Final project report group 11 internship searching platform

Customer Characteristics  Primary Target Audience: o Students and recent graduates pursuing degrees in InformationTechnology IT, Computer Science CS, or related technical fields.. ident

VIETNAM NATIONAL UNIVERSITY, HANOI

INTERNATIONAL SCHOOL

INS300907 - ENTREPRENEURSHIP FINAL PROJECT REPORT GROUP 11 INTERNSHIP SEARCHING PLATFORM Lecturer: Tran Cong Thanh Team Leader: Nguyễn Đình Duy - 22070367 - MIS2022B Team Members: Mạc Phạm Thiên Long - 22070503 - MIS2022B

Chu Đức Phúc

Trần Đức Mạnh

Hanoi, 15 October, 2024

MEMBERS’ CONTRIBUTION

Name Contribution Task

- Executive Summary

Table of Contents

I Executive Summary

Internships shape professional development, bridge the gap between play and work.Intoday's labour market, they are a must-have for students In most cases, unfortunately,students find it hard to locate internships that would suit them perfectly After his heart-wrenching rejection, knowing that Duy (our leader) would get bombarded with anotherdozen work-related questions, all he wanted was to say, "I want to see if there is aneasier way to do this." The challenge, therefore, gave birth to InternMatch, a platformdriven by the founding team's own experiences with the difficulties posed by traditionalways of finding worthwhile internships The very problem InternMatch aims to solvewith a simplified approach is offering a bridge for internship seekers and companiesthrough a user-friendly interface; advanced algorithms and the most advanced AI-basedfeatures matching candidates with opportunities based on their skills, preferences, andacademic backgrounds

Our customers are tech students and recent graduates looking for interns with goodskills Some surveys show that more than 75% of students still use old methods ofsearching for internship opportunities The internship market is huge and by proving tocapture a precinct of 10% market share within five years, we will focus on Technologystudents, forming strategic partnerships with educational institutions and businesses

To maintain our edge over the competition, we have filed much-needed patents for ourunique matching algorithm and AI-based interview preparation feature Our blend ofinnovations and our unique approach to tech internships and school connections hasmade us something different from the large job boards The founding team includesstudents who are majoring in technology and the advisor is Dr Tran Cong Thanh, whohas been in business for a long time

According to the financial projections, we expect consistent growth, with the revenuefrom $10,000 in the first year to $50,000 in the third year The growth will be ensured

by the subscription fees charged by educational institutions and businesses, plus thepresence of a freemium model for students For us to be able to make a launch andfurther expansion of our platform successful, we need $50,000 as a platformdevelopment, marketing, and operational costs support The funding will be ourplatform to become a leading one in connecting students and fresh graduates withinternship opportunities that are worth their effort

II Market opportunity

1 Industrial Analysis

1.1 Customer Characteristics

 Primary Target Audience:

o Students and recent graduates pursuing degrees in InformationTechnology (IT), Computer Science (CS), or related technical fields

o Typically aged 18–25, actively seeking internships as a bridge to time employment

full- Key Needs and Motivations:

To define what our customer really need, we have interviewed some studentswho had used some internship platforms before

identifying problem

Problem

Hà Anh T VNU student, has

usedTopCV,LinkIN

Interview Little opportunity

for internships

Trần Thị V VNU-IS student at

the MIS major,hasused TopCV

Interview TopCV focus more

on full time job with fewer internship opportunity for students

internship because search process to match individual preferences, skills, and academic background; Information is incomplete or not timely

Nguyen K.Tr 1-year graduate

from UEB Interview The platform lacks a feature that allows

students to prepare

to interview

InternMatch will try to address three major challenges faced by students in seekinginternships First, there is a general lack of accessible and diverse internshipopportunities tailored according to the needs of the students Second, incomplete,outdated, or irrelevant information complicates finding suitable internships that matchtheir preferences, skills, and academic backgrounds Finally, lacking interviewpreparation tools and other kinds of support, many graduate-school aspirants feel ill-equipped to tackle the application process.

