Phát triển kinh doanh hàng gia dụng nhập khẩu của công ty trách nhiệm hữu hạn tristar việt nam

9201 LV.ThS dhktqd TRUONG DAI HOC KINH TE QUOC DAN ■ ■ - DAI HOC K.T.Q.D TT THONG TIN THU’VIEN PHONG LIAN AN-TV LIEl DO dinhtoai ■ PHAT TRIEN KINH DOANH HANG GIA DUNG NHAP KHAU CUA CONG TY TRACH NHIEM HUB HAN TRISTAR VIET NAM CHUYfiN NGANH: QUAN TRI KINH DOANH THUUNG MAI Av N NGtfCH HUONG DAN KHOA HOC: PGS.TS PHAN T(5 UY$N HA NOI ■ 2014 LOI CAM DOAN Toi xin cam doan, luan van la ket qua toi tu nghien cuu de hoan r r r Cac so lieu, thong ke, ket qua su dung luan van la trung thuc va co nguon goc cu the ro rang Cac ket luan cua luan van chua tirng cong bo bat cu cong trinh khoa hoc nao Ha Noi, thang nam 2014 Hoc vien Do Dinh Toai LOI CAM ON Nhan day, toi xin chan cam cm Ban giam hieu trucmg Dai hoc Kinh te quoc dan, quy thay cd Vien Thircmg mai va Kinh te Quoc te da tao rat nhieu dieu kien de toi hoc tap va hoan tot khoa hoc Dong thdi, toi cung xin cam on quy anh, chi va ban lanh dao Cong ty Trach nhien htru han Tristar Viet Nam da tao dieu kien cho toi dieu tra khao sat de cd du lieu viet luan van va dong gop nhieu y kien bo ich cho luan van tinh va nang lire cua minh, nhien khong the tranh khoi nhung thieu sot, rat mong nhan duoc nhung dong gop quy bau cua quy thay cd va cac ban Ha Noi, thang nam 2014 Hoc vien Do Dinh Toai MUC • LUC • LOI CAM DOAN LOI CAM ON DANH MUC TU VIET TAT DANH MUC BANG BIEU, SO DO TOM TAT LU AN VAN i LOI MO DAU CHUONG 1: NHU’NG VAN DE CO BAN VE KINH DOANH VA PHAT TRIEN KINH DOANH HANG GIA DUNG NHAP KHAU CUA DOANH NGHIEP 1.1 \ r f Vai trd va sir can thiet phai phat trien kinh doanh hang gia dung nhap khau tai doanh nghiep 1.1.1 Khai niem ve hang gia dung, hang gia dung nhap khau va kinh doanh hang gia dung nhap khau 1.1.2 Su can thiet phai phat trien kinh doanh hang gia dung nhap khau tai doanh nghiep 1.1.3 Dae diem kinh doanh hang gia dung nhap khau 10 1.2 Noi dung phat trien kinh doanh hang gia dung nhap khau tai doanh nghiep 12 1.2.1 Phat trien mat hang hang gia dung nhap khau 12 1.2.2 Phat trien thi truong hang gia dung nhap khau theo pham vi dia ly 14 1.2.3 Phattrien mang ludi kinh doanh hang gia dung nhap khau 15 1.2.4 Phattrien cac hoat dong hd tro kinh doanh hang gia dung nhapkhau 16 1.3 Nhan to anh huong ton phat trien kinh doanh hang gia dung nhap khau o’ cac doanh nghiep 18 1.3.1 Nhan to ben ngoai doanh nghiep 18 1.3.2 Nhan to ben doanh nghiep 27 1.4 Nhan to de phat trien kinh doanh va cac chi tieu danh gia sir phat trien kinh doanh hang gia dung nhap khau 30 1.4.1 Cac nhan to de phat trien kinh doanh 30 1.4.2 Chi tieu danh gia su phat trien kinh doanh hang gia dung nhap khau 31 CHUONG 2: THUC TRANG PHAT TRIEN KINH DOANH HANG GIA DUNG NHAP KHAU CUA CONG TY TNHH TRISTAR VIET NAM 34 2.1 Thue trang kinh doanh cua cong ty TNHH TRISTAR VIET NAM 34 2.1.1 Nhung nguon luc cho phat trien kinh doanh .34 2.1.2 Tinh hinh phat trien kinh doanh cua cong ty 36 2.2 Thue trang phat trien kinh doanh hang gia dung nhap khau cua Cong ty TNHH TRISTAR VIET NAM 38 2.2.1 Thue trang phat trien mat hang hang gia dung nhap khau 38 2.2.2 Thue trang phat trien thi truong hang gia dung nhap khau 43 2.2.3 Thue trang phat trien mang ludi kinh doanh hang gia dung nhap khau 46 2.2.4 Thue trang phat trien cac hoat dong ho trp kinh doanh hang gia dung nhap khau 48 2.3 Danh gia thuc trang phat trien kinh doanh hang gia dung nhap khau cua cong ty trach nhiem hiTu han Tristar Viet Nam 56 2.3.1 Nhung ket qua dat duoc 56 2.3.2 Nhung ton tai va nguyen nhan 58 CHUONG : PHUONG HUONG VA GIAI PHAP PHAT TRIEN KINH DOANH HANG GIA DUNG NHAP KHAU CUA CONG TY TNHH TRISTAR VIET NAM DEN NAM 2020 62 3.1 Phuong huong phat trien kinh doanh hang gia dung nhap khau cua Cong ty TNHH Tristar Viet Nam den nam 2020 62 3.1.1 Xu huong phat trien kinh doanh hang gia dung nhap khau tren thi