Tài liệu hạn chế xem trước, để xem đầy đủ mời bạn chọn Tải xuống
1
/ 19 trang
THÔNG TIN TÀI LIỆU
Thông tin cơ bản
Định dạng
Số trang
19
Dung lượng
7,88 MB
Nội dung
1 VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY ASSOCIATE PROGRAM o0o INTERNSHIP REPORT ENGLISH FOR HOTEL AND RESTAURANT MANAGEMENT Full name: Student’s ID: Class: Instructor: Tran Gia Tuong Vy 19611086 19611111 Hoang Khac Huy -Ho Chi Minh City, 2020 - VIETNAM GENERAL CONFEDERATION OF LABOUR TON DUC THANG UNIVERSITY ASSOCIATE PROGRAM o0o PRODUCT PLACEMENT SPRING REUNION WITH VIETNAMESE PRODUCT Full name: Tran Gia Tuong Vy Student’s ID: 19611086 Class: Instructor: 19611111 Hoang Khac Huy -Ho Chi Minh City, 2020 - ASSESSMENT’S TABLE OF CONTENT INTRODUCTION…………………………………….………….…4 I.OVERVIEW……………………………………….…………… II.ABOUT THE COMPANY……………………………….….……6 III.INITIAL PLANNING…………………………………… …… 1/Event detail………………………………………………….……7 2/ Concept and message……………………………………………8 3/ Event visualization…………… ………………………………9 a/ The elements……………………………… …………………9 b/ The essentials……………………………………… ……… 11 c/ The environment………………………………………………12 d/ The energy…………………………………………………….13 e/ The emotion…………………………………………….…… 13 IV.PROCEDURED AND ANALYISC…………………………… 14 1/Responsibilities and workflow………………………………… 14 a/In the event…………………………………………………….14 b/In the clip………………………………………………………15 2/Detailed work…………………………………………………….16 a/In the event…………………………………………………… 16 b/In the clip………………………………………………………17 V.The difference between the theory and the practice………………18 CONCLUSION………………………………………………………19 INTRODUCTION Since ancient times, Vietnamese people have had many different types of collective organizations such as weddings, year-end parties, anniversaries, and birthday parties Nowadays, modern technology development leads to the development of different types of organizations and events The organization at home or in the distant countryside has been replaced by modern hotel restaurants When I studied at Ton Duc Thang School, majoring in English, I was very lucky to study hospitality here It is a very interesting and beneficial subject in this modern life The hotel and restaurant course at Ton Duc Thang University taught by Ms Hoa is excellent Every day we learn a lot of different situations in that bustling environment Every day she offers a lot of interesting vocabulary games about cups, spoons, forks and other types of restaurant utensils Besides, we also learned the types of rooms, bathroom items, and facilities in the hotel In each class, she guided us to solve possible situations in the hotel restaurant We will come up with the situations ourselves and then solve the difficult situations on our own She would give us a lot of roles to play the characters in that situation I think that way of learning is very good because she helps our pronunciation become more fluent In addition to those interesting lessons, to have a better approach to hospitality, the school organized an event 'Spring Festival 2021' In this event, we had access to many aspects of the field The teachers gave us the initiative to create a monumental event that we had never been able to participate in before We searched for ideas, images, games and games on our own cultural performances in the event, it helped me directly approach the dynamic and exciting environment and meet the investors that we would like to work with in the future Having the experience of studying at Ton Duc Thang has been a wonderful thing in my student life Especially when learning restaurant, hotel here Hoa's useful lessons have helped a lot in solving common problems in the working environment in restaurants and hotels The way we teach and practice makes us more confident in communication Events organized by the school make students gain a lot of knowledge in life and apply them in the future working environment 5 I.OVERVIEW THE EVENT "Hoi Xuan" is a product promotion event for everyone to be held at Ton Duc Thang University The event is sponsored by companies: Fujiwa, Bibica and 365 Begin Both are leading companies in the food quality and good for human health In the event, companies brought products to participate The products are very familiar to Vietnamese people Confectionery in the spring days of family reunion, breakfast cereals or alkaline ionized mineral water to help purify the body The event is organized by all 84 students of class 19611086, Ton Duc Thang University, as a required practical professional career assessment for the “Hotel and restaurant English” module The whole class is divided into main teams, each with its own mission and function to prepare for the event Teammates must always stick together to help the team work II.ABOUT THE COMPANY 1.FUJIWA Fujiwa drinking water products are manufactured with alkaline ionizer technology to provide water that is not only clean but also intact with minerals to help neutralize excess acids in the body, good for digestion and anti-aging Fujiwa alkaline ionized water products are imported from Japan and supplied by Superaqua company Superaqua is a technology leader in the industry, a technical team that has researched and developed alkaline ionized water for over 40 years and is recognized with over 1000 relevant patents Therefore, Fujiwa Vietnam Co., Ltd was born to bring quality products to the community The company was established in early 2018 with the headquarter of the factory located in Cu Chi district, Ho Chi Minh City with an investment cost of VND 100 billion on an area of more than 18,000 m2 The factory is manufactured on automatic equipment lines in addition to technology transfer from Japan to produce high-class alkaline ionized drinking water with the brand ION FUJIWA Fujiwa mineral water 2, 365 BEGIN 365 Begin was born with the mission of bringing health to everyone by bringing natural nutritious foods from seeds and grains combined with modern living trends CONVENIENT and DELICIOUS With serious investment and a longterm commitment to pure natural nutritional quality, we are determined to bring a strong and cold way of life to Vietnamese people and be the pride of a worldclass Vietnamese brand With serious investment and long-term commitment to pure natural nutritional quality, we are determined