business plan start up p yippee one thoughtful gift at a time

consultancy such as Recommendations, Gift Wrapping and Presentation, and our customer services are Delivery Options, Gift Tracking and Notification, Gift Exchange and Returns, According.

NATIONAL ECONOMICS UNIVERSITY

COURSE: BUSINESS COMMUNICATION

WRITTEN REPORT BUSINESS PLAN: START UP PROJECT

“YIPPEE - ONE THOUGHTFUL GIFT AT A TIME”

Class: LSIC 65B Instructor: Pham Thi Bich Ngoc Group 1:

Ta Thu Trang 11231497 Nguyen Anh Thy 11231493 Nguyen Song Nhat Thu 11231487 Nguyen Minh Thu 11231491 Nguyen Thi Khanh Huyen 11231428 Ngo Dang Son 11231483 Pham Minh Nguyen 11231464 Pham Nguyet Anh 11231402

YIPPEE VIETNAM C0 LTD

since

BUSINESS PLAN

Ha Noi, June 8" 2024

44 Minh Khai, Hai Ba Trung

District, Ha Noi

06868686868

© yippee@st.neu.edu.vn

Confidential document

CONTENTS

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1 EXECUTIVE 1 4 4

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7.1.1

7.1.2

7.1.3

8.1

INTRODUCTION

In today’s society, finding the perfect present can be a difficult task since everyone wants to give thoughtful yet economical gifts Understanding this trend, we - YIPPEE aims to turn ordinary gifting into extraordinary experiences

by organizing a niche and delightful selection of gifts for everyone on every occasion

As a company in its first year of operation, we are focused on building a strong online presence, forming a loyal customer base within Ha Noi, and creating efficient operational processes Our long-term vision is to expand our reach to other cities, becoming the go-to destination for thoughtful and memorable gifts.This business plan outlines our company's mission, target market, competitive landscape, marketing and operational strategies, financial projections, and growth plans We are confident that YIPPEE is well-positioned

to capitalize on the growing demand for unique gifting experiences

1 EXECUTIVE SUMMARY:

1.1

1.2

1.3

Company overview:

— Company name: Yippee Vietnam Co Ltd

— Phone number: 06868686868

— Email: yippee@st.neu.edu.vn

— Website: www.yippee.com

Structure:

Board of Directors

Location:

Office (head office): 44 Minh Khai, Hai Ba Trung District, Hanoi

1.4

Our core business is divided into two segments: products and services, but mainly focus on gift-giving consultancy services In terms of products, we sell stationery, jewelry, souvenirs, handmade crafts, flowers, food and cosmetics

consultancy such as Recommendations, Gift Wrapping and Presentation, and our customer services are Delivery Options, Gift Tracking and Notification, Gift Exchange and Returns, According

Products and services :

to our services, we provide gift

Gift Budget Management and Gift Registry Services

1.5 Market overview:

1.5.1 Market Potential:

Opportunities:

Growing gift-giving culture across occasions creates demand for unique gifts

Personalization trend fuels demand for customized and meaningful options

Niche services offer a competitive edge with specialized expertise Rise of online sales expands reach and streamlines operations Challenges:

— Intense competition with similar businesses

4

— Seasonal sales fluctuations require strategies for off-peak periods

— Evolving consumer preferences demand adaptation (unique, eco-friendly gifts)

— Economic downturns can impact gift spending

— Sustainability concerns necessitate focus on eco-friendly materials and

processes

Yippee aims to leverage these opportunities by offering personalized, eco- friendly gift options and niche services while navigating the challenges through strategic planning and adaptability

1.5.2 Market Trends:

The market is experiencing moderate growth, driven by factors like a steady gift-giving culture, increasing tourism, and a rising demand for personalized and unique products However, it faces challenges from online marketplaces, economic fluctuations, and shifting consumer preferences

1.6 Management team introduction:

Name Role Responsibilities

Ms Ta Thu CEO - Develop strategies and make high-

- Supervise managers

Mr Nguyén Vice C.E.O - Help CEO in managing and

Ms Nguyén Marketing and Sales | - Manage Marketing,

Minh Thư Manager Communications and Sales,

Customer Care teams

- Develop marketing and sales strategies for GenZ audiences

Ms Nguyễn | Products and Services | - Manage gift product catalog and Song Nhat Manager consulting services

Thu - Supervise design and production in

accordance with GenZ needs

Ms Pham Finance and Accounting | - Financial management, budget,

- Supervise accounting and tax activities

Mr Pham Human Resources and | - Human resource management, Minh Nguyén | Administration Manager | recruitment, training

- Supervise administrative work and office support

¬ Mr Ngô Đăng | Information Technology | - Management of [T systems and Sơn Manager technology infrastructure

- Ensuring network security and technology support

8| Ms Nguyễn Warehouse - Manage the company's inventory

Thi Khanh Management Manager | (quantity of imported and sold

1.7 Expected capital and financial results

Our anticipated capital is 250 millions VND, contributed equally by 8 members within the company (approximately 32 millions VND/ member) We expect to run business operations solely with this capital and refrain from seeking loans from financial institutions

Regarding the projected financial results, we predict to reach approximately 1.3 billions for the first year of running business with 4,350 gifts

2 Company introduction:

2.1 Company Mission:

"Delivering smiles, one thoughtful gift at a time.”

