Any information andor material provided by Mordor Intelligence, including any or all the analysis andor research from Mordor Intelligence, are provided to a select group of customers in response to orders for, such information, material, analysis, andor research. As a customer of Mordor Intelligence, you acknowledge that our information, material, andor services are for your internal use only, and not for any external use andor dissemination, or general publication andor disclosure to any third parties. Any or all the information andor material provided by Mordor Intelligence are based on primary interviews andor secondary research and are, therefore, subject to fluctuation and variance. Mordor Intelligence takes no responsibility for any incorrect information andor material supplied to us by sources we rely on, and no part of our analysis or research may be given, lent, resold, or disclosed to any third parties, including noncustomers, without explicit as well as written permission from Mordor Intelligence.
SAMPLE GLOBAL FEMININE HYGIENE MARKET (2022-2027) The study offers: • A detailed understanding of the current market dynamics and growth opportunities • An impact of rapid developments on the market • An overview of the competitive intelligence, with product innovations and strategies of the major players • An assessment of the impact of COVID-19 on this industry ICTGoods Domain:Domain: Consumer Base Year: 2021 2018 ForecastPeriod: Period:2022-2027 2019-24 Forecast Industry Reports | Consulting | Intelligence Center +1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com DISCLAIMER Any information and/or material provided by Mordor Intelligence, including any or all the analysis and/or research from Mordor Intelligence, are provided to a select group of customers in response to orders for, such information, material, analysis, and/or research As a customer of Mordor Intelligence, you acknowledge that our information, material, and/or services are for your internal use only, and not for any external use and/or dissemination, or general publication and/or disclosure to any third parties Any or all the information and/or material provided by Mordor Intelligence are based on primary interviews and/or secondary research and are, therefore, subject to fluctuation and variance Mordor Intelligence takes no responsibility for any incorrect information and/or material supplied to us by sources we rely on, and no part of our analysis or research may be given, lent, resold, or disclosed to any third parties, including noncustomers, without explicit as well as written permission from Mordor Intelligence Unauthorized reproduction and/or transmission of our information, material, analysis, and/or research in any form and by any means, including by photocopying, mechanical/electronic recording, or otherwise, without the explicit and written permission of Mordor Intelligence, is expressly and clearly prohibited Any use of the information, material, analysis, and/or research provided by Mordor Intelligence is at your sole risk; you acknowledge that the information, material, analysis, and/or research is provided “as is”, and that Mordor Intelligence provides no warranty of any kind, expressed or implied, with regard to the information, material, analysis, and/or research, including, but not limited to, merchantability and fitness for any purpose and/or use SAMPLE– GLOBAL FEMININE HYGIENE MARKET TABLE OF CONTENTS 5.2 By Distribution Channel INTRODUCTION 1.1 Study Assumptions and Market Definition 5.2.1 Hypermarkets/Supermarkets 1.2 Scope of the Study 5.2.2 Convenience Stores RESEARCH METHODOLOGY 5.2.3 Drug Stores/Pharmacies EXECUTIVE SUMMARY 5.2.4 Other Distribution Channels 5.3 By Geography MARKET DYNAMICS 5.3.1 North America 4.1 Market Drivers 5.3.1.1 United States 4.2 Market Restraints 4.3 Industry Attractiveness - Porter's Five Forces Analysis 4.3.1 Bargaining Power of Suppliers 4.3.2 Bargaining Power of Buyers 4.3.3 Threat of New Entrants 4.3.4 