truong hang gia dung Viet Nam giai doan 2014-2020 .62 3.1.2 Du bao ve thi truong hang gia dung nhap khau 64 3.1.3 Muc tieu cua cong ty nhung nam toi va dinh huong phat trien kinh doanh hang gia dung nhap khau cua cong ty 66 3.2 Mot so giai phap chu yeu phat trien kinh doanh hang gia dung nhap khau cua cong ty TNHH Tristar Viet Nam den nam 2020 68 3.2.1 To chtrc va sap xep nhan su hop ly 68 3.2.2 Nhom giai phap phat trien mat hang hang gia dung nhap khau 69 3.2.3 Nhom giai phap phat trien thi trudng hang gia dung nhap khau 71 3.2.4 Nhom giai phap phat trien mang ludi kinh doanh hang gia dung nhap khau 73 3.2.5 Nhom giai phap phat trien cac hoat dong ho trq kinh doanh hang gia dung nhap khau 74 3.2.6 Giam chi phi kinh doanh 76 3.3 Kien nghi dieu kien thyc hien 78 3.3.1 Doi vdi Tap doan Fagor Tay Ban Nha 78 3.3.2 Doi vdi co quan quan ly nha nude KET LUAN 79 82 DANH MUC TAI LIEU THAM KHAO 84 PHU LUC 87 DANH MUC Ttf VIET TAT Tieng Viet STT Tir viet tat Nghia day du DN Doanh nghiep TNHH Trach nhiem huu han TT Thi truong Tieng Anh STT Tu’ viet tat AFTA Viet day du tieng Anh ASEAN Free Trade Area Nghia tieng Viet Khu vuc mau dich tu ASEAN APEC CEPT Asia-Pacific Economic Dien dan Hop tac Kinh te Cooperation chau A - Thai Binh Duong Common Effective Preferential Chuang trinh thue quan uu Tariff dai co hieu luc chung DVD Digital Video Disc May quay dia EU European Union Lien minh Chau Au PG Promotion Girl Nhan vien quang cao ntr WTO World Trade Organization To chuc thuong mai The gidi DANH MUC BANG BIEU, SO DO BANG BIEU Bang 2.1 Ket qua kinh doanh hang gia dung nhap khau 36 Bang 2.2 Bang so luong san pham tang theo tung nam 39 Bang 2.3 Doanh thu ban hang theo tung nhom hang qua cac nam 2009-2013 41 Bang 2.4: Doanh thu tren mot so thi truong chu yeu qua cac nam 2009-2013 44 r r Bang 2.5: Qua trinh phat trien he thong phan phoi cua Tristar 47 Bang 2.6: Cac chuong trinh khuyen mai cua Tristar tu 2009-2013 49 Bang 2.7: Chinh sach chiet khau danh cho khach hang thang 6/2013 52 Bang 2.8: Chinh sach chiet khau danh cho trung tarn dien may 53 Bang 2.9: Doanh thu mot so khach hang Ion tu nam 2009-2013 54 DANH MUC HINH Hinh 1.1: Toe tang GDP 2002 - 2013 19 Hinh 2.1 : So to chuc bo may Cong ty TNHH Tristar Viet Nam 34 Hinh 2.2: Bieu doanh thu qua cac nam 2009-2013 37 Hinh 2.3: Bieu loi nhuan qua cac nam 2009-2013 37 Hinh 2.4: Toe tang doanh thu tren mot so thi truong chu yeu 2009-2013 45 Hinh 2.5: Bieu thi phan hang gia dung cao cap nam 2013 46 89 stt Ten_vt Dvt Gia2 SL 20,21 SUM Thue DT 7,102,790,55 3,555,688 78,130,677,266 Bep gas 3CF 540SI BUT C 14,063,636 1,406,364 15,470,000 Maykhufmui 6CFT 90V ISLA C 6,123,224 3,061,612 33,677,732 Bep ga KO732 C 1,235,233 123,523 1,358,756 Binh nong lanh FEP 15DPLUS B C 5,189,229 518,926 5,708,155 Bep ga 2CFI-4GLSB C 10 2,512,532 2,512,532 27,637,852 Bo noi BAT 8P DELTA C 1,853,253 1,667,928 18,347,205 May giat F 2810 C 16,397,729 3,279,545 36,075,002 May giat 1F4613X C 8,247,770 2,474,332 27,217,642 khir mui Nodor FlatIO +soft inox C 1,306,038 261,208 2,873,284 10 May giat FS-3612X C 21,907,955 4,381,591 48,197,500 11 May rfra bat 1LF013SX C 14,784,255 7,217,714 79,394,845 12 May rifa bat 1LF019SX C 22 19,538,308 41,033,448 451,367,851 13 May rcra bat 1LF-020SX C 236 10,300,239 241,856,520 2,660,421,269 14 May rifa bat 1LF453IT C 5,616,057 561,606 6,177,663 15 KhCir mui CATA OMEGA 700 INOX c 13 2,222,000 2,888,600 31,774,600 16 May say 1SF 84CELX c 12 19,795,681 23,754,824 261,303,000 17 Khfrmui 1SHDG-900F c 5,211,058 2,605,529 28,660,819 Bep ga kern Id, khong van 18 2CF540NAT c 3,948,415 789,683 8,686,513 19 Bep ga 2CFI 4GLS c 10,500,000 1,050,000 11,550,000 20 Chau rifa 2DUO 2C c 259 2,075,261 53,749,264 591,241,900 21 May giat 2F 107 c 7,437,934 2,231,380 24,545,182 Bep ga kinh khong van 2FCR7 22 G2W c 435 4,648,337 200,369,987 