_ -A £ "v CO Q £ O) R b S BO GIAO DUG VA DAO TAO TRUONG DAI HQC KINH TE QUOC DAN Q ■ * ** * NGUYEN • THI • THU HUONG NANG - CAO SOC CANH TRANH HANG MAY MAC VIET NAM ■ • • ■ TREN THI TRlfONG NHAT - BAN ■ • ■ LU AN VAN THAC SY • • I QUAN TRI KINH DOANH s f -J f £ ft HA N0I - 2005 BO GIAO DUC VA DAO TAO TR JONG DAI HOC KINH TE QUOC DAN NGUYEN THI THU HUONG HOC VIEN CAO HOC KHOA 11 NANG CAO SUC CANH TRANH HANG MAY MAC VIET NAM ■ ■ TREN THi TRUONG NHAT BAN ■ ■ Chuyen nganh : Quan tri Kinh doanh Quoc te Ma so : 5.02.05 LUAN VAN THAU SY • • QUAN TRI KINH DOANH DAI HOC KTQD TRUNGJAhJ THONG TIN WV1EN' Giao vien hiromg d^n: PGS TS Nguyen Thi Hucmg HA NQI - 2005 ■ LOI CAM ON Em xin bay to sa kinh va loi cam on chan nhat den PG&TS Nguyen Thi Hadng- Chu nhiem bo mon Kinh doanh qudc te da tan tinh chi bao, hndng dan de em hoan luan van I LCI CAM -DOAN Toi xin cam doan rang luan van da dtfpc hoan nhd su chi bao tan tinh cua PC$.TS Nguyen Thi Ntfdng va bang stf no luc cua chinh ban than nghien chu ly luan va tim hieu thtfc ticn Vicc chop ttt cac luan van khac khong dtfpc sit dung cho vicc hoan luan van Toi xin chiu trach nhicm hoan toan Hoc vicn: Nguyen Thi Thu Huong vc ldi cam doan cua minh MUC • LUC • - Danh muc cac chur viet tat - Danh muc cac bang - Danh muc cac hinh - Mudau Chuang 1: Ly luan chung ve sure canh tranh ciia hang hoa va su can thiet phai nang cao sure canh tranh hang may mac Viet Nam tren thi trudng Nhat Ban 1.1 Canh tranh 1.1.1 Cac khai niem ve canh tranh 4 1.1.2 Vai trd cua canh tranh thuang mai quoc te 1.1.3 Phan loai canh tranh 1.1.4 Cac cong cu cct ban cua canh tranh 1.1.5 Mot so ly thuyet co ban ve canh tranh 10 14 14 1.2 Sire canh tranh cua hang hoa 1.2.1 Khai niem 1.2.2 Moi quan he giiia cac cap cua site canh tranh 15 1.2.3 Cac chi tieu danh gid sftc canh tranh cua hang hod xuat khau 16 1.2.4 Nhiing nhan to anh hudng den sue canh tranh cua hang hod 18 1.3 Sir can thiet phai nang cao sue canh tranh cua hang may mac Viet Nam tren thi trudng Nhat Ban 24 Chuong 2: Thue trang canh tranh va nang cao sue canh tranh cua hang may mac Viet Nam tren thi trudng Nhat Ban 27 2.1 Tong quan ve tinh hinh san xuat va xuat khaiu cua nganh may mac VN 27 2.1.1 Dae diem nganh may mac xuat khau cua Viet Nam 27 2.1.2 Tinh hinh san xuat cua nganh may mac Viet Nam 30 2.1.3 Tinh hinh xuat khau cua hang may mac Viet Nam 31 2.2 Phan tfch thi trudng Nhat Ban 35 2.2.7 Khai quat ve thi trudng Nhat Ban 35 2.2.2 Phan tich cac luat le, quy dinh ve nhap khau hang may mac cua NB 41 2.2.3 He thong phan phoi hang may mac a Nhat Ban 44 i 2.3 Thue trang canh tranh va nang cao sue canh tranh cua hang may mac Viet Nam tren thi trudng Nhat Ban 2.3.1 Phan tich doi thu canh tranh tren thi trudng Nhat Ban 46 46 2.3.2 Thue trang XK hang may mac Viet Nam tren thi trudng Nhat Ban 52 2.3.3 Phan tich mot so chi tieu phan anh sue canh tranh cua hang may mac Viet Nam xuat khau 55 2.3.4 Nhung bien phdp ma phia Viet Nam da dp dung de nang cao site canh tranh cua hang may mac tren thi trudng Nhat Ban 63 2.4 Danh gia chung v£ sire canh tranh hang may mac Viet Nam tren thi trudng Nhat Ban 71 2.4.1 Nhitng tai diem viec nang cao site canh tranh cua hang may mac Viet 71 Nam tren thi trudng Nhat Ban 2.4.2 Nhitng ton tai viec nang cao site canh tranh cua