Threat of Substitutes 4.3.5 Intensity of Competitive Rivalry MARKET SEGMENTATION 5.1 By Product Type 5.3.1.3 Mexico 5.3.1.4 Rest of North America 5.3.2 Europe 5.3.2.1 Germany 5.3.2.2 United Kingdom 5.3.2.3 Italy 5.3.2.4 Spain 5.3.2.5 France 5.1.1 Sanitary Napkins/Pads 5.3.2.6 Russia 5.1.2 Tampons 5.3.2.7 Rest of Europe 5.1.3 Menstrual Cups 5.1.4 Other Product Types 5.3.1.2 Canada SAMPLE– GLOBAL FEMININE HYGIENE MARKET 5.3.3 Asia-Pacific 5.3.3.1 China TABLE OF CONTENTS 5.3.3.2 Japan 6.3.5 Essity AB 5.3.3.3 India 6.3.6 Ontex Group 5.3.3.4 Australia 6.3.7 Edgewell Personal Care 5.3.3.5 Rest of Asia-Pacific 6.3.8 Unilever PLC 5.3.4 South America 5.3.4.1 Brazil 5.3.4.2 Argentina 5.3.4.3 Rest of South America 5.3.5 Middle East & Africa 5.3.5.1 South Africa 5.3.5.2 United Arab Emirates 5.3.5.3 Rest of Middle East & Africa COMPETITIVE LANDSCAPE 6.1 Most Adopted Strategies 6.2 Market Share Analysis 6.3 Company Profiles 6.3.1 The Procter & Gamble Company 6.3.2 Kimberly-Clark Corporation 6.3.3 Unicharm Corporation 6.3.4 Johnson & Johnson SAMPLE– GLOBAL FEMININE HYGIENE MARKET 6.3.9 Tzmo SA *List is indicative and not exhaustive MARKET OPPORTUNITIES AND FUTURE TRENDS IMPACT OF COVID-19 ON THE MARKET DISCLAIMER INTRODUCTION 1.1 Study Assumptions and Market Definition 1.2 Scope of the Study INTRODUCTION 1.1 STUDY ASSUMPTIONS AND MARKET DEFINITION STUDY ASSUMPTIONS MARKET DEFINITION ◼ The base currency considered is the US Dollar (USD) The conversion of other currencies to USD is considered based on the average exchange rate for the respective review period years The exchange rate conversion for forecast period is determined according to the base year’s conversion rates ◼ The base year is identified based on the availability of annual reports and secondary information The base year considered for this study is 2021 ◼ The review period considered for this study 2016-2021 The CAGR provided is for the forecast period, 2022-2027 ◼ Market size estimations for the forecast years are in real terms Inflation is not part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country ◼ Distribution of primary interviews conducted is based on the regional share of the market and the presence of key players across the globe ◼ As a result of data triangulation through multiple methodologies and approaches, the weighted averages of resulting estimates are considered as the final values ◼ The report offers key insights into the latest developments in the global feminine hygiene market (henceforth, referred to as the ‘market studied’) ◼ The report involves the study of the latest trends and factors driving the demand for the market studied The report analyzes the drivers, restraints, opportunities, and challenges affecting the market space for feminine hygiene products globally ◼ The market is segmented in terms of product type, distribution channel, and geography ◼ Based on product type, the market is segmented into sanitary napkins/pads, tampons, menstrual cups, and other product types ◼ Based on distribution channels, the market is segmented into hypermarkets/supermarkets, convenience stores, drug stores/pharmacies, and other distribution channels ◼ Furthermore, the report takes into consideration the market for feminine hygiene products in developing and developed markets, such as North America, Europe, Asia-Pacific, South America, and Middle East & Africa ◼ The research encompasses the study of the market share of renowned domestic and international players worldwide, with key strategies adopted by the key players in the market studied SAMPLE– GLOBAL FEMININE HYGIENE MARKET INTRODUCTION 1.2 SCOPE OF THE STUDY BY PRODUCT TYPE BY DISTRIBUTION CHANNEL BY GEOGRAPHY ◼ Sanitary Napkins/Pads ◼ Hypermarkets/Supermarkets ◼ North America ◼ Tampons ◼ Convenience Stores ◼ Europe ◼ Menstrual Cups ◼ Drug Stores/Pharmacies ◼ Asia-Pacific ◼ Other Product Types ◼ Other Distribution Channels ◼ South America ◼ Middle East & Africa SAMPLE– GLOBAL FEMININE HYGIENE MARKET RESEARCH METHODOLOGY