Project new information and communication technologyimplementation of technology in ibm

ConceptsIBM, which stands for International Business Machines Corporation, is a multinational technology company that operates in various sectors, including hardware, software, and servi

VIETNAM NATIONAL UNIVERSITY, HO CHI MINH CITYUNIVERSITY OF ECONOMICS AND LAW

FINAL PROJECT

NEW INFORMATION AND COMMUNICATION TECHNOLOGYIMPLEMENTATION OF TECHNOLOGY IN IBMLecturer: Lê Thị Kim Hiền

Group 9:

TABLE OF CONTENTS

I Overview of the technology……….4

1.1 Concepts……… 4

1.2 Characteristics………5

1.3 Current trends/ applications in business……… 6

1.4 Challenges and Impact to different aspect of business……… 8

II Technology implementation in business……… 12

2.1 Business brief overview (history, vision and mission, operations)… 12

2.2 SWOT/ Market analysis/ Competitor research……… 17

2.3 How organization use technology……… 22

2.3.1 The application and its function……… 22

2.3.2 Data collection/ User feedback……… 24

CONTENTI

OVERVIEW OF THE TECHNOLOGY1.1 Concepts

IBM, which stands for International Business Machines Corporation, is a multinational technology company that operates in various sectors, including hardware, software, and services The company was founded in 1911 and has since become one of the largest and most influential technology companies in the world.

IBM’s core concepts revolve around innovation, technology leadership, and providing solutions to complex business challenges Here are some key concepts associated with IBM:

1 Innovation: IBM has a strong focus on innovation and has a long

history of pioneering technological advancements The company invests heavily in research and development to drive innovation in areas such as artificial intelligence, cloud computing, quantum computing, and more.

2 Technology Leadership: IBM strives to be at the forefront of

technology and aims to provide cutting-edge solutions to its clients The company has a strong reputation for its expertise in areas like data analytics, cybersecurity, blockchain, and enterprise computing.

3 Client-Centric Approach: IBM places a strong emphasis on understanding its clients’ needs and delivering tailored solutions The company works closely with clients to develop innovative strategies, implement technology solutions, and help them achieve their business objectives.

4 Cognitive Computing: IBM is a pioneer in cognitive computing,

which involves systems that can understand, reason, and learn from data The company’s flagship cognitive computing platform, Watson, is known for its ability to analyze vast amounts of data, understand natural language, and provide insights to users.

5 Social Responsibility: IBM is committed to corporate social

responsibility and actively engages in initiatives related to sustainability, diversity and inclusion, and community development The company aims to use technology to address societal challenges and make a positive impact on the world.

6 Open Standards and Collaboration: IBM believes in the power of

open standards and collaboration The company actively contributes to open-source projects and works with partners and clients to develop interoperable solutions that drive innovation and benefit the industry as a whole.

These concepts reflect IBM’s overall mission to help clients leverage technology to transform their businesses, drive growth, and create a better future.

1.2 Characteristics

IBM (International Business Machines Corporation) is a multinational technology company known for its innovation and expertise in various fields Some of the key characteristics of IBM include:

1 Longevity: IBM was founded in 1911, making it one of the oldest and

most established technology companies in the world Its long history demonstrates its ability to adapt and evolve with changing times.

2 Innovation: IBM has a strong focus on research and development,

consistently driving technological advancements It holds numerous patents and has made significant contributions to fields such as artificial intelligence, cloud computing, quantum computing, and data analytics.

3 Global Presence: IBM operates in over 175 countries, making it a

truly global company It has a strong presence in both developed and emerging markets, serving a wide range of industries and clients.

4 Diversified Portfolio: IBM offers a diverse range of products and services, including hardware, software, consulting, and IT services Its portfolio covers areas such as cognitive computing, blockchain, cybersecurity, data management, and cloud infrastructure.

5 Commitment to Sustainability: IBM places a strong emphasis on sustainability and corporate responsibility It has set ambitious goals to reduce its carbon footprint, promote renewable energy, and contribute to societal well-being through initiatives like SkillsBuild and Call for Code.

6 Strong Ethical Values: IBM has a reputation for maintaining high ethical standards It upholds principles such as trust and transparency, and its commitment to ethical business practices has earned it recognition and accolades from various organizations.

7 Customer-Centric Approach: IBM focuses on understanding and meeting the needs of its customers It works closely with clients to provide tailored solutions and support their digital transformation journeys.

