Idea 3: Smart working chair Product: The massage ergonomic chair combines the features of an office chair with a massage function to improve comfort and reduce stress while working.. Co
NEW PRODUCT CREATION
Idea Generation
Introducing a unique soy sauce blend that combines black and red soy sauces, delivering a rich and distinctive flavor perfect for enhancing your culinary experience Ideal for pairing with pho, fried fish balls, and various dishes, this soy sauce allows you to savor authentic taste without the need for excessive spices.
For Pho enthusiasts, the dipping sauce elevates the dish by introducing a perfect blend of saltiness, sweetness, and spiciness, enhancing the overall flavor experience Additionally, the reusable bottles we utilize contribute to environmental sustainability, promoting eco-friendly practices.
Payment: Pay cash after receiving products at the store
Distribution: At grocery stores, convenience stores or supermarkets
Idea 2: Fermented cheese from soy milk
Product: Applying research results in 2007 and commercializing them for vegans Soy milk is fermented with lactic acid bacteria or yeast to produce flavor compounds similar to the font system
Context: Fermented soy cheese, also known as vegan cheese, is an alternative to traditional cheese made from animal milk, for those who are vegetarian, vegan or allergic to milk
Distribution: In vegan product stores and supermarkets
Product: The massage ergonomic chair combines the features of an office chair with a massage function to improve comfort and reduce stress while working
Experience ultimate comfort with our genuine cowhide working chair, featuring a soft and smooth lining This chair offers an integrated multi-mode massage function, targeting key areas such as the neck, shoulders, nape, back, and legs With a smart control panel conveniently located on the armrest, you can easily adjust the massage mode, chair height, and backrest position to suit your preferences.
Target customer: For people who sit for long hours or office workers
Payment: Pay cash after receiving products at the store, transfer
Distribution: E-commerce platforms, electronics supermarkets.
This vehicle uniquely combines a traditional gasoline engine with an electric motor, delivering impressive performance while significantly reducing fuel consumption and emissions This innovative design not only supports environmental protection but also enhances technological efficiency and cost savings for users.
Hybrid motorcycles provide significant advantages across various settings, including urban, rural, and commercial environments By integrating a gasoline engine with an electric motor, these vehicles enhance fuel efficiency, lower emissions, and offer versatile performance under diverse conditions.
Product: Applying handpiece washing technology in dentistry to produce watch washing machines for the need to protect and care for watches at home
Watch washers are essential for the upkeep and cleaning of high-end and intricate watch models Advances in technology, including ultrasound and steam cleaning, have introduced effective methods for maintaining these timepieces Utilizing these machines not only preserves the watch's performance and value but also reduces maintenance time and costs To make an informed decision when selecting a watch washer, it's crucial to understand your specific needs and the features of the product.
Distribution: Watch Shops and Service Centers, Electronics and Industrial Tools Stores,
Evaluating The Idea
To help screen and select good ideas, step 1 we use VRIN model VRIN stands for Valuable, Rare, Inimitable and Non–substitutable
• Valuable: Value chain analysis helps identify value-generating activities in the production and supply process Valuable products such as improving production processes and improving customer service quality
To thrive in a competitive market, companies should conduct thorough market analysis and competitor research Implementing strategies like safeguarding intellectual property through patents and trademarks, developing unique products or services, and fostering strong relationships with customers and partners can significantly enhance their market position.
To create inimitable products, businesses can establish barriers to entry for competitors by investing in research and development while fostering strategic partnerships with key stakeholders This approach makes it challenging for rivals to replicate the product easily, ensuring a competitive edge in the market.
Companies can achieve a competitive edge by developing unique products or services that competitors cannot replicate at the same level of value This approach emphasizes the importance of continuous innovation and quality improvement to maintain a non-substitutable market position.
Idea Valuable Rare Inimitability Non - substitutable
Fermented cheese from soy milk x _ x x
The analysis of the VRIN model identifies "Fermented cheese from soy milk," "Smart working chair," and "Watch washing machine" as the most promising ideas, offering significant competitive advantages and high profit margins for the company.
To successfully create a product or service, it is essential to align with customer needs, market trends, and predictive analytics to anticipate future demand This approach emphasizes developing offerings that fulfill customer requirements rather than relying on existing products By doing so, businesses can enhance the value of their products and drive profitability However, the three chosen products/services are positioned in niche markets, which may result in lower customer demand until their official launch Consequently, customer demand will represent only 25% of the overall evaluation compared to other products and services.
