RESEARCHING INTO THE MOTIVATION FOR USING INTERNET BANKING OF CUSTOMERS ác giả , óm tắt ắm ắt g g g c g g t g ti t g i các g g t g m i c i át t i c t t i g t gi i c t t i g t át t i m g i i i c c g i[.]
RESEARCHING INTO THE MOTIVATION FOR USING INTERNET BANKING OF CUSTOMERS ác giả: , óm tắt: ắm c i át t i c t gc g c t gc giảm i g g g gc g g t g ti t g i g gt gm i át t i c t t i g t gi i c t t i g t m g i i i c c g i g i t m c c m im c i t mc ác g c ti c g i c ác i ác g c g Internet banking t i i t m t ó gi có gc ác m át t i c c g g i g i c t t gi i tác giả tm g i c g m có i g c Internet banking g m: c cảm t t g c i t i g ct c g i c t m k ó : Internet banking; ’s Alpha Abstract: Grasping the trend of information technology application in business, commercial banks have launched and developed Internet banking services Worlwide, the Internet banking service has developed and brought about many benefits to its users In Vietnam this service is new and has not received much attention from customers The objective of the study is to identifi factors that motivate customers to choose and use the Internet banking in Vietnam, thus helping banks to have policies to develop this service Based on qualitative research methods and the research in the world, the authors propose a study model including motivation variables of using Internet banking service namely perception effect, interoperability, cost, risk reduction, flexibility, work characteristics, attention Key words: Internet banking; Motivation; EFA; CFA; Cronbach’s p