RESEARCH METHODOLOGY ■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet clients’ objectives ■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights ■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments: STEP SCOPING/ PROJECT INITIATION STEP PROJECT DELIVERY Decipher the clients’ requirements/ market to be studied Extensive desk research to identify the most relevant secondary information available Tailor-made research approach for customized reports Contact Mordor’s empaneled experts and identify industry experts across the market Effective use of Mordor’s knowledge repository to gather relevant insights Conduct primaries and surveys to gather qualitative and quantitative insights Confirm the objectives of the assignment with the client Triangulate and analyze data to finalize actionable business insights Finalize report contents and establish a deliverable format STEP MARKET ANALYSIS Report delivery with high-quality market insights, competitive landscape, etc., as per the proposed content SAMPLE– GLOBAL FEMININE HYGIENE MARKET RESEARCH PHASES EXPLAINED SECONDARY RESEARCH PRIMARY RESEARCH This phase involves a thorough synthesis of existing publications across the ◼ At Mordor, we pool in industry experts across the value chain, to gather first-hand insights on the market studied In addition to these, knowledgeable industry veterans or retired experts, consultants, and freelancers are a call away to collaborate with Mordor on any assignment that requires real-time industry insights web to gather meaningful insights on the current situation of the market, technology developments, and any other market-related information The sources include, but are not limited to: ◼ MI is also equipped to conduct market surveys to gather qualitative insights and the opinion of individuals related to the industry ◼ Scientific papers, journals, and publications ◼ Trade information to understand imports, exports, and average traded price of the commodity, if available ◼ Industry and government websites for blogs, magazines, and other ▪ Primary research is used both to validate the data points obtained from secondary research and to fill the data gaps after secondary research Data gathered during the primary research phase are useful to arrive at critical insights, both qualitative and quantitative; these insights can be used to ascertain the following: • Critical market dynamics (drivers, restraints, future, and regulations) and their impact publications ◼ Conference proceedings and association publications • Market distribution across various segments ◼ Investor presentations, technical brochures, annual reports, press releases, transcripts of key personnel interviews, and other strategic publications by several competitors in the market • Market entry for new companies and insights on competitive landscape MODES OF PRIMARY RESEARCH ◼ Public sources and paid sources (Hoovers, Factiva, etc.) and Others ◼ Other sources, including journals, articles, etc (for prices and usage patterns) 10 Telephonic Interviews Email Interviews SAMPLE– GLOBAL FEMININE HYGIENE MARKET Chat Interviews Virtual Council Surveys 5.2 BY DISTRIBUTION CHANNEL 5.2.1 Supermarkets/ Hypermarkets 5.2.2 Convenience Stores 5.2.3 Pharmacies/ Drug Stores 5.2.4 Other Distribution Channels 22 MARKET SEGMENTATION 5.2 BY DISTRIBUTION CHANNEL FEMININE HYGIENE MARKET Revenue in USD million, by Distribution Channel, Global, 2016-2027 Distribution Channel Supermarkets/ Hypermarkets FEMININE HYGIENE MARKET Revenue Share (%), by Distribution Channel, Global, 2021 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 CAGR (%) (2022-2027) XX XX XX XX XX XX XX XX XX XX XX XX XX XX SAMPLE FIGURE XX XX XX SAMPLE FIGURE Convenience Stores XX XX XX XX Pharmacies/ Drug Stores XX XX XX XX The numbers on this chart have been removed from this sample All numbers are available in the fullXX XX length XX XX report XX Other Distribution Channels XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX The numbers on this chart have been removed from this sample All numbers are available in the fulllength report Supermarkets/ Hypermarkets Convenience Stores Pharmacies/ Drug Stores Other Distribution Channels SOURCE: Mordor Intelligence 23 SOURCE: Mordor Intelligence SAMPLE– GLOBAL FEMININE HYGIENE MARKET 5.3 BY GEOGRAPHY 5.3.1 North America 5.3.2 Europe 5.3.3 Asia-Pacific 5.3.4 South America 5.3.5 Middle East & Africa 24 MARKET SEGMENTATION 5.3 BY GEOGRAPHY FEMININE HYGIENE MARKET Revenue Share (%), by Geography, Global, 2021 FEMININE HYGIENE MARKET Revenue in USD million, by Geography, Global, 2016-2027 Geography 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 CAGR (%) (2022-2027) North America XX XX XX XX XX XX XX XX XX XX XX XX XX Europe XX XX XX XX XX XX XX XX XX XX XX XX XX Asia-Pacific XX XX XX XX XX XX XXFIGURE XX SAMPLE XX XX XX XX XX The numbers on this chart have been removed from this sample All XX XX XX XX XX numbers are available in the fulllength report XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX XX South America XX XX XX XX Middle East & Africa XX XX XX XX Total XX XX XX XX SAMPLE FIGURE The numbers on this chart have been removed from this sample All numbers are available in the fulllength report North America Europe Asia-Pacific South America Middle East & Africa SOURCE: Mordor Intelligence 25 SOURCE: Mordor Intelligence SAMPLE– GLOBAL FEMININE HYGIENE MARKET 5.3.1 NORTH AMERICA 5.3.1.1 United States 5.3.1.2 Canada 5.3.1.3 Mexico 5.3.1.4 Rest of North America 26 MARKET SEGMENTATION | 5.3 BY GEOGRAPHY 5.3.1 NORTH AMERICA FEMININE HYGIENE MARKET Revenue Share (%), by Country, North America, 2021 FEMININE HYGIENE MARKET Revenue in USD million, by Country, North America, 2016-2027 Country 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 CAGR (%) (2022-2027) United States XX XX XX XX XX XX XX XX XX XX XX XX XX Canada XX XX XX XX XX SAMPLE XX XXFIGURE XX XX XX XX XX Mexico XX XX XX XX The numbers on this chart have been removed from this sample All numbers are available in the fullXX XX length XXreport XX XX XX XX XX XX XX Rest of North America XX XX XX XX XX XX XX XX XX XX XX XX XX Total XX XX XX XX XX XX XX XX XX XX XX XX XX SOURCE: Mordor Intelligence 27 SAMPLE FIGURE The numbers on this chart have been removed from this sample All numbers are available in the fulllength report United States Canada Mexico Rest of North America SOURCE: Mordor Intelligence SAMPLE– GLOBAL FEMININE HYGIENE MARKET MARKET SEGMENTATION | 5.3 BY GEOGRAPHY | 5.3.1 NORTH AMERICA 5.3.1.1 UNITED STATES ◼ The United States Feminine hygiene market was valued at USD XX million in 2021, and it is projected to reach USD XX million by 2027, registering a CAGR of XX% during the forecast period (2022-2027) FEMININE HYGIENE MARKET Revenue in USD million, United States, 2016-2027 ◼ The United States Feminine hygiene market is characterized by constant growth In last few years, consumer shift towards eco-friendly alternatives is leading to highly dynamic market for the feminine hygiene products ◼ The rising concerns of population regarding the environmental impact of using singleuse plastic is leading to the launch of many different reusable products as alternatives on the market This movement has been led by empowered feminists looking to redefine the quality of products available and take down the stigma of periods while shifting away from these single-use menstrual products SAMPLE FIGURE ◼ As in United States, sustainability and health concerns are the most significant issues, companies are launching products which are environment friendly The numbers on this chart have been removed from this sample All numbers are available in the fulllength report ▪ For instance, In Dec 2020, Atlanta-based The Honey Pot launched a boric acid and herb vaginal suppository, as well as other herbal products Known for its allnatural, plant-based products, the company moved all of its menstrual pads and liners from non-GMO cotton to certified organic cotton The