2,204,067,319 23 Bep ga 2FCS7 G2WD c 642 4,582,484 291,726,639 3,208,992,771 24 Binh nong lanh 2FI 45P c 3,181,818 318,182 3,500,000 25 Bep ga 2FR7-2GWSS 3,100,000 2,170,000 23,870,000 26 Bep gas FS7 GWDSS 30 3,555,680 10,667,040 117,337,440 27 Ld ncfng 2H 113B c c c 8,181,818 818,182 9,000,000 28 May rifa bat 2LF-013SX c 68 11,325,876 76,492,920 841,422,083 29 May rifa bat 2LF-065IT1X c 160 9,043,523 141,767,314 1,559,440,376 30 Chau rifa Inox 02 ho 2Max 2C 45 4,867,906 21,680,297 238,483,214 31 Bep ga domino 2MCF2GSAX c c 63 3,665,370 22,416,750 246,584,192 90 stt Tenvt Dvt Gia2 SL Thue DT 32 Chau rira 2PLUS 1.5C 1E C 4,295,455 859,092 9,450,002 33 Chau rira 2R 1C C 23 810,095 1,863,219 20,495,393 34 Chau rira 2RG 1C c 30 967,867 2,903,600 31,939,600 35 Bep 2SCM 2SB c 693 2,585,527 169,877,178 1,868,647,793 36 Bep dien 2VFT320S c 13,818,181 1,381,819 15,200,000 37 Bep dien 2VFT330AS 10 8,664,470 8,477,614 93,253,744 38 Bep dien 2VFT-400AS c c 17 8,560,433 14,284,767 157,132,370 39 Bep dien 2VFT-400AX c 150 8,161,093 120,771,541 1,328,486,840 40 Bep dien 2VFT700AS c 24 11,004,497 25,420,517 279,625,602 41 Bep ga 2VFT750S c 18,090,909 1,809,091 19,900,000 42 Bep dien 2VFT900S 11,328,000 5,664,002 62,304,000 43 Bep Cata ga 302VI c c 5,654,754 565,475 6,220,229 44 May khur mui 3CC-130 EX 2,250,000 225,000 2,475,000 45 May khirmui 3CC-230 EX 58 1,527,483 8,859,400 97,453,400 46 May khirmui 3CC-239 EX 78 3,908,942 29,956,191 329,518,070 47 May khir mui 3CDC-60X c c c c 14 2,319,000 3,246,600 35,712,600 48 May khir mui 3CDC-70X 51 2,794,529 14,252,096 156,773,056 49 Bo bep lien Id 3CF-4VX c c 10 26,256,180 26,029,036 286,319,345 50 Bo bep lien Id 3CF-540 15,038,182 10,168,698 111,855,666 51 May khu' mui 3CFT-90V ISLA 24,545,454 2,454,546 27,000,000 52 May khirmui 3CFT-TILE 19,570,795 7,828,319 86,111,500 53 May giat 3F-2612X c c c c 18,371,060 5,182,198 57,004,140 54 Tu lanh 3FC 67 NFXD c 20,355,000 2,035,500 22,390,500 55 Bep gas 3FI95GLSTX 19 11,972,018 21,999,534 241,994,791 56 May gidt 3FS-3611 c c 8,435,860 4,217,930 46,397,230 57 Bep domino tif 3MF2IAX 65 4,983,547 31,465,464 346,120,063 58 Bep dien 3MFT2AX 34 5,730,186 18,923,366 208,156,929 59 Bep ga kinh 3PCS8G2WD c c c 283 4,018,944 111,515,119 1,226,665,797 60 De bep 41111321 c 199,401 59,820 658,023 61 Nap de kinh 41780412 c 24,049 2,405 26,454 62 N3p de kinh 41780442 c 18 64,629 116,332 1,279,654 63 KhCrmui 4CFT 700X c 90 5,418,511 48,766,600 536,432,600 64 May khirmui 4CFT 900X c 68 4,252,559 28,917,400 318,091,400 65 Bep ga 5CFI-4GLS c 9,765,151 2,929,547 32,225,000 66 Lb nong dien 5H196X c 47 6,013,211 28,262,092 310,883,001 91 stt Tenvt Dvt Gia2 SL Thue DT 67 Lo ndng 5H 936X C 24,545,454 2,454,546 27,000,000 68 Bep dien 5IFT22S c 17,500,000 1,750,000 19,250,000 69 Bep dien 5IFT22X c 21,352,273 5,890,156 64,791,706 70 Bep dien 604HVI 88 2,044,043 17,987,587 197,863,403 71 Bep ga 6CFI5GLST c c 13,350,909 2,364,592 26,010,505 72 Bep dien 6FI4GLSX BUT c 75 2,215,907 16,619,303 182,812,322 73 Bep dien 6FID31MLXbut c 170 2,822,944 47,990,055 527,890,602 74 Lo ndng dien 6H114X 249 8,135,734 201,761,635 2,219,377,901 75 Lo ndng dien 6H175X 36 8,497,450 30,399,882 334,398,075 76 Lb ndng dien 6H196AX c c c 67 11,656,259 77,581,472 853,396,006 77 Lo ndng dien 6H 200RX c 12,854,545 3,856,364 42,419,999 78 Lo ndng dien 6H 200ALX 5,955,852 1,786,754 19,654,311 79 Lo ndng dien 6H 200ARX c c 12,227,132 8,188,728 90,075,999 80 Lo ndng dien 6H800ATCX c 14 10,614,402 14,860,167 163,461,795 81 Lo ndng dien 6H815ATCX c 17,747,727 1,774,773 19,522,500 82 Lb ndng dien 6H875ATCX c 26,763,636 2,259,956 24,859,513 83 Lb ndng dien 6H880ATCX c 19 19,139,508 34,876,320 383,639,435 84 May khCrmui 7CFTNERO c 15,815,327 3,163,065 34,793,719 85 Phu kien may rCra bat c 1,812,121 1,087,276 11,960,000 86 Noi ap suat 918010021 c 