final report change management topic ceo mai kieu lien a business leader in the public eye

VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY BUSINESS ADMINISTRATION BAI HOC TON BUC THANG TON DUC THANG UNIVERSITY FINAL REPORT CHANGE MANAGEMENT Topic: CEO

VIETNAM GENERAL CONFEDERATION OF LABOUR

TON DUC THANG UNIVERSITY BUSINESS ADMINISTRATION

BAI HOC TON BUC THANG

TON DUC THANG UNIVERSITY

FINAL REPORT

CHANGE MANAGEMENT

Topic: CEO MAI KIEU LIEN

A BUSINESS LEADER IN THE

PUBLIC EYE

Lecturer PHAM VAN PHAT

Ho Chi Minh City, March 2023

Table of Contents

MEMBER ASSIGNMENT 4 LECTURER’S COMMENT 5 CHAPTER I: COMPANY OVERVIEW 6 1.1 About company 6 1.2 Leader and organizational structure 7 1.4 Business situation and results with clear targets for the next 6 months - - 10 CHAPTER 2: ANALYSIS 12

2.1 Benefits & Downsides of Collaborative and Mindful Leadership to the Leader herself 12 2.1.1 Benefits of Collaborative and Mindful Leadership to the leader eceseeeenireeense 12 2.1.2 Downsides of collaborative and mindful leadership to the leader e.ceoseeieeeseesesnsee 13

2.2 Benefits & Downsides of Collaborative and Mindful Leadership to the employees 13 2.2.1 Benefits of collaborative and mindful leadership to the empÏoye€es - „13 2.2.2 Downsides of collaborative and mindful leadership to the employees 14

2.3 Benefits & Downsides of Collaborative and Mindful Leadership to the customers 15 2.3.1 Benefits of collaborative and mindful leadership to the €uS£OI€TS sec site 15 2.3.2 Downsides of collaborative and mindful leadership to the customerS use ene 15 CHAPTER 3: CONCLUSION AND RECOMMENDATION SG ccscsssserseeessesssnenssesersnesnneee 16

THANK YOU!

We would like to express our sincere thanks to Ton Duc Thang University for bringing the subject Change Management into the curriculum In particular, the group would like to express our deep gratitude to the subject lecturer Pham Van Phat for teaching and imparting valuable knowledge to us during the past study period In particular, besides teaching professional knowledge, he also imparted valuable practical knowledge, creating the best conditions for us to complete the report as well as complete the best course Although there have been many efforts in the implementation process, due to limited ability and experience, the report inevitably has shortcomings Therefore, our team is looking forward to receiving sincere suggestions from teachers and lecturers to supplement and perfect in the next research process Finally, we would like to express our deep gratitude to Mr Phat with the school for creating conditions for

us to have a professional learning environment, we promise to try our best to study well and always improve our morals own virtue

Wish you always have good health and success in your work

Sincerely thank!

MEMBER ASSIGNMENT

Percentage

Tran Thi Bich Ngoc C1800055 100%

(Leader)

Nguyễn Thị Huyền 718H1410 100%

Tran Thi Thu Ha 718H1386 100%

Dinh Hoang Thao Vy 718H1573 100%

Trần Lê Thủy Duyên 718H1378 100%

LECTURER’S COMMENT

CHAPTER I: COMPANY OVERVIEW

1.1 About company

Vietnam Dairy Products Joint Stock Company — Vinamilk is a manufacturing and trading company in the dairy and dairy products processing industry in Vietnam Established: August 20, 1976

Slogan: Vuon cao Viet Nam

Mai Kien Lien is the general director

Vinamilk has achieved a lot of success and become the enterprise holding 75% market share in the dairy processing industry in Vietnam

With more than 183 distributors and more than 94,000 sales points covering all provinces and cities across the country Vinamilk also reaches out to the world by exporting its dairy products to countries such as the US, France, Poland, Germany, etc Southeast Asian countries, the Middle East

