EAPs start up business plan

Table of Contents SECTION 1: BUSINESS DESCRIPTION BUSINESS PROFILE NAME EAPs – Everything About Pets TYPE OF BUSINESS • • Pet services Partnership MAIN ACTIVITIES • • • • • Sell pets and pet supplies Provide pet health care services and grooming services Look after your pets when you are away Train pets Find lost pets MISSION STATEMENT Our task is to keep pets safe and healthy We help them really understand that they are loved We believe that taking good care of pets enriches people’s spiritual life, and helps build a more humane society ADDRESS 235 Xuan Thuy, Cau Giay, Hanoi TELEPHONE (+84)55507979 WEBSITE http://www.eaps.com FACEBOOK http://www.facebook.com/eaps EMAIL eaps@petservices.com | EAPs SECTION 2: MARKET ANALYSIS 2.1 MARKET SEGMENT Our target customer are people: • between the ages of 23 and 30; • with a monthly allowance of VND to 10 million; and • living in Cau Giay, Hanoi Our market area covers 10,000 people in a 10 kilometer area Customer will buy our products and services because: • we provide high-quality services and pet supplies with affordable price • we have well-trained friendly staffs; • we have free consultancy Customers will buy it monthly Customers are willing to spend up to VND 200,000 for products or services      2.2 COMPETITION • Analysis of competitors COMPETITORS Pet Mart Gaia J & Pet shop HEADQUARTER 206 Kim Ma, Ba Dinh, Hanoi 38 Street 1, F361, An Duong, Tay Ho, Hanoi 148 Xuan Dieu, Tay Ho, Hanoi EMAIL contact@petmark.vn gaia27@gmail.com N/A PHONE # (+84)46 656 5554 (+84)94 666 1080 1900 0125 WEBSITE URL http://petmark.com http://gaia.vn http://jandpet.com.vn TYPE OF SERVICE Selling pets Pet grooming Pet sitting Pet health care service Selling pet supplies | EAPs STRENGTHS Provide many pet services and pet supplies Have many branches in Hanoi Well-trained staffs Strong marketing Good location High-quality pet supplies Fast delivery Strong marketing Well-paid WEAKNESSES Unprofessional staffs Slow delivery Only one branch Expensive Few branches Expensive 2.3 USP (Unique Selling Points) Our company will provide customers all services for their pets such as taking care, diet balance, washing, and finding lost pets whereas other companies just focus on only one kinds of services like washing, feeding or finding pets, etc Whatever the price is, we ensure that the quality of our services is top priority Instead of going to the pet care centers, you can give a call and your pet will be serviced immediately | EAPs EAPs Helpful to achieving the objectives Harmful to achieving the objectives (elements of environment) External (elements originof organization) Internal origin SECTION 3: SWOT ANALYSIS STRENGTHS Strong finance Variety of products and services Ideal location Good facilities and equipment Good marketing Free consultancy WEAKNESSES  Weak brand name  Poor reputation among customers  Lack of expertise, experience             OPPORTUNITIES Market growth Positive market perceptions about your business Local, national or international events Arrival of new technologies Ability to offer greater value that will create a demand for your services Social requirements THREATS  Possibility of having the online website hacked 3.1 STRENGTHS - Strong finance: we have investors with authorized capital of billion VND is about on a person In addition, we have received support from the government and a loan from the bank in the amount of 100 million VND - Many products and services: health care services, beauty services, looking after customers’ pets according to their needs, health care and free advice to customers on how to take care of his pet We sell more products for pets such as hamsters, clothing, jewelry, etc | EAPs - Idea location: 235 Xuan Thuy Street, Cau Giay, Hanoi is an ideal location in the city center It is easy to find and to go there and around there has many urban apartments We located close to major parks and more importantly there are no competitors nearby - Good facilities and equipment: We have modern facilities to cater for the care, such as self-cleaning device Cat Litter Box, Equipment Interactive Dog Toy iFetch play, Cleaning Equipment Tropical Aquarium Fish Tank and GPS