hang may mac Viet Nam tren thi trudng Nhat Ban 72 2.4.3 Nguyen nhan cua cac ton tai 73 Chuang 3: Mot so giai phap nhdm nang cao sure canh tranh hang may mac 80 Viet Nam tren thi trudng Nhat Ban 3.1 Trien vong xuat khau hang may mac sang thi trirang Nhat Ban 80 3.1.1 Quan he cung cau ve hang may mac tren thi trudng Nhat Ban 80 3.1.2 Trien vong cung cau hang may mac tren thi trudng Nhat Ban 82 3.2 Dir bao nhung lai the va ba't lai cua hang may mac Viet Nam tren thi trudng Nhat Ban 3.3 Phuong hudng nang cao siic canh tranh cua hang may mac Viet Nam tren thi trudng Nhat Ban 83 86 3.4 Mot s6 giai phap va kien nghi nham nang cao siic canh tranh hang may mac Viet Nam tren thi trudng Nhat Ban 87 3.4.1 Giai phdp doi nham nang cao site canh tranh hang may mac Viet Nam tren thi trudng Nhat Ban 88 3.4.2 Kien nghi vdi Nhd nude 101 Ket luan 106 Tai lieu tham khao Phu luc ii Tieng Anh Viet tat AFTA AICO APTCF ASEAN BOT CAD CAM DNDTNN DNNN DNTN EU FDI GDP IFF ISO ITCB JETRO JTCA JIS JPY KN MFN NICs NK ODA OECF PE USD SWOT TQM VCCI VND VAT VA/L WTO XK Tie ng Viet Assiciation of textile ASEAN Hidp hdi det may cac nude ASEAN ASEAN Industrial Chuong trinh hop tac cong nghiep ASEAN ASEAN Textle Countries Forum Didn dan det may cac nude ASEAN Association of South East Asia Nations Hiep hdi cac nude Dong Nam a Build Operate Transfer Xay dung, hoat dong va chuyen giao Computer Added Design Cong nghe may tinh tro giup thiet ke Computer Added Manufacturing Cong nghe may tinh tro giup san xuat Doanh nghiep cd von dau tu nude ngoai Doanh nghiep Nha nude Doanh nghiep tu nhan European Union Lien minh chau Au Foreign Direct Investment Dau tu true tiep nude ngoai Gross Domestic Product Tdng thu nhap qudc noi International Fation Fair Hdi chp thdi trang qudc te International Quan ly chat lupng qudc te International Td chirc cac nude xuat khau hang det Japan External Trade Organization To chirc xue tien thuong mai Nhat Ban Japan International Cooperation Agency Co quan hop tac qudc te Nhat Ban Japan Industrial Standards Tieu chudn cong nghiep Nhat Ban Japan Yen Ddng Yen Nhat Ban Kim ngach Nation Quy che toi hue qudc Newly Industrialized Cac nude edng nghiep mdi phat trie’n Nhap khdu Official Development Assistance Vien tro phat trien chinh thurc Oversea Economic Cooperation Fund Quy hop tac hai ngoai Nhat Ban Poly ester Spi nilon United States Dollar Ddla My Strong weak Opportunities T Diem manh, didm ydu, co hdi, thach thuc Total Quality Management Quan ly cha't lupng tdng hop Viet Nam of Commecial & Industry Phong thuong mai & edng nghiep Viet Nam Vietnam Dong Tien Viet Nam Value Add Tax Thuegia tri gia tang Value Add/Labour Gia tri gia tang theo lao dpng World Trade Orgnizalion Td chuc thuong mai the gidi Xutft khau Ill Trang Bang sd 1: So luong cac DN may mac phan theo vung, loai hinh so huu 32 Bang so 2: Tdng hop nang lire nganh may xudt khau ViSt Nam 34 Bang so 3: Gia tri hang may mac Viet Nam san xuat 1995-2003 35 Bang so 4: Kim ngach xuat khau hang may mac Viet Nam (1996-2004) 36 Bang sd 5: Co cau thi trudng xuat khau cua nganh may Viet Nam 38 Bang sd 6: Ti6n luong theo nhom tuoi 41 Ddllg SO / Thu nhap tidn mat binh quan thang cua ngudi lao dong Nhat Ban , ' U theo quy moa va' nganh nghe c Bang sd 8: Ngan sach trung binh hang