CHAPTER 3: ASSESSMENT OF THE TECHNOLOGICAL RPA, or Robotic Process Automation, is a technology that uses software robots or "bots" to automate repetitive and rule-based tasks within busi
Trang 1UNIVERSITY OF ECONOMICS AND LAW
FACULTY OF INFORMATION SYSTEMS
FINAL PROJECT REPORTNEW ICT
IMPLEMENTATION OF TECHNOLOGY IN BUSINESS
Supervisor: Mrs Lam Hong Thanh
Group name: Paris Hilton
Members and members’ ID:
TRẦN THỊ BÍCH NGA – K234111401 NGUYỄN VÂN NGỌC KHÁNH – K234111434 NGUYỄN THỊ ÁNH NGỌC – K234111404 NGUYỄN THANH THANH – K234111448 ĐẶNG MAI NHUNG – K234111411
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Ho Chi Minh City, 12/2023
1.4 Challenges and impacts to a different aspect of Business 10
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Trang 3CHAPTER 3: ASSESSMENT OF THE TECHNOLOGICAL
RPA, or Robotic Process Automation, is a technology that uses software robots or
"bots" to automate repetitive and rule-based tasks within business processes These
Trang 4bots mimic human interactions with digital systems and applications to perform taskssuch as data entry, data extraction, data manipulation, and transaction processing.
1.2 Characteristics
Automation of Repetitive Tasks: RPA is created to automate repetitive and
rule-based tasks that are typically performed by humans It can handle tasks such as dataentry, data extraction, data validation, and transaction processing
Non-Invasive Technology: RPA operates on the user interface level of applications
and systems, making it a non-invasive technology It can be implemented on top ofexisting systems without requiring significant changes to the underlying infrastructure
User Interface Interaction: RPA bots interact with applications and systems through
the user interface, mimicking human actions (such as clicking buttons, entering data,and navigating screens) without needing direct integration with the underlyingsoftware This enables them to navigate various applications and perform tasks justlike a human user would
Rule-Based Automation: These rules can be configured using visual or script-based
interfaces RPA bots are programmed to follow specific steps and decision-makinglogic to complete tasks
Scalability and Flexibility: RPA can be easily scaled up or down to handle varying
workloads and automate tasks simultaneously, allowing organizations to adapt tochanging business needs
Integration Capabilities: RPA can integrate with various systems and applications
( including legacy systems, web-based applications, databases, spreadsheets, andmore), to access and manipulate data from different sources to complete tasks
Error Handling and Exception Management: RPA bots are equipped to handle
exceptions, errors, and variations in process flows by following predefined rules andworkflows
Auditability and Compliance: The RPA platform provides audit logs and tracking
mechanisms that allow organizations to ensure compliance with regulations andmaintain data integrity
Quick Implementation: RPA technology typically does not require extensive coding
or programming skills, allowing organizations to automate processes quickly
Continuous Improvement: RPA can be used to identify bottlenecks, optimize
processes, and drive continuous improvement
Collaboration with Human Workforce: RPA technology is designed to work
alongside human workers, freeing them from repetitive tasks and solving complexproblems
1.3 Current trends/ applications in business:
Trang 5Robotic process automation is the configuration of computer software or a robot tocapture and interpret existing applications for rule-based processing of transactions,manipulate data, initiate responses, and communicate with digital systems
Robotic process automation is the application of intelligent software to carry out volume and repetitive tasks that typically take humans a great deal of time and aretypically monotonous The robotic process automation market is concerned with theapplication of intelligent software to carry out such tasks
high-Businesses are implementing RPA for its primary benefits, which include increasedproductivity, performance optimization, the integration of new technologies, thegeneration of higher returns, and the relocation of business processes across theenterprise All of these factors have led to a greater adoption of RPA across a variety
of industries, resulting in the growth of the market for robotic process automation overthe forecast period With time, robotic process automation technology has matured.Additionally, increasing demand for the automation of business processes is one of themost significant factors influencing the increasing adoption of RPA technology.Businesses prefer RPA solutions with sophisticated features that are integrated withcutting-edge technologies, such as AI Companies in the robotic process automationmarket have been collaborating to offer enhanced RPA solutions Improved businessresults, the creation of new positions, an increase in return on investment, and adecrease in labor costs, among others, as a result of the integration of AI technologyinto RPA solutions Robotic process automation (RPA) bots can also conduct tasksacross multiple systems to obtain data from digital platforms
Current trends in RPA include the following:
Expanding RPA to a wider range of industries: Initially, RPA was applied mainly
in the finance, banking and insurance sectors However, currently RPA is expandinginto many other fields such as healthcare, retail, customer service and supply chainmanagement
Combining RPA with artificial intelligence (AI) and machine learning: RPA
combines with AI and Machine Learning to increase automation and intelligence forbusiness processes Applying machine learning and data mining algorithms can helpRPA automate more complex tasks and make smart decisions based on data
RPA takes a broader view of business processes: Instead of focusing just on
