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Introduction to Commercial Building Energy Efficiency through EPA’s ENERGY STAR® Program Week 3: Market Transformation and the Role of the ENERGY STAR Program Outline • Class Objectives • Market Transformation and the Role of the ENERGY STAR Program – Program purpose – ENERGY STAR brand influence on consumer and organization decisions – The impact of the ENERGY STAR Pledge – Increasing ENERGY STAR program effectiveness Class Objectives Upon completion of this unit, you will be able to: •Describe the purpose of the ENERGY STAR program •Explain how the ENERGY STAR brand has influenced consumer and organization decisions •Explain how the ENERGY STAR Buildings program uses a whole building approach to help organizations track their energy use and improve energy performance •Explain how local governments are creating campaigns to save energy in privately owned buildings and connecting this to stimulus dollars they receive from DOE Grants •Discuss how the ENERGY STAR program could increase its effectiveness Program Purpose Opportunities for Energy Efficiency • The energy used by a building to support just one office worker for a day causes more than twice as many greenhouse gas emissions as that worker’s drive to and from work “ENERGY STAR: At Work.” https://www.energystar.gov/index.cfm?fuseaction=globalwarming.showAtWork What is ENERGY STAR? • Voluntary program administered by the U.S Environmental Protection Agency 1992 First ENERGY STAR qualified product 1995 First ENERGY STAR qualified home 1999 First ENERGY STAR qualified building 2003 First commercial building design and first ENERGY STAR qualified plant “ENERGY STAR® Products: 20 Years of Helping America Save Energy Save Money and Protect the Environment.” http://www.energystar.gov/ia/products/downloads/ES_Anniv_Book_030712_508compliant_v2.pdf?e66c-c7c9 Builds Upon Intersection of Interests Environmental Protection Manufacturer/Retailer Interests Consumer Preferences • Cost-effective Utility Program Sponsor Interests • No sacrifice in performance Consumer is key! ENERGY STAR Promise Brand Promise • Protects the environment through superior energy efficiency • No tradeoffs in performance or quality • Cost-effective (reduces the “second price tag” – the cost of operations) Why it works • Government-backed symbol providing reliable, unbiased information—a source of authority • Binary (Y/N) • Power of the individual to make a difference • Fair treatment across technologies and manufacturers for products that deliver similar savings to the consumer Growing Awareness and Interest in ENERGY STAR Awareness & influence continue to grow! U.S households recognize, understand, and are influenced by the ENERGY STAR label • As of 2014, 89% of households recognized the ENERGY STAR, and 77% of those households that purchased an ENERGY STAR product were “somewhat” or “very much” influenced by the label “National Awareness of ENERGY STAR® for 2014.” http://www.energystar.gov/ia/partners/publications/pubdocs/National_Awareness_of_ENERGY_STAR_2014_v6_508.pdf ENERGY STAR Strategies Residential Commercial & Industrial Corporate Energy Management Certified Products as of 2014 • • • 70+ product categories 50,000+ certified products 10–60% more efficient • • Certified New Homes • 20–30% more efficient Home Improvement Services • • • Beyond products Ducts / home sealing Whole home retrofits Benchmarking, goals, upgrades – Management & systems – not widgets Indicates whole-building excellence – Technical assistance Certified Products • For plug-load, not system components Industrial Small Business Initiative International partnerships: Canada, EU, Japan, etc “ENERGY STAR Overview of 2014 Achievements.” http://www.energystar.gov/ia/partners/publications/pubdocs/Overview%20of%20Achievements_508Compliant.pdf 10