The products or services that businesses provide must have differences in quality and features That will make a difference and stand out from other products on the market
To effectively persuade customers to choose your business's products or services over competitors, highlighting unique differences is essential These distinctions can spark customer interest and fulfill their desire for novelty and quality Therefore, emphasizing a "Difference" of 20% can significantly enhance your appeal in the marketplace.
Price plays a crucial role in consumer purchasing decisions, representing the amount a customer must pay for a product or service Its significance in commercial activities is undeniable, contributing to 15% of the overall factors influencing buyer behavior.
Convenience encompasses factors such as ease of use and straightforward service, ensuring that customers experience no difficulties while utilizing products and services This seamless experience fosters long-term customer loyalty, contributing to 10% of overall satisfaction.
Customer satisfaction fosters trust and loyalty, leading to positive recommendations and word-of-mouth promotion When customers are pleased with a product or service, they are more likely to share their experiences, which can significantly enhance a business's market presence and growth We assign a weight of 20% to this factor.
Rank Mark Rank Mark Rank Mark
After thorough evaluation, we have chosen to develop the "Smart Working Chair" for market release, as it scored significantly higher than the other two concepts, with a rating of 440 compared to 390 and 355.
Picture 1: Type of New Product
PRODUCT INNOVATION CHAPTER
Background
In today's technology-driven society, the rise of sedentary lifestyles has contributed to health problems like back pain, poor posture, and obesity To address these issues, we introduce a revolutionary smart office chair that prioritizes user health and productivity By integrating cutting-edge technology with ergonomic design, our chairs offer an exceptional sitting experience, fostering a healthier and more comfortable workplace.
Focus
Experience unparalleled comfort and support with our premium office chair, designed to enhance your overall health This innovative chair features customizable massage settings and adjustable seat cooling for a personalized sitting experience Equipped with advanced sensors and AI technology, it monitors your posture and sitting duration, offering valuable insights and reminders to help you maintain healthy habits throughout the day.
Target market and target customer:
• Target market includes people living and working in Ho Chi Minh City area
• Target customers include people from 35 - 60 years old, tech-savvy people who value health and prioritize ergonomic chair design with advanced features in their workspace
• Advanced health tracking and personalized recommendations
• Premium materials and ergonomic design
Goals and Objectives
The primary objective is to develop a cutting-edge smart office chair that sets a new benchmark for comfort and health in the workplace This innovative product aims to enhance brand awareness by 30% through targeted marketing efforts, reaching over 2,000,000 individuals across various advertising channels Additionally, the chair is expected to generate a minimum of 50,000 interactions—such as likes, shares, comments, and clicks—on social media and advertising platforms.
Our goal is to transform the conventional office chair into a luxurious smart chair that prioritizes comfort and health monitoring We aim to cultivate a loyal customer base by delivering exceptional product performance and support, targeting a customer satisfaction rating of 4 out of 5 Additionally, expanding our product line is crucial to address the evolving needs of modern consumers To enhance our offerings, we will establish strategic partnerships with healthcare providers and ergonomic experts, ensuring we deliver the best features and performance to our customers.
Guidelines
Smart Work Chairs are revolutionizing office chair technology by incorporating cutting-edge features like massage options, AI-driven health monitoring, and customizable comfort settings, establishing a new benchmark for the industry.
The chair's design should seamlessly blend aesthetics with ergonomic comfort, utilizing high-quality materials and advanced manufacturing techniques to guarantee both durability and user satisfaction An intuitive and user-friendly interface is essential for enhancing the overall experience.
Introducing our innovative Smart Work Chair, a product line that leverages advanced technologies to redefine the traditional office chair As awareness and demand for health and comfort in the workplace rise, our chair addresses these needs perfectly Scheduled for launch in September 2024, the Smart Work Chair aims to meet the increasing consumer interest in smart and healthy living solutions.
We will protect our intellectual property through patents, trademarks and copyrights This will protect our unique innovations and prevent unauthorized copying.
