Báo cáo môn Personal Branding cho Khoai Lang Thang Basic biography of Youtuber Khoai Lang Thang: Khoai Lang Thang is the owner of the 1,7 million followers Vlog pages Khoai Lang Thang – Food and Travel with hundreds of travel videos around Vietnam and abroad. Real name: Đinh Võ Hoài Phương Nickname: Khoai Date of birth: 23051991 Hometown: Ben Tre Lives in: Ho Chi Minh City When asked why the name Khoai Lang Thang, he laughed and said his real name is Hoai Phuong. But in the West, its read as Quai Phuong, and in the west, it is Vuon Khoai. From then on, he was named Khoai Lang. Since the topic of his Youtube channel is to explore every corner of the world, he decided to name it Khoai Lang Thang. Khoai Lang Thang is one of the most influential travel Vloggers on Social Media in Vietnam today.
PERSONAL BRANDING MIDTERM REPORT TEACHER: DO HUYNH LAM THINH CLASS: A01E Student: Nguyễn Thị Ngọc Mai ID:185040085 FAMOUS PERSON: KHOAI LANG THANG I INTRODUCE A FAMOUS PERSON: Basic biography of Youtuber Khoai Lang Thang: ● Khoai Lang Thang is the owner of the 1,7 million followers Vlog pages Khoai Lang Thang – Food and Travel with hundreds of travel videos around Vietnam and abroad ● Real name: Đinh Võ Hoài Phương NGUYỄN THỊ NGỌC MAI_185040085 ● Nickname: Khoai ● Date of birth: 23/05/1991 ● Hometown: Ben Tre ● Lives in: Ho Chi Minh City ● When asked why the name Khoai Lang Thang, he laughed and said his real name is Hoai Phuong But in the West, it's read as "Quai Phuong", and in the west, it is Vuon Khoai From then on, he was named Khoai Lang Since the topic of his Youtube channel is to explore every corner of the world, he decided to name it Khoai Lang Thang ● Khoai Lang Thang is one of the most influential travel Vloggers on Social Media in Vietnam today II ANALYZE THE SITUATION, DEVELOPMENT PROCESS: HISTORY AND ● Since the 10th grade, Khoai Lang Thang has started a solo trip in Da Lat After going to Saigon to study at university, Khoai Lang Thang experienced more That day, while studying and working part-time, Khoai Lang Thang set aside a small amount to go somewhere after each semester By the time he graduated from the University, Khoai Lang Thang had traveled to most of the provinces of Vietnam Exploring new horizons, enjoying new foods, meeting and making friends with new people always make Khoai Lang Thang's feet excited ● He used to be a runner-up at K14, majoring in construction engineering, Ton Duc Thang University, Ho Chi Minh City When he graduated from college, he found a job in the profession he loved Realizing that his career was not suitable for his interests and passion, he decided to give up to become a travel Vlogger NGUYỄN THỊ NGỌC MAI_185040085 ● From a construction engineer who can't take pictures or edit movies, after nearly years, he became a popular vlogger in the Vietnamese Youtuber village under the dreamy name - Khoai Lang Thang ● From the first video clip shot in 2017, which he said was so bad that he only dared to send it to a few close friends, but did not dare to share it online Up to now, Khoai Lang Thang owns hundreds of travel videos around the country and abroad ● Besides, there are also outstanding music videos such as: “ Em ngày yêu”, “Thương dù buồn thương”, “Muốn yêu thật lâu người”, Đợi nụ cười em”, “Xin lỗi”, “Chuyện ngày sau kể”,… which have been positively received by the audience ● Each of his videos is like a documentary filmed, professionally edited Vlogger's leading words are like telling viewers a story about each land, food, and person that he passes through That's why those who follow Khoai's Vlog all love him, love the people and country of Vietnam III ANALYZE SWOT OF FAMOUS PERSON: STRENGTH: ● Khoai Lang Thang is a western of Vietnam guy who makes many people love with a handsome, gentle, and innocent face ● He has a warm and bright friendly smile ● In all of his Vlogs, the audience can easily recognize the authenticity of the "bold" Westerners in him Every way he behaves, talks or thinks reveals the beauty of people and the soul of Westerners Vietnam ● Unlike many other vlog channels, each video of Khoai Wanders is like a documentary The boy with a warm Western accent skillfully tells the audience the story of every land he passes through, every NGUYỄN THỊ NGỌC MAI_185040085 person he meets This is considered one of the "clean" vlog channels, without tricks but still receiving great attention from the online community ● Direction to build its own featured vlog channel showing rural themes and the