3,954,545 769,339 8,462,719 87 Noi ap suat 918010022 c 3,954,545 395,455 4,350,000 3,772,727 754,546 8,300,000 3,048,181 304,819 3,353,000 Noi ap suat OMUTIPLUS 4C 88 918010822 89 Noi ap suat 918010895 c c 90 Noi ap suat ORE40C 918010911 c 472,563 47,256 519,819 91 Noi ap suat 918012125 c 4,354,545 330,390 3,634,294 884,677 88,468 973,145 3,786,363 378,637 4,165,000 Noi ap suat Future 4c Ml 92 918012349 93 Noi ap suat 918012517 c c 94 Noi ap suat 918013286 c 2,895,455 1,158,182 12,740,002 95 KhCrmui c 33,636,363 3,363,637 37,000,000 96 May khCr mui AF2-608X 229 3,259,029 74,631,760 820,949,360 97 KhCrmui AF3-607N c c 213 2,384,616 49,985,842 549,844,154 98 KhCrmui AF3 607X 505 2,341,009 115,874,582 1,274,620,046 99 KhCrmui AF3 647X c c 540 1,198,188 63,230,797 695,538,647 AERISQ4S 92 stt Ten_vt Dvt SL Gia2 Thue DT May hut mui Angolo Box VL3 BL 100 1000 101 Chau rUa bat Inox hoASC 1B1D 102 Chau rUa ASC2B2D 103 Chau rUa ASC2B 104 Bat chia lUa nho 105 Beer Heineken 106 Khu' mui CATA C700GLASS/A 107 Khu" mui CATA C900GLASS/A 108 Binh nong lanh CB - 150N1 109 Binh nong lanh CB - 30N1 110 Binh nong lanh CB - 50N1 111 Kim danh lUa 112 May khU mui CC-230B 113 May khU mui CC-230X 114 c c c 27,272,727 2,727,273 30,000,000 2,724,064 2,085,863 22,944,478 4,284,393 1,232,502 13,557,505 c c 199 3,129,473 62,203,299 684,235,700 13 382,237 496,915 5,466,000 c c 84 0 84 3,356,436 28,194,062 310,134,662 c c c 141 2,735,191 38,566,200 424,228,200 6,274,363 2,432,389 26,756,261 6,409,090 541,750 5,959,250 c c 7,818,181 781,819 8,600,000 66 369,947 2,441,655 26,858,160 40 1,609,748 6,438,990 70,828,890 207 1,685,998 34,900,169 383,901,749 Phu kien CCM000781 c c c 27,272 2,728 30,000 115 KhU mui CFB100000AIX c 28,295,454 2,829,546 31,125,000 116 KhU mui CFB900AX c 16 11,567,985 18,508,780 203,596,543 117 KhU mui CFC40AIX c 19,468,921 5,840,678 64,247,441 118 Bep ga CFI3GLSTA 78 7,129,568 54,230,113 596,531,037 119 Bep ga CFI4GLSTA c c 10,240,202 8,959,149 98,550,593 120 KhU mui CFP70AX c 40 7,984,980 30,210,980 332,320,696 121 KhU mui CFP90AX c 15 8,028,305 10,785,559 118,641,075 122 KhU mui CFS9000AX c 19 11,194,018 21,193,971 233,133,655 123 KhU mui CFS90AX c 32 9,533,272 29,860,263 328,462,303 124 Phu kien khU mui CATA 12 1,120,227 1,344,275 14,787,000 125 May khU mui CHARG 90X c c 13 12,361,321 15,698,009 172,678,062 126 KhU mui CHD 070X 370 3,947,070 146,041,618 1,606,457,340 127 Voi chau rUa bat CLT c c 3,728,462 372,846 4,101,308 128 Voi chau CMT 6,131,818 613,182 6,745,000 129 May la hoi ep CP 385X 41,125,455 4,112,546 45,238,001 130 KhU mui CPB 90X c c c 5,681,818 568,182 6,250,000 131 KhU mui CPT 60X c 165 3,785,609 62,462,549 687,088,034 132 KhiUmuiCPT 90X c 19 6,122,799 11,487,095 126,357,984 133 May khU mui CPT90XT c 14 9,675,048 13,149,054 144,639,565 93 stt Dvt Tenvt SL Gia2 Thue DT 134 Khir mui CPV 70X c 173 4,241,536 70,692,840 777,620,952 135 khir mui CPV 90X cai 374 5,304,311 194,914,198 2,144,055,830 136 May khir mui CRC-90I C 6,490,909 2,508,524 27,593,760 137 Phu kien khCr mui C 418,181 209,095 2,300,000 138 May rira bat ES30X C 60 16,395,238 96,409,803 1,060,507,691 139 Khir mui CATA F2260 Black 66 891,338 5,882,830 64,711,130 140 May giat F 2712X c c 35 11,456,728 39,924,701 439,171,704 141 May giat F 2810X c 17,574,167 10,544,504 115,989,504 142 May giat F-4812X 34 18,578,944 62,121,523 683,336,667 143 May giat F 5814 22,259,090 11,129,550 122,425,000 144 Chau rira FBE 40-40 c c c 52 1,409,819 7,331,061 80,641,624 145 Chau rira 2F BE41 c 18 533,767 960,781 10,568,587 146 Chau 2FBE 5040 180 1,212,983 21,693,456 238,627,927 147 Tu lanh FC 67 NFX 13,000,000 1,300,000 14,300,000 148 Tu lanh FD 283NFX c c c 127 14,797,984 187,934,402 2,067,278,402 149 May giat FE-73 3,867,709 386,771 4,254,480 150 Tu lanh FFJ6825X 9,762,133 7,809,708 85,906,775 151 Tu