Pet Collar - The good marketing strategy: we apply these forms of marketing through the internet using the company website; by leaflets advertising specific to each location along with the utilization of more promotions and discounts to customers 3.2 WEAKNESS Our company still exists some weeknesses It is indisputable that we are a newly formed company, which means that we lack experiences and certainly confront many entry barriers such as weak brand image and poor reputation among customers It is little likely that the turnover will be unstable at the first time 3.3 OPPORTUNITIES - Market growth: The number of people who prefer to use health care service for pets is increasing Customers become more and more concerning about the appearance of their pets and the quality of its lives Our company is set up to meet this needs - Positive market perceptions about your business: At first, we conducted a survey to ask a range of potential customer respondents about their impressions of our products and services The results are good, most customers buying and using EAPs products and services are totally satisfied with our services Comparing to the competition, we identify our weakness and improve it to fulfill customers’ needs - Arrival of new technologies: With the high speed development of high technology, all services and activities of EAPs are run by the latest machine manufactured in many countries that are famous for hi-tech industry such as America, Canada, we have a complete system from choosing the appearance style indoor or outside for your pets to following their pet's eating hobbies, interacting, changing of mood, how much time you spend with your pets and how much exercise your pets are getting It's really wonderful for a happiness and healthy pets’ living | EAPs 3.4 THREATS Online operating sometimes faces professional hackers who can bring disadvantage about our company 3.5 IMPLICATIONS:    Use company’s strengths as foundation for the company’s strategy Pursue those market opportunities best suited to company strengths Correct weakness and deficiencies which impair pursuit of important market  opportunities or heighten vulnerability to external threats Use company’s strengths to lessen the impact of important external threats | EAPs SECTION 4: MARKETING PLAN 4.1 PRODUCT • Features We provide the highest quality products and services There are about more than 50 products and services in our company It seems to include all everything in the market now • Benefits Our products provide customers the security, the belief and the comfort best Our products are completely imported from US • Packaging and labeling We will use paper bags and boxes to pack our products to make contribution to protect the environment The color of the packaging will be green and white the symbol of nature We print our company’s logo, slogan and unique selling points on the grape packaging • Warranty and after sales services Our warranty for each product is about one year If the customers not satisfy the product or the products have any problem, we will refund the payment and exchange the new products for the customer 4.2 PRICE PRICE LIST SERVICES PRICE Pet washing ( include massage service) 50,000 VND Pet feeding 50,000 VND Finding lost pet 150,000 VND Making pet diet balance 100,000 VND per month | EAPs Spa for pet  Fur cutting • Ear and head’s fur cutting • Body’s fur cutting  kg – kg  kg – 10 kg  Above 10 kg  Taking care of nail  Wipping out flea, drying and combing • Short-fur pets  kg – kg  kg – 10 kg  Above 10 kg • Long-fur pets  kg – kg  kg – 10 kg  Above 10 kg • Making nail  Nail cutting  Nail painting Wipping out flea  Wipping out flea with liquid has effect on months  Wipping out flea depends on the amount and situation which is long-term or shortterm till pets not have flea anymore Taking care of pets when customers have traveling  – days  – kg  – 10 kg  Above 10 kg  – days  3- kg  – 10 kg  Above 10 kg  week – month  – kg 50,000 VND 80,000 VND 150,000 VND 180,000 VND 40,000 VND 60,000 VND 100,000 VND 120,000 VND 80,000 VND 120,000 VND 150,000 VND 40,000 VND 50,000 VND 200,000 – 300,000 VND per week 120,000 VND a day 150,000 VND a day 180,000 VND a day 