New information communication technology (e)microsoft and artificial intelligence (ai)

It is one of the company’s most successful product lines to date and one of the top three video game systems available.Windows Vista to global consumerslocation in Scottsdale, Arizonarec

UNIVERSITY OF ECONOMICS AND LAW

FACULTY OF ACCOUTING AND AUDITING

GROUP 1 FINAL PROJECT REPORT

NEW INFORMATION COMMUNICATION TECHNOLOGY (E)

MICROSOFT AND ARTIFICIAL

INTELLIGENCE (AI)

Supervisor: Ph.D Nguyen Thi Thuy HanhStudents: Dang Hoang Thanh Thuy – K234050668 – K23405E Dao Nguyen Minh Thao – K234050668 – K23405ENguyen Thuy Khanh Binh – K234050643 – K23405E Nguyen Thi Ha Phuong – K234050661 – K23405EHuynh Nhat Nam – K234050655 – K23405E

TABLE OF FIGURES

CHAPTER I: BRIEF INTRODUCTION OF MICROSOFT

Microsft is an American multinational corporation that develops, manufactures, copyrights software and supports a wide range of computer-related products and services Currently, Microsoft’s software products are used by 90% of personal computers worldwide Besides, Microsoft became a pioneer in the personal computer revolution Thanks to that, it has given business the opportunity to expand into the world market with market share always in the leading position

Microsoft

Albuquerque, New Mexico

on IBM’s personal computer

suite

Internet was outlined by Bill Gates

executive officer

approach to Web services

th

November 15th, 2001

Xbox was released by Microsoft It is one of the company’s most successful product lines to date and one of the top three video game systems available

Windows Vista to global consumers

location in Scottsdale, Arizona

recognition equality with humans

Microsoft unveiled new educational technology, such as Windows 10S, a new Surface laptop, and Microsoft Teams for classroom use

Microsoft unveiled five new Surface products for late 2012 in addition to the Surface Neo and Surface Duo dual-screen devices that will be available in late 2020

Surface Earbuds were all new from Microsoft

Surface Pro 9, Surface Laptop 5, and Surface Studio 2+

search

cutting-edge AI

available

1.3 SWOT analysis of Microsoft

Continuous expansion: Microsoft’s most recent financial results show how rapidly the cloud business is expanding In fiscal year 2022, the company reported a 17.96% increase in revenue year over year to $198.3 billion and a 19.26% increase in operating income year over year to $83.4 billion

Including more recent Stock Keeping Units (SKUs): Microsoft’s brand portfolio now includes more recent SKUs This includes Microsoft 365, which combines Windows

10 and Office 365 The Microsoft 365 company is worth billions of dollars

Reputable company with exceptional client loyalty: In 2022, Microsoft had 345 million commercial Office 365 users and 1.2 billion Office users It has, without a doubt,

the most amazing and devoted clientele Consumers stick with a brand because they believe

in it

1.3.2 Weaknesses

Excessive consumption in the PC industry: PC shipments frequently experience constant declines as a result of rising vendor prices and exchange rate fluctuations It has put Microsoft in an untenable circumstance

Cybercrime theft: Microsoft is now at risk due to the rise in cybercrime cases There have reportedly been multiple hacker attacks against the Windows operating system’s cybersecurity

A lack of creativity: Microsoft needs to increase the sales of its hardware products, which include phones and Surface Pro computers In terms of innovation and cutting edge technology, it has to catch up to Apple, Google, and Amazon, who are setting the pace very rapidly

Not being the industry leader in the Internet browser market: According to a report

on 2023’s most popular web browsers, Microsoft is losing market share with Microsoft Internet Explorer and Edge, while Google and Safari have been gaining market share in the Internet browser segment

Ineffective purchases: Microsoft experienced failures and disposals as a result of its fewer acquisitions, including WebTV, LinkExchange, Massive, and Danger The largest weaknesses in Microsoft are these kinds of losses on investment

1.3.3 Opportunities

The expansion of cloud infrastructure businesses: In recent years, its cloud-based services have experienced tremedous growth and success Microsoft has a chance to grow its cloud business as a result In order to meet the post-pandemic needs of healthcare organizations and assist them in reimagining healthcare, Microsoft launched Microsoft Cloud for Healthcare