Impressive numbers

According to the annual report of the "Food and Beverage" industry of Brand Finance 2022, the Vinamilk brand has been valued at 2.8 billion USD, an impressive increase of 18% compared to 2021 and promoted in many major rankings in the field

of food and beverage In particular, Vinamilk has surpassed 2 other big brands to take the leading position in the Top 3 most potential dairy brands in the world, Vinamilk is also the only brand from the Eastern region South Asia on these lists

In the dairy industry, Vinamilk has also made strides on the most important rankings Specifically, this $2.8 billion brand has moved up to 6th place in the Top 10 most valuable milk brands globally and continues to appear in the Top 5 strongest global dairy brands with 2nd position It is noteworthy that Vinamilk is the only representative from Southeast Asia, and is only behind the brand from the world's second largest market, India, in terms of brand strength

Vinamilk is also present in major food rankings in general such as Top 30 most valuable food brands (24th place), Top 10 strongest food brands (8th place)

This result is especially meaningful when 2021 is a year that sees a series of pandemic challenges impacting every business This also shows the solid foundation

of the brand that this business has been building, not only helping Vinamilk to

overcome the fluctuations of the market, but also increasing in value and strength thanks to the right and sustainable strategy is consistently pursued

GIA TRI THUONG HIEU CUA VINAMILK TỪ 2020-2022

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3000

2000

2020 2021 2022

1.2 Leader and organizational structure

Vinamilk's growth and success during the past 45 years is the result of the efforts and enthusiasm of all members of the company, under the guidance and wise leadership of key personnel - the talented people, bravery and always doing their best for the common cause of Vinamilk

Mrs Mai Kieu Lien - Member of management Council Chairman of the Strategy Committee, Member of Human Resources Committee General manager She was born

in 1953 She was the Chairman of the Board of Directors from November 2003 to

2015 and then continues to be a member of the Board of Directors until now She has been the General Director of Vinamilk since December 1992

She has more than 27 years of experience in the role of General Director (from 1992

to present), leading Vinamilk through many periods During that process, she was honored to receive many national and international awards such as the First Class Labor Medal awarded by the State (2006); 4 times voted by Forbes as one of the 50 most powerful businesswomen in Asia (2012 - 2015)

Organizational structure: The organizational chart of Vinamilk is professionally presented and the distribution of the department is scientific andrational,

decentralizing the responsibilities of each member and department The organizational chart helps the business operate in the most efficient way, helping the departments work together to create a strong Vinamilk

7

$9

Shareholders meeting

Board of Directors

committee committee

Chief Executive Officer

Risk Management

1.3 Human resource of Vinamilk Viet Nam

age, professional level Vinamilk always hold the views of respecting and treating equally to employees, not discrimination on gender, region, religion Every person, whether in the field or the level would have been facilitated to express their values and are part of the general success of the organization

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more than 70% of the total labor of Vinamilk Moreover the number of workers under

40 years of age accounted for more than 50% This allows us to see the human resources of Vinamilk is a strong human resources, are in the best age for the dedication and work

workers have from college A majority of the workforce by the University account for 46.95%, this is an advantage of the human resources of the company

to the company Chairman Mai Kieu Lien has 30 years of experience in the dairy

sector and key role in the development process of our company until today Other members have an average of 25 years of experience and ambition

product value of Vinamilk employee is about 173 million dong, equivalent to the labor

of one software engineer

promote and apply effectively the knowledge they have learned in school

development Reasonable personnel policies, engaging in the areas of recruitment, traming and development, compensation and welfare Human resources development, implementation, maintenance and continuous improvement In 2015, Vinamilk continues to pursue the goal of talent pool by continuing to implement the legacy human resource planning program (SP) and the program administrator trainee

position in the overall and the most attractive employer brand in term of salary, bonus and welfare; Quality of work and life in 2014

1.4, Business situation and results with clear targets for the next 6 months

2022 is a turbulent year after the impact of the Covid pandemic and the world's inflation situation, causing the consumption of consumer goods and dairy products in particular to decrease while freight rates are still anchored at a high level affecting orders of Vietnamese enterprises in 2022 In such a difficult context, Vinamilk is constantly looking for new opportunities, developing markets, and participating in parallel trade promotion activities maintain and improve relationships with customers, grasp new consumer trends to develop the market in both breadth and depth

