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INTELLECTUAL PROPERTY LAW CONTENT UNIT INTRODUCTION TO IP LAW UNIT COPYRIGHT UNIT RIGHTS IN DESIGNS UNIT TRADEMARKS UNIT LICENSING http://fpt.edu.vn 02/09/202 INTELLECTUAL PROPERTY LAW INTRODUCTION TO IP LAW Graphic Design and IPRs • Intellectual Property (IP) is the product of human intelligence • Graphic works: company logos, covers of magazines, appearances of products, etc • Creativity and design generates not only useful ideas but also IP • As graphic designers, you are in business of creating IP http://fpt.edu.vn 02/09/202 4 Graphic Design and IPRs • Intellectual property rights mean legal rights resulting from intellectual activities in industrial, scientific, literacy and artistic fields In other words, intellectual property rights are a bundle of legal rights attached to IP • Exclusive rights, inter alia, are the most important right granted to a holder of intellectual property rights • Intellectual property rights are intangible property bearing economic value • In graphic design, intellectual property rights are normally affixed to graphic works http://fpt.edu.vn 02/09/202 Justification for protection Demand • Less human creativity, Less development • Less protection, less creativity http://fpt.edu.vn Action • Protection of the product of mind is one way to encourage creativity 02/09/202 Justification for protection Demand Action • In practice, IP value occupies significant proportion of corporate asset value • For the firms of which business is in innovation and creativity, IP is much more essential for their existence and development • Your product of mind should be protected for long-term success in business http://fpt.edu.vn 02/09/202 Justification for protection $126 billion http://fpt.edu.vn $42.8 billion 02/09/202 Justification for protection - You may produce IP everyday - IPRs may be your valuable assets - Do something appropriate to protect your IPRs as the best way to protect your property, business, and success http://fpt.edu.vn 02/09/202 Sources of IP law • Law is a set of rules enacted and enforced by a sovereign state • IP law means an area of law governing IPRs • IP law is made up of national law and international law http://fpt.edu.vn 02/09/202 10
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