8 Embracing Diversity and Inclusion: IBM values diversity and inclusion, recognizing the importance of different perspectives and experiences It actively promotes diversity within its workforce and supports initiatives that foster inclusivity.

These characteristics have contributed to IBM’s success and position as a leading technology company in the global market.

1.3 Current trends/ applications in business

Blockchain in the Healthcare & Life sciences sector

TOP TAKEAWAYS

1 Blockchain has a strong affinity with numerous specific use cases across the Healthcare & Life sciences sector

The technology enables company workflows to transcend corporate boundaries and execute autonomously via smart contracts It provides a trusted, shareable, single source of truth upon which myriad distributed applications can be built that provide services in a decentralized manner Specifically, there’s strong affinity between blockchain and sector-wide problems around traceability and security of pharma supply chains, trusted proof of health status (e.g vaccine passports), and facilitating the selective sharing of wider medical data to aid clinical research and multi-institution treatments.

2 Industry inertia is being exerted by influential players who see widespread transformation as a threat to their incumbent position – and who are still able to hold sway in key areas of the market

In many Healthcare & Life sciences scenarios, key stakeholders may well say that they can see blockchain’s potential for business benefits; and indeed there are well-argued cases in specific areas However, a general inertia is holding things back; as are specific concerns on the part of some stakeholders that blockchain-inspired change may not necessarily distribute sufficient benefits in

their favor – even if the overall end-to-end service is improved If a consortium is unable to coalesce naturally through collaborative overtures, then a

“convenor” is needed; one with sufficient clout to call the market to order over a specific need to act collectively, and in a timely manner.

3 Healthcare & Life sciences blockchain consortia – embryonic, but evolving

The market conditions for blockchain consortia today in the Healthcare & Life science sector are much akin to the founder-led trailblazing examples across earlier-adopting industries a few years ago We’ve seen an evolution towards more equitable consortia configurations that embrace players from across a wider ecosystem – even in regulated industries The same could follow here, if effectively coaxed and coached by influential third-party “convenors” and experienced trusted technology partners.

COVID AS A CATALYST; BLOCKCHAIN AS AN ENABLER

Across many industries the COVID-19 pandemic has become a catalyst for change It accelerated the roll-out of digital transformation programmes as organizations the world over race to modernize their operations in an effort to survive and thrive in an age of new normals We’re seeing this particularly as companies seek to increase the reach and sophistication of automation initiatives, driving wholesale change in business operations.

They’re turning to blockchain-related technologies that enable autonomous cross-boundary workflows, enhance trust around multi-party transactions, and provide irrefutable proofs of provenance They’re also leveraging its inherent characteristics around immutable shared sources of truth, consensus mechanisms, and so on.

So if blockchain is delivering provable business value elsewhere… Why the relative sluggishness to embrace wider shifts in business models across health and pharma? It’s not solely the burden of regulation per se? After all, regulated

manufacturing sectors are more blockchain-curious And there are veritable waves of innovation in the banking and insurance sectors, driven by crypto and Decentralised Finance (DeFi), which are continuing to push until regulators say “no” So what’s different about the story here?

1.4 Challenges and Impact to different aspect of IBM

CHALLENGES OF BLOCKCHAIN TO DIFFERENT OF IBM

While blockchain technology presents numerous opportunities for IBM, it also poses several challenges in different aspects of the company's business Here are some specific challenges:

1 Technical Challenges: Implementing and scaling blockchain solutions can

be technically complex IBM needs to address issues like scalability, interoperability, and energy consumption to ensure the efficient functioning of blockchain networks.

2 Security Concerns: While blockchain is touted for its security features, it is

not entirely immune to attacks IBM must continually enhance the security of its blockchain solutions to protect against potential vulnerabilities and threats.

3 Regulatory and Legal Compliance: Blockchain operates across multiple

jurisdictions, and compliance with various regulations can be challenging IBM must navigate the complex regulatory landscape to ensure its blockchain solutions comply with applicable laws and regulations.

4 Adoption Resistance: Convincing businesses and industries to adopt

blockchain technology can be a significant challenge IBM needs to educate potential users about the benefits of blockchain, address their concerns, and demonstrate the value proposition of implementing blockchain solutions.