100,000 VND a day 120,000 VND a day 150,000 VND a day 80,000 VND a day | EAPs  – 10 kg  Above 10 kg Taking care of healthy • Caring: - Check up: - Keeping fee: • Treatment: - Injecting vaccine (against rabies): - Giving prescription: • Drug ( depends on the amount of drug included in the treatment process) 100,000 VND a day 120,000 VND a day - 150.000 50.000 - 300.000 100.000 4.3 PLACE  Physical store: Our store is located at 235 Xuan Thuy, Cau Giay, Hanoi The advantages of our when we choose location include in that here is a place where located in Hanoi city center, located on Xuan Thuy street, very convenient for transportation It also is home to many beautiful location, highly strategic right next to the main store building Indochina plaza, opposite the Xuan Thuy tramway overhead Therefore, our shop can be very easy to find Our store size is 300 square meters It has three floors with a capacity of more than 200 people Each floor is arranged appropriate equipment, decorative extremely attractive and cozy in order to create a comfortable space for the pet when counting medical visits  Online store: Without the place of business outside Xuan Thuy at 235, Cau Giay, Hanoi, we also set up a business website is http://www.eaps.com/ We also have a page on social networks Facebook is http://www.facebook.com/eaps/ All customer needs will be available on our staff consultants and specific answers We also designed so that customers can order on the site in detail and convenience customers can pay via bank transfer forms or credit card after registration 10 | EAPs 4.4 PROMOTION  Online advertising EAPs take advantage of social networks such as Facebook, Instagram to advertise our products We usually update the latest products and fashionable models to draw customers’ attention Especially, we focus on Facebook which is used by billions of people all around the world  Sales promotion We offer deep discount, from 10 to 25 percent, on special occasions such as Tet holiday and Christmas In addition, we always offer various gifts such as pet food, pet clothes for customers with bill amounting to more than 500,000 VND  Promotional materials We use brochures and leaflets to introduce our company to the public At first, they are distributed in Cau Giay Then we will expand to others neighborhood in Hanoi 11 | EAPs SECTION 5: PERSONNEL PLAN 5.1 PERSONNEL Position General Director Number of employee s Job duties • • • • • • Sales staff • • • Marketing Staff • • • • Operations Staff • • • Accountant • • Salary (VND/per months) Leadership Operational planning and management Program planning and management Human resources planning and management Financial planning and management Community relations/advocacy 10,000,000 Assisting shoppers to find the goods and products they are looking for Giving advice and guidance on product selection to customers Attaching price tags to merchandise on the shop floor 4,000,000 Compiling and distributing financial and statistical information Analyzing questionnaires Assisting with promotional activities Helping to organize market research 5,000,000 Determining annual unit and grossprofit plans Establishing sales objectives Establishing and adjusts selling prices 5,000,000 Working with spreadsheets, sales and purchase ledgers and journals Preparing statutory accounts 5,000,000 12 | EAPs • • • • • Recruitment consultant • • • • Calculating and checking to make sure payments, amounts and records are correct Sorting out incoming and outgoing daily post and answering any queries Managing petty cash transactions Controlling credit and chasing debt Reconciling finance accounts and direct debits Attracting business from client companies Advertising vacancies Headhunting - identifying and approaching suitable candidates Matching the right person to the client's vacancy 4,000,000 IT staff • • • • Applications support specialists Help desk operators Maintenance engineers Technicians 4,000,000 Telephonist • Answering, screening and routing incoming calls Informing callers after hours that a business has closed for the day Receptionists and clerks usually handle 3,000,000 Examine, inoculate, and treat sick or injured pets Advise animal owners regarding