Artificial Intelligence and Innovation: AI and game technology are just two of the many cutting edge fields in which Microsoft has enormous potential Microsoft may gain the upper hand by making investments in these fields

Collaborations and purchases: Microsoft can concentrate on forming fresh partnerships and strategic relationships The company will be able to increase its market share thanks to it Additionally, profitable for Microsoft will be the acquistion of significant high-tech companies In April 2020, Microsoft secured a five-year contract to provide business software to Coca Cola

The smartphone market: The rapidly expanding market for tablets and smartphones presents Microsoft with a great opportunity It is able to profit from the growing market for these goods.

The strategy of cost leadership: Microsoft has the potential to enhance its revenue and sales by providing its products at a reduced cost It might also stop hackers from unauthorized use of its program

1.3.4 Threats

The workforce’s associated critiques: Microsoft’s workforce diversity statistics for

2022 revealed an imbalance in the staff members it hired The low percentage of women and minorities in the workforce led to harsh criticism and debates against the company’s

HR policy

The controversy surrounding gay references: Microsoft’s Xbox Live game service has drawn a lot of criticism It is not permitted to mention homosexuality or gays in a user’s profile or Gametag because the company deems such content “offensive” and “unsuitable” for other users

Aggressive competition: Microsoft is in severe competition with Apple and Google The market dominance of these businesses may pose a challenge to Microsoft’s position

In June 2020, Google upped the ante in the remote work space by introducing editing capabilities, video calling capabilities, and other tools into Gmail in an attempt to entice users away from Microsoft

Shifting customer preferences: The markets for laptops, notepads, and smartphones are very appealing to people In these markets, Microsoft has a small market share.Open-source projects: Numerous new open-source projects that successfully enter the market and provide comparable services for free include Linux OS and Open-Source Office Microsoft, which charges high prices for these products, may be putting them in danger

Piratery and cybercrime: The security network system of Microsoft has been significantly impacted by an increase in software piracy and cybercrime theft

CHAPTER II: APPLICATIONS OF ARTIFICIAL INTELLIGENCE (AI) IN

MICROSOFT

June 2019

Microsoft integrated neural machine translation research breakthroughs into Azure and achieved human parity in general language understanding

accelerate breakthroughs in AI

GPT-3 models

GPT-3 models

advantage of the OpenAI Codex model to support developers

more models and new responsible AI system

new Designer app, and Bing Image Creator

available ChatGPT coming soon

2.2.1 Introduction

Microsoft Dynamics 365 comprises ERP and CRM tools designed for handling extensive data The incorporation of AI aims to establish a robust machine learning environment, offering users valuable insights into customer behaviors and needs while facilitating swift adjustments to market dynamics Overall, organizations can navigate

towards more predictive outcomes for their business using Microsoft Dynamics 365 powered by AI components.

Microsoft Dynamics 365 broadens its transformative AI features across diverse fields:

actionable insights and creating personalized customer experiences

presenting automated customer insights and utilizing virtual agents

- Market Insights: helps users monitor their brand and respond faster to trends by employing AI models to analyze what people are saying about products.

These applications guarantee that enterprises can easily access and make effective use

of the power of AI

Within industries:

Microsoft Dynamics 365 has developed AI solutions that meet the specific needs of vertical industries

for finance and operations addresses challenges arising from changing customer expectations, cybercrime, and fraud

+ Innovative capabilities introduced through a financial services-ready cloud include Next Best Action (NBA) solutions, employing AI to predict customer needs and enhace loyalty

+ Machine learning facilitates more accurate risk analytics and fraud prevention, anabling institutions to identify hidden risks and reduce operating costs, with additional support from Microsoft Dynamics Fraud Protection that helps these institutions to protect themselves against fraud and achieve a higher revenue

- Manufacturing: The integration of digital technology and IoT in manufacturing provides intelligence for operational efficiency and business performance AI empowers manufacturers with advancements, such as Predictive Maintenance, estimating the remaininf useful life of machines to reduce downtime, and real-time Performance Improvements, highlighting potential issues before they occur.

offerings tailored to their preferences AI assists in:

+ Sales personalization: Intelligence applied to customer history enables retailers to deliver customized experiences, offerings, pricing, planning, and modernizing both online and physical buying experiences

+ Dynamic pricing and planning: Forecasting models, enhance confidence in pricing decisions and reduce losses from overstocks

about them They want a personalized digital experience and smooth operation, addresses by AI tools Two key areas where these innovative AI initiatives are making waves are:

+ Smart cities: Intelligent technology developed to address common issues like fee and toll management, traffic optimization, water scarcity, and sustainability

+ Citizen services: Providing easier access to consolidated government services through tracking, search, and conversational bots

students with their surroundings, unlocking their full potential Education experts and IT professionals are working together to address crucial challenges in education using AI This collaboration has yielded:

+ Accessibility in the classroom: AI-powered tools enhance classroom accessibility, providing real-time lesson translation for diverse language speakers and narration of surroundings for visually impaired students.+ School-wide AI insights: offer deep analytics into student success and risk, aiding educators in informed decisions to improve outcomes tailored to individual student needs, including enrollment and payment processes

clinician, financial pressures and rising patient demands, pose significant challenges for health organizations Integration of AI with Microsoft Dynamics 365 offers potential solutions such as:

+ Personalized medicine: Utilizing AI to analyze vast healthcare data, including genetic makeup, medical history, and lifestyle, facilitates analytics-driven, individualized treatment plans for patients Currently underutilized data can be effectively employed with the assisstance of AI

+ Healthcare Bot service: This cloud-based solution empowers healthcare organizations to create and deploy compliant virtual health assistants, offering conversational and engaging access to relevant healthcare services and accurate information The recent COVID crisis highlights the effectiveness of virtual health bots.

Microsoft Power Platform’s Copilot brings AI-powered support to Power Virtual Agent and AI Builder Creators can now work with a live in-studio copilot that guides them through problem solving and offers recommendations for enhancements Using natural language, you can describe an app, flow, or bot, and Copilot will quickly construct it

2.3.1 Power Virtual Agents

Power Virtual Agents is a guided, no-code graphical interface solution that empowers every members to simply construct conversational chatbots with the Teams platform

Copilot in Power Virtual Agents can help:

questions, entitiies, messages, variables, and other logic

of new questions or changing existing nodes (for instance, offering message variations)

card’s JSON generated automatically

to that particular area of the dialog

2.3.2 AI Builder

The way businesses integrate artificial intelligence into their business processes has been revolutionized by AI Builder, a powerful tool that makes it easy for users from various fields to create customized AI models to solve specific problems Similar to what is currently available in cloud flows, AI Builder now has a new action called Create text with GPT that you can use in your desktop flows to accomplish the following tasks:

daily basis

responding appropriately

- Back office: quickly extracting data (phone number, address, and amount) from lengthy texts and documents, saving hours of labor-intensive, unreliable scraping.

2.4.1 Introduction

Bing AI is a suite of artificial intelligence features integrated into Microsoft’s Bing search engine It’s designed to revolutionize the way you use the Internet, offering more interactive and insightful searching

2.4.2 Features

These features aim to help you find what you need, discover valuable new resources, and create what you envision:

allowing users to ask specific questions about loyalty card schemes in Japan, such

as “How do points systems work?”

You can interact with Bing AI using your computer’s microphone or typing in the text field

search with rich image and video answers

2.5.3 Features of Windows 11 Copilot

Copilot has been built to “enhance your creativity ans productivity”, Microsoft says, and it works in a similar way to Bing’s chatbot, which capable of coming up with everything from travel advice to an original poem

- Change settings and become a power user: For those who are new to Windows or don’t have much technical knowledge, navigating through a complex menu system

to find specific settings can be overwhelming This is why many users appreciate Copilot’s capability to manage certain choices on their behalf It alleviates the stress

of learning Windows 11 It can perform tasks, such as enabling dark mode, multing the volume, changing wallpaper, or setting a focus timer Additionally, it can open File Explorer and arrange Windows with ease, all through a straightforward text command

role in the development of AI since its beginning and continue to be prominent areas where generative AI is widely utilized The new AI-powered Paint tool has the capability to remove the background from any image It utilizes artificial intelligence to automatically identify and cut around the main subject of the picture, resulting in a transparent background