5 Integration with Legacy Systems: Many organizations have existing

legacy systems that are not compatible with blockchain technology IBM must find ways to integrate blockchain solutions seamlessly with these systems to ensure smooth adoption and transition.

6 Governance and Consensus: Blockchain networks require governance

mechanisms and consensus protocols to make decisions and validate transactions IBM needs to design and implement effective governance models that align with the needs of different stakeholders and ensure the long-term sustainability of blockchain networks.

7 Data Privacy and Confidentiality: Blockchain's inherent transparency can

pose challenges regarding data privacy and confidentiality IBM must develop solutions that allow for secure and private transactions while still leveraging the benefits of blockchain's transparency.

8 Education and Skill Development: Blockchain technology is relatively

new, and there is a shortage of skilled professionals in this field IBM needs to invest in educating its employees and clients about blockchain and foster the development of blockchain expertise within the company.

To conclude, addressing these challenges will be crucial for IBM to

successfully leverage blockchain technology in various aspects of its business Overcoming these obstacles will enable IBM to capitalize on the opportunities presented by blockchain and stay at the forefront of innovation in the industry IMPACT OF BLOCKCHAIN TO DIFFERENT ASPECT OF IBM

Blockchain technology has the potential to impact various aspects of IBM's business in the following ways:

1 Supply Chain Management: IBM has been actively working on

blockchain solutions for supply chain management Blockchain can improve transparency, traceability, and efficiency in supply chain processes, reducing fraud and errors IBM's blockchain platform, IBM Food Trust, helps track the origin and movement of food products, ensuring their safety and authenticity.

2 Cross-Border Payments: Blockchain can revolutionize the cross-border

payment industry by reducing transaction costs, increasing speed, and enhancing security IBM has collaborated with various banks and financial

institutions to develop blockchain-based payment solutions, such as the IBM Blockchain World Wire, which aims to facilitate faster and cheaper cross-border transactions.

3 Intellectual Property Protection: IBM has been exploring the use of

blockchain technology to protect intellectual property rights By creating a transparent and immutable record of ownership and transactions, blockchain can help prevent copyright infringement and ensure fair compensation for creators.

4 Data Security and Privacy: Blockchain's decentralized and

tamper-resistant nature can enhance data security and privacy IBM is leveraging blockchain technology to develop solutions that enable secure data sharing and storage, ensuring the confidentiality and integrity of sensitive information.

5 Internet of Things (IoT): IBM is integrating blockchain with IoT devices

to enhance security, trust, and data integrity in IoT networks Blockchain can provide a decentralized and transparent ledger for recording and verifying IoT device transactions, ensuring the authenticity and reliability of data.

6 Identity Management: Blockchain technology can revolutionize identity

management by providing a secure and decentralized system for verifying and managing digital identities IBM is working on blockchain-based identity solutions that can reduce identity theft, streamline identity verification processes, and enhance privacy.

7 Cloud Services: IBM is incorporating blockchain technology into its cloud

services to provide customers with secure and scalable blockchain

infrastructure IBM's Blockchain Platform allows users to build, deploy, and manage blockchain networks on IBM's cloud infrastructure, enabling businesses to leverage the benefits of blockchain without investing in their own infrastructure.

8 Smart Contracts: IBM is exploring the use of blockchain for smart

contracts, which are self-executing agreements with predefined conditions By leveraging blockchain's transparency and immutability, IBM aims to create secure and efficient smart contract solutions that can automate and streamline various business processes.

To conclude, blockchain technology has the potential to transform multiple aspects of IBM's business, from supply chain management and cross-border payments to data security and identity management By leveraging

blockchain's unique features, IBM can enhance efficiency, transparency, and trust in various industries and sectors.

TECHNOLOGY IMPLEMENTATION IN BUSINESS2.1 Business brief overview about the history

IBM, also known as International Business Machines Corporation, is a global giant in the field of information technology Established in 1911, IBM has played a pivotal role in shaping the digital landscape and revolutionizing how businesses and societies operate Over the years, the company has constantly evolved, adapting to changing technologies and market demands, and has remained a dominant force in the industry IBM also shifted its focus from hardware to software and services By the 2010s, IBM emphasized increased investment in areas such as cloud-based services and computing.

The history of IBM's founding dates back to 1914 when it was established by Herman Hollerith By 1964, IBM had introduced practical standards for computers in businesses, leaving a historical mark on the company During this time, the demand for their computer systems exceeded expectations, with over 1,000 orders placed within four weeks of the announcement to the community IBM began to build a positive reputation, and the business prospects looked promising.

