Powershift_ Knowledge, Wealth, And Violence At The Edge Of The 21St Century.pdf

The New Powershift doc Bantam Books by Alvin Toffler Ask your bookseller for the books you have missed FUTURE SHOCK THE THIRD WAVE POWERSHIFT Tai Lieu Chat Luong POWERSHIFT KNOWLEDGE, WEALTH, AND VIOL[.]

Tai Lieu Chat Luong Bantam Books by Alvin Toffler Ask your bookseller for the books you have missed FUTURE SHOCK THE THIRD WAVE POWERSHIFT POWERSHIFT: KNOWLEDGE, WEALTH, AND VIOLENCE AT THE EDGE OF THE 21ST CENTURY A Bantam Book Bantam hardcover edition published November 1990 Bantam export edition I June 1991 Bantam paperback edition I December 1991 All rights reserved Copyright © 7990 by Alvin Tqffler and Heidi Toffler Library of Congress Catalog Card Number: 90-1068 No part of this book may be reproduced or transmi tted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher For information address: Bantam Books Foreign Editions of Powershift (a partial list) Bulgarian Narodna Kultura Chinese The China Times Publishing Danish Holkenfeldts Forlag Dutch Veen Publishers English (UK) Bantam Press Finnish Otava Oy French Librairie Artheme Fayard German Econ Verlag Indonesian P.T Pantja Simpati Italian Sperling & Kupfer Editore Japanese Fuso Sha Korean Korea Economic Daily Malaysian Dewan Bahasa Dan Pustaka Portuguese (Brazil) Distribuidora Record Portuguese (Portugal) Livros Brazil (trade): Circulo de Leitores (bkclub) Norwegian J W Cappelens Forlag Spanish Plaza y Janes Swedish Bokforlaget Bra Backer Turkish Altin Kitaplar If you purchased this book without a cover you should be aware that this book is stolen property It was reported as "unsold and destroyed" to the publisher and neither the author nor the publisher has received any payment for this "stripped book." ISBN 0-553-29215-3 Published simultaneously in the United States and Canada Bantam Books are published by Bantam Books, a division of Bantam Doubleday Dell Publishing Group, Inc Its trademark, consisting of the words "Bantam Books" and the portrayal of a rooster, is Registered in U.S Patent and Trademark Office and in other countries Marca Registrada Bantam Books, 666 Fifth Avenue, New York, New York 10103 PRINTED IN THE UNITED STATES OF AMERICA OPM PART ONE: THE NEW MEANING Of POWER _ THE POWERSHIFT ERA The End of Empire God-in-a-White-Coat Bombarded by the Future The Making of a Shabby Gentility MUSCLE, MONEY, AND MIND High-Quality Power One Million Inferences Facts, Lies, and Truth The Democratic Difference PART TWO; LIFE IN THE SUPER-SYMBOLIC ECONOMY BEYOND THE AGE OF GLITZ The Business Commandos Dale Carnegie and Attila the Hun The Consultant's Hidden Mission FORCE: THE YAKUZA COMPONENT Blood and Snow-Money On Zeks and Goons A Monopoly of Force The Hidden Gun The Trajectory of Power WEALTH: MORGAN, MILKEN AND AFTER The X-Shaped Desk Milken versus Morgan Opening the Gates The Counterattack Tampons and Car Rentals The Post-Wall Street Era The Zigzag of Power The Looming Fight for Global Control KNOWLEDGE: A WEALTH OF SYMBOLS Inside the Skull An Epitaph for Paper Designer Currencies and Para-Money Power Failures 21st-century Money MATERIAL -ISMO! The New Meaning of Joblessness The Spectrum of Mind-Work Lowbrows versus Highbrows Lowbrow Ideology Highbrow Ideology THE ULTIMATE SUBSTITUTE The Alchemy of Information Knowledge versus Capital PART THREE: THE INFORMATION WARS THE CHECKOUT BATTLE Behind the Shoot-outs The Scent of Miss America The "Push-Money" Ploy Beyond the Supermarket The Double Payment The Intelligent Supermarket A Threat to the "Shoguns" 10 EXTRA-INTELLIGENCE Bach, Beethoven, and Wang The Telephone Fad Secrets and Secret-aries Electronic Highways The Self-Aware Network Messing with the Message 11 NET POWER The Search for Denim The Bingo-ed Wholesaler Real Estate and Rails Mobilizing for Electronic War The Customer Loop Business Blitzkrieg The Rise of Info-Monopolies? 