Báo cáo cuối kỳ Marketing Management Công ty Honda Company: Honda Motor Co.., Ltd.Product: WINNER 150 X 1. Company Introduction: 1.1. History 1.2. Vision 1.3. Mission 2. Executive Summary: 3. Situation Analysis: 3.1. Market Analysis 3.2. SWOT Analysis 3.3. Competition 3.4. Product Offerings 3.5. Distribution 4. Marketing Stratery: 4.1. Objectives 4.2. Target Markets 4.3. Positioning 4.4. Marketing Mix 5. Financial Summary: 5.1 Sale Forecast 5.2 Marketing Budget
MARKETING PLAN Company: Honda Motor Co , Ltd.Product: WINNER 150 X ●Lectures: Lê Hồng Đắc WINNER Winner 150 Winner X NGOC MAI QUE CHI THANH TRUC QUOC BINH HONG PHUC GROUP CONTENT Company Introduction: 1.1 History Marketing Stratery: 4.1 Objectives 1.2 Vision 4.2 Target Markets 1.3 Mission 4.3 Positioning Executive Summary: Situation Analysis: 3.1 Market Analysis 3.2 SWOT Analysis 3.3 Competition 3.4 Product Offerings 3.5 Distribution 4.4 Marketing Mix Financial Summary: 5.1 Sale Forecast 5.2 Marketing Budget HISTORY 199 Honda Vietnam was established 199 200 Produced the first Super Dream Launched SH 125i and 150i 200 Introduced the Wave 100S model on the occasion of its 10th anniversary 201 201 Launched Winner 150 Launched Winner X VISION 50 % Become one of the leading dealers of Honda Vietnam Become one of the agents with the highest customer satisfaction index 32 % Become one of the agents with the highest employee satisfaction index 70 % MISSION For partners: Always build and develop relationships with partners on the basis of equality, respect and mutually beneficial cooperation For employees: Becoming a Company gives all members equal opportunities to work and promote all competencies, worthy of a place for all members to stick and develop their careers For the motorcycle retail industry: Changing the motorcycle retail industry in the region towards serviceoriented, customer-centric operations in all activities, processes, standards, bringing exciting and unsafe experiences doubts for customers EXECUTIVE SUMARY Winner X is a clutch motorcycle product launched by Honda to compete directly with Yamaha’s Exciter Yamaha Exciter Honda Winner X MARKET ANALYSI S MARKET SIZE Motorcycle Another Version Honda Blade Disc Honda Blade Brake Honda Blade Mechanical Brake Honda Future Honda Lead Honda Vision Price Gasoline Capacity Accessory 19.6 milion VNĐ 5000 RPM 3.7 liter 21 milion VNĐ Castring Rim 31.2 milion VNĐ Rim Spoke 31.8 milion VNĐ Classic 37 milion VNĐ Luxury 40 milion VNĐ Classic 30 milion VNĐ Luxury Wattage 34 milion VNĐ Can use all Honda 7500 RPM 4,6 liter 7500 RPM liter accessories such as raincoats, helmets and other 7000 RPM 5,2 liter accessories