After a period of operation, IBM faced the challenge posed by mini computers or mid-range systems, which became appealing to businesses due to their lower cost compared to large mainframe computers and their suitability for many organizations of normal scale.

However, upon recognizing these challenges, IBM continued to research and introduce technological changes By the early 1970s, interactive display terminals (IBM 3270) emerged, and personal computers began making significant advancements with the introduction of the Apple II in 1977 Consequently, IBM's PC architecture became a standard for many user groups.

In the late 1980s, IBM added another hardware platform to its product lineup, raising questions among industry observers about IBM's busines strategy and s

how its platform differentiation achieved such effectiveness A little-known fact is that IBM took steps to restructure its operations, delegating more autonomy to various product divisions to enhance efficiency Nevertheless, IBM also declared incurring significant costs for the restructuring initiative, including early retirements.

Despite facing limitations, IBM began emphasizing its information technology services, evolving into a crucial factor in IBM's service-oriented business Subsequently, IBM continued to expand its service offerings and ventured into various other business sectors In line with this, IBM sought to divest its hardware division to Lenovo Group Limited.

In the 2010s, IBM began to position itself as a cognitive solutions and cloud computing company At the same time, it emphasized key pillars in its business strategy: analytics, cloud computing, mobile, and security.

IBM products and services

Hardware/Server hardware: IBM targets a range of solutions for its Z series

products, including analytics, blockchain, cloud, and DevOps The company also introduces its Linuxone system as a hardware platform.

Storage: In terms of hardware, IBM provides products such as the all-system

FlashSystem, Storwize system, and various hybrid arrays It offers hardware for fiber channel storage networking, storage media, and tape products

Additionally, IBM emphasizes software-based storage solutions with the Spectrum Storage suite and Cleversafe object storage technology.

Software: IBM's diverse software lineup includes analytics services like IBM

Cognos Analytics, IBM Maximo Asset Management, IBM SPSS, and DB2.In the social and mobile space, IBM's software offerings include business email services like IBM Verse and collaborative products like IBM Notes.

Global Business Services: Provides a range of global business solutions and

Global Technology Services: Focuses on delivering global technology

Mobile enablement: Concentrates on mobile solutions and services.Network connectivity: Offers network connectivity services.

Continuous business: Provides services to maintain and enhance continuous

business operations.

Cloud: IBM has integrated cloud services around its Bluemix platform as a

Cognitive Offerings: Involves various technologies and distinct products

separated from IBM's cognitive computing system and its associated research.Customers can utilize Watson APIs to embed cognitive computing components into their applications IBM also provides additional integrated cognitive capabilities in some of its products.

IBM Mission Statement

IBM’s mission statement is “to lead in creating, developing, and manufacturing the industry’s most advanced information technologies, including computer systems, software, networking systems, storage devices, and microelectronics And our worldwide network of IBM solutions and services professionals translates these advanced technologies into business value for our customers We translate these advanced technologies into value for our customers through our professional solutions, services, and consulting businesses worldwide.” IBM Vision Statement

IBM’s vision statement reflects the company’s aspirations and long-term objectives for its future growth and impact on the world It encapsulates their

fundamental purpose and outlines their desired position in the global information technology industry The vision statement reads as follows: “To be the world’s most successful and vital information technology company Successful in helping out customers apply technology to solve their problems Successful in introducing this extraordinary technology to new customers Important, because we will continue to be the basic resource of much of what is invested in this industry.”

THE HISTORY OF USING BLOCKCHAIN OF IBM

IBM unveiled its “Blockchain as a Service” today, which is based on the open source Hyperledger Fabric, version 1.0 from The Linux Foundation.IBM Blockchain is a public cloud service that customers can use to build

secure blockchain networks The company introduced the idea last year, but this is the first ready-for-primetime implementation built using that technology.

The blockchain is a notion that came into the public consciousness around

2008 as a way to track bitcoin digital-currency transactions At its core blockchain is a transparent and tamper-proof digital ledger Just as it could track bitcoin’s activity in a secure and transparent fashion, it’s capable of tracking other types of data in private blockchain networks.

This could allow any private company or government agency to set up a trusted network, which would allow the members to share information freely, knowing that only the members could see it, and the information couldn’t be altered once it’s been entered.

