picture 6: Overall marketing plan for Trao campaign

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2.5.1 Post sample

Email marketing invitation to attend the fair

Title: Invitation to the Trao fair

Content:

Hello [Customer Name],

First of all, we would like to extend our warmest greetings to you

Noi Project always wants to create events that bring real value to the community

We're excited to announce our big upcoming event: the Trao fair

Location: Main lobby of Hoa Sen University - No.8 Nguyen Van Trang, Ben Thanh Ward,

District 1

Time: 9:00 - 18:00, starting from September 18, 2023 - September 20, 2023

Participation fee: Free

©» Why shouldn't you miss the Trao fair? +

e Experience shopping for cheap clothes with new and unique fashion styles

e Opportunity to meet, share and connect with people who share a passion for

sustainable fashion

e Contribute to reducing waste from fast fashion and raising environmental

awareness

Don't miss the opportunity to experience a unique, colorful and creative event from Noi

Project We look forward to seeing you at the Trao Fair!

@& Register now at https:/forms.gle/Z6NxB8sBCMHWSNIN8

Contact us at:

Fanpage: Noi Project

Hotline: 0941.333,396 (Minh Triet)

Demo content runs Facebook ads for phase 1

[ABOUT NOI PROJECT 2023] Trao is coming!

Hi guys We are Noi!

Trao is a campaign carried out by Noi Project with the desire to raise awareness about

sustainable lifestyles We want to create a community for everyone to share their

knowledge and passion for environmental protection through fundraising activities,

exchanging - buying and selling second-hand goods at the fair

From the big idea "Giving - New journey for old clothes"

We believe that your small help will make a great contribution to the environment With

the energy of Noi, we hope to be a new breeze for the community to spread positive

values

—TRAO’S EVENT INFORMATION

Location: Main lobby of Hoa Sen University - No.8 Nguyen Van Trang, Ben Thanh Ward,

District 1

Time: 9:00 - 18:00, starting from September 25, 2023 - September 28, 2023

Participation fee: Free

Please click the Like button and Follow the Noi Project page to update further

information about the upcoming event!

Contact with us

Fanpage: Nối Project

Hotline: 0941.333,396 (Minh Triet)

Demo content runs Facebook ads for phase 2

Trao Campaign officially receives donations

<Please join us in continuing to love>

Using the above methods, Noi will send them to new owners on your behalf The

continued items will be cherished and maintained to bring good benefits, thereby

conveying the message and dedicating yourself to contribute to raising environmental awareness as well as connecting hands to show connection, solidarity and

compassion towards the goal of bringing people closer to each other and closer to

nature

We are now looking forward to receiving your contributions If you have old clothes or appliances that you don't need to use, please contact us, we would like to receive all of your hearts and support to pick them up

Detailed information about the donation: You can directly contact the Noi fanpage or through the forms below:

Time to accept donations: Until the end of August 26, 2023

Registration link: https://forms.gle/wr54887TyyLNsiPYA

Hotline: 0941.333.396 (Minh Triet)

[OFFICIAL] Open the link to register to participate in the Trao fair

Dear NOI lovers, there are only a few days left for the TRAO fair to officially take place!

TRAO Fair is like a bridge where you can donate and experience shopping for clothes,

bags and accessories at reasonable prices Both reducing waste into the environment,

and being affordable

In addition, TRAO fair is also a place to unleash the passion of self-matching

transformation of GenZ fashionistas Where clothes, bags and accessories will find

new owners

In addition, 100% of profits from the fair will be donated to the JOY FOUNDATION

organization with the goal of restoring forests and reducing the impact of climate

change

Are you ready for a fun and stylish shopping spree? Come join us!

Link to register for the event: :

— TRAO'S EVENT INFORMATION

Location: Main lobby of Hoa Sen University - No.8 Nguyen Van Trang, Ben Thanh Ward,

District 1

Time: 9:00 - 18:00, starting from September 25, 2023 - September 28, 2023

Participation fee: Free

Contact us at:

Fanpage: Noi Project

Hotline: 0941.333,396 (Minh Triet)

#NOIProject

#Handed out

#Secondhand

HOI CHO TRAO

CHINH THUC DIEN RA

THỜI GIAN: 9:00 - 18:00 NGÀY 25-28/9/2023 ĐỊA ĐIỂM: SẢNH CHÍNH, ĐẠI HỌC HOA SEN - SỐ 8 NGUYỄN VAN TRANG, PHUONG BEN THANH, QUAN 1

Demo press release for phase 4

Trao fair: Where people contribute - shop for used clothes and utensils

Ho Chỉ Minh City, September 25, 2023

Trao fair - A place for us to share knowledge about environmental protection through

donating and buying used clothes The event takes place from September 25, 2023 -

September 28, 2003, at 9:00 - 18:00 at the main hall of Nguyen Van Trang campus, Hoa

Sen University The purpose is to raise funds by buying and selling second hand items

“We want to give people a different perspective on old items, when we don't need

them, but for others, those items are extremely valuable and bring many benefits” Tu

Suong - Head of Noi Project

Coming to the Trao fair, everyone will experience shopping for cheap clothes and have

new and unique fashion styles

Noi Project hopes to create a place for people with the same passion for fashion to

interact

At the same time, raise awareness about "sustainable fashion" styles to help the

environment reduce the burden of waste from the fashion industry

Everyone's action is a great support that contributes to improving community values in

general, especially contributing to increasing the forest area through the Forest

Garden project - JOY FOUNDATION

The event takes place from September 25, 2023 - September 28, 2003 Start time: 9:00

— 18:00 Location at Hoa Sen University main hall - 8 Nguyen Van Trang, Ben Thanh

Ward, District 71, Ho Chi Minh City

Contact

Fanpage: Noi Project

Hotline: 0941.333,396 (Minh Triet)

Picture 11: Demo press release on Kenh 14

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