(Tiểu luận) marketing group assignment mkt101 topic marketing campaigns of coca cola and proposed solution

Coca Cola -MKT-Gr1 - Coca Cola Marketing Principles (MKT101) Tieu luan MARKETING GROUP ASSIGNMENT MKT101 TOPIC: Marketing campaigns of Coca-Cola and proposed solution GROUP Class: IB1710 Members : Lý Thu Thảo HS170886 Nguyễn Quốc An HS173191 Trịnh Văn Lâm HS170983 Nguyễn Hồng Ngọc HS171227 Phạm Thị Thúy Lan HS170832 Vương Quý Dương HS170334 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution OUTLINE: I INTRODUCTION a An overview of Coca-Cola b The position in the market c The popularity II THE MARKETING MIX OF COCA-COLA (4P) ● Overview of the marketing strategy of Coca-Cola a Product b Price c Place d Promotion III SWOT OF COCA-COLA Coca-Cola’s strengths Coca-Cola’s weakness Coca-Cola’s Opportunity Coca-Cola’s Challenge IV THE SOLUTION V CONCLUSION VI REFERENCE 1 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution I INTRODUCTION: a Overview of The Company is an American multinational beverage corporation, best known as the producer of Coca-Cola The sugary drink was invented in 1886 by pharmacist John Stith Pemberton The Coca-Cola Company also manufactures, sells, and markets other non-alcoholic beverage concentrates and syrups, and alcoholic beverages At the time of its invention, the product contained cocaine from coca leaves and caffeine from kola nuts which together acted as a stimulant The coca and the kola are the source of the product name, and led to Coca-Cola's promotion as a "healthy tonic" The company largely produces syrup concentrate, which is then sold to various bottlers throughout the world b Position As a leading company in the field of manufacturing and trading carbonated soft drinks, despite facing the direct competitors - Pepsi, Coca-Cola still retains its influence Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution c Popularity Coca-cola is a product that anyone knows, even though they have never tried once in their life, they must have heard of this brand at least 10 times or more About 94% of the world's population recognizes the red and white logo of Coca-Cola and "Coca-Cola" is the second most widely understood word in the US, just behind the word "OK" Because it is the first carbonated beverage brand and the earliest to the market, reaching the youngest customer group, Coca-Cola's coverage in Vietnam and international markets is extremely large II THE MARKETING MIX (4P) 4P is considered an effective marketing tool for expanding the market and promoting the brand For every business, the 4P strategy is the "magic wand" that helps businesses create and maintain revenue streams The more successful the 4P strategy, the more strength of the business is consolidated in the market ● Overview of the marketing strategy of Coca Cola - Focus on key markets, not invest in a spread and mass manner - Focus on building advertising strategies, and improving products to enhance their position and reputation in the traditional market - Huge investment in quality advertising contracts to bring a strong impact to customers Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution - Increase product volume, tighten costs, promote investment efficiency and consider the traditional market as a development goal - Constantly competing with competitors in the same industry, especially Pepsi a Product: Coca-Cola has created a variety of product categories throughout the process of formation and development Currently, the brand offers more than 500 brands of carbonated water with more than 3,900 products From the main product of carbonated drink, now Coca-Cola has diversified products with many models, colors, and flavors such as Fanta, Maaza, Limca, sprite, Thums Up, Minute Maid, Nimbu Fresh, and Nested Ice Tea These are all beverage brands of Coca-Cola in more than 200 countries and territories around the world Some of the famous brands provided by Coca-Cola can be mentioned such as Sprite, Fanta, Diet Coke, Dasani, Del Valle, Osewalle, Fuze Tea, etc These product lines all have their own characteristics, creating variety and novelty of species Coca-Cola's core products are mainly in the form of plastic bottles, glass, or cans with a capacity of 200ml - 2l The company has constantly researched and developed many new products such as Joy bottled water, Samurai energy drink, and Sunfill fruit powder, and added many new flavors to traditional products to meet tastes In 2016, Coca launched a sugar-free Coke to compete directly with Pepsi, while responding to the increasing trend of consumers using low-sugar beverages to avoid obesity and sugar-related diseases are becoming serious Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution spanning more than 200 countries, paying merchants and retrieving a currency other than the one in