With the criterion of constantly searching for new opportunities, Vinamilk has achieved positive results in early 2023 (also the target in the first 6 months of 2023) as dozens of contracts with a value of up to 100 million USD have been awarded signed

in the Middle East (The total value of successfully signed export contracts to markets has reached 100 million USD, these contracts are expected to be implemented in the first 6 months year) This is especially significant in the context of general export difficulties, not to mention that Vietnam's dairy products are not products with too many natural advantages

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In addition, Vinamilk deployed to find new growth drivers with potential products through the beef project in cooperation with Sojitz Corporation (Japan) The project is implemented in Vinh Phuc province with a total investment capital of approximately

500 million USD in stages Phase 1 is expected to come into operation in 2023 with a capacity of about 30,000 beef cattle/year

Tổng doanh thu (tỷ đồng)

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CHAPTER 2: ANALYSIS

2.1 Benefits & Downsides of Collaborative and Mindful Leadership to the

Leader herself

2.1.1 Benefits of Collaborative and Mindful Leadership to the leader Collaborative and mindful leadership can offer numerous benefits to the leader, including:

open communication where ideas, suggestions, and feedback are encouraged This helps the leader to be more approachable and receptive to the needs and concerns of their team

Engage employees to

contribute to the company's

development, improve

performance

The mindful leader's approach to individual and group interactions fosters feelings of

psychological security and loyalty They will give their best because they feel cared for, appreciated, and recognized for their unique strengths and endeavors They know that the leader truly cares about them, which motivates them to constantly devote themselves to their work

Ms Lien, is creativity and she emphasized that

"Creativity is a vital factor" And she believes that

“knowing how to spark everyone's creativity, all obstacles will be overcome.” A mindful leader can create a safe space for team members to brainstorm and experiment with new ideas new ideas, leading to better problem solving and decision making

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2.1.2 Downsides of collaborative and mindful leadership to the leader While collaborative and mindful leadership can offer numerous benefits, there are also potential downsides to consider:

more cumbersome This can be frustrating for leaders who are used to making quick decisions and moving forward with their plans

together different personalities and perspectives, which can sometimes lead to conflict or disagreements Leaders must be skilled in conflict resolution to manage these situations effectively

focus on achieving consensus, rather than making the best decision for the organization This can result in suboptimal outcomes if groupthink or compromise leads to decisions that are not in the

2.2, Benefits & Downsides of Collaborative and Mindful Leadership to the employees

Collaborative and mindful leadership can have both benefits and downsides for employees Here are some of the key advantages and disadvantages:

2.2.1 Benefits of collaborative and mindful leadership to the employees

them to contribute their ideas and insights to achieve the company's goals This can lead to increased engagement and motivation among employees

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Better teamwork Mai Kieu Lien has prioritized teamwork and collaboration

within Vinamilk, creating a culture that values cooperation and shared goals This can foster a sense of community among employees, which can lead to greater engagement

and loyalty

their careers within the company This can increase employee

engagement by demonstrating a commitment to their growth and development

among employees Mai Kieu Lien has created policies that support work-life balance, such as flexible scheduling and wellness programs, which can increase engagement by

2.2.2 Downsides of collaborative and mindful leadership to the employees While collaborative and mindful leadership can have several benefits for employees under the leadership of Mai Kieu Lien, there can also be some downsides

Conflict resolution can be challenging, leaders have to approach conflicts in a calm and thoughtful manner While this can be effective in many situations, it can also make it challenging to resolve conflicts quickly or assertively

e May not be effective for everyone: Mindfulness practices may not be effective

or appealing to all employees, and some may not have the time or resources to engage

in them

® May not be taken seriously: In some organizations or cultures, mindfulness may be viewed as a "soft" skill and not given the same level of respect or attention as other leadership approaches

@ Requires considerable training time and effort: Developing mindfulness skills can take time and training, which may be difficult to implement across an entire organization

Overall, while the benefits of collaborative and mindful leadership under Mai Kieu Lien's leadership are significant, it is essential to recognize that there can also be potential downsides By being mindful of these downsides, leaders can work to mitigate them and create a positive work environment that supports employees' well- being and success

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