Nhượng quyền các nhãn hàng fastfood tại Việt Nam Outline Thời điểm vào Việt Nam 01 Thị phần 02 Doanh thu 04Số lượng nhà hàng 03 Chiến lược marketing mix 08 Chiến lược thị trường 07 Lợi nhuận 05Chi phí[.]
Nhượng quyền nhãn hàng fastfood Việt Nam Outline Thời điểm vào Việt Nam 01 Thị phần 02 Số lượng nhà hàng 03 Doanh thu 04 Chiến lược marketing - mix 08 Chiến lược thị trường 07 Chi phí chuyển nhượng 06 Lợi nhuận 05 Thời điểm vào Việt Nam 1998 2014 KFC Lotteria McDonald’s Sau năm, Lotteria gia nhập Sau 16 năm kể từ 1998, McDonald’s gia nhập vào thị trường Việt Nam KFC hãng thâm nhập thị trường Việt Nam vào năm 1997 Thành phố HCM thị trường xâm nhập 1997 Thị phần Lotteria 18% KFC 11% Các hãng khác 69% Lotteria KFC McDonald’s 2% McDonald’s Các hãng khác Số lượng nhà hàng Số lượng tỉnh thành có mặt KFC đứng thứ (36 tỉnh) sau 24 năm gia nhập KFC 30 Vì gia nhập muộn hơn, McDonald’s có mặt tỉnh thành, sau năm McDonald’s 01 02 03 36 Lotteria Lotteria đứng thứ hai (30 tỉnh) sau 23 năm gia nhập Số lượng nhà hàng Số lượng nhà hàng toàn quốc Lotteria đứng đầu với 210 nhà hàng Lotteria 153 McDonald sau năm có 24 cửa hàng chủ yếu tập chung vào HCM McDonald’s 01 210 02 03 KFC 24 KFC đứng thứ hai với 153 nhà hàng (=¾ nhà hàng Lotteria) Doanh thu McDonald’s 293 KFC 1375 Lotteria 1503 200 400 600 800 1000 1200 1400 Doanh thu hãng năm 2017 (tỷ đồng) 1600 Lợi nhuận 100 88 50 KFC Lotteria -20 McDonald's -50 -100 -150 -150 -200 Lợi nhuận hãng năm 2017 (tỷ đồng) Chi phí chuyển nhượng Lotteria KFC McDonald’s Khoảng 250 nghìn USD Khoảng 1,1-1,7 triệu USD Khoảng 1-1,9 triệu USD Chiến lược thị trường 01 ✓ Chế biến thêm số hợp vị người Việt như: cơm gà, gà giịn khơng xương, cá ✓ Phát triển giới thiệu thêm số góp phần làm tăng thêm đa dạng danh mục thực đơn 02 ✓ Dần dẫn đầu ngành chế biến thức ăn nhanh nhờ thực đơn phù hợp với người châu Á ✓ Các combo sản phẩm đa dạng để đáp ứng nhu cầu khác 03 ✓ Thêm vào thực đơn Việt để phù hợp với người dân Việt Nam ✓ Mở rộng thực đơn Fast Food Infographics 25% 25% Lollipop Cotton Sugar Mars is actually a cold place Jupiter is the biggest planet Gum Candy Mercury is the smallest planet Neptune is very far away 15% 35% Fast Food Infographics Watermelon Candy Strawberry Chocolate It’s a very cold place The planet is full of iron oxide dust It’s the closest planet and the smallest one in the Solar System It’s the farthest planet from the Sun and also the fourth-largest Earth is the third planet and the only one that harbors life Fast Food Infographics Food Calories Fat Carbs Protein 301 cal 17.0g 42.0g 3.3g 270 cal 7.0g 25.0g 1.3g 410 cal 15.0g 41.0g 3.6g 330 cal 15.0g 30.0g 2.6g 150 cal 6.0g 28.0g 1.8g 365 cal 12.0g 34.0g 2.7g Fast Food Infographics Soda Beer Cocktail Mercury is the closest planet to the Sun and the smallest one Saturn has several rings It's composed of hydrogen and helium It’s the closest planet and the smallest one in the Solar System Ice tea Smoothie Soft drink Venus has a beautiful name and also is terribly hot Earth is the third planet and the only one that harbors life It’s the farthest planet from the Sun and also the fourth-largest Fast Food Infographics 15 % 35 % Mercury Venus Mercury is the closest planet to the Sun Venus has a beautiful name, but it’s very hot 25 % 25 % Jupiter Saturn Jupiter is the biggest planet of them all Saturn is a gas giant with several rings Fast Food Infographics Fast food menu Menu Burger or Hot Dog $8 Menu Burger + Chips $ 12 Menu Burger + Chips + Soda $ 15 Menu Burger + Chips + Soda + Wings $ 18 Fast Food Infographics 15% 25% 60% Mars Jupiter Saturn Despite being red, Mars is actually a cold place It’s a gas giant and the biggest planet in the Solar System Saturn is composed mostly of hydrogen and helium Fast Food Infographics It’s the smallest planet in the Solar System It’s composed of hydrogen and helium It was named after a Roman god Neptune is the farthest from the Sun Venus is the second planet from the Sun It’s a cold place It’s full of iron oxide dust Fast Food Infographics Food Checklist Food Burger Waffles Hot Dog Doner Kebab Pizza Arepa Candy