sanitary measures, feeding, and general care necessary to promote health of animals Train and supervise workers who handle and care for animals 6,000,000 • • Veterinarian • • • 13 | EAPs 10 Veterinarian assistant • Perform your professional help to reduce the workload of the primary physician 3,000,000 11 Beautician • Advising clients on issues of beauty and beauty care for their pets Taking care of Pets 5,000,000 • 12 Cashier 13 Store detective • • • • • Itemizes and totals purchases Enters price changes Discounts purchases Collects payment Provides pricing information 4,000,000 • following shoppers or staff who behave suspiciously calling the police and describing what you’ve seen taking evidence from witnesses giving evidence in court stopping anyone trying to leave the store with stolen goods 3,000,000 • • • • 14 Help Wanted • Finding and saving pets 2,000,000 15 Shipper • Handle incoming and outgoing shipment Pull, pack and ship finished goods Check products for defects and accuracy 2,000,000 Protect company’s property and staff Observe for signs of crime or disorder and investigate disturbances Patrol randomly or regularly building and perimeter Watch alarm systems or video cameras and operate detecting/emergency equipment 2,000,000 • • 16 Security guard • • • • 14 | EAPs 17 Cleaner • • Clean and supply designated facility areas Notify management of occurring deficiencies or needs for repairs 2,000,000 5.2 RECRUITMENT We are going to advertise job vacancies through:  our website and Facebook page: the people who look at our site are familiar with us and understand our industry so this can be a good source of candidates;  local newspapers: The local paper often has a classifieds section where local jobseekers look to find their next career move; and  online job board: There are many online job boards in Vietnam, some of the biggest are Vietnamworks, VnJobs, and Careerlink There are many methods of advertising job vacancies Firstly, those who who care about recruitment can get information in two ways: visiting our website or our official page on Facebook Secondly, people can see our job vacancy advertisements in the newspapers such as Dan tri, Lao dong and Tiep thi va gia dinh Finally, we make use of online job boards such as Vietnamworks, Vnjobs and Careerlink To apply for the jobs, applicants have to take part in two rounds: application round and interview round The first round, applicants are required to send their CVs to us by email We will choose the most suitable ones After that, they will be called for an interview If the applicants meet our requirements, they will be employed for a 4-week probationary period After that period, those having good abilities will receive official 5.3 TRAINING AND DEVELOPMENT  Offer orientation for new employees  Provide on-the-job training for new employees  Offer off-the-job training courses To prepare for the new business, we organize training course to make sure that all the staffs meet the recruitment for each position, skills, and attitudes needed with each position, we will offer a professional course lasted one week for the essential knowledge and teamworking task By on-the-job training, all empoyees will be divided into team and work in real work environment In three weeks later with 80% basic salary for the first month Each team 15 | EAPs include an expert both staff and with experiences and without experience They learn and work together, share the experiences and gain more experiences of dealing with the taskes and challenges that they may meet at work After this course, the emplyees have a minitest for knowledge and skills they gained Then, those who meet the requirement will become our official staff Each year we will introduce staffs to some international references or courses for professional knowledge and update the lastest demand of people all over the world 16 | EAPs SECTION 6: FINANCIAL PLAN 6.1 START-UP COSTS Start-up Expenses Amount (VND) Insurance premiums 23,500,000 Rent deposits 600,000,000 Advertising and promotions 50,000,000 Supplies 60,000,000 Payroll 252,000,000 Working capital (cash on hand) 500,000,000 Other initial costs 100,000,000 Total start-up expenses 1,585,500,000 