NEW PRODUCT PROCESS
PHASE 1: Opportunity Identification And Selection
The post-pandemic era has ushered in a notable rise in remote work and hybrid office arrangements, driving demand for home office equipment that balances comfort, functionality, and luxury This trend has sparked growth in the market for office chairs, desks, and accessories that offer physical support while enhancing the aesthetic appeal of home offices In response, companies are introducing innovative products tailored to the changing needs of remote workers, focusing on health benefits and stylish designs.
The wellness industry, valued at $4.5 trillion in 2018, is expanding as consumers become more aware of health risks associated with prolonged sitting, such as back pain and poor posture Ergonomic office chairs that support natural body alignment and reduce strain are increasingly popular Additionally, smart home technologies are influencing office furniture choices, with consumers looking for products that offer connectivity and customization Integration with smart home ecosystems allows users to personalize their furniture settings for enhanced comfort Office workers now prioritize chairs with lumbar support, adjustability, and added features like massage functions, which provide both therapeutic benefits and increased productivity, creating efficient and relaxing workspaces.
3 The Change in Shopping Generations
Younger generations, particularly Millennials and Gen Z, are increasingly seeking smart, multifunctional furniture that emphasizes health, wellness, and technology integration This demographic is inclined to invest in high-tech, ergonomic office furniture to improve their work-from-home experience According to a Statista report, the global smart home market is expected to reach $151.38 billion by 2024, highlighting their preference for connectivity and user-friendly solutions Additionally, they prioritize experiences over ownership, favoring furniture that combines ergonomic support with features like massage functions, thereby enhancing their lifestyle and well-being The multifunctional furniture market is anticipated to experience significant growth in response to these trends.
The ergonomic chair market is projected to expand significantly, increasing from $9.2 billion in 2020 to $14.9 billion by 2026, with a compound annual growth rate (CAGR) of 7.4%, as reported by MarketsandMarkets Meanwhile, the overall market for ergonomic products is expected to rise from $8.52 billion in 2020 to $13.34 billion by 2027, growing at a CAGR of 6.6%, according to Allied Market Research Generations Y and Z are driving this growth, prioritizing both design and functionality in their products, and looking for solutions that enhance health and productivity while creating a stylish and comfortable home office that meets their personal and professional needs.
PHASE 2: Concept Generation
- The chair frame is designed to handle the user's weight and has a high load bearing - capacity
- The seat includes an extra backrest
- The footrest features padding and a flexible support bar
- Piston shaft and seat tray are both heavy duty and sturdy.-
- Wheels: Five wheels can rotate
- Armrests: constructed of plastic with a layer of soft rubber, on top covered with cowhide, and integrated with a little control panel on the top
- The chair frame is made of extruded aluminum, which is easy to form and highly load-bearing capacity
- The seat is made of soft rubber and covered in leather
- The backrest contains an airbag
- The footrest is also constructed of soft rubber covered in cowhide, the support bar is made of extruded metal
- The piston shaft and seat tray are constructed of stainless steel with at least 10.5% chromium
Helps users relax, improve concentration Reduces muscle soreness and increases blood flow to the body's organs
- Using a 4D roller system that can modify speed and intensity
- Temperature adjustment sensor technology for warming and body scanning sensor technology for recognizing body structures
System automatically adjusts the roller position, width, and massage pressure
- Nylon wheels are made from a variety of materials, including PP, PA (Nylon 6), PVC, PC, and MC
- Armrests: The plastic section is composed of ABS Grade 757K, which has a high load bearing capacity -
- The control panel feature an
LCD screen with capabilities such as turning on/off massage mode, adjusting time, altering seat height, reclining back, and footrest
- Use seven 4D rollers: three for the neck, shoulders, and nape, two for the waist, and two for the thighs The rollers have three- dimensional impact and are extensible
- The roller system includes an electric motor that moves the rollers in predetermined directions
- Using infrared sensors, pressure sensors, and semiconductor temperature sensors (NTC, PTC)
CONCEPT 2: ADVANCED SMART WORKING CHAIR
The concept is similar to concept
The sensor technology utilizes mechanical scanning to define points based on parameters like height and weight Additionally, the product features a user memory system and a semi-automatic function, enabling the creation and storage of various user profiles while automatically adjusting to pre-stored settings.
The control panel integrates the User Memory System and Semi-automated System, allowing users to customize height, recline mode, position, intensity, and massage level for their next use with an automated setup.