At Yippee, we understand the importance of a well-chosen gift and also the headache of having to choose from countless options for the perfect gift that shows your appreciation

Our core mission is to listen, to understand, and to offer personalized support Our team of consultants will participate in the consultation process to grasp your specific gifting needs and preferences We then determine the ideal choice for the receiver based on your inputs while taking your finances into account We believe everyone deserves the chance to give a truly meaningful gift, no matter the occasion

2.2 Scale:

We are a newly established, small-scale gift provider currently serving in

Ha Noi Our operations are primarily online, allowing us to focus on curating a unique product selection and providing personalized customer service We plan

to expand our reach to other cities in the coming years

2.3 Location:

We decided to locate our company at 44 Minh Khai, Hai Ba Trung District, HaNoi because we want to attract more customers and gain a higher profit

2.4 Company capacity:

Core Competencies:

— Our core competencies include a robust diverse sourcing capability and the ability to stay ahead of market trends Additionally, we pride ourselves

on our exceptional gift consultation and solution recommendation services Our team of professional gift consultants is dedicated to advising and recommending suitable gift solutions that align with our customers’ specific needs and budgets

Human Resource Capacity:

— Our company boasts a team of seasoned consultants with extensive experience in psychology We are committed to supporting each other unconditionally, fostering a collaborative environment that enables us to provide the best possible support to our clients

Financial Capacity:

— We pride ourselves on being financially independent, unencumbered by the burden of bank loans This allows us to maintain our autonomy and make decisions that are in the best interests of our clients, rather than being driven by the need to service debt Our financial stability enables

us to focus on what matters most - providing exceptional service and support to those who need it

3 Market Analysis (PEST):

3.1 Political factors:

Political factors refer to the government policies, regulations, and stability that influence a business It is essential to have a stable political climate and legal protection for corporate rights Peace and prosperity are fostered in Vietnam through political stability and a hospitable economic environment The Vietnamese government has released a number of business- supporting measures in response to the need to reconsider the tax laws, trade agreements, and consumer protection laws All of these changes have been well received by the community and businesses

3.2 Economic factors:

Economic factors refer to the macroeconomic conditions, trends, and indicators that affect an online service business The Vietnamese economy has grown significantly in recent years while remaining stable High economic

growth rates, per capita GDP, stable exchange rates, and tightly managed interest rates and inflation are evidence of this Although the COVID-19 pandemic has had a negative impact on Vietnam's economy, there are some encouraging signs, such as an increase in the country's overall 9 import-export turnover, the opening of new businesses as well as the restarting of existing

ones

3.3 Social factors:

With a large population of 99.5 million people (2022) and an increase in demand for personalized and unique gifts, social factors are particularly significant for a gift consulting services company Additionally, social media trends and the influence of online reviews and recommendations are shaping consumer preferences Understanding these social dynamics is essential for creating appealing and relevant gift solutions that cater to the diverse needs and tastes of the market

In Vietnam, a significant shift is underway in consumer behavior, with individuals increasingly seeking personalized products and services that cater

to their unique needs and preferences Against this backdrop, corporate gifting has emerged as a crucial strategy for businesses looking to build meaningful relationships and retain customers, fostering loyalty and driving long-term growth

3.4 Technological factors:

Application of Technology in Production and Services: Technological advancements help corporate gift businesses improve product and service quality

Development of Online Platforms: E-commerce and social media platforms like: tiktok, facebook, instagram, shopee, tiki, lazada help corporate gift businesses reach customers more easily Using digital tools to promote products and services increases online presence and customer interaction

4 Products and services:

4.1 Product:

— Stationary: Offers writing and drawing materials for students, professionals, and creatives

— Jewelry: Offers accessories like necklaces, bracelets, earrings, and rings made from precious metals, gemstones, and beads

— Souvenirs: Collection of commemorative items representing a location, culture, or event

— Handmade Crafts: Unique and personalized products created by artisans

— Flowers: Variety of fresh cut flowers, bouquets, and floral arrangements

8

4.2

Food: Offers sweet dishes, cakes, candy, chocolate.,

Cosmetics: Comprehensive selection of beauty and skincare products Services: Gift Consultancy and Sales Service:

Gift Consultation: The business provides expert advice and guidance to customers in selecting the perfect gifts for their loved ones

Gift Recommendations: Based on the customer's input, the business suggests a curated selection of gifts that align with their requirements, saving them time and effort in their search

Personalized Gift Options: The business can assist customers in creating personalized gifts, such as customized items, or unique gift baskets, adding a special touch to their presents

Gift Wrapping and Presentation: The business offers professional gift wrapping services, ensuring that the gifts are presented beautifully and elegantly

Delivery Options: The business provides convenient delivery options, including local hand delivery, shipping to specific addresses

Gift Tracking and Notification: Customers can track the status of their gift deliveries and receive notifications when their presents are delivered Gift Exchange and Returns: The business facilitates gift exchanges and returns within a reasonable timeframe, ensuring customer satisfaction Gift Budget Management: The business can assist customers in setting and managing their gift budgets, ensuring they stay within their financial constraints

Gift Registry Services: The business can create and manage gift registries for special occasions, allowing guests to easily select and purchase appropriate gifts

5 Customers:

5.1 Target customer:

Our target customers encompass a wide range of individuals who struggle with s electing the perfect gifts This includes anyone seeking assistance in making thoughtful and appropriate gift choices for various occasions However, the pri

value

tech-s

imary focus is on the younger generation, especially Gen Z, who often unique and personalized experiences Gen Z customers, known for their avviness and desire for meaningful connections, are particularly inclined towards services that offer personalized recommendations and innovative gift ideas