Start-up Assets Leasehold Improvement 50,000,000 Equipment 500,000,000 Furniture and Fixtures 200,000,000 Total start-up Assets 750,000,000 Total Required Start-up Costs 2,335,500,000 6.2 FUNDING Sources of Fund Amount (VND) Owner's Injection 1,735,500,000 Commercial loan 600,000,000 Total Source of Fund 2,335,500,000 Use of Funds Fixed Assests 793,500,000 Operating Capital 1,542,000,000 Total Source of Fund 2,335,500,000 17 | EAPs 6.3 SALES FORECAST Unit Sales FY 2017 (VND) FY 2018 (VND) FY 2019 (VND) FY 2020 (VND) FY 2021 (VND) Pets Washing 2,860 3,126 3,897 4,178 5,632 Pets Feeding 1,825 1,955 2,996 3,669 4,457 Finding Lost Pets 730 896 1,596 2,975 3,743 Making Pets Diet Balance 234 332 838 1,264 2,557 Spa For Pets 1,782 1,953 2,007 2,806 3,707 Fur Cutting 2,653 2,774 3,456 4,056 5,976 928 985 1,056 2,456 3,656 1,640 1,882 2,237 3,865 4,876 Making Nail 623 737 964 1,589 2,876 Taking Care Of Pets When Traveling 428 659 864 1,075 1,876 Wipping Out Flea 976 1,085 1,578 2,054 2,975 Taking Care Of Healthy 784 946 1,235 2,964 3,845 Taking Care Of Nail Wipping Out Flea, Drying And Combing Other Total Unit Sales Unit Prices 235 248 298 362 408 15,330 19,192 24,811 35,927 49,956 FY 2017 (VND) FY 2018 (VND) FY 2019 (VND) FY 2020 (VND) FY 2021 (VND) Pets Washing 50,000 55,000 60,000 65,000 70,000 Pets Feeding 50,000 55,000 60,000 65,000 70,000 Finding Lost Pets 150,000 160,000 165,000 180,000 190,000 Making Pets Diet Balance 200,000 230,000 235,000 250,000 265,000 Spa For Pets 300,000 320,000 325,000 340,000 345,000 Fur Cutting 80,000 80,000 85,000 90,000 100,000 Taking Care Of Nail 40,000 50,000 55,000 70,000 75,000 Wipping Out Flea, Drying And Combing 70,000 75,000 80,000 95,000 100,000 50,000 50,000 55,000 69,000 85,0000 Taking Care Of Pets When Traveling 120,000 200,000 210,000 250,000 270,000 Wipping Out Flea 250,000 260,000 265,000 280,000 290,000 Taking Care Of Healthy 300,000 320,000 325,000 350,000 365,000 Other 200,000 220,000 250,000 275,000 280.000 Making Nail Sales FY 2017 (VND) Pets Washing 143,000,00 91,250,000 171,930,000 109,500,00 46,800,000 143,360,000 543,600,00 624,960,000 Pets Feeding Finding Lost Pets Making Pets Diet Balance Spa For Pets FY 2018 (VND) 107,525,000 76,360,000 FY 2019 (VND) FY 2020 (VND) 233,820,00 179,760,00 263,340,00 196,930,00 652,275,00 271,570,00 238,290,00 535,500,00 316,000,00 954,040,00 FY 2021 (VND) 394,240,000 311,990,000 711,170,000 677,605,000 1,278,915,00 18 | EAPs 212,240,00 37,120,000 221,920,000 141,150,000 Making Nail 114,800,00 31,150,000 Taking Care Of Pets When Traveling 51,360,000 131,800,000 Wipping Out Flea 244,000,00 235,200,00 47,000,000 282,100,000 Fur Cutting Taking Care Of Nail Wipping Out Flea, Drying And Combing Taking Care Of Healthy Other 54,560,000 181,440,00 418,170,00 401,375,00 74,500,000 365,040,00 171,920,00 365,175,00 109,641,00 268,750,00 575,120,00 1,037,400, 000 99,550,000 1,403,425,00 114,280,000 1,687,420, 000 2,344,485,00 3,185,430, 000 5,307,996, 000 7,864,755,00 FY 2017 (VND) FY 2018 (VND) Total Sales Direct Unit Costs Pets Washing 49,250,000 36,850,000 302,720,000 30,000 293,760,00 58,080,000 178,960,00 53,020,000 FY 2019 (VND) 35,000 597,600,000 274,200,000 487,600,000 244,460,000 506,520,000 862,750,000 FY 2020 (VND) 40,000 FY 2021 (VND) 45,000 50,000 25,000 30,000 37,000 40,000 45,000 Finding Lost Pets 100,000 120,000 125,000 135,000 145,000 Making Pets Diet Balance 150,000 150,000 160,000 165,000 165,000 Spa For Pets 200,000 200,000 215,000 225,000 225,000 Fur Cutting 50,000 55,000 60,000 60,000 Taking Care Of Nail 20,000 50, 000 22,000 25,000 25,000 30,000 Wipping Out Flea, Drying And Combing 40,000 45,000 50,000 50,000 55,000 Making Nail 20,000 20,000 25,000 25,000 25,000 Taking Care Of Pets When Traveling 70,000 80,000 85,000 85,000 90,000 Wipping Out Flea 180,000 185,000 190,000 195,000 195,000 Taking Care Of Healthy 200,000 210,000 210,000 212,000 220,000 Other 100,000 110,000 115,000 125,000 125,000 Pets Feeding Unit Sales FY 2017 (VND) Pets Washing 85,800,000 Pets Feeding 45,625,000 Finding Lost Pets 73,000,000 Making Pets Diet Balance 35,100,000 Spa For Pets 356,400,000 FY 2018 (VND) FY 2019 (VND) FY 2020 (VND) FY 2021 (VND) 109,410,00 58,650,000 