1, but more convenient for users because they do not need to change as frequently for each use
CONCEPT 3: PREMIUM SMART WORKING CHAIR
The control panel features an integrated AI reminder system that alerts users to perform massage therapies when it detects signs of stress, fatigue, or other health issues.
Similar to Concept 2, but with
2 more 4D massage rollers on the footrest, the control panel is integrated with the AI Reminder System
2, but provides a more comfortable experience and helps protect the user's health
The research topic is: Evaluate the importance of the following factors when selecting a smart working chair with massage mode to improve user health
Select one of the following levels to evaluate the factors:
Our research found that our target customers prioritize "Durable," "Warranty,"
"Functional," and "Material" when selecting a smart working chair with massage mode
Table 5: Comparison of four key features between our product and those of other companies.
(conditional) Massage, reclining Breathable fabric
2 years (conditional) Massage, reclining (optional) Breathable fabric
3 years (conditional) Massage, reclining (optional) Breathable fabric
Manual and Automatic Massage, reclining (optional)
Manual and Automatic Massage, reclining (optional), health
Table 6: Comparison of our products against competitors
After evaluating all six cognitive maps, we found that the "functional" and
Our product stands out as a leader in the market due to its unique "material" factors, which serve as our key competitive advantages Unlike our competitors, who only provide basic massage and adjustable reclining support, our offering includes a range of advanced features such as manual and automatic massage options, adjustable reclining support, and health warnings, ensuring a superior user experience.
Our product stands out due to its premium cowhide material, which significantly enhances its value We have identified "functional" and "material" as our primary competitive advantages Based on the comparative results in Table 6, we will proceed with further analysis and evaluation of concepts 2 and 3, as they received the highest scores with similar outcomes.
PHASE 3: Concept Evaluation
In 2023, Ho Chi Minh City's population is projected to be approximately 8.9 million, with individuals aged 15 to 59 constituting 62.2% of this demographic, according to the Ho Chi Minh City Government Online Services Portal and the General Statistics Office of Vietnam.
In 2023, individuals aged 30 to 50 years make up a substantial segment of the population, representing approximately 43% of the total demographic in studies and population estimates This indicates a significant number of middle-aged residents in Ho Chi Minh City.
The population in the Ho Chi Minh City area in 2024 will reach 9.4 million people (specifically 9,389,700 people)
=> Number of middle aged people in 2024 = 3.8 million x 5.62% = 4.012 million -
Approximately 30% of the population experiences spinal problems, with the highest prevalence among individuals aged 30 to 60 This statistic highlights a significant target market for products aimed at supporting spinal health and protection, particularly for those suffering from spinal diseases (Ho Chi Minh City Party Committee Electronic Newspaper, 2023)
Table 7: Result of the survey
Awareness 1 Are you familiar with the product through the provided descriptions?
Trial 2 If the Smart Working Chair becomes available, would you be interested to try it?
Availability 3 If the Smart Working Chair becomes available in store and online, would you consider purchasing it?
Repeat 4 If you already know about Smart Working Chair, are you willing to buy it at least once and promote it to your loved ones?
According to the survey, 50% of potential customers are aware of the product:
The firm anticipates 40% of its target customers to be interested in trying the product:
The firm anticipates 20% of customers to consider purchasing the product if it becomes available:
The firm anticipates that 30% of customers will buy the product and promote it to their relatives:
The number of smart office chairs that will be sold in the first year is:
1,2 million x 1,2% 400 (the number of products)
2 Total Cost to Produce A Unit
When determining the selling price of our product, we consider key value factors including quality, modern design, compactness, customer satisfaction, and a clear warranty policy.
⇒ Listed price of the product: 25,000,000 VND
- NPV (Concept 2 Advanced Smart Working Chair: ) with r%
Table 9: Data for NPV of Concept 2 (Million VND)
0 1st 2nd 3rd 4th 5th
With exchange rate of 10%, NPV is calculated as under: NPV ≈ 349,033 (millions of VNĐ) > 0
- NPV (Concept 3: Premium Smart Working Chair) with r%
Table 10: Data for NPV of Concept 3 (Million VND)
0 1st 2nd 3rd 4th 5th
With exchange rate of 10%, NPV is calculated as under: NPV ≈ 471,922 (millions of VNĐ) > 0
After a thorough analysis of two concepts, we found that the Premium Smart Working Chair (concept 3) has a higher net present value (NPV) of 519,114.25, surpassing the NPV of the Advanced Smart Working Chair (concept 2).