the home country will increase exchange rate sensitivity At this time, the capital spent to produce or the price of the product fluctuates in an unprofitable direction, which will become a weakness for the brand e Health-related issues Soft drinks in general often cause consumers to have health concerns Coca-Cola is no exception when most of its products are high in sugar When too much sugar is tolerated in the body, consumers can experience serious problems such as obesity and diabetes Many health experts have banned the use of soft drinks and the daily effect of Coca-Cola is significantly affected However, the brand has yet to offer any reasonable alternatives Besides direct agents, Coca-Cola also has weaknesses in terms of indirect factors affecting human health As in the 2020 Tearfund report, Coca-Cola is one of four brands that are contributing to global warming and carbon emissions by producing more plastic bottles Although the brand is trying to urge users to reuse these plastic bottles, the actual effect has not yet achieved the desired improvement Coca-Cola's Opportunity a Product diversification: In order to grow and expand faster to keep pace with the market, Pepsi had to constantly expand its product portfolio to be more market diversified share is Although vast, Coca-Cola's the level of diversification is still modest Therefore, in addition to beverages, Coca-cola may consider shifting to other markets such as snacks … b Focus on healthy drinks, instead of soft drinks: Coca-Cola's weakness is its dependence on the production of unhealthy sugary drinks But the opportunity for Coca-Cola also lies in developing a line of healthy drinks 13 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution Similar to Pepsi, Coca-Cola's matrix should focus on product launches in this nascent beverage segment With timely investment, joining the healthy product category can bring Coca-Cola many benefits such as improving brand image and increasing revenue from new product lines According to Coca-Cola's annual report, the company has reduced sugar in its drinks and invested 28% of its sales in low-calorie or no-calorie beverages This potential market will bring more advantages to Coca-Cola if invested in the long term, as consumers are gradually moving towards a healthier lifestyle c Exploiting markets in developing countries The characteristic of many developing countries is that the climate is quite hot Therefore, the demand for soft drinks in these countries is extremely high With Coca-Cola's position, it is not difficult to exploit these extremely potential markets For example, in the Middle East and Africa, Coca-Cola has exploited extremely successfully and continues to lead here d Bring an advanced supply chain system Coca-Cola's business system is completely dependent on transshipment and supply chain Moreover, costs for transportation and raw materials always tend to increase This difficulty 14 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution opens up opportunities for Coca-Cola when it wants to apply a more advanced system to improve the distribution process e Continuous innovation The rapid development and transformation of society lead to changes in customers' consumption habits So one of the ways to retain customers is to constantly innovate With Coca-Cola, a familiar beverage brand, innovation can lie in product packaging or unique marketing and communication campaigns These campaigns will contribute to blowing a new wind into seemingly old products For example, at the end of 2021, Coca-Cola in the US collaborated with TikTok to launch the brand's first challenge This is considered a great innovation move to help improve the company's brand awareness Coca-Cola's Challenge a The threat of competition is very high The biggest challenge of Coca-Cola's SWOT matrix probably lies in its direct and indirect competitors Although obvious direct competitors like Pepsi often make the biggest impact There's 15 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution also no denying that there are countless smaller companies waging an indirect, silent war with Coca-Cola Starbuck, Tropicana, Lipton's juice, and Nescafe all have a strong foothold, a certain level of popularity, and a significant share of the market This can completely become a challenge and affect Coca-Cola's market position b Many products are outdated If continuous innovation is an opportunity, the reverse side can also be a challenge and difficulty for Coca-Cola At 136 years old and known for its main product Coca-Cola soft drink, it is inevitable that customers will feel its products are outdated This challenge requires Coca-Cola not only to improvise and innovate but also to force the brand to develop more trendy and new products c Demand for health-friendly products As modern society