Tư duy phản biện_ thiết kế tour du lịch

Thông qua case study, sử dụng các phương pháp phân tích tư duy như SWOT, SMART để so sánh và thiết kế ra một tour du lịch hoàn chỉnh nhất, từ đó rèn luyện tư duy phản biện, phân tích vấn đề.

VIETNAM NATIONAL UNIVERSITY, HANOIUNIVERSITY OF LANGUAGES AND INTERNATIONAL STUDIES

CRITICAL THINKING (FLF1003*04)OUTLINE OF PRESENTATION

PRESENTATION TOPIC: Tourism

You are working for a travel agency which is planning to develop a tour project to promote the culture and history of Vietnam to domestic and foreign visitors Your team is considering some of the following cities: Sa Pa, Ha Noi, Hoi An and Hue With your team, develop a detailed project plan Your plan is supposed to include:

● Project goals● Choice of city (among the four options)● Possible tour options

● Things to invest in (e.g, facilities, human resources, ect)● Risk consideration

1 Project goals

1.1 Analyze the corporation using SWOT methods:

- Name: Luna Group- Type: Hotel and travel corporation

- Stable capital investment benefits the capability of investing inmany services and infrastructures- Far-reaching and longstanding experience in the field of domestic hotel service business- Well-qualified service, capability to provide diverse services, suitablefor many customer segments, prices vary from popular to high-end

- The group makes a foray into a new field, so they have not yet got enough experience as well as to have an insight into tourismmarket in Vietnam

- Brand awareness in Vietnam tourism sectors is not high enough

- A number of potentialcustomers with

financial capacity and great travel needs.- Technologies for tourism is increasingly developed, the means of transportations are convenient

- Various type of media- The epidemic has stabilized -> needs for tourism after the epidemic has increased

- Strictly domestic competition (Domestic corporations and companies have established strong positions in the field of tourism such as

Vingroup, FLC Group, ) and international competition (Many international corporations and companies have been penetrating the Vietnamese market)- Vietnam is one of the countries heavily affected by natural disasters and climate change

1.2 Investment goals

* Evaluation criteria: SMART

- Specific: cụ thể rõ ràng- Measurable: có thể đo lường được- Attainable: khả năng thực hiện - Relevant: tính thực tế

- Time - bound: có thời hạn cụ thể

+ Cost:

2 Promote marketing activities, do advertising and develop

communication orientation to reach diverse tourist segments

3 Improve the quality of human resources to servethe company's tours through training and evaluation for employees

4 Expected revenue this

year: about 320 million VND/month (Revenue = income - cost)

Long-term goals:

1 Branding goal: Creating a strong foothold for the group in the field of tourism both domestic and foreign, improving brand awareness

2 Service goal: The corporation's services need to be diversified according to user trends

3 Customer target: Maintain a stable numberof tourists

✓

2 Choice of citySources: + Tourism in Vietnam - Wikipedia

+ Places to go - Vietnam Tourism

Criterias:

+ Geographical location: convenient location for the movement of domestic and foreigntourists, located in the city center or near the city center to ensure as many

conveniences as possible.+ Tourism resources: Attractive and diverse landscapes; unique and unique relics,

meeting 3-5 types of tourism; Attracting weak tourist market+ Services: a variety of shopping, entertainment, dining, resting, moving, etc.+ Infrastructure: standard infrastructure, ensuring safety and comfort, creating

favorable conditions for tourists to move around, visit and stay at the resort for a certain period of time

+ Investment policy: promoting domestic and foreign investment to develop specific tourism products and suit the tastes of the majority of tourists

Geographical

+ As the capital of Vietnam, with a favorable geographical position, the center of politics, culture, science and the traffic hub of the country

Strengths:

+ As a town in the highlands of Sapa district, located in Lao Cai province, Vietnam

+ Located at an altitude of 1,400 - 1,700 m above sea level, covered with clouds all year round, majestic natural mountain scenery

Strengths:

+As an provincial area adjacent to Da Nang, it is identified as one of the four national tourist centers and the central point of the Central Heritage Road tourist route

inter-Strengths:

+ The lowland of Huong River + Belongs to a continuous tourismcluster from PhongNha - Ke Bang - Hue - Bach Ma - Canh Duong - Lang Co to Da Nang - Hoi An

+ Due to the influence of geographical position, the terrain is complex and strongly fragmented

Weaknesses

+ Suffer from many natural disasters, especially floods

Strengths:

+ Possessing beautiful nature, majestic mountains and forests and is known as the intersection between earth and sky with tourist attractions: Fansipan Peak, Muong Hoa Valley & Ancient Stone Beach, Ham Rong Mountain,

+Ethnic diversity has made a rich cultural identity.+ The fauna and flora system is rich in quantity and diverse in species, especially there are many rare and precious animals and plants that needto be protected

Strengths:

+ Comprises a well-preserved complex of 1,107 timber frame buildings, with brick or wooden walls, which include architectural monuments, commercial and domestic

vernacular structures, notably an open market and a ferry quay, and religious buildings such as pagodas and family cult houses+ More than 50 sites are relics of the Sa Huynh culture, most of which are concentrated on the sandy beaches along the Thu BonRiver

+ Historical vestiges of the Champa such as Cham temples, Cham wells, Cham

Strengths:

+The Complex of Hue Citadel is a UNESCO World Heritage Site+ Cultural and art activities, folk festivals, royal festivals that have existed along with the long-standing cultural traditions of each region are organized on occasion to meet the needs of visiting, exploring,and enjoying from visitors

statues, + Annual traditional festivals in spring+ Music,

performance, folk games such as “Bai Choi” celebrated in every14th lunar month evening

Weaknesses:+ Not fully exploiting the strengths of the tourist capital.+Many precious natural tourism resources have beenexhausted, and lack of investment in protection and renovation

Weaknesses:

+ The overcrowding of SaPa urban areas causes

overcrowding, ecological imbalance, and the landscape is damaged and degraded.+ Environmental pollution and loss of traditional cultural heritage

Weaknesses:

+ Too many visiting tourists lead to more and more tourist littering, which makes many foreign tourists afraid to hustle and lack of experience space

Weaknesses:+ There are not

many amusement parks suitable for children and young people

+ It is the center of culinary culture of the whole North.+There are many different types of shopping and entertainment services

Strengths:

+There are many shopping services, restaurants, hotels, and tour guides

Strengths:

+ Traveling inclines to rest andleisure travel + A full range of quality

transportation services such as buses, taxis, motorbike taxis and cyclos

Strengths:+ The system of

unique and convenient means of transport makesit easy for visitors to experience sightseeing such asboat trips on Huong River, horse-drawn carriages, trams,

+ Travel agencies organizes

accommodations, plane tickets, transfers, multi- languages local guides, tour sightseeing, restaurant reservations and other travel activities

+ Service of takingphotos of

costumes, experiencing Hue ancient culture

Weaknesses:+ System of small-

scale restaurants.+Products are not diversified yet

Weaknesses:

+ There is a situation of encroachment on agricultural land, even occupying the area of Sapa

terraced fields, to build houses and restaurants to welcome guests, disrupting the landscape and ecology.+ Tourism productsare not diversified

Weaknesses:

+ Human resources for tourism are still not really professional and have not kept up with the city's newvisitor market, especially situations of "ripping off" tourists

Weaknesses:

+ The pick-up service in Hue is not suitable for its position as a destination of choice - a destination that is a world cultural heritage and lacks professionalism+There is still a lack of well-qualified facilities for rest and accommodation ornecessary services,especially hygiene

Infrastructure Strengths:

+It is the convergence of many major traffic axes of the North and the whole country.+ The post and telecommunications

Strengths:

+ Sa Pa has 677 accommodation establishments (including hotels and homestays) with nearly 9000 rooms; 23 travel business units; 290 food and beverage