PHASE 4: Development
The development of massage chairs prioritizes user well-being and comfort, offering significant stress relief by alleviating muscle tension and reducing stress effects Regular use aids in managing chronic pain, such as lower back pain and sciatica, through targeted relief and improved muscle relaxation Additionally, these chairs enhance blood circulation and posture, crucial for overall health, especially for those who sit for extended periods This leads to increased productivity in work environments, as integrating a massage chair can reduce employee fatigue and enhance job satisfaction Modern massage chairs feature customization options, including adjustable settings and personalized programs, allowing users to tailor their experience to their specific needs, thus increasing the product's overall value.
The following table shows the function of each component that makes up the product in detail:
Table 11: Chunks and functions of Smart Working Chair
Simulate kneading and rolling motions to relieve muscle tension in the back
Provide compression and support to arms, legs, hips, enhancing massage
Offer gentle stimulation that complements other massage func
Manages manual and automatic settings, allowing mode selection and intensity adjustment
Adjusts chair position for ergonomic comfort
Provides customizable support for the lower back
Provide heat therapy to alleviate muscle stiffness and enhance relaxation
3 The Detail of The Product
Table 12: Details of Smart Working Chair
Chunk Function Image Material Unit Size
Simulate kneading and rolling motions to relieve muscle tension in the back
Provide compression and support to arms, legs, hips, enhancing massage
Width: average 10 cm; Thick: 5 cm
Offer gentle stimulation that complement s other massage functions
Length: average 3 cm; Width: average 3 cm; Thick: 2 cm
Manages manual and automatic settings, allowing mode selection and intensity adjustment
Width: average 10 cm; Thick: 3 cm
Adjusts chair position for ergonomic comfort
Width: average 30 cm; Thick: 5 cm
Provides customizabl e support for the lower back
Length: average 30 cm; Width: average 15 cm; Thick: 5 cm
Provide heat therapy to alleviate muscle stiffness and enhance relaxation
Length: average 20 cm; Width: average 10 cm;
Table 13: Components of Smart Working Chair
Components Designs/Packages Material Image
Simulate kneading and rolling motions to relieve muscle tension in the back
Provide compression and support to arms, legs, hips, enhancing massage
Offer gentle stimulation that complements other massage functions
Manages manual and automatic settings, allowing mode selection and intensity adjustment
Adjusts chair position for ergonomic comfort
Provides customizable support for the lower back
Provide heat therapy to alleviate muscle stiffness and enhance relaxation
Picture 4: Packaging of Smart Working Chair
Picture 5: Brand's logo of smart working chair
PHASE 5: Launching The Product
In recent years, consumer behavior has shifted significantly, with individuals prioritizing comfort and well-being As modern life accelerates, many are acknowledging the value of investing in products that enhance their quality of life and reduce daily stress A notable example of this trend is the increasing popularity of massage ergonomic chairs.
Consumers are increasingly recognizing the benefits of ergonomic chairs that offer both comfort and therapeutic relief from the strains of a sedentary lifestyle These chairs, ideal for both office and home use, blend the functionality of traditional office seating with the added advantage of massage features This growing trend indicates a heightened awareness among consumers about balancing work and personal well-being, making these chairs a smart investment for enhancing comfort and alleviating stress.
D'FURNI, a prominent furniture company in Vietnam, was established in 2005 by Vu Tien Thap, initially starting with the import of a single container of furniture Over the years, D'FURNI has expanded its offerings with brands like MANAGER, designed for managerial spaces, O'FURNI, which focuses on collaborative office furniture, and HOME'FURNI, an online platform catering to the furniture needs of middle-income consumers.
D'FURNI has grown significantly, becoming the exclusive distributor of the Korean furniture brand Bestuhl in Vietnam while also exporting products internationally and opening a branch in the United States The company has attained ISO 9001:2015 certification for its furniture production and trading processes Recently, D'FURNI released an ESG report that highlights its dedication to environmental sustainability, social responsibility, and strong governance practices.
