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Trang 2&Ð1*75Î1+ĈѬӦ&+2¬17+¬1+7ҤI 75ѬӠ1*ĈҤI HӐ&%È&+.+2$- Ĉ+4*± HCM
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Trang 6QJKLrQ Fӭu kӃ thӯD Oj QKӳQJ WKDQJ ÿR ÿѭӧF [k\ GӵQJ Yj iS Gөng cӫa Nina Yj Jinghua (2017), Lujun, Scott, Yj Xiaohong (2016), Ching YjFu (2010), vӟi nhӳng ÿLӅu chӍQKÿӇ SKKӧp bӕi cҧQKYjQJjQKGXOӏFKÿDQJNKҧRViW
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Trang 7ABSTRACT
Vietnam's tourism industry is growing and making a significant contribution to the country's economy According to the Ministry of Finance statistics, in 2017, Vietnam welcomed 13 million international visitors, up 30% compared to 2016 and
74 million domestic tourists, an increase of approximately 20% and direct revenue from tourism guests reached over 500,000 billion VND, equivalent to 23 billion USD and contributed about 7.5% to Vietnam's GDP Sharing the national trend, the tourism industry of Dalat city is also growing, and becoming a spearhead economic sector of the city
'D/DW¶VWRXULVPLQGXVWU\LVDWDVWDEOHJURZWKVWDJH:LWKWKHDGYDQWDJHRIFOLPDWHand landscape, more and more domestic and foreign tourists choose Da Lat to be the place to visit According to statistics of the Department of Culture, Sports and Tourism of Lam Dong province, in 2017, Da Lat welcomed more than 6 million visitors (an increase of 8% compared to 2016)
However, according to the statistics of Lam Dong Department of Culture, Sports and Tourism, tourists only visit crowded Dalat on summer, holidays, and Tet holidays (accounting for 80% of the whole year's visitors) In addition, in the remaining months (March, April, May, September, October), Da Lat almost welcomed very few tourists Compared with the tourism market of the neighboring provinces, as Nha Trang city has a vibrant year-round with 12 million visitors YLVLWLQJ LQ 'D /DW¶V WRXULVP LV FRQVLGHUHG WR KDYH QRW Iully utilized its potential and strength
The reason can be mentioned is that because the types of tourism services of Da Lat are too monotonous, there are not many tourist services in the direction of active visitors, fellow travelers create, manage and enjoy the service according to their intention The research objective of this topic is to determine the relationship between service value creation, customer satisfaction and the intention to reuse
Trang 8services in the tourism industry, in particular the servicH VHFWRU ³+RPHVWD\´ LQ 'DLat
Using quantitative methods, collected data will be encoded and processed with the support of SPSS software to produce research results The set of scales that legacy studies are built and applied by Nina and Jinghua (2017), Lujun, Scott and Xiaohong (2016), Ching and Fu (2010), with adjustments to match the context and the tourism industry investigated
The research results show the impact of co-creation on service value, satisfaction and intention to reuse the service of visitors In addition, the research results can be used as a reference source for planning policies and strategies to develop the tourism-service industry of Da Lat city
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Trang 14&+ѬѪ1*, 7ӘNG QUAN
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