thang cua mdt gia dinh Nhat 42 Bang sd 9: Phan doan thi trudng hang may mac nhap khau vao Nhat Ban 46 Bang sd 10: Cac muc thue uu dai vdi hang may mac (theo GSP) 48 Bang sd 11: Nhiing han che doi vdi quan ao co chua chat doc hai 49 Bang sd 12: Mdt sd da'u chung nhan duqc sir dung o NB Enh vuc maymac 50 Bang sd 13 Cac doi thu canh tranh chinh cua Viet Nam tren thi trudng hang may mac Nhat Ban vd mdt sd mat hang 54 Bang sd 14: Kim ngach xuat khau cua nganh may mac Viet Nam (1996-2004) 60 Bang sd 15: Mot sd san pham may mac cua Viet Nam XK sang Nhat Ban 62 Bang sd 16: Thi phan hang may mac mdt sd nude XK vao thi trudng Nhat Ban 65 Bang sd 17: Bang gia mot sd hang may mac XK sang thi trudng Nhat Ban 70 Bang sd 18 Gia tri gia tang theo lao dong 71 Bangsdl9: Co cdu va sd luong lao ddng nganh may Viet Nam duqc dao tao 76 Bang sd 20: Sd luong cac DN may Viet Nam tham gia nghien cdu thi trudng 78 Bang sd 21: Sd lieu cac ldp hoc v£ quan ly va hdi thao HHDM td chuc 80 Bang sd 22: Nhap khau hang may mac cua Nhat Ban 94 Bang sd 23 Tuong quan giua cung cau hang may mac tren thi trudng Nhat Ban 95 V DANH MUC CAC HINH I Trang Hinhsdl: Mo hinh 7S cua Me Kinsey 11 Hinh sd 2: Mo hinh sue manh cua Me Porter 12 Hlnhs0'3: Cac moi trudng anh hudng den sdc canh tranh cua hang hoa XK 20 Hinh sd 4: Cor cau san pham may mac xuat khau cua Viet Nam 37 Hinh so 5: Cac kSnh phan phoi hang may mac nhap khau vao Nhat Ban 52 Hinh so 6: Thi phan hang may mac cua mdt so nude xuat khau vao thi trudng Nhat Ban nam 2004 65 Hinh sd 7: Tien cong lao dong nganh may cua mdt sd nude 69 Hinh sd 8: Gia ao sor mi xuat khau sang thi trudng Nhat Ban 70 Hinh sd 9: Xu hudng nhap khSu hang may mac d Nhat Ban 94 Hinh sd 10: Chu trinh san xuat va xuat khau hang may mac 108 Hinh sd 11: Quan h6 theo chieu doc cua nganh det may 118 VI MO »AU Tinh cap thiet cua de tai Trong nhieu nam dau the ky 21, mac du chiu nhieu tac dong tieu cite kinh te khu vuc va the gift phuc hdi cham, thien tai, han han song Viet Nam da thu ditqc nhitng tuu phat trien kinh te xa hoi quan trong, ditqc edng dong qudc te ghi nhan va danh gid cao nhu mute tdng trudng kinh te tuemg doi cao; ca cau kinh te co su dich chuyen tich cue theo hitdng edng nghiep hod, hien dai hoa; titng budc chu dong hoi nhap vao nen kinh te khu vuc va the gift De dat duqc nhung tuu ddng ke khong the khong noi den su ddng gop cua nhung mat hang xuat khau chu lute cua Viet Nam nhu dau tho, hang may mac, gao, thuy san dac biet la hang may mac vft ty Idn kim ngach xuat khau mang lai cho dat nude Tuy nhien, qua trinh hoi nhap kinh te qudc te da md nhung co hoi to Idn cho nganh may mac Viet Nam nhu hien thi Viet Nam cung doi mat vft nhieu kho khan, thach thutc Site canh tranh cua hang may mac Viet Nam van tha'p mdu md dan dieu, chat luomg khong ddng deu, viec thiet kekieu ddng chita chu dong, phu thuoc nhieu vao cac doi tac nude ngoai Ben canh do, hang may mac Viet Nam xuat khau dang gap phai su canh tranh gay gat tit cac hang det may Trung Qudc, hang duqc gia cong tai cac nude dang phat trien khac d Ddng Nam A Chinh vi vay, viec nghien citu va tim giai phap gop phan nang cao site canh tranh hang may mac cua hang Viet Nam tren thi trudng the gift la vo cung quan Ngoai ra, hang may mac Viet Nam hien dang cd mat tai nhieu