RESEARCHING INTO FACTORS THAT AFFECT INTENTION TO USE MOBILE BANKING SERVICE OF CUSTOMERS IN DA NANG ác giả , nhan310190@gmail com; dtthanhminh@gmail com óm tắt hát t i ch g h g i t ói ch g ch i i g ó[.]
RESEARCHING INTO FACTORS THAT AFFECT INTENTION TO USE MOBILE BANKING SERVICE OF CUSTOMERS IN DA NANG ác giả: , nhan310190@gmail.com; dtthanhminh@gmail.com óm tắt: hát t i ch g h g th t t c i i g m g chó g ch h ác c gi ch ch h i hóm tác giả t ti c cảm h c h gc h i ác i g ch i h ừk ó : g i t ói ch g ch i i g ói i g g h g t g th i i h i h i ht c t hi i h g i ch g ch hách h g h th ti h ch hi i t m ói ch g g ói i c t m g g ic hách h g g h m gm h h m tả g th t t th m g i h t i ảm g i cm g i i th ti ghi c h t ả h h g i gc hách h g t i g k h h g i h h ; Abstract: Developing electronic banking services in general and Mobile banking services in particular is an orient and inevitable trend of banks in times of international economic integration today Mobile banking has brought about substantial benefits to customers like convenience, fast and accurate transactions However, in Vietnam in general and in Da Nang in particular, this service has not received much attention and has not been widely used by customers Within the scope of this paper, the authors use the UTAUT model as a theoretical foundation and suggest more elements such as c ti i i it ct ff ct ct ff t f c f ci t F c iti t t th f ct th t i f c th i t ti t th i i g service of customers in Da Nang Key words: Electronic banking; Mobile banking; UTAUT model; Intention to use; Da Nang