Luận văn thạc sĩ Hệ thống thông tin quản lý: Giải pháp nâng cao hiệu quả kinh doanh tại trung tâm anh ngữ Popodoo

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ABSTRACT

In the context of global integration, English is the most widely used common language in international trade Besides, English has also been a bridge between countries, not only for business relations and cooperation but also a means of exchanging knowledge and cultural aspects With that situation, the need to learn English is increasing to meet the growing needs of the economy Therefore, Traning English is one of the leading business industries in Vietnam The greater the potential in the market is, the more competitive the industry is, which is inevitable In Vietnam, centers such as British Council, Vietnamese American Society, ILA, Apollo, Duong Minh have been dominating the market for a long time

Popodoo is an English center, training children from 3 to 15 years old With the goal of helping students increase their language practice and at the same time increasing the revenue of the center, the author has conducted this research topic In order to achieve success in market penetration for the new extracurricular classes and increase profitability for the center, along with conducting this research, it is necessary to plan a Marketing strategy In addition to the usual SWOT analysis, the author has carried out research to reduce the risk of the new extracurricular classe failure The research is built with the aim of examining whether extracurricular classes are WKH SDUHQWV¶ LQWHUHVW DQGhow marketing factors (marketing mix) affect the parents' intention to register for the new extracurricular classes

This study considers products/ services, price, location, promotion, people and facilities

to be independent variables A survey is conducted to determine these relationships In the survey, 244 parents responded and the results showed that parents have demand for the new extracurricular classes for their children and the intention to register the new extracurricular classes is influenced by Marketing factors Qualitative research is carried out with the aim of looking at how competitors' marketing programs and strategies are, which will help the author plan new extracurricular classes

The results of the topic will serve as a premise to consider the effectiveness of the center's business strategy Since then, there is a plan to improve business efficiency at Popodoo English Center

Keywords: Solution to improve business efficiency at Popodoo English center

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Hình 6: Giáo trình PSE cӫa Popodoo

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Hình 7: Các lӟp ngoҥi khoá tҥi trung tâm anh ngӳ Popodooo (a)

Hình 8: Các lӟp ngoҥi khoá tҥi trung tâm anh ngӳ Popodooo (b)

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