thi trudng dudi hai hinh thutc la xuat khau cd han ngach (thi trudng EU, My, Canada, ) va phi han ngach (Nhat Ban, Han Qudc, Ddng Au ) Viec xuat khau vao cac thi trudng cd han ngach rong Idn nhung gap day kho khan vft ra't nhieu rao can Doi vft cac thi trudng phi han ngach thi Nhat Ban la thi trudng Idn nhat va hang Viet Nam cung da va dang titng budc xam nhap Nhung van de md Viet Nam dang gap phai la site canh tranh cua hang may mac van thap han nhieu nude, thi phan hang may mac chiem ty qua nho, uy tin thuang hieu hang may mac Viet Nam chua cao PHU• LUC • 3: > Danh sach cac cong ty thuong mai d Nhat Itochu Corporation 2-5-1 Kita- Aoyama, Minato-ku, Tokyo 107-0061 Mitsubishi Corporation 2- 3-1 Marunouchi, Chiyoda-ku, Tokyo 100-0005 Mitsui & Co., Ltd 1-2-1 Otenmachi, Chiyoda-ku, Tokyo 100-0004 > Danh sach cac cua hang Isetan Co., Ltd 3- 14-1 Shinjuku-ku, Tokyo 160-0022 Mitsukoshi Ltd 1-10-1 Nihinbashi Muromachi, Chuo-ku, Tokyo 103-0022 Seibu Department Stores Co.,Ltd 1- 16-15 Minami-lkebukuro, Toshima-ku, Tokyo 171-0022 Hankyu Department Stores Inc 8-7 Kakuda-cho, Kita-ku, Osaka 530-0017 > Danh sach cac nha san xuat hang may mac World Co., Ltd 2- 10-1 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Naigai Co., Ltd • 1- 13-5 Uchi-Kanda, Chiyoda-ku, Tokyo, 101-0047 Renown Incorporated 2- 34-18 Jingumae, Shibuya, Tokyo 150-0001 Kosugi Sangyo Co., Ltd 2- 8-5 Nihonbashi Horidome-cho, Chuo-ku, Tokyo 103-0012 Gunze Sangyo Ltd 1-8-17 Umeda, Kita-ku, Osaka 530-0001 Onward Kashiyama Co., Ltd 3- 14-11 Kaigan, Minato-ku, Tokyo 108-0022 Mica Lady Incorporated 1-11-1 Ginza, Chuo-ku, Tokyo 104-0061 PHU• LUC • 4: DANH MUC • CAC HOI • CHO • MAY MAC • NHAT BAN 'Jliiuih ftho Osaka Hoi cho may mac va phu lieu chau A (ANEX- ASIA NONWOVENS EXPOSITION) Cjlii ehu ^t)ia (Tiim etuf - Trung tarn buon Osaka (OMM) ban - Intex Osaka - Trung tSm thuong mai chau A-TBD - Khu hoi cho thuong mai qudc te Harumi Hoi cho thdi trang quoc te (IFF) Tokyo Hoi cho Thu/Dong (Thang Gieng) Hdi cho XuSn/He (Thang 7) - Trung tarn Sunshine hoi nghi - Trung tarn thuong mai cdng nghiep Tokyo - Trung tarn Ruytsn Tokyo (TRC) - Toa nha hoi nghi Khoa hoc & Cdng nghe Trifin lam quoc te KOBE Toa nha trien lam Kobe Kita Kyushu Trien lam thuong mai quoc td' Toa nha trien lam tong hop mien Tay Nhat Ban Fukishima Trien lam qudc te Fukishima Trung tarn Fukishima Yokohama Trien lam thdi trang Yokohama Pacifico Yokohama Hdi cho thcri trang qud'c td' Nha hat ldn Sapporo Ryutsu Trien lam thdi trang Makuhari Messe Kobe Sapporo Chiba qud'c td' PIIU• LUC • SO LIEU VE NGANH MAY MAC VIET NAM • • • Sd luMnq ede th dull phan hinh te san xua't hantj maif mac eua (Viet (Jlam (1998) May mac Thanh phan Det may K.vUc Ho ca the DNTW va DP Tong Kvitc Kvtfc Kvitc Kvitc KvUc b 107.769 69.758 6.852 28.359 12.260 3.095 8.724 10.468 801 474 13 150 36 257 17 108.570 70.232 6.865 28.509 12.296 3.096 8.981 10.485 (Ol I lkg>b I 07Lr> OM'IWWe 12*17 2z£a $7'K®Z®8 07'JV -7S'37 * £7-/77 1ft~10ft(±10ft) Slaa-S Oa&tto^'yTRuzzi/h^u-y'y-f ffifS 17,500 R O^aiyy7> TRUZZl/b>/U'V 18,500 A OhLamL^AJd^'JZl S *'>7-y ã>377ôÊfcliđAô -i x ssKAyy? 47 K fi 15ôCAƠ ằ * 47 2v-7lcÊằ Zj-'/VX zZ ismkaw? 47 7v—7l-fi» —a.—>VX ft ftgeAje? 7V-7I-M1B —ZL—>T X zZ 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