D'FURNI designs modern and comfortable living and working spaces that enhance customers' quality of life Our commitment to innovation ensures exceptional experiences for users worldwide through our products.
Table 14: SWOT analysis of the product
Unique Features: The chair combines advanced massage functionality with ergonomic design, offering a comprehensive solution for comfort and stress relief
Eye-Catching Design: A sleek and modern aesthetic that enhances any workspace or home environment
Convenience: The chair is designed to be user-friendly, with easy-to use controls and - customizable settings
Variety of Massage Modes: Multiple massage options targeting different areas like the neck, shoulders, back, and legs
Ease of Maintenance: The chair is easy to clean and maintain, ensuring long-lasting performance
New to the Market: As a new product in the Vietnam market, it may lack established trust among consumers
Consumer Habits: People may be accustomed to traditional office chairs and might be resistant to switching to a more advanced, technology-integrated option
High Initial Cost: Advanced features and premium materials may make the chair more expensive, potentially limiting its appeal to budget-conscious consumers
Growing Wellness Trend: Increasing consumer focus on health and wellness, particularly in the workplace, creates a demand for products that offer both comfort and health benefits
Technological Advancements: The rise of smart home and office products aligns with the chair’s innovative features, making it an attractive option for tech-savvy consumers
Market Differentiation: As a unique product, it can capture a niche market that values both luxury and functionality
Competition: There are numerous established brands in the ergonomic and massage chair markets, leading to intense competition
Imitation Risk: The innovative features and design may attract imitation from unofficial or lower quality brands, - potentially diluting the market
Economic Factors: Economic downturns could impact consumer spending, particularly on premium products like advanced massage chairs
To enhance brand awareness, our goal is to achieve 5 million impressions and reach 2 million individuals through advertising, while generating 750,000 interactions on social media We aim for VND 20 billion in revenue and at least 20,000 orders for our massage-integrated office chair Additionally, we plan to increase product-related keyword searches by 20% and boost the visibility of the Smart Work Chair among health-conscious, tech-savvy individuals aged 35-60 in Ho Chi Minh City By highlighting its unique features like health tracking and personalized comfort, we will drive digital engagement through compelling content, including customer testimonials, product demonstrations, and educational materials on ergonomic benefits, to cultivate customer interest and enhance brand visibility.
M – Measurable: The campaign aims to reach over 5 million people across
By March 2025, our marketing strategy will leverage platforms like Facebook, Instagram, LinkedIn, Google Ads, and influencer partnerships to enhance visibility We will utilize analytics tools such as Facebook Insights and Google Analytics to measure reach and performance Our goal is to achieve over 750,000 engagements through likes, shares, comments, and clicks on content that showcases the unique features and health benefits of the Smart Work Chair Key engagement metrics will include counts, rates, and content performance analytics to assess the effectiveness of our campaigns.
To achieve our marketing objectives, we will strategically allocate resources across digital channels, including social media, influencer partnerships, and targeted online advertising Our budget will be optimized to reach 5,000,000 impressions and generate 750,000 interactions during the campaign Collaborations with healthcare providers and ergonomic experts will enhance product credibility By combining organic and paid strategies, such as engaging content and targeted ads, we will effectively connect with our target audience, ensuring the feasibility and success of our campaign.
The marketing objectives for the Smart Working Chair are strategically aligned with the goal of positioning it as a leader in the smart office furniture market By focusing on health-conscious, tech-savvy individuals aged 35-60, the marketing efforts resonate effectively with the target audience Additionally, the emphasis on health and productivity addresses the increasing demand for innovative ergonomic office solutions, which is expected to generate significant interest and engagement within this market segment.
T – Time-bound: The Smart Work Chair campaign is scheduled to launch in
In September 2024, we will implement a strategic timeline aimed at maximizing impact through pre-launch advertising and content campaigns to build anticipation From September to December, our focus will shift to enhancing social media and influencer engagement, targeting to reach 50% of our audience by the end of December To sustain momentum, we will employ ongoing engagement and retargeting strategies from early to late January By the end of February 2025, we will conduct a thorough review of our campaign performance, aspiring to exceed our targets of reaching 5,000,000 individuals and generating 750,000 interactions These ambitious goals are aligned with our SMART objectives to significantly boost brand visibility and foster strong customer engagement.