Nachos Chicken Soda Checklist Fast Food Infographics Mars Despite being red, Mars is actually a cold place It’s full of iron oxide dust Mercury It’s the closest planet to the Sun and the smallest one in the Solar System Neptune It’s the farthest planet from the Sun and the fourth-largest one Saturn Saturn is composed of hydrogen and helium and is the ringed one Fast Food Infographics Breakfast Snack Lunch Dessert Dinner Option Waffles Chips Burger Cake Burrito Option Bacon Candy Pasta Cookies Pizza Option Eggs Nuts Barbecue Chocolate Chicken Option Sausage French fries Milkshake Ice cream Hot dog Option Pancakes Soda Wings Mousse Arepa Fast Food Infographics Menu Menu Menu Menu Mercury is the closest planet to the Sun and the smallest one Saturn has several rings It's composed of hydrogen and helium It’s the closest planet and the smallest one in the Solar System Mars is actually a cold place This planet is full of iron oxide dust $6 $8 $10 Menu Menu Menu Menu Venus has a beautiful name and also is terribly hot Earth is the third planet and the only one that harbors life It’s the farthest planet from the Sun and also the fourth-largest Jupiter is a gas giant and the biggest planet in the Solar System $12 $14 $16 $18 $4 Instructions for use In order to use this template, you must credit Slidesgo by keeping the Thanks slide You are allowed to: - Modify this template - Use it for both personal and commercial projects You are not allowed to: - Sublicense, sell or rent any of Slidesgo Content (or a modified version of Slidesgo Content) - Distribute Slidesgo Content unless it has been expressly authorized by Slidesgo - Include Slidesgo Content in an online or offline database or file - Offer Slidesgo templates (or modified versions of Slidesgo templates) for download - Acquire the copyright of Slidesgo Content For more information about editing slides, please read our FAQs or visit Slidesgo School: https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school Instructions for use (premium users) In order to use this template, you must be a Premium user on Slidesgo You are allowed to: ● ● ● ● Modify this template Use it for both personal and commercial purposes Hide or delete the “Thanks” slide and the mention to Slidesgo in the credits Share this template in an editable format with people who are not part of your team You are not allowed to: ● ● ● ● Sublicense, sell or rent this Slidesgo Template (or a modified version of this Slidesgo Template) Distribute this Slidesgo Template (or a modified version of this Slidesgo Template) or include it in a database or in any other product or service that offers downloadable images, icons or presentations that may be subject to distribution or resale Use any of the elements that are part of this Slidesgo Template in an isolated and separated way from this Template Register any of the elements that are part of this template as a trademark or logo, or register it as a work in an intellectual property registry or similar For more information about editing slides, please read our FAQs or visit Slidesgo School: https://slidesgo.com/faqs and https://slidesgo.com/slidesgo-school Infographics You can add and edit some infographics to your presentation to present your data in a visual way ● ● ● ● ● ● ● Choose your favourite infographic and insert it in your presentation using Ctrl C + Ctrl V or Cmd C + Cmd V in Mac Select one of the parts and ungroup it by right-clicking and choosing “Ungroup” Change the color by clicking on the paint bucket Then resize the element by clicking and dragging one of the square-shaped points of its bounding box (the cursor should look like a double-headed arrow) Remember to hold Shift while dragging to keep the proportions Group the elements again by selecting them, right-clicking and choosing “Group” Repeat the steps above with the other parts and when you’re done editing, copy the end result and paste it into your presentation Remember to choose the “Keep source formatting” option so that it keeps the design For more info, please visit Slidesgo School