new selects include menstrual pads in different sizes including regular, super, overnight and postpartum, as well as pantyliners to suit all needs ◼ Market share for reusable products are expected to grow in the forecasted period fueled by the wider acceptance and availability of menstrual cups in United States Members of Gen Z are more acceptable for environment friendly products and are involved in climate change and sustainability efforts than previous generations, 2016 2017 2018 SOURCE: Mordor Intelligence 28 2019 2020 2021 2022 2023 2024 2025 2026 2027 ◼ Moreover, retailers are also taking into account the natural, sustainable and transparent brands which helps women to take care of their well-being and comfort during menstruation Retailers are now willing to take chance and add innovative feminine hygiene products to their assortments SAMPLE– GLOBAL FEMININE HYGIENE MARKET COMPETITIVE LANDSCAPE 6.1 Most Adopted Strategies 6.2 Market Share Analysis 6.3 Company Profiles 29 COMPETITIVE LANDSCAPE 6.2 KEY STRATEGIES ADOPTED ◼ The global feminine hygiene market is competitive, with major players operating in the market Product innovation was a key strategy adopted by key players in the market FEMININE HYGIENE MARKET Most Adopted Strategies (%), Global, 2016-Present ◼ Increasing awareness about intimate hygiene and an increase in the preference for sanitary products, like sanitary pads, tampons, and panty liners, garnered a huge demand for feminine hygiene products in the country ◼ Most users are advancing, in terms of improved sanitary equipment, thereby attributing to the growth in demand for period cups or menstrual cups, tampons, etc SAMPLE FIGURE ◼ Eco-friendly and affordable sanitary napkins are gaining popularity Seventh Generation, owned by the feminine hygiene brand Unilever, offers organic tampons manufactured from organic cotton to attract more customers The numbers on this chart have been removed from this sample All numbers are available in the fulllength report DETAILED ANALYSIS AVAILABLE IN THE REPORT Merger/Acquisition Partnership Expansion Product Innovation Source: Mordor Intelligence 30 SAMPLE– GLOBAL FEMININE HYGIENE MARKET 6.3 COMPANY PROFILE 6.3.1 The Procter & Gamble Company 6.3.2 Kimberly-Clark Corporation 6.3.3 Unicharm Corporation 6.3.4 Johnson & Johnson 6.3.5 Essity AB 6.3.6 Ontex Group 6.3.7 Edgewell Personal Care 6.3.8 Unilever PLC 6.3.9 Tzmo SA 6.3.10 Kao Corp 31 COMPETITIVE LANDSCAPE | 6.3 COMPANY PROFILES 6.3.1 THE PROCTER & GAMBLE CO – OVERVIEW ◼ Procter & Gamble primarily manufactures laundry and cleaning products for the home care sector, along with oral care, cosmetics, and personal care products ◼ The company owns and operates 24 manufacturing sites in 18 different states and territories in the United States Additionally, it owns and operates 89 production facilities in 38 other countries Its customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty stores, e-commerce stores, high-frequency stores, and pharmacies Founded in 1837 ◼ Moreover, the company has on-the-ground operations in approximately 70 countries Furthermore, the company is investing heavily in R&D to ensure high-quality and valuable products Ohio, United States ◼ Walmart Inc and its affiliates accounted for the consolidated net sales of approximately 15% in 2019, 2020, and 2021 No other customer represents more than 10% of its consolidated net sales https://us.pg.com/ ◼ Procter & Gamble offers several feminine hygiene and wellness care products across all the major countries in the world, under various brand names, including Always, Always Discreet, Tampax, JUST, This Is L, and Whisper +1 513-983-1100 USD 76.1 billion Net Sales (2021) +101,000 Employees (2021) THE PROCTER & GAMBLE CO Net Sales in USD billion, Global, 2020-2021 76.1 71.0 USD 14.3 billon Net Earnings (2021) USD 18.0 billion Operating Income (2021) Source: Company Annual Report 32 SAMPLE– GLOBAL FEMININE HYGIENE MARKET 2020 2021 COMPETITIVE LANDSCAPE | 6.3 COMPANY PROFILES 