1.2 Competitor Analysis

Key

Characteristics

Solution Lists several internship

job postings within the

category of interest

Has a database withdetailed filtering to support the students in finding anapplicable position

Partners withuniversities in career servi

ce delivery, adding other services like workshops oninterviews and mockinterviews, besides individual coaching

to perfect the interviews

Strengths Very broad range of

opportunities

across a whole variety

of fields, perfect for loo

king at professional

options

Large database oflistings with filtersfor a wide search capability

Specializing in studentinternships and entry-levelpositions with excellentinterview preparationmaterials

Weaknesses Overwhelming with too

much information, not

focused on internships

Lack of personalization, mainly full-time jobs

Limited to partnered institutions, not comprehensive for all students

Product Quality

Level

High for professional

networking, but not

internship-specific

Good for general job search, but internships are underemphasized

High for internships but limited in scope

Price Point Free to use, premium

subscription available

for added features

Free for job seekers, paid

by employers

Free for students (partnered schools), fee paid by employers

mouth, career events

Advertises online, SEO, and through social media

Partners with universities and career fairs

-> These platforms can provide internship opportunities for students but they do notreally focus on internships, the number of internship opportunities found on theseplatforms is not much This is detrimental to students students' search for internshipopportunities

1 Business Model Canvas Product/Service Offerings

- Universities and colleges

- Businesses seeking interns

- Technology providers (AWS,

etc.)

- Job fairs and job boards

- University partnerships

- Social media campaigns

- Career fairs and job boards

- Platform website and mobileapp

- Developing the platform

- Integrating AI-poweredfeatures

- Marketing and outreach

- AI-powered interviewpreparation

- Technology students

- Recent graduates

Key Resources Revenue Streams Cost Structure

- Skilled team of developers

- AI and machine learning

algorithms

- University and business

partnerships

- Customer support team

- Freemium access for studentswith premium features

- Subscription fees fromeducational institutions

- Subscription fees frombusinesses for postinginternships and promotingprofiles

- Software development

- Cloud services andhosting

- Marketing and advertising

- Legal and administrativeexpenses

- Office space andequipment

- Operational costs

Prototype: Xzv0tPxuZ?usp=drive_link

https://drive.google.com/drive/folders/1SwFzobByppP3o38mfJw_M0-Our platform focuses entirely on internships, especially for technology students Focusing ontechnology and business students allows us to tap into two of the most dynamic and rapidlygrowing fields, ensuring high demand and relevance for our services This targeted approachenables us to provide specialized resources and opportunities that meet the unique needs ofthese students, increasing their chances of securing internships that align with their career goals

By honing in on these specific sectors, we can build stronger partnerships with leadingcompanies in technology and business, enhancing the overall quality and value of our platform -Focus on Internship

- AI-powered interview preparation

2 Business Strategy

Revenue Model:

● Freemium Access for Students: Basic access is free, with premium features

available (e.g., personalized coaching)

● Subscription Fees for Employers: Charges for posting internships and

promoting company profiles

Marketing Strategy:

● University Partnerships: Collaborate with universities to directly onboard

students

● Social Media Campaigns: Highlight success stories of students who found

internships through the platform

● Career Fairs Collaboration: Participate in career fairs to increase brand

visibility and engagement

Growth Plan:

● Regional Launch: Start with a regional focus, targeting major university cities.

● Gradual Expansion: Expand to other locations and integrate international

internship listings over time

3 Business Legal Structure

● Private Limited Company (LLC): Ensures limited liability for owners and

facilitates investor participation

● Compliance with Data Protection Laws: Adheres to regulations such as GDPR

or local equivalents to safeguard user information

● Registration and Licensing: Ensures compliance with local jurisdiction

requirements

4 Logo

III Marketing Plan(Phúc)

1 Industrial Analysis

-a Customer Characteristics:

Primary Target Audience:

● Students and recent graduates pursuing degrees in Information Technology (IT), Computer Science (CS), or related technical fields

● Typically aged 18–25, actively seeking internships as a bridge to full-time employment

Key Needs and Motivations:

● Relevant opportunities: Internships that align with their technical skill sets,

such as programming, cybersecurity, machine learning, or data science

● Career advancement: Building portfolios with real-world projects to stand out

in competitive entry-level job markets

● Skill improvement: Gaining industry-specific experience, including hands-on

practice with popular tools and technologies (e.g., AWS, React.js, MongoDB)

● Guidance and preparation: Platforms that assist with interview readiness,

resume building, and professional networking

2 Industry Trends:

a Key Developments in IT Internships:

Digital Transformation in Job Search:

○ Internships are increasingly sourced via online platforms rather than traditional methods (e.g., word-of-mouth or direct applications)

○ Platforms integrating personalized AI-driven suggestions dominate the landscape, as students seek streamlined, tailored results

Demand for Practical Skill Validation:

○ IT employers often prioritize candidates with demonstrable skills throughinternships or relevant projects, making practical experience a critical differentiator

○ Internships provide a safe environment to test and improve emerging technical skills

Duration and Commitment:

○ The average internship lasts 18.3 weeks, providing substantial exposure

to company workflows and expectations

Outcome-Driven:

○ Over 66.4% of students transitioning from internships secure full-time

jobs, reflecting the pivotal role internships play in employability.

b Emerging Trends Specific to IT Internships:

● Increased Focus on AI and Automation:

○ AI-based platforms that offer real-time matching, resume parsing, and interview preparation are gaining traction

● Greater Personalization:

○ Platforms that align internship roles with students' unique academic backgrounds, technical skills, and career aspirations see higher engagement rates

● Hybrid Work Models:

○ Remote internships are becoming more common, allowing students to access opportunities from leading companies worldwide

3 Challenges for IT Students:

● Oversaturation on Existing Platforms:

○ Popular platforms like LinkedIn and Indeed offer internships but are often overwhelming and not focused on IT-specific roles

○ Students frequently face irrelevant recommendations due to

generalization

● Access and Affordability Issues:

○ Geographic or financial limitations can prevent many students from participating in high-quality internships

○ A lack of support for internship preparation (e.g., interview coaching) limits success rates for some students

● Lack of Support for Emerging Fields:

○ IT students in cutting-edge fields (e.g., blockchain, AR/VR) may struggle to find opportunities as companies often favor well-established disciplines

4 Opportunities for InternMatch:

AI-Driven Personalization:

○ Develop algorithms that analyze students’ skills, preferences, and academic performance to provide tailored internship recommendations

○ Allow companies to access matched profiles of pre-qualified candidates

Comprehensive Internship Preparation:

○ Offer mock interviews, resume workshops, and tips for succeeding in technical assessments

○ Utilize AI tools to simulate interview environments, including coding tests and behavioral questions

Strengthen Partnerships:

○ Partner with IT departments at universities to integrate the platform with

career services.

○ Collaborate with tech companies to offer exclusive internships, especially in trending domains like AI/ML, cybersecurity, and cloud computing

Value-Added Features:

○ Introduce real-time alerts for internship postings

○ Provide dashboards with progress tracking for students and detailed metrics for companies

Hybrid Internship Models:

○ Expand remote and hybrid internship offerings to address geographical constraints

Data-Supported Insights:

● Growth Opportunity: Capturing even 10% of IT students globally could result

in tens of thousands of active users

● Outcome-Oriented Approach: Emphasizing the platform’s ability to help

students secure internships leading to full-time roles differentiates it from competitors

● Trend Alignment: Meeting the demands for AI-based personalization and

technical skill validation aligns with the expectations of modern IT students and companies

5 Market Overview

The platform targets a very focused but vital market segment of technology andbusiness students looking to intern at various companies This is a dynamic marketcharacterized by:

● High demand for valuable professional experiences: Internships are

increasingly seen as essential steps for gaining real-world skills and improvingemployability

● Increased competition in the entry-level job market: As more students

graduate, the competition for entry-level positions intensifies, makinginternships a crucial differentiator

● Growing importance of practical skills and networking: Employers value

practical experience and professional networks, which internships provide

6 Market Trends

● Digital job and internship search platforms: The use of online platforms to

find internships is becoming more prevalent, offering convenience and a broaderrange of opportunities