Jerry Cuomo, VP of blockchain technology at IBM, says his company is offering a set of cloud services to help customers create, deploy and manage blockchain networks This fits in with IBM’s broader strategy to offer a wide range of cloud services to its customers.

Although the blockchain piece is based on the open source Hyperledger Fabric project of which IBM is a participating member, it has added a set of security

services to make it more palatable for enterprise customers, while offering it as a cloud service helps simplify a complex set of technologies, making it more accessible than trying to do this alone in a private datacenter

The Hyperledger Fabric project was born around the end of 2015 to facilitate this, and includes other industry heavyweights such as State Street Bank, Accenture, Fujitsu, Intel and others as members.

While the work these companies have done to safeguard blockchain networks, including setting up a network, inviting members and offering encrypted credentials, was done under the guise of building extra safe networks, IBM believes it can make them even safer by offering an additional set of security services inside the IBM cloud.

What’s more, IBM claims their blockchain product is built in a highly auditable way to track all of the activity that happens within a network, giving

administrators an audit trail in the event something did go awry In addition to the blockchain service itself, IBM announced a customer,

SecureKey Technologies, a digital identity and attribute sharing network The

company has been testing a consumer digital identity network built on top of the IBM blockchain technology with banks in Canada

Hyperledger Fabric is the premier blockchain framework for enterprise use There are many benefits, as mentioned above, to working with Fabric; however, Fabric combined with the IBM Blockchain Platform brings the capabilities and value necessary for enterprises to innovate with the security, speed, and scale required in industry today The IBM Blockchain Platform builds on Fabric by providing a fully managed and supported, full stack blockchain- as-a-service (BaaS) offering delivered with flexible deployment options to meet your business requirements.

The IBM Blockchain Platform on IBM Cloud is the next generation of IBM Blockchain Platform offerings, giving you total control over your deployments

and certificates This next generation version includes the new IBM Blockchain Platform console, a user interface that can simplify and accelerate the process of deploying components into IBM Cloud Kubernetes Service managed and controlled by you

With IBM Blockchain Platform on IBM Cloud, you can even manage your other Fabric components with the console, regardless of where they are deployed This next generation of the platform represents a truly open, interoperable, and anywhere blockchain platform.

2.2 SWOT/ Market analysis/ Competitor researchSWOT (strengths, weaknesses, opportunities, and threats)

1 Brand reputation: IBM has a long-standing reputation for quality and

innovation, which helps build trust with customers.

2 Diverse product portfolio: With a wide range of offerings, IBM caters to

various industries and customer needs, including hardware, software, and services.

3 Research and development capabilities: IBM invests significantly in R&D,

enabling them to develop cutting-edge technologies and stay ahead of the competition.

4 Global presence: IBM has a strong global footprint, allowing them to serve

customers in different regions and benefit from diverse revenue streams.

5 Strong partnerships: Collaborations with other companies, including

technology leaders and startups, enable IBM to enhance its product offerings and access new markets.

1 Declining hardware sales: IBM's hardware division has faced challenges

due to the shift towards cloud computing and the decreasing demand for traditional servers and mainframes.

2 High dependence on legacy systems: IBM still generates a significant

portion of its revenue from legacy software and services, which may limit their ability to fully embrace emerging technologies.

3 Slow to market: IBM has been criticized for being slower in bringing new

products and services to market compared to some of its competitors.

4 Complexity in product offerings: The wide range of products and services

offered by IBM can sometimes lead to complexity in decision-making for customers, potentially resulting in delayed sales cycles.

1 Cloud computing growth: IBM has the opportunity to capitalize on the

increasing demand for cloud services, leveraging its expertise in hybrid cloud solutions.

2 Artificial Intelligence (AI) and Machine Learning (ML): IBM's strong

presence in AI and ML technologies positions them well to take advantage of the growing demand for intelligent automation and analytics.

3 Internet of Things (IoT): As the number of connected devices continues to

rise, IBM can leverage its IoT platform and solutions to enable customers to harness the potential of IoT technologies.

4 Expansion in emerging markets: IBM can focus on expanding its presence

in emerging markets, where there is a growing demand for technology solutions and digital transformation.

1 Intense competition: IBM faces strong competition from other technology

giants, as well as emerging startups, which puts pressure on market share and pricing.