develops, consumers will become more conscious of the use of healthful products This has created a trend away from harmful products such as sugar in soft drinks The common sense of society will have a negative impact on sales and profits of Coca-Cola when consumers switch to healthy drinks or give up the habit of using ready-to-drink beverages This can be a fatal challenge for a brand that relies heavily on ready-to-drink soft drinks like Coca-Cola IV Solution: For competition issues - In marketing activities: 16 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution + Coca-cola is "firmly in the market", focusing on the main product line, focusing on key markets, not spreading out and then not gaining anything for the whole year + The company needs to make significant acquisitions in the non-carbonated beverage sector to strengthen its presence in the emerging market segment + Marketing campaigns need to cover more points related to consumers such as using new marketing technologies from 3D advertising to online long-term customer programs to connect with consumers, and attract teenage customers + Development of distribution channels: Coca-cola must focus on building for itself a more widespread and strong distribution system to spread its products to all classes of consumers Combined with services, the marketing team of coca cola must be more agile to find new opportunities For the problem of obsolescence In production activities, it is necessary to improve technology to meet customer needs and compete with competitors inside and outside the industry Changes are needed to meet the characteristics and weak markets of consumers It is necessary to find new sources of raw materials to help operate efficiently and save production costs Outdated products need to be improved in both image and quality if it is found that those 17 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution products are still able to stay in the market On the contrary, products that are no longer able to bring in revenue need to be eliminated and new products developed to suit tastes For safety and health issues Currently, Coca-cola has succeeded in developing low-calorie, low-sugar drinks such as Coca-Cola Zero, Coca Cola Light, for those who are concerned about the calories in sweet drinks It is necessary to actively apply this method to many other products of the company while maintaining the desired taste It is necessary to develop an array of healthy drinks that bring the necessary nutrients to the body An example that Coca has done is the Coca-Cola Plus product which allows the drink to provide more fiber to the user It is necessary to effectively recycle soft drink cans to help protect the environment V Conclusion: From the analysis of the matrix of Coca-Cola above, it can be concluded that Coca-Cola has endless advantages in the beverage industry But that does not mean that there are no weaknesses or challenges Even if you've been driving your business for 136 years, there are tips you can use to keep it going For example, it is advisable to invest more aggressively in the snack market or the food segment in general or focus on solving health-related problems or follow the trend that almost every business is pursuing today, 18 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution which is working on sustainability and green marketing to improve the brand's image in the market Need to improve technology to meet customer needs and compete with competitors Changes are needed to meet the characteristics and tastes of consumers Not only that, it is necessary to emphasize the issue of food hygiene and safety, and continue to promote communication and promotion activities VI Reference: - https://tino.org/vi/chien-luoc-4p-cua-coca-cola/ - https://maneki.marketing/swot-coca-cola/?fbclid=IwAR1dEwEsFxI1V5aIFUjZTkFFSp FZrpiV9jGJCMZexSmZMa6tpnSUt0O0NZQ#1-a-dang-hoa-san-pham - https://atpsoftware.vn/phan-tich-mo-hinh-swot-coca-cola-2020.html - https://blog.strawberrycstore.com/lich-su-hinh-thanh-va-phat-trien-cua-coca-cola/ - https://en.wikipedia.org/wiki/The_Coca-Cola_Company - https://www.bachhoaxanh.com/kinh-nghiem-hay/coca-cola-nuoc-giai-khat-hang-dau-t he-gioi-1182374 - https://marketingai.vn/de-duy-tri-vi-the-dan-dau-coca-cola-lien-tuc-tao-ra-thuong-hieu -moi/ - https://marketingai.vn/chien-luoc-marketing-mix-cua-coca-cola/ - https://123docz.net/document/4882535-cac-giai-phap-cho-coca-cola.htm - https://www.cocacolavietnam.com/news/con-duong-phia-truoc-cua-coca-colachien-lu oc-kinh-doanh-moi-nham-den-su-lua-chon-su-tien-loi-va-nguoi-tieu-dung 19 Tieu luan (Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution(Tieu.luan).marketing.group.assignment.mkt101.topic.marketing.campaigns.of.coca.cola.and.proposed.solution 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