To create a successful marketing strategy for massage chairs, we have identified our target audience as individuals who spend long hours at computers and are prone to back pain and stress, seeking solutions to enhance their health and productivity Our marketing approach will highlight the chair's unique features, including various massage modes, customizable adjustments, and premium materials, appealing to both personal users and employers looking to improve employee well-being.
Large cities and urban areas typically experience high population density and a significant demand for office amenities Focusing on these regions is essential, as they host numerous companies and office workers Additionally, areas with burgeoning economies or industrial zones are likely to see an increased need for office convenience products, including massage chairs.
Adults aged 30 to 50 frequently work in office environments, which can lead to stress and back pain from prolonged sitting This demographic typically has a greater financial capacity to invest in health care solutions, making massage chairs a popular choice for alleviating discomfort and promoting wellness.
Seniors aged 50 and above often face health challenges and seek products designed to alleviate pain and enhance comfort Additionally, they prioritize items that can improve their overall quality of life.
Individuals leading busy and stressful lifestyles, like office workers and those with long hours, often turn to massage chairs to alleviate stress and enhance their overall health.
INTELLECTUAL PROPERTY REGISTRATION (CHAPTER 6)
To register intellectual property (IP) for a massage-integrated office chair in Vietnam, it is essential to identify the appropriate type of IP protection for your product Intellectual Property encompasses inventions, literary and artistic works, symbols, and commercial designs If your chair features a unique and innovative mechanism or design, obtaining a patent is advisable For safeguarding the brand name or logo, trademark registration is necessary, while design registration should be considered to protect the visual aesthetics of the product.
To apply for a patent, you must prepare a comprehensive description of your invention, including technical drawings and claims that define the protection scope For trademark registration, submit the trademark representation, a list of associated goods or services, and any available proof of use Design registration necessitates visual representations of the design along with a concise description.
To secure your intellectual property rights in Vietnam, submit your application to the National Office of Intellectual Property (NOIP) either online or in person, and pay the applicable fees The NOIP will perform a formal examination and, for patents, a substantive examination before publishing your intellectual property in their Official Gazette Upon approval, you will receive a registration certificate Remember to renew and maintain your IP rights by adhering to the required procedures.
According to the Intellectual Property Law of Vietnam (Law No 50/2005/QH11):
- Patents are protected under the following conditions:
• New: The product must be novel in the market
• Creative: The invention must solve problems in a unique manner
• Practicality in Life: The product must be useful in solving everyday problems
Con lăn ghế massage là gì? Gồm những loại nào? Nên mua loại nào tốt! (2024,
On June 12, Tokuyo highlighted the most notable technologies featured in full-body massage chairs For more information, visit their website at https://tokuyo.com.vn/tin-tuc/con lan ghe-massage.html.
Elipsport highlights the latest technologies in full-body massage chairs, showcasing advancements that enhance user experience As noted in the article from May 1, 2024, by Đô thị Sài Gòn, the city of Ho Chi Minh has undergone significant transformations over nearly 50 years, reflecting its dynamic development For more insights on these topics, visit Elipsport's article on massage chair technologies and the ongoing evolution of Ho Chi Minh City.
Ghế văn phòng ưu đãi từ nhà máy xuất khẩu l Chính hãng, giá tốt (n.d.) O'FURNI
Retrieved August 15, 2024, from https://ofurni.com/san-pham/ghe van phong/ghe- - -van- phong khuyen- -mai
Thông cáo báo chí về tình hình dân số, lao động việc làm Quý IV và năm 2023
Vào ngày 29 tháng 12 năm 2023, Tổng cục Thống kê đã công bố thông cáo báo chí về tình hình dân số, lao động và việc làm trong quý IV năm 2023 Thông tin chi tiết có thể được tìm thấy trên trang web chính thức của Tổng cục Thống kê tại địa chỉ https://www.gso.gov.vn/du-lieu- -so-lieu-va thong-ke/2023/12/thong-cao-bao-chi-ve-tinh- hinh dan- -so-lao-dong viec- -lam-quy- -ivva nam 2023/.
Tổng dân số TP.HCM hiện nay bao nhiêu? (2023, June 6) Báo Thanh Niên
Retrieved August 15, 2024, from https://thanhnien.vn/tong-dan- -so tphcm-hien nay bao- - - nhieu 185230606101044439.htm-