lanh FIC -37L 6,702,597 670,260 7,372,857 152 Tu lanh FIS - 122 4,604,457 920,891 10,129,805 153 Tu lanh FQ890XM 24 50,355,894 120,854,147 1,329,395,599 154 Bep ga FR7-2GWDSSLPG 2,566,044 513,209 5,645,297 155 Bep ga FR7-2G WDWLPG 1,674,301 167,430 1,841,731 156 Bep ga FR7-GWDSSLPG c c c c 14 3,631,067 5,083,494 55,918,432 157 May giat FS-3612 152 12,850,995 195,335,126 2,148,686,362 158 Bep ga FS7-2GWDWLPG c c 3,523,252 1,409,301 15,502,309 159 Bep ga dien FS7 GWEDSS c 3,159,931 2,527,944 27,807,389 160 Tu lam lanh rgu FSV 177 c 41,533,973 28,530,457 313,835,030 161 Tu rgu FSV 85 c 11,102,142 9,919,202 109,111,211 162 Tu rgu FSV 95 c 26 12,319,113 31,882,711 350,709,791 163 KhCr mui Gamma 900 c 1,740,409 1,044,245 11,486,699 164 Vdi chau rira Inox GCA-CR 465 1,042,437 48,434,860 532,783,385 165 Vdi chau rira Inox GCB-CR c c 385 651,353 25,008,804 275,096,805 166 Voi chau rira Inox GCCR 65 1,593,333 10,356,664 113,923,300 167 Vdi chau Inox GCD CR c c 4,545,454 454,546 5,000,000 168 Vdi chau GCDB c 2,112,735 211,273 2,324,008 c c c c Side by side 94 stt Tenvt Dvt c c Gia2 SL Thue DT 2,628,681 262,868 2,891,549 3,462,342 692,468 7,617,152 23 4,711,183 10.627,004 116,897,014 6,160,236 1,232,047 13,552,519 Lo ndng dien H196X c c c 5,998,402 2,399,361 26,392,969 174 Bo noi inox HOME ART c 16 2,596,536 4,154,461 45,699,033 175 Bep dien td I200TS c 31 14,622,568 43,407,335 477,480,606 176 Bep dien I 2PLUS c 15,000,000 3,000,000 33,000,000 177 Bep dien Cata I 603 TCVI c 15,250,300 1,525,030 16,775,330 178 Chau rdaIC4040 c 4,891,647 489,165 5,380,812 179 Bep td IF 3S 3,189,891 637,978 7,017,760 180 Bep td IF 4S c c 12 23,737,642 26,131,694 287,448,497 181 Bep td IF 700BS 13,766,546 5,506,618 60,572,800 182 Bep dien IF700S 19,027,742 3,805,563 41,861,046 183 Bep IF 800S 26,596,398 15,186,627 167,052,704 184 Bep dien td IF Light 30S 31 13,657,812 41,019,074 451,209,756 185 Bep ga IF THIN 90S c c c c c 33,163,636 6,126,954 67,396,488 186 Khd mui CATA ISLA C GLASS c 19,090,909 1,909,091 21,000,000 187 Than hoat tinh KE0067800 380 270,335 10,272,828 112,999,998 188 Khay dung banh ngot Phap 20 500,000 1000,003 11000,003 189 Khay thuy tinh Pyrex c c c 50 140,909 704,547 7,749,997 190 Bep ga L 604 FTI 5,009,806 4,508,831 49,597,085 191 Bep Cata L 702CI 54 900,261 4,861,426 53,475,496 192 Bep Cata L 703CI 131 1,528,538 20,023,870 220,262,367 193 Phu kien may gist c c c c 80 200,000 1600,000 17,600,000 194 May rda bat LF-013SX 195 169 Voi chau GCS-CR 170 Voi chau GCV CR 171 Voi chau GDJ CR 172 Lo ndng dien H-196CX 173 14,891,000 1,489,100 16,380,100 May rda bat LF-065IT1X c c 17 7,393,000 12,568,100 138,249,100 196 May rda bat LF-65IT1X c 10,608,536 6,365,122 70,016,338 197 Khd mui LUMINAV4S 13,028,018 1,302,802 14,330,820 198 Chau rda Inox 02 ho 2Max 2C -1E c c 27 6,096,184 16,385,066 180,235,636 199 Bep dien MF BRI 4,245,070 849,014 9,339,154 200 Lo vi song M025DGM 30 3,577,630 10,198,636 112,184,921 201 Bo noi inox MOMA 1,208,462 543,047 5,973,524 202 Mo to say cua may gist 90,000 9,000 99,000 203 Mdng song dong 15 25 120,000 300,007 3,300,007 c c c c c 95 stt Tenvt Dvt Lo vi song MW4-23EGX c c c 207 Lo vi song 24 lit MW4-245GEX 208 204 Lo vi song it MW4-17EGB 205 Lo vi song MW423 EGB 206 SL Gia2 Thue DT 39 1,436,434 5,602,091 61,623,000 2,837,023 283,702 3,120,725 556 2,836,801 155,382,961 1,709,212,323 c 12,695,455 1,269,546 13,965,001 Lo vi song 24 lit MWB-245AGEX c 44 12,350,117 52,524,039 577,764,378 209 KhU mui CATA NEBLIA 90 NEGRA 1,308,080 130,808 1,438,888 210 O Fagor 100 136,363 1,363,631 14,999,931 211 KhU mui CATA OMEGA 700INOX 83 2,185,181 18,137,000 199,507,000 212 KhU mui CATA OMEGA 900INOX c c c c 6,818,181 2,727,276 30,000,000 213 khU mui Nodor P10 + soft 1,891,503 189,150 2,080,653 214 KhU mui CATA P3260 BLACK 199 877,673 17,465,699 192,122,691 215 