2 Rapid technological changes: The technology industry evolves rapidly, and

IBM must stay agile to keep up with emerging trends and disruptive technologies.

3 Data security concerns: Heightened awareness of data privacy and security

poses a threat to IBM, as any data breaches or vulnerabilities could damage customer trust and reputation.

4 Economic downturns: During economic downturns, businesses may reduce

IT spending, impacting IBM's revenue and profitability.

Market analysis

MARKET OVERVIEW:

- The global IT industry is expected to reach a market value of $5.2 trillion by 2026, driven by factors such as digital transformation, cloud computing, artificial intelligence, and cybersecurity.

- IBM operates in multiple segments, including hardware, software, and services, catering to various industries such as banking, healthcare, retail, and manufacturing.

- The market for cloud services is growing rapidly, with a compound annual growth rate (CAGR) of 17.5% projected from 2021 to 2026.

- IBM faces competition from other major technology companies such as Microsoft, Amazon, Oracle, and Google, as well as smaller niche players in specific market segments.

MARKET SEGMENTATION:

- IBM's market can be segmented based on industries, including banking and financial services, healthcare, retail, manufacturing, government, and telecommunications.

- Geographically, IBM operates globally, with a strong presence in North America, Europe, Asia-Pacific, and Latin America.

- IBM's offerings can be further segmented into hardware (servers, mainframes, storage systems), software (analytics, AI, cloud platforms), and services (consulting, managed services, outsourcing).

MARKET TRENDS:

1 Cloud Computing: The adoption of cloud services is increasing as

organizations seek scalability, flexibility, and cost savings IBM's focus on hybrid cloud solutions positions them well to capture this market opportunity.

2 Artificial Intelligence and Analytics: The demand for AI and analytics

solutions is growing across industries, driven by the need for data-driven insights and automation IBM's Watson platform and AI capabilities give them a competitive advantage in this space.

3 Internet of Things (IoT): As the number of connected devices grows, there

is an increasing demand for IoT platforms and solutions IBM's IoT offerings enable organizations to collect, analyze, and act upon data from connected devices.

4 Cybersecurity: With the rise in cyber threats and data breaches,

organizations are investing in robust cybersecurity solutions IBM's security services and products help address these concerns.

MARKET CHALLENGES:

1 Intense Competition: IBM faces competition from both established

technology giants and emerging startups Competitors often offer similar products and services, making it crucial for IBM to differentiate themselves.

2 Rapid Technological Changes: The IT industry is characterized by rapid

advancements, and IBM must stay agile to keep up with emerging technologies and market trends.

3 Economic Factors: Global economic downturns or fluctuations can impact

IT spending, potentially affecting IBM's revenue and profitability.

4 Data Privacy and Security: Heightened awareness of data privacy and

security poses challenges for IBM, as any data breaches or vulnerabilities could damage customer trust and reputation.

MARKET OPPORTUNITIES:

1 Cloud Services: IBM can capitalize on the growing demand for cloud

services, leveraging their expertise in hybrid cloud solutions to help organizations migrate, manage, and optimize their cloud infrastructure.

2 AI and Analytics: IBM's strong presence in AI and analytics technologies

positions them well to take advantage of the increasing demand for intelligent automation, predictive analytics, and personalized customer experiences.

3 Industry-specific Solutions: IBM can develop and market industry-specific

solutions to cater to the unique needs of sectors such as healthcare, banking, and manufacturing.

4 Emerging Markets: IBM has opportunities to expand its presence in

emerging markets, where there is a growing demand for technology solutions and digital transformation.

Competitor research

AMAZON WEB SERVICES (AWS):

- AWS is a leading provider of cloud computing services, offering a comprehensive set of cloud solutions, including infrastructure as a service (IaaS), platform as a service (PaaS), and software as a service (SaaS) - AWS competes with IBM's cloud services, such as IBM Cloud and IBM Watson, in areas like cloud infrastructure, storage, and data analytics - IBM differentiates itself from AWS by focusing on hybrid cloud solutions, combining public and private cloud environments, while AWS primarily focuses on public cloud offerings.

GOOGLE LLC:

- Google is a multinational technology company known for its internet-related products and services, including search engines, online advertising, cloud computing, and software development.

- Google Cloud Platform (GCP) competes with IBM's cloud services, particularly in the areas of infrastructure, data analytics, and machine learning.