specific processes, RPA has broadened its perspective to consider the entire valuechain and business processes This helps create alignment between processes andcreates more overall efficiency within the organization
RPA in the cloud (Cloud RPA): Cloud RPA is becoming a popular trend, allowing
the deployment and management of RPA on the cloud platform This providesflexibility, scalability, and easy integration with other services and applications in thecloud environment
Trang 6RPA takes a broader view of business process automation: RPA does not stop at
automating specific tasks but also takes a broader view of automating the entirebusiness process RPA can create automated workflows that link tasks and processes,thereby increasing efficiency and reducing errors
Enhance human interaction: RPA not only focuses on automating processes, but
also enhances human interaction RPA can integrate with communication tools likechatbots and automated calling systems to improve interactions with customers andemployees
Data Entry and Processing: RPA can automate repetitive data entry tasks, such as
copying information from one system to another, updating databases, and processingforms Power Automate can extract data from emails, spreadsheets, or other sourcesand enter it into the required applications, saving time and reducing errors
Report Generation: RPA can automatically gather data from multiple sources,
combine and format it, and generate reports in various formats (e.g., Excel, PDF).Power Automate can fetch data from databases, web services, or cloud storage, andthen use predefined templates or custom logic to generate reports without manualintervention
Notifications and Alerts: RPA can monitor systems or websites for specific events or
conditions and send notifications or alerts to relevant stakeholders Power Automatecan track changes in databases, detect new emails, monitor social media platforms, oranalyze web content to trigger automated notifications through emails, messages, orother communication channels
Document Management: RPA can streamline document-related processes by
automatically organizing, categorizing, and storing documents Power Automate canscan emails, download attachments, extract key information, and save them inappropriate folders or document management systems like SharePoint or One Drive
Workflow Automation: RPA can automate complex workflows involving multiple
steps and stakeholders Power Automate enables the creation of custom workflows byintegrating with various applications and services For example, it can automateapproval processes, routing tasks, or assigning work based on predefined rules orconditions
Data Migration: RPA can assist in transferring data between different systems during
migration or integration projects Power Automate can extract data from legacyapplications, transform it, and load it into the target systems or databases, minimizingmanual effort and ensuring data consistency
Customer Service and Support: RPA can enhance customer service by automating
tasks like ticket management, data retrieval, and customer on-boarding PowerAutomate can integrate with CRM systems, help desk platforms, and other customer
Trang 7support tools, enabling automated actions and ensuring timely responses to customerinquiries.
HR and Employee Management: RPA can automate HR processes like employee
on-boarding, leave requests, and expense management Power Automate can integratewith HR systems, document repositories, and payroll systems to automate routine HRtasks, reducing administrative burdens and improving accuracy
1.4 Challenges and Impact to different Aspects of business
RPA can affect the process efficiency leading to saving time and cost, boostingproductivity, and flexibility in the operating process However, to gain theseachievements, you know how to identify and deal with these common issues related toRPA projects RPA projects are a challenging endeavor because of their complexity.Many businesses fail to take off RPA with its implementation speed Specifically, theyface three main challenges in conducting RPA projects They are safety andcompliance, business and technical
Integration with existing systems: One of the first challenges that the business needs
to consider when planning RPA implementation is the ability with the currently usedsoftware Some existing systems of the company usually combine differenttechnologies, user interfaces, and protocols that need to stay in sync Inappropriatedata can be an issue: RPA works best with structured data and can require severalcomplementary technologies like AI or OCR (Optional character recognition) toprocess some unstructured data
Widening-scale ability: when an organization develops, its data flow and workload
volumes increase Following that, some automatic processes change or must beadjusted for regulatory updates At this time, RPA systems built to support smallercapacities may start under-performing One solution for this circumstance is toestablish more robots to accommodate the big workload, but this will quickly startconsuming more of your resources For this reason, widening the scale is challengingfor smaller firms that can’t afford enough expenses
Infrastructure: RPA bots need reliable IT infrastructure to operate well It ensures
consistency and storage capacity to accommodate the additional stress placed on thesystem of RPA The infrastructure is stable enough for Bots to work reliably aroundthe clock
Long-term maintenance and observation: After finishing applying RPA for your
business, the true work begins In using the process, there is also confusion and errors.Still, changes are inevitable as the RPA platform must be adjusted for regulationupdates, requirements, and new additions to your firm Monitoring and checking
Trang 8regularly will help you quickly find and fix errors and issues that went unnoticedduring RPA implementation.