12 THE WIDENING WAR The Half-Trillion-Dollar Stake Strategic Standards The Main Bout Computer Democracy The Paradox of Norms The Beer and Sausage Minuet 13 THE EXECUTIVE THOUGHT POLICE Levels of Combat The Two-Party Campaign Strategic Retreat The Giant Brain Era The Ethics of Information The Paradox Bomb 14 TOTAL INFORMATION WAR Rusty Tracks and Hotel Love -Sounds INs and OUTs Wholistic Espionage A 75Cent Error PART FOUR; POWER IN THE FLEX-FIRM _ 15 THE CUBBYHOLE CRASH The Bureaucracy-Busters An Infinity of Cubbyholes Power versus Reason "Camelephants" and Hot Potatoes Choked Channels Free-Flow Knowledge Knowledge Is Power Is Knowledge 16 THE FLEX-FIRM The End of the Cookie-Cut Company The De-colonization of Business Dancing on Tables Fam-Firms of the Future 17 TRIBAL CHIEFS AND CORPORATE COMMISSARS The Pulsating Organization The Two-faced Organization The Checkerboard Organization The Commissar Organization The Burobaronial Organization The Skiinkworks Organization The Self-start Team A Diversity of Powers The Missing Panacea The Limits of Control 18 THE AUTONOMOUS EMPLOYEE Unblocking Minds The Feckless Farmer The New Chains The Electronic Proletariat Tomorrow's Work Regimen The Non-interchangeable Person Two Imperatives The Demand for Access 19 THE POWER-MOSAIC From Monoliths to Mosaics MeatCleaver Management The Monopolists Inside In the Belly of the Behemoth Relational Wealth Power in Mosaics Beyond the Corporation CODA: THE NEW SYSTEM FOR WEALTH CREATION The New Economic Metabolism A Hailstorm of Pleas Tomorrow's Wealth PART FIVE: POWERSHIFT POLITICS 20 THE DECISIVE DECADES Dynasties and Democracies Shifting Levels Earth Politics An Explosion of Ethnics Mosaic Democracy Pivotal Minorities 21 THE INVISIBLE PARTY The Ministry of the 21 st Century The Global Buzzword Stripping for Action Disappearance of the Hierarchs Secret Teams and Plumbers 22 INFO-TACTICS Alfalfa Secrets and Guided Leaks The Masked Source Back-stabbers and Back-Channels The DoubleChannel Ploy On the Receiving End Massaging the Message In-fighters and Savvy Staffers 23 META-TACTICS Eskimos and Mind-Workers Truth versus Power The Kidnapped Finger Chernobyl in the Ballot Box Gimme a Number! Data Base Deception Phantom People 24 A MARKET FOR SPIES Butterflies and Bombs The Kremlin's Limousines The Main Competitors Swapping Secrets The Looming Giants Warplanes and "Watch Lists" Line X versus James Bond The Coming Eco-Wars The Privatization of Spying The New Meaning of "Private Eye" Contradictions at the Core 25 THE INFO-AGENDA A Hunger for Knowing Terrorist Bombs and AIDS Victims The New Global Feedback The Indiana Jones Code 26 THE IMAGE MAKERS The Multi-channel Society The Arrival of Choice The Coming Eurovision The Global Sell The New Barons The Forging of Global Opinion 27 SUBVERSIVE MEDIA The Nasty Little Man on TV Three Media Modes Media-fusion Valleys of Ignorance The Revolutionists' Media Strategy The China Syndrome 28 THE "SCREENIE" GENERATION The Slave Golfer A Decadent Luxury More Than Compassion Electronic Activism The Information Divide The New Alliance CODA: YEARNINGS FOR A NEW DARK AGE Holy Frenzy Eco-theocracy The New Xenophobes BIBLIOGRAPHY 497 Theory of Communication (Urbana: University of Illinois Press, 1949.) I '0/| Smith, Alfred G., ed Communication and Culture (New York: Holt, Rinehart and Winston, 1966.) I''«vil'y, even for the person whose intentions they are) Next, we wed to understand the "effects" so we can compare these with the milniions Yet every act itself has many second, third, and "nth" • •Kin- consequences, some intended, others not What counts as an "HTect" and what doesn't? Then, too, we need to know whether what happens was actually "produced" by the actions taken This implies a knowledge of • ausality that is frequently beyond our grasp Finally, a rich irony pops its beady eyes out of a hole in the i i mid: The more numerous and varied the intentions, the greater the • >