Strengths:

+ The path leadingto Cua Dai bridge (De Vong bridge, bridge over Co Coriver), Vinpearl creates favorable traffic conditions and "beautifies" the city

Strengths:

+ Laguna project,

Vingroup commercial and service area project, resort and golf course projects of Bitexco, BRG, Vingroup, My

industry in the country and in Hanoi has been modernized and developed rapidly.+There are many hotels with 3-5 stars.

businesses and over1000 sales points serving tourists

+ The system of homestays creates a cozy feeling amid the space of ancient

architectures+, With 34 km length of waterways being managed and exploited (Hoi An river, De Vong river, Thu Bon river), traffic by waterway is one of the convenient means of transportin Hoi An

Way, PSH

Weaknesses:

+ The water supply and drainage systemin Hanoi is still poor

+ Traffic jams and accidents are still high

Weaknesses:

+ The system of tourism and entertainment infrastructure in Sa Pa is still

monotonous and has not met the needs of tourists +Tourism human resources are lacking and weak, professionalism is not high

Weaknesses:

+, The large number of touristsleads to full occupancy of rooms

+ The physical and technical infrastructures are still weak,

especially the transportation system to access mountainous and island destinationsfor tourism

Weaknesses:

+ The province's physical and technical infrastructures for tourism has not yetmet and kept up with the

requirements+ The system of restaurants and hotels is small, with simple service equipment

Investment policy

Strengths:

+Focus on investingin overcoming resource limitations.+ Diversify tourism products

Strengths:

+ According to the master plan for developing Sa Pa national tourism by 2030, Sa Pa will become a resort andcultural place of

Strengths:

Organize many Domestic and Foreign Investment Promotion Conferences to promote

Strengths:

+ The Department of Tourism of Thua Thien Hue province focuses on policies to attract tourists as well as encourage

+ Promotion of product advertising.

national and international stature, attracting about 5.2 million tourists

investment attraction, and organize many dialogue conferences with businesses, including tourism and service businesses to havean insight into development orientation

travel agencies to bring tourists to Hue in the near future

Weaknesses:

+ Lack of investment in protection, renovation and upgrading of historical sites.+ There are no measures to diversify tourism products

Weaknesses:

Facing the problem:Developing and implementing the master plan of the tourist area, the problem of capacity, the problem of buildingspecific tourism products, building asystem of facilities for accommodation and entertainment

Weaknesses:

There are no specific policies toattract investment in the tourism sectors; have not yet attracted manybusinesses to invest in infrastructures, tourist attractions, entertainment, andtourism service development

Weaknesses:

+ Investment in culture is still limited, not commensurate with the role and position

+ Total budget investment to preserve the entire complex of Hue monuments - the largest-scale relic site in Vietnam is currently not high and still has limitation

Criteria ratingCriteria Geographical

location

Tourism resources

Services Infrastructure Investment

=> Hoi An meets the criterias

3 Possible tour optionsCriterias:

+ Cost: Affordability (5 million - 7 million VND/per)+ Activities suitable for all ages and subjects

+ The distance between places in the tour is not too far+ Time: no more than 5 days

Options:

❖ Traditional tourism

+ Price: 3.500.000 - 4.000.000 VND/per+ Time: 3 days 2 nights

● Cau Temple

Japanese Bridge Hoi An is an iconic symbol of Hoi An Ancient Town, a touristattraction and a well-designed construction The architecture is an ingeniouscombination of Vietnamese, Japanese and Chinese culture, from the material, designto patterns and decorations

● Hoi An Market

Hoi An Market is located in the center of the old town, operating from 06:00 to 22:00 daily Besides delicious food, the market also sells many different types of goods, serving the diverse shopping needs of locals and tourists when traveling to Hoi An

● My Son Sanctuary

The sanctuary was recognised as a world cultural heritage site by UNESCO in 1999 It comprises eight groups of 71 monuments built throughout the 7th to 13th centuries