KhiUmuiCATA P3260 inox 160 1,045,000 16,720,000 183,920,000 216 Bep gas P6LV1I 1,485,706 148,571 1,634,277 217 Bep ga kinh PCS8G2WD 583 1,993,172 116,124,075 1,277,364,822 218 phu kien lo 18 709,090 70,910 780,000 219 phu kien lo 34 187 422,080 7,892,965 86,821,961 220 Phu kien Lo 21/11 1,454,545 145,455 1,600,000 221 Phu kien may giat; bo mach nguon c c c c 4,250,000 1,700,004 18,700,004 222 Than hoat tinh KM CATA TF 2003 c 11 53,636 59,000 649,000 223 Chau rUa cata PLAMENCO 121 2,342,500 28,344,250 311,786,750 224 KhU mui PV VL3 900 c c 6,044,233 604,424 6,648,657 225 Bep ga dien khong van SC21B 135 3,865,778 52,188,000 574,068,000 226 Bep ga dien co van SC21SB 569 4,744,107 267,781,869 2,945,600,385 227 Bep o ga ,khong van , SC2B c c c 816 3,242,035 263,052,176 2,893,573,734 228 Bep o gas sc 2SB c 1,000 4,113,853 405,249,613 4,457,745,125 229 Bep o ga khong van , SCM 2B 218 1,308,210 28,518,975 313,708,725 230 Bep SCM2SB 271 1,351,064 36,613,825 402,752,075 231 Lo ndng dien SE604 I Inox c c c 1,214,988 121,499 1,336,487 232 Lo ndng CATA SE605I 2,370,414 237,041 2,607,455 233 May say SFE60T c c 37 8,535,280 31,580,537 347,385,887 234 KhU mui SHC -602I 361 1,577,659 56,953,500 626,488,500 235 KhU mui SHC- 702I c c 30 1,507,600 4,522,800 49,750,800 236 KhU mui SHE - 602I c 496 2,039,776 97,764,417 1,075,407,937 237 KhU mui SHE - 702I 1,151 1,965,319 223,162,730 2,454,789,018 238 KhiUmuiSHEC 700I c c 15 3,757,582 5,636,373 62,000,103 c c c c c 96 stt Ten_vt Dvt SL Gia2 Thue DT 239 Khfr mui SHP-602I c 107 2,464,383 26,368,900 290,057,900 240 Phu kien chau c 46,425 4,642 51,067 241 Bo noi inox BAT 8P SILVER 43 2,665,920 11,199,920 123,199,059 242 khfr mui SIROCO c c 1,606,276 321,255 3,533,807 243 Bep ga inox Safari c 20 4,800,000 9,600,000 105,600,000 244 khfr mui Nodor T10 (Code 7452) 1,352,634 405,790 4,463,692 245 Bep ga TC604FIV c c 12 7,566,425 9,079,738 99,876,840 May hut mui TF2003 70 246 DURAUM/B c 360 1,303,779 46,936,053 516,296,573 247 Khfr mui CATA TF5260 Black 148 917,378 13,577,200 149,349,200 248 Khu’ mui CATA TF5260 Inox c c 492 1,164,065 57,272,000 629,992,000 249 aim sieu toc TK418 c 603,977 216,977 2,386,747 250 am sieu toc TK500 2,014,886 805,955 8,865,500 251 Bep dien Cata TT603B 10,000,000 1,000,000 11,000,000 252 KhQ mui CATA V700 c c c 421 2,063,330 86,866,200 955,528,200 253 Van chSn c 50 136,363 681,831 7,499,981 254 May hut bui VCE 301 1,398,504 279,701 3,076,709 255 May rfra bat 1VF-03SX c c 10,700,000 1,070,000 11,770,000 256 May rfra bat 1VFE-03S 6,376,889 637,689 7,014,578 257 May rfra bat 1VF-451 c c 8,362,397 4,181,198 45,993,183 258 Bep dien VFI-400I 136 6,229,632 84,627,823 930,906,044 259 Bep dien VF Slide 63S 10 6,979,678 6,860,056 75,460,592 260 Bep dien VF Slide 78S 14,238,818 5,448,777 59,936,531 261 Bep o dien VFT 400R c c c c 3,833,302 766,660 8,433,264 262 Khfr mui VL3BL 6001 1,281,962 128,196 1,410,158 263 Khfr mui VL3BL900I c c 10 1,500,000 1,500,000 16,500,000 264 Tu lam lanh rou BI012BIZONE 39 4,986,192 19,446,153 213,907,644 265 Khfr mui CATA W5760 Inox c c 8,727,272 4,363,640 48,000,000 266 Bep ga W620 10,571,903 1,057,190 11,629,093 267 Phu kien bo phan xa WA1 393,333 236,000 2,596,000 268 May khtf mui 6CFT90V ISLA c c c 8,274,518 2,482,355 27,305,909 269 May say bat ZDQ 90-660 270 271 18,926,950 1,892,695 20,819,645 Con thu 160/90 c c 30 181,818 545,467 6,000,007 Dem vong bi may giat c 90,909 63,638 700,001 YEU CAU CUA HOI DONG CHAM LUAN VAN THAC SI Ve nhung diem can sua chua, bo sung truoc nop luan van chinh thuc cho VDTSDH Chu tich Hoi dong (Ky va ghyrd ho ten) Cam ket cua hoc vien7 ^.Gdrify thu nil hi £.o tii^ & 7 tUci (J t£ an.: .Text cik £ukt AVj .CVa Ci p z> - T^ ■ cJfe LJPA coa G.\ X hoach phat trien kinh doanh khoa hgc tan dung dugc nhung cu hoi, dieu kien kinh doanh, han che, nhung thach thuc rui ro nham dung vung tren thi trudng Do viec tac gia lua chgn de tai “Phat trien kinh doanh hang gia dung nhap r x khau cua cong ty TNHH Tristar Viet Nam ” lam luan van thac sy kinh te la can thiet va cd gia tri thuc tien cao dang dat hien d cong ty TNH Tristar De tai ma cao hgc vien lua chgn phu hgp vdi chuyen nganh dao tao va khong cd su A /■ trung lap vdi nhung de tai, cong trinh nghien cuu ma toi dugc biet Luan van da khai quat dugc nhung ly luan co ban ve phat trien kinh doanh hang gia dung nhap khau cua doanh nghiep, thong qua phan tich dac diem kinh doanh hang gia dung nhap khau; su can thiet phai phat trien kinh doanh mat hang Luan van da phan tich dugc noi dung phat trien kinh doanh hang gia dung nhap khau; cac nhan to anh hudng tdi phat trien kinh doanh mat hang va he thong cac chi tieu danh gia su phat trien kinh doanh hang gia dung nhap khau Bang he thong so lieu can thiet giai doan tir 2009 den 2013, luan van da cho thay thuc trang phat trien kinh doanh hang gia dung nhap khau cua cong ty Tristar Viet Nam Tren co so xem xet cac nguon luc cho phat trien kinh doanh, ket qua kinh doanh, luan van da danh nhieu trang phan tich thuc trang phat trien kinh doanh o cac khia canh mat hang, thi trudng, mang ludi kinh doanh va cac hoat dong ho trp kinh doanh Toi hoan toan dong tinh va nhat tri vdi tac gia luan van ve nhung tuu va nhung han che ton1$ncung nhung nguyen nhan, chu quan, khach quan cua nhung han che, ton tai da dupc luan van khai quat o cuoi chuong tu trang 56 den het trang 61 Tren co s d d u b ao hang gia dung nhap kTiau, xu h udng phat trien kinh doanh va muc tinu cua cong ty giai doan den 2020, luan van da dua dupc he thong nhom giai phap nham phat trien kinh doanh hang gia dung nhap khau Cac giai phap luan van dua co cd so khoa hoc ca ve ly luan va thuc tinn II Ve hinh thuc cua biin luan van Luan van dupc ket cUu theo kieu truyen thong, bao gom chuong: Chuong trinh bay aguag van de co ban ve kinh doanh va phat trien kinh doanh •» ■ r hang gia dung nhap khau cua doanh nghiep tu trang den trang 33; cgudng trinh bay thuc trang phat trien kinh doanh hang gia dung nhap khUu cua cong ty TNHH Tristar Viet Nam tu trang 34 den trang 61; chuong dua phuong huong va giai phap phat trien kinh doanh hang gia dung nhap khuu cua cong ty TNHH Tristar Viet Nam den nam 2020 tu trang 62 den trang 81 Nhin chung ket cUu luan van nhu vay da co the truyen tai dupc nhung noi dung can agginn cun cua de tai So lieu dupc thong kn kha day du, co he thong va co nguon trich dan ro rang Cac phuong phap nghina cuu su dung de tai la phu hpp va dap ung dupc ynu cau dat cua de tai luan van Cach hanh van de hieu, hiag ve, bieu bang trinh bay ro rang, co nguon trich dan day du III Ve trao doi voi tac gia luan van - Chuong can md ta them phan nguon hang gia dung nhap khau - Trang 30 phan 1.4.1 Dieu kien phat trien kinh doanh can phai hieu theo nghia khac - Trang 31 phan chi tieu danh gia sir phat trien kinh doanh so sai va chua noi len duoc y nghia kinh te cua chi tieu - Trang 61 phan nguyen nhan cua nhung han che chtra duoc lam ro - Con nhieu loi chinh ta IV Ket luan chung Luan van ve de tai: “Phat trien kinh doanh hang gia dung nhap khau cua cdng ty TNHH Tristar Viet Nam ” la mot cong trinh khoa hoc doc lap, co noi dung phong phu, dap ung duoc cac yeu cau cua mot luan van thac sy kinh te, cao hoc vien Do Dinh Toai xung dang nhan bang thac sy kinh te Kinh de nghi hoi dong cham luan van danh gia cao ket qua cua luan van //d Noi, 27 thang 04 nam 2014 Ngudi nhan xet PGS.TS Nguyen Van Tuan NHAN XET LEAN VAN THAC SY QUAN TRI KINH DOANH Ten luan van: Phat trien kinh doanh hang gia dung nhap khau cua cong ty trach nhiem huu han Tristar Viet Nam Tac gia: Do Dinh Toai Nguoi nhan xet: TS Vu Quoc Binh, Vien nghien cuu phat trien kinh te xa hoi Ha Noi Tinh can thiet cua luan van Hoi nhap kinh te quoc te da tao dieu kien cho hang hoa nudc ngoai, nhat la hang gia- dung tham nhap cang nhieu vao Viet Nam Cong ty Tristar Viet Nam da dau tu manh ve tai chinh va nguon nhan luc de phat trien kinh doanh hang gia dung nhap khau va da gat hai nhieu cong Doanh thu va lo- i nhuan tang deu qua cac nam ca thoi ky khung hoang kinh te the gidi Tuy nhien Tristar cung dang doi mat vdi canh tranh gay gat cua cac doi thu kinh doanh cung chung loai mat hang Ben canh la mot so han che ve phat trien thi truong, phat then mang ludi phan phoi hang gia dung nhap khau Vi vay rat can phai tien hanh phan tich, danh gia thuc trang phat trien kinh doanh hang gia dung nhap khau cua cong ty Tristar de khang dinh nhung ket qua dat duo'c, mot so han che va nguyen nhan lam co sd de xuat giai phap nham day manh phat trien kinh doanh cua Tristar tropng thoi gian tdi Van de lua chon nghien cuu cua tac gia mang y nghia thuc te doi vdi cong ty Tristar Ket cau cua luan van va ph uong phap nghien cuu Ve ket cau va trinh bay Luan van ket cau chuong truyen thong, chat che, logic, phu hop vdi muc ticvi nghien cuu Cac van de dupc trinh bay nhat quan chuong : Tu co sd ly luan den thuc trang va giai phap Dung luorng danh cho cac chuong kha hop ly Luan van trinh bay ro rang vdi nhieu bang va hinh Cac van de dupc trinh bay ro rang, de hieu, de theo doi Ve phuong phap nghien cuu : Tac gia da su dung kha tot nhieu phuong phap nghien cuu phu hop voi luan van nhu thong ke, tong hop, phan tich so sanh Thong tin thu cap duoc thu thap tu nhieu nguon tin cay No•CT i dung cua lua• n van Chuong Tac gia da trinh bay ro khai niem va dac diem kinh doanh hang gia dung nhap khau Bon noi dung chinh cua phat trien kinh doanh hang gia dung nhap khau tai doanh nghiep da duoc trinh bay kha cu the Tac gia cung de cap mot so nhan to tac dong khach quan va chu quan va cac dieu kien de phat trien kinh doanh hang gia dung nhap khau Them vao la tieu chi' duoc su dung de danh gia qua trinh phat trien kinh doanh Chuong Tac gia da khai quat thuc trang phat trien kinh doanh hang gia dung nhap khau cua Tristar nam gan day vdi mot so ket qua dang ke ve doanh thu va loi nhuan Su dung nguon thong tin thu cap phong phu, tac gia da phan tich va danh gia kha sau (thuc trang phat trien mat hang, phat trien thi truong, phat trien mang ludi kinh doanh va phat trien cac hoat dong ho tro kinh doanh hang gia dung nhap khau cua cong ty Tristar Tac gia da cong chi duoc mot so han che ton tai phat trien kinh doanh cua cong tty Tristar Chuong Tu cac muc tieu kinh doanh dat cua Tristar va mot so du bao ve thi trudng hang gia dung nhap khau d Viet Nam thoi gian tdi, tac gia chon lua va de xuat nhom giai phap co ban nham khac phuc cac han che ton tai, hudng toi day manh phat trien kinh doanh cua Tristar thoi gian tdi Cac giai phap klia toan dien, hop ly, mang tinh kha thi Tac gia cung da de xuat mot so kiem nghi vdi Tap doan Fagor Tay Ban Nha va vdi co quan quan ly nha nudc Trao doi vo’i tac gia - Can lam ro phuong phap thu thap thong tin so cap, khao sat qua bang hoi hay phong van sau Ket qua khao sat chua duoc the hien ro - Co the crhi ro mot so nguyen nhan cua han che ton tai lien quan den cac nhan to anh hudng - Cac giai phap co the duoc de xuat cu the hon ve dinh luong Ket luan Tac gia da sir dung phuong phap nghien cuu khoa hoc hop ly de lam sang to, phan tich va danh gia thuc trang phat trien kinh doanh hang gia dung nhap khau cua cong ty Tristar va de xuat mot so giai phap huu ich Luan van duoc bo cue hop ly, cac van de duoc trinh bay ro rang, logic Day la cdng trinh nghien cuu khoa hoc nghiem tuc, la tai lieu tham khao tot, co y nghia ap dung thuc te De nghi Hoi dong danh gia va nghiem thu Can hoi: Theo tac gia, chi phi quan ly hanh chinh can cat giam cu the nhu the nao? Ha Noi, ngayZ5 thang nam 2014 Ngudi nhan xet TS.Vu Quoc Binh