Change management: One new technology brings both new possibilities and
challenges And it is no exception for RPA and will affect the way your businessworks To pave the way, you need to plan from an initial technological perspectiveand consider people and processes If you ignore the combination between people andtechnology, you will likely face fear and even outright aversion to the newtechnology
Employee resistance and retraining: Any change to the tried and true ways of doing
things is met with strong resistance from employees, even if the change willeventually be for the better RPA is no different—resistance to change is the thirdmost common barrier for companies launching robotic automation
Process Identification and Prioritization: Not every step in the sequence may be
appropriate for automation Discovering this midway through the RPAimplementation can disrupt the entire initiative or render it entirely futile Then it’sessential to remember that despite its flexibility, RPA isn’t suitable for automating alltasks The technology performs at its best automating repetitive, unvarying, lower-value work but may prove inefficient with extremely complex or inconsistent tasks
Cost and ROI Analysis: Tempted by the promises of massive savings, companies
often assign RPA to tasks with the highest headcount Another common mistake is toundervalue the costs of RPA implementation relative to the benefits It’s also easy toforget about long-term maintenance costs, which is crucial for RPA success
Regulatory Compliance: Meeting legal obligations presents a significant hurdle for
organizations contemplating RPA Depending on the automated process, bots mighthandle sensitive data, such as customer records, financial information, and personaldata, which must be securely maintained by legal mandates
Cyber security Threats: Similar to the introduction of any new technology into your
suite of tools, implementing RPA introduces an additional vulnerability to cyberthreats Succumbing to any form of attack jeopardizes your business, its customers,and its reputation Moreover, these attacks may lead to penalties for non-compliance,especially in privacy-sensitive sectors such as healthcare, finance, or insurance
CHAPTER 2: TECHNOLOGY IMPLEMENTATION IN BUSINESS
2.1 Business brief overview (history, vision, and mission, operations)
Trang 9Tien Phong Commercial Joint Stock Bank (TPBank) was founded on May 5th, 2008.TPBank inherits technological expertise and financial strength from its strategicshareholders including DOJI Gold & Gems Group, FPT Group, Vietnam NationalReinsurance Corporation (Vinare), SBI Ven Holding Pte Ltd (Singapore), IFCInternational Finance Company (under World Bank) and PYN Elite Fund.
In the course of its development, TPBank has concentrated on activities related toloans and borrowing, payment services, personal finance, and financing for small andmedium-sized enterprises TPBank stands out as one of the early adopters of digitalfinancial services, including electronic banking, mobile salary payments, onlinetransactions, and innovative financial products Adhering to the business philosophy
of being "Customer-centered," TPBank has consistently enhanced its range ofproducts and services, improved customer experiences, and fostered innovation in itsoperations In 2015, TPBank officially became listed on the Ho Chi Minh City StockExchange (HOSE) under the stock code TPBank
Presently, TPBank holds a prominent position among the leading banks in Vietnam,offering a diverse range of financial products and services encompassing credit,savings, payment solutions, insurance, and personal finance TPBank has garnerednumerous significant accomplishments and awards in both business and digitaldomains
TPBank has a vision to become one of the leading commercial banks in Vietnam withcutting-edge products and services, to contribute to the prosperity of Vietnam
Along with the mission:
●“TPBank provides perfect financial products and services for Customers andPartners, based on advanced, modern, and highly efficient technology infrastructure.TPBank operates on a transparent, secure, efficient, and sustainable platform, aiming
at maximizing shareholder’s benefits.”