lives of simple people to help viewers remind old memories at their hometown ● He has a nice and warm voice There are many highly rated MV WEAKNESS: ● Video clip editing techniques are still not professional ● Without a variety of style innovation can easily cause boredom for the viewer ● Some clips are staged not true to real life OPPORTUNITY: ● The trend of young people who want to travel to find peaceful countryside to relax away from the hustle and bustle of city life ● The trend of using social networks is increasingly popular THREAT: ● In the past years, the situation of the Covid-19 epidemic has been complicated, social distancing has not been possible to travel to film and edit clips ● More and more popular travel vlog channels ● Many people make channels on the topic of simple village life IV POP AND POD OF FAMOUS PERSON: NGUYỄN THỊ NGỌC MAI_185040085 POP ● Review vlog channel about places and travel experiences ● Video clips about simple rural lifestyle and people ● Inspiring young people to live, experience and discover many new things POD ● "Welcome to Khoai Lang Thang channel And I'm Khoai" - This is the opening word often seen in Vlogs of a guy named Dinh Vo Hoai Phuong After that, he will take you to eat and travel everywhere ● The simple style and characteristic Western accent bring a sense of friendliness and closeness to everyone ● Khoai's special feature in each video clip is always smiling brightly and warmly, his eyes are small, impressive 1m79 height ● The video clips all have very meaningful messages, not advertise and use communication tricks ● Everywhere, Khoai also chooses to spend the whole day living like a member of a local family to bring viewers the most authentic footage of the cultural characteristics and living habits of the NGUYỄN THỊ NGỌC MAI_185040085 people., about the cuisine and outstanding landscapes of each locality V THE USP OF THE CHOSEN FAMOUS PERSON: ● He is a western guy who makes many people crazy with a handsome, gentle, spontaneous face, and a smile that always blooms on his lips with humor in each film Not only bringing inspiration about Vietnamese tourism and cuisine, Khoai Lang Thang also brings a lesson that is not new but never old: "live with passion but not blindly" ● His videos are always thoughtful in terms of images, the content brings the most honest, interesting and meaningful footage In addition, with his handsome appearance, sunny smile, warm but simple voice, spontaneous and full of humor, Khoai Lang Thang won the hearts of fans ● Not only has the meaning of simple entertainment, his shared videos are extremely useful to help people better understand the geography, culture, people, and beautiful scenery of each place he goes through, as well as transmit some experience for you to have a complete trip Not only that, it is the videos that are like "distilled" water of Khoai Lang Thang that help us love and be proud of the beautiful nature and culture of Vietnam VI WHY ARE HE/SHE FAMOUS? THE MAIN FACTORS THAT MAKE HIM/HER BECOME FAMOUS? ● In addition, the success story of the young man who sought inspiration, became an inspiration to many people, and became an example of living life to the fullest for his passion Like many young NGUYỄN THỊ NGỌC MAI_185040085 Vietnamese, at the age of 18, Dinh Vo Hoai Phuong aspired to study well and earn a lot of money to develop himself and help his family; at the age of 25 when he had a career as planned, but lost the inspiration to make an effort; then he decided to set up a vlog channel about travel - eating ● In the story of Khoai Wanders, we see somewhere my own story, how many people work hours a day and feel bored, without motivation and goals, work brings money but no bring happiness The story is a proof that follow your passion, live your life to the fullest, and don't be afraid to something different, because where youth goes, once again! ● In addition to the advantages mentioned above, his videos are also available in English to help spread the image of Vietnam to foreign tourists, the advertisements displayed are carefully selected ● According to Khoai Lang Thang's fans, his video brings a sense of peace thanks to the beautiful angle, the sweet voice of the Southwestern boy and the content with deep humanistic meanings Watch the video of this male Travel blogger, the images of Hue, Hoi An, Da Lat, the West and neighboring countries of Vietnam appear extremely realistic - It seemed so far away but surprisingly familiar VII THE