● Hoi An ancient house complex

Hoi An ancient houses are usually nearly 200 years old, multi-room houses are builtmostly of wood, with yin and yang roof tiles The famous clusters of old houses hereneed to be mentioned: Tan Ky ancient house, Phung Hung ancient house, Quan Thang

12ancient house These old houses all have signs that record the history of the house,and you can pay an entrance fee of about 20,000 VND to visit

● Outstanding traditional cultural craft villages: Thanh Ha Pottery Village, Kim Bong

Wood Village,

TOUR SCHEDULE

1 Hội An Khai thác đặc trưng di sản thúc đẩy du lịch (n.d.) Tổng cục Du lịch

Retrieved November 30, 2022, from https://vietnamtourism.gov.vn/post/35902

2 Hoi An, Vietnam 2022: Best Places to Visit (n.d.) Tripadvisor Retrieved November 10, 2022, from

https://www.tripadvisor.com/Tourism-g298082-Hoi_An_Quang_Nam_Province-Vacations.html

price: 80.000 VND/per )16:00-19:00 Back to the hotel to rest, shower, have dinnerEvening

(optional)

19:00-21:00 Take a Hoi An lantern boat along the Thu Bon river and float

paper flower lanternsSecond

day

8:30-11:00 Visit Thanh Ha Pottery Village (ticket price: 35.000 VND/

per)11:00-13:00 Have lunchAfternoon 13:00-16:00 Visit Kim Bong Wood Village, watch the carpentry artist

perform live16:00-19:00 Back to the hotel to rest, shower, have dinnerEvening

(optional)

19:00-21:00 Visit Hoi An Night MarketThird

day

9:00-11:00 Visit Hoi An Market, buy souvenirs11:00-13:00 Have lunch

Afternoon 13:00-16:00 Free activities

❖ Eco tourism

+ Price: 2.500.000 - 3.000.000 VND/per+ Time: 2 days 1 night

● 7 Pattern Coconut Palm Village

7 Pattern Coconut Palm Village is a famous eco-tourism area in Hoi An Cominghere, you will experience sitting in a basket boat to visit the green coconut forest in a

peaceful space You will see fantastic performances, shaking basket boats andthrowing the net for fishing.

● Tra Que Vegetable Village

Tra Que Vegetable Village is one of the most green, clean vegetable villages from thepast till now It provides a large quantity of herbs around Hoi An and surroundingDanang area You can experience doing some farming activities

● Cham Island

Cham Island is recognized as the world’s atmosphere with lush forest, stunning beachand cute village Guests can join in the “ Walking Underwater”, swimming andsnorkeling

● Triem Tay Village

Triem Tay Village, located in Dien Ban Town, approximately two kilometers fromHoi An, is an ‘oasis’ nestled along the iconic Thu Bon River, boasting pristine charmshaded by green bamboo groves Guests can experience a variety of relaxingactivities, such as joining an outdoor cooking class, learning handicrafts skill, andenjoying the scenery by the river

TOUR SCHEDULE

First day Morning 7:00 Pick up, go to 7 Pattern Coconut Palm Village(Ticket price:

30.000 VND/per)7:30-8:30 Check in, have breakfast8:30-11:00 Transfer to the basket and go along the Thu Bon River,

watch fantastic performances, shaking basket boats and

3throwing the net for fishing

Afternoon 11:00-1:00 Lunch & Break

1:00-3:00 Visit Tra Que Vegetable Village (Ticket price: 10.000

VND/per)3:00-5:00 Experience doing farming activities like cultivating,

watering, growing and carrying seaweed5:00-7:00 Back to the hotel to rest, shower, have dinner

3 THE 10 BEST Hoi An Eco Tours (with Photos) - Tripadvisor (n.d.) TripAdvisor Retrieved November 10,

2022, from

https://www.tripadvisor.com/Attractions-g298082-Activities-c61-t216-Hoi_An_Quang_Nam_Province.html