●“TPBank creates optimal conditions for staff to have a good living standard andpromotes their creativity as well as career development.”
●“TPBank makes a high commitment to social responsibility, and communityactivities for the sake of human and national prosperity.”
TPBank, a Vietnamese bank, offers a diverse range of products and services to itscustomers The bank provides savings accounts, including Regular Savings, OnlineSavings, and Junior Savings, with competitive interest rates TPBank also offersvarious loan options such as personal loans, home loans, auto loans, and SME loans tomeet the diverse financial needs of its customers Additionally, the bank providescredit cards with cashback, reward points, and discounts on shopping and dining
Trang 10Insurance products offered by TPBank include life insurance, health insurance, andproperty insurance The bank provides convenient and secure online banking services,such as fund transfers, bill payments, account management, and more TPBank'smobile app also allows customers to access their accounts, transfer funds, pay bills,and perform other banking transactions on their mobile devices The bank offersforeign exchange services for individuals and businesses, allowing customers to buyand sell different currencies Furthermore, TPBank provides investment advisoryservices to assist customers in making informed investment decisions based on theirfinancial goals and risk appetite Overall, TPBank offers a comprehensive range offinancial products and services to meet the needs of its customers in Vietnam.
2.2 SWOT/ Market analysis/ Competitor research
The strength of TPBank is divided into 2 main parts: Product Differentiation and thepowerful shareholder base:
Livebank is one of the most uniquely competitive strategies of TPBank: convenience,quick action, reducing such complicated procedures
Successfully and effectively apply many advanced technologies: RPA, eKYC onEbank, face ID,
Having many amazing projects: card upgrading, virtual account, payment hub,process-digitizing, ACH, infrastructure-upgrading,
TPBank has a huge shareholder base relating to various fields: DOJI, FPT, SBIHoldings, IFC, VINARE, and PYN Elite Fund => getting a huge capital
The lack of branches and ATMs led to a situation where TPBank could not approachmany potential customers in some provinces such as Dien Bien, Cao Ban, and SonLa,
Although LiveBank was announced in 2017, it has just appeared in 19 cities nowadays
=> and the range of operation and development is still limited
TPBank is considered not to have such seniority in banking
Many unique projects related to IT are still behind schedule
Taking advantage of the fast pace of urbanization, TPBank can attract numerouscustomers and expand the scope of business
Trang 11A cashless policy from the Government can boost the development of TPBank sincethe devices that it provides are more practical for those who are asked to cooperatewith banks.
Fierce competition among merchants, especially when rating systems of financialinstitutions appeared
Another threat is that TPBank must have transparent strategies in business (sincepeople always pay attention to transparency in operations and management in thebanking sector )
TPBank’s target market and target customers
“Retailer Banking” is the target market that TPBank has followed:
“Retailer Banking” is believed to be a potential market with many profitableprospects Moreover, it can maintain a growth rate higher than the industry average Some comments about the “Retailer Banking” market:
Mirae Asset: “ Due to the macroeconomic context as well as inflationary pressures, alarge number of presidents will tend to limit spending and increase savings as well asseek long-term save investment channels In addition, banks are also making efforts toreduce concentration risk Therefore, the retail credit channel is still expected to bethe main growth driver in 2023”
VNDirect: “Retail lending will be prioritized in 2023 and this will be a big advantagefor banks focusing on this segment”
TPBank has separately classified its target customer market into three groups:Individual customer market: including Y ( 1980-1994 ) and Z ( 1995-2015 )generations, these kinds of customers are becoming the growth drivers for TPBankbecause they are considered young, energetic, tech-savvy individuals Moreover, theyneed to use modern and convenient financial products and services
=> TPBank has provided a variety of personal finance services and products such ascredit cards, consumer loans, deposits, insurance, investments
=> TPBank has also launched many marketing strategies to reach this new andpotential customer market: TPBank’s concert held in dormitory A attracted a largenumber of students
Corporate customer market: For this group, TPBank mostly focuses on small andmedium enterprises (SME), and large enterprises (FDI),