155,880,00 110,852,00 199,500,00 133,600,00 431,505,00 212,310,00 146,760,00 401,625,00 208,560,00 631,350,00 281,600,00 200,565,00 542,735,00 421,905,00 834,075,00 107,520,00 49,800,000 390,600,00 19 | EAPs 132,650,000 Fur Cutting 190,080,00 243,360,00 358,560,00 26,400,000 61,400,000 193,250,00 39,725,000 109,680,00 268,180,00 71,900,000 Taking Care Of Nail 18,560,000 138,700,00 21,670,000 Wipping Out Flea, Drying And Combing 65,600,000 84,690,000 Making Nail 12,460,000 14,740,000 111,850,00 24,100,000 Taking Care Of Pets When Traveling 29,960,000 52,720,000 73,440,000 91,375,000 Wipping Out Flea 175,680,000 Taking Care Of Healthy 156,800,000 23,500,000 200,725,00 198,660,00 27,280,000 331,380,00 259,350,00 34,270,000 435,448,00 628,368,00 45,250,000 168,840,00 580,125,00 845,900,00 51,000,000 1,212,035,0 00 1,096,365, 000 1,741,937, 000 3,338,781, 000 4,684,116, 000 Other Subtotal Direct Costs Of Sales 6.4 PROJECTED PROFIT AND LOSS Profit and Loss FY 2017 (VND) FY 2018 (VND) FY 2019 (VND) FY 2020 (VND) FY 2021 (VND) Sales 1,687,420,000 2,344,485,000 3,185,430,000 5,307,996,000 7,864,755,000 Direct Costs of Goods 1,212,035,000 1,496,365,000 1,741,937,000 3,338,781,000 4,684,116,000 Other Production Expenses 50,000,000 63,543,00 78,650,000 82,698,000 85,326,000 Cost of Goods Sold 425,385,000 784,577,000 1,364,843,000 Expenses Payroll Sales and Marketing and Other Expenses FY 2017 FY 2018 FY 2019 252,000,000 288,000,000 300,100,000 56,560,000 57,000,000 50,000,000 12,650,000 12,700,000 62,560,000 62,600,000 12,560,000 620,500,000 630,000,000 46,970,000 47,500,000 Depreciation Office supplies 60,000,000 Rent Payroll Taxes and Benefits Others Total Operating Expenses Profit Before Interest and Taxes 56,200,000 55,000,000 600,000,000 650,000,000 780,000,000 45,890,000 50,000,000 59,000,000 1,275,450,00 1,142,240,000 1,166,100,000 13,415,000 414,668,000 654,487,000 20 | EAPs SECTION 7: FUTURE PLAN As the market is changing all the time, it is especially essential for a new founded company to possess a clear and effective future plan Having an obvious future plan will help us have an overview of the changes of the market Thank to that, the company will have timely suitable strategies and help the company create powerful future scenarios In one year’s time, EAPs focus on advertising campaigns to promote our brand recognition In addition, we a quantity of market researches to survey and meet a need of our customers Our mission statement is to prioritized Therefore, we step up the standard of services and the diversity of our product range We also invest more modern facilities by importing American and Japanese equipment Last but not least, we continue to improve the professional abilities for our staffs through training courses We believe that after one year, we will attract the number of regular customers and have a strong brand image In five years’ time, we will have steady position and capital EAPs also expand for more branches in the center of Hanoi capital and Ho Chi Minh city in the same scale Moreover, we will cooperate with HLS – one of the Japanese supplying equipment companies Specially, the center saving animals becomes more and more popular and it makes our brand EAPs always desires to bring new meaningful opinion about pets and animals as well to each person in Vietnam Therefore, we continue to investing strongly in this field EAPs strengthen continuously new staffs and focus on training them We also believe that the standard of living is always increasing and people will take care of their pets more EAPs will have more chances to develop 21 | EAPs ... courses for professional knowledge and update the lastest demand of people all over the world 16 | EAPs SECTION 6: FINANCIAL PLAN 6.1 START- UP COSTS Start- up Expenses Amount (VND) Insurance premiums... of business outside Xuan Thuy at 235, Cau Giay, Hanoi, we also set up a business website is http://www .eaps. com/ We also have a page on social networks Facebook is http://www.facebook.com /eaps/ ...SECTION 1: BUSINESS DESCRIPTION BUSINESS PROFILE NAME EAPs – Everything About Pets TYPE OF BUSINESS • • Pet services Partnership MAIN ACTIVITIES • • • • • Sell pets and pet supplies Provide