6.3.1 THE PROCTER & GAMBLE CO – FINANCIAL OVERVIEW THE PROCTER & GAMBLE CO Net Sales Breakdown (%), by Geography, 2021 6.0% North America 6.0% Europe 9.0% 47.0% 10.0% THE PROCTER & GAMBLE CO Net Sales Breakdown (%), by Business Segment, 2021 Greater China Fabric and Home Care 9.0% 13.0% 34.0% Beauty Asia-Pacific Latin America 22.0% Source: Company Annual Report Baby, Feminine, and Family Care 19.0% India, Middle East & Africa Healthcare 25.0% Grooming Source: Company Annual Report ◼ The company’s net sales increased by 7%, to USD 76.1 billion, with a 3% increase in unit volume Favorable foreign exchange had a positive impact of 1% on net sales Net sales growth was driven by double digit increases in the Healthcare and Fabric and Home Care segments, a high single digit increase in the Beauty segment, a midsingle digit increase in the Grooming segment, and a low single digit increase in the Baby, Feminine, and Family Care segment Organic sales (excluding the impact of acquisitions and divestitures) and foreign exchange increased by 6%, with a 3% increase in organic volume ◼ The operating income increased by USD 2.3 billion, or 15%, compared to USD 18.0 billion in the previous year, driven by the increase in net sales and the operating margin Net earnings increased by USD 1.2 billion, or 10%, compared to USD 14.4 billion in the previous year, due to the increase in operating income, partially offset by current year charges of USD 427 million after tax, for the early extinguishment of debt, and an increase in the current year’s effective tax rate ◼ The Beauty segment’s net sales increased by 8% to USD 14.4 billion in FY 2021, with a 3% increase in unit volume Favorable foreign exchange impacts increased net sales by 2%, and higher pricing increased net sales by 2% The Hair Care segment’s net sales increased by mid-single digit due to a low single digit increase in volume and increased pricing Organic sales increased by mid-single digit Volume growth was driven by a double digit increase in Greater China (due to market growth and increased distribution), a high single digit increase in IMEA, and a mid-single digit increase in Latin America ◼ The Fabric and Home Care segment’s net earnings increased by 11% to USD 4.6 billion in FY 2021, due to the increase in net sales and a 30 basis-point increase in the net earnings margin The net earnings margin increased primarily due to an increase in gross margin, partially offset by an increase in SG&A, as a percentage of net sales 33 SAMPLE– GLOBAL FEMININE HYGIENE MARKET COMPETITIVE LANDSCAPE | 6.3 COMPANY PROFILES 6.3.1 THE PROCTER & GAMBLE CO – PRODUCT PORTFOLIO Brand This is L Category/Range Products Pads • Ultra Thin Regular Pads • Ultra Thin Super Pads • Ultra Thin Overnight Pads Liners • L Ultra Thin Regular Liners Foaming Wash Sanitary Pads Whisper Liners • L Fragrance Free Period Care Foaming Wash • • • • • Whisper Ultra Clean (XL, XL+) Whisper Ultra Softs Airfresh (XL, XL+) Whisper Bindazzz Nights (XL+, XXL+, XXXL+) Whisper Bindazzz Nights Koala Soft (XXL+, XXXL+) Whisper Choice Ultra XL • Whisper Daily Liners *List isn’t exhaustive Source: Company Website DETAILED ANALYSIS AVAILABLE IN THE REPORT 34 SAMPLE– GLOBAL FEMININE HYGIENE MARKET COMPETITIVE LANDSCAPE | 6.3 COMPANY PROFILES 6.3.1 THE PROCTER & GAMBLE CO – RECENT DEVELOPMENTS M Merger and Acquisition I Product Innovation Procter & Gamble launched Just., a personal care brand, exclusively at Walmart Just provides tampons and pads without fragrances, dyes, or chlorine bleaching I DETAILED ANALYSIS AVAILABLE IN THE REPORT JUN 2019 35 SAMPLE– GLOBAL FEMININE HYGIENE MARKET E Expansion P Partnership FOR MORE INFORMATION, PLEASE CONTACT 5th Floor, Rajapushpa Summit, Financial District, Gachibowli, Hyderabad – 500008, India info@mordorintelligence.com +1 617-765-2493 www.mordorintelligence.com Industry Reports | Consulting | Intelligence Center 36 +1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com SAMPLE– GLOBAL FEMININE HYGIENE MARKET