ACTIVITIES WHAT THEY DO TO INCREASE PERSONAL BRAND: Travel: ● Stepping into Khoai Lang Thang's Youtube channel, you will be overwhelmed by his "terrible" travel trips But the most outstanding thing is that 2/3 of them are journeys around the S-shaped map More than 800 days traveling around Vietnam, long trips, North Central South all leave footprints and laughter of Khoai In the videos and through Khoai's sharing, Vietnam is not only heartwarmingly beautiful, but also conveys a message that: It is not only the world that needs to be discovered, but the homeland that is worthy of us all wholeheartedly NGUYỄN THỊ NGỌC MAI_185040085 Music: ● Thanks to his handsome, romantic appearance and warm, sweet voice, he has expanded his field of music activities He has released a lot of music mvs with a lot of views on Youtube and received positive reviews from the audience: “ Em ngày yêu”, “Thương dù buồn thương”, “Muốn yêu thật lâu người”, Đợi nụ cười em”, “Xin lỗi”, “Chuyện ngày sau kể” Charity: ● The journey of sincere collection to build 30 playgrounds for 30 schools nationwide The number 30 sounds like a lot, but the whole country is just like a grain of sand in the desert Khoai said the biggest thing after this project is spreading the message to people across the country Khoai believes that after these 30 playgrounds, there will be many more playgrounds for children across the country There will be a lot of changes in thinking to help rural children have a better life ● Khoai Lang Thang personally contributed an amount of VND 30 million to the people in the Central region affected by natural disasters At the same time, he also established his own fund to call for donations with the amount received so far has been more than 1.65 billion Accompanying the videos about food and travel, he is also an enthusiastic volunteer His smile always brings a ray of sunshine to people., even if it is just a spiritual encouragement to rise up in life Award: ● After the silent dedication, collecting documents from life, Khoai Lang Thang has achieved certain successes and is recognized by many people The blogger's efforts were recognized through the WeChoice Awards 2019 in the "Hot content creator" category Speak out against the issue of media tricks to attract viewers: NGUYỄN THỊ NGỌC MAI_185040085 ● In 2019, Nas Daily used to travel to Vietnam and wanted to make a video about Vietnamese culture Nas's team has posted a call for famous KOLs, Bloggers, etc in Vietnam, with over millions of followers to work together on this topic At that time, many fans and people spoke up to introduce Khoai Lang Thang, encouraging him to cooperate with Nas Daily because this is the most famous YouTuber in the world and has good and quality videos However, Khoai Wanders flatly denied, “The number of followers does not speak to the enthusiasm or quality of its content And when someone takes this number as a standard to measure, especially on the topic of the country's culture it is a lack of respect," Khoai Lang Thang wrote on social media VIII RECOMENDATION PERSONAL BRAND: FOR THEM TO ENHANCE About Vlog Travel: ● Focus and invest in developing the process of shooting and editing more professional videos ● The content of the video clips needs to be more diverse, introducing more features about the life and culture of each location ● The content of the video clips needs to be more diverse, introducing more features about the life and culture of each location About Music: ● Participating in reality TV gameshows about travel and experiences to increase personal brand awareness and attract more media exposure About Media: ● Attending talk shows that inspire, share and encourage young people to dare to live their dreams and passions to the fullest at universities NGUYỄN THỊ NGỌC MAI_185040085 ● Participating in reality TV gameshows about travel and experiences to increase personal brand awareness and attract more media exposure IX REFERENCE: https://giaingo.info/khoai-lang-thang-la-ai/ https://www.yan.vn/khoai-lang-thang-la-ai-204823.html https://35express.org/khoai-lang-thang-la-ai-tieu-su-va-su-nghiepcua-anh-chang-youtuber-de-men/ https://thanhnien.vn/travel-blogger-khoai-lang-thang-tung-ngoiban-bong-den-tan-sang-mung-1-post920415.html https://nguoinoitieng.tv/nghe-nghiep/vlogger/khoai-lang-thang/ bb2p https://kenh14.vn/travel-blogger-khoai-lang-thang-tiet-lo-tung-bilua-tien-nam-18-tuoi-tu-nhan-minh-co-mau-lieu-nhung-cung-rat-litri-20190614231034202.chn 10 NGUYỄN THỊ NGỌC MAI_185040085