to bring a strong and healthy way of life to Vietnamese people and be the pride of a world-class Vietnamese brand 365 Begin's Cereal 3.BIBICA Bibica Joint Stock Company is one of the leading confectionery manufacturing and trading companies in Vietnam and has a very familiar brand name with consumers Each year the company can supply to the market more than 20,000 tons of confectionery of all kinds such as: Tet cakes, hura cakes, cookies, chocolates, moon cakes, hard candies, soft candies,… of which Hura, Goody, Orienko, Migita, Four Quarters, Four Seasons, etc are quite strong brands in the market Bibica's confectionery III INITIAL PLANNING 1.Event detail Tittle of event : Xuân đong đJy, tKt sum vJy cLng sMn phNm Viê t P Type: Product placement event Date: 25/01/2021 Location : Ton Duc Thang University – 98 Ngo Tat To, Ward 19, Binh Thanh District, Ho Chi Minh City Time : 9:00 AM – 11:00 AM Target audiences : student, workers, school’s staffs Name of guests: 200 people Preliminary budget : 13,000,000 VND Event itinerary Start time End time Activity 7:30 8:15 Welcome guest 8:30 8:45 Company representatives presentations 8:45 9:00 Game show for audiences 9:00 9:45 Product experience at the counter 9:45 11:00 Tet cake festival Card Design Contest Folk games 11:00 11:30 Lucky lottery 11:30 12:00 Closing session give product Concept and message Concept: Spring still has the cold air of winter making it pleasant and a bit sunny The beautiful weather is very suitable for organizing a grand event and also an opportunity for children and grandchildren to buy Tet gifts for their parents and grandparents Besides, organizing an event in the spring also brings positive energy to welcome a new year Create fun folk games and give gifts to the winners In addition, students must prepare 20 gifts for poor children overcoming difficulties in their studies in the locality and 10 scholarships for students with high academic achievement in school That's why there are Fujiwa drinks, Bibica cakes and 365 Begin cereals These nutritious foods are very suitable for gifts or home decoration to welcome the coming new year and create gifts for poor children in the area Gifts for students Message: Coming home to celebrate Tet with parents is what we most want after a year of hard work in a faraway place It will be more wonderful if we buy gifts for our parents Although it is a small gift, it is full of our love for our parents With Fujiwa water, Bibica confectionery and 365 Begin cereal would be a great choice Fujiwa provides alkaline ions that are good for everyone's health and good for the digestive system 365 Begin's products provide a variety of nutritious cereals suitable for breakfast or anytime and anywhere Bibica's confectionery is very suitable for every family to wish Tet or when chatting with loved ones Students helping each other to organize an event will try to foster solidarity and sharing with team members When participating in games organized by students, teachers can participate to help increase polar energy between students and teachers An event where students can play and forget their fatigue after a busy year 9 Event visualization a/ The elements IMAGINE The event is called "Spring Festival", so everything that we prepare for the event is related to spring In Vietnam red and yellow are the main colors for spring, so we need to prepare everything carefully To prepare well for the background, students have to prepare all in one win from ideation and creation of beautiful decorative images Those items include: Students design their own red invitations, hand-write the names of the teachers on the cards and draw decorative motifs both inside and outside the card The design team will design red or yellow flyers that attract people to also join the event The backdrops, banners, standees are carefully selected and suitable for the event content Instead of choosing red tablecloths, we choose green tablecloths to help increase the prominence and attraction Choose flowers and decorations that match the Tet atmosphere Participants in the performance will choose polite clothes such as shirts, pants or skirts The sales team members wear green ao dai and the marketing team wear yellow long dresses On the other hand, the receptionists wear red ao dai to greet guests when entering the school gate and check their student card or entrance ticket Reception SOUND 10 To match the Tet atmosphere, the organizers always play exciting songs about Tet Or fun songs when students participate in games We always prepare songs for teachers or songs performed by teachers themselves The special performances that the students chose to give to everyone SPACE The area chosen by the school to host our event is on the school grounds In the large school yard with car parking, sunlight, cool and clean, it is very suitable for organizing events Students can display their stalls comfortably and without having to jostle It's a great location for us to freely play, play group games and shout together without fear of making noise to everyone around School yard LOGISTICS The organization needs a lot of big equipment such as stage, sound system, large tables and chairs, sponsor products and all kinds of decorations Therefore, communication skills with suppliers are really necessary and it is necessary to keep in touch with suppliers to easily talk to them about some problems that suddenly arise HUMAN RESOURCES 11 The human resources we have are students, the total number of students we have is 71 and divided into teams Each team has its own job and responsibilities Including sales team, marketing team, gameshow design team, logistics team, design team, media team Each team is about 10 people and there is a leader in each team Besides, there are also sub-departments such as: reception team, MC team and warehouse department Each team will know their job position and then follow it to make the event's plans go smoothly Class BUDGET Before the event takes place, all students in the class will pay and the fund will be 200 VND each Total capital earned from 71 you get 13,000 VND But the capital spent on necessary items in the event is 13,145 VND After selling the products in the event, they collected 9,218 VND Total exact amount we got from the event is 9,037 VND b/ The essentials: A clear objective: The purpose of the event is to introduce products to people For Bibica is a product associated with a childhood of so many generations of Vietnam, they want to introduce their product once again to remind everyone of a beautiful memory of each person's owl Besides, they want each family to be around each other with cakes or candies produced by Bibica company For Fujiwa as a clean mineral water from modern technology, they want to bring their purity to everyone's health Not only good for the digestive system but also contributes to increasing positive energy for a new day For 365 Beginners want to spread a life where the body is full of essential nutrients Each company brings its own characteristics to everyone 12 Careful planning & managing : In order for the event to be successful, it is necessary to have a close connection between departments and teams Each detail is carefully prepared by the teams Team leaders need to lead teams in a positive direction so that the whole team works together smoothly Avoid conflicts between teams and team members, Need to handle civilly and politely if conflicts arise A detailed schedule: The process of working between teams should follow a pre-established plan and team members should follow that plan and execute it exactly in the correct sequence Advertising: The design team will create formal invitations for teachers and create flyers to distribute to other classes in the school Besides, with modern equipment, you can post advertisements on Facebook and Zalo publicly so that everyone can respond and see our events Follow up: After the event ends, we will listen carefully to the opinions of the teachers and the judges We will also hand out a consultation sheet on how to organize our event Look objectively at those comments and take notes and learn from other events in the future c/ The environment: The event area in the schoolyard should be very spacious, the sunlight in the spring is warm and sunny enough for the whole event Our school is spacious and airy, so it attracts a lot of attention from passersby and people living in the surrounding area Especially the children are easily attracted by the exciting performances Because it's an outdoor event, we need to double check the weather forecast on the day of the event But fortunately the event took place in the spring, so the climate is extremely warm, not uncomfortably hot and not cold enough to catch the flu The sound rigs and extremely modern lights make the stage look modern The enthusiastic energy of the students made the event full of life It's the combination that makes the perfect even 13 d/ Energy Creating positive and vibrant energy during the event is one of the factors that make up an ideal event To that we need a lot of other factors to make a difference : Audiences can be attracted by eye-catching We can attract their eyes with decorations from the smallest items such as tables and chairs or doors Product presentations or exciting performances Small games attract viewers and big games attract participants Don't forget to give small gifts to the winners from the games Folk games e/ The Emotion: Always actively change the repertoire and different games Switching from one surprise to another makes the audience not bored Always create different emotions for the audience Performances 14 IV PROCEDURED AND ANALYISC Responsibilities and workflow a/ In the event Find Clean-up Sythesize Revenues Set-up Sell Find: Actively looking for information about the product should capture the basic information then capture the important information Earn more product-related images to promptly introduce to customers Sythesize: Knowing a lot of information is good, but you should know how to select information to capture Liability in case of understanding for information purposes Set- up: Setup is an important step in the sales business That is the first step to attract customers' curiosity about your product That's why we have to arrange the items in a smart way that is easy to see and easy to find Items that are related or similar are often placed together or placed close together because they have the same color You can use pictures or light effects to make the product become bright and vivid Sell: The sales people always have the necessary information about the products they sell, care about the needs of customers, and are open to getting along with customers Thoroughly follow the rules of business Revenues: The sales team will be divided into small groups, each group will be in charge of the products of a company Every product sold must be clearly recorded The captain of each team will be responsible for keeping the proceeds and controlling the money to avoid loss Clean-up: After the event ended, the class gathered together to summarize the revenue and clean up the event together 15 Let's make cards for teachers together b/ In the clip Theme Idea Division Complete Place Clothes Theme: When the teacher gives the group topics about restaurants and hotels The whole group will carefully read the topic of their group and analyze the situations that will happen in that topic Idea: The whole group gathered together to discuss the idea of the situation Indicate the positive direction of the situation and how to handle it intelligently Expressions or facial expressions when playing the character in the clip The emotions on the face will help the clip become more vivid and realistic Division: The division of duties among members must be fair No one is more than anyone Each person will have a common and certain task Each character will have their own lines and interpretations suitable for each person in the group Clothes: Each character will have appropriate clothes for each situation in the scenario For example, the character in the role of a restaurant employee will wear a shirt and trousers, and the face will show dedication and thoughtfulness towards the customer 16 Place: The location that we chose to shoot was at Ton Duc Thang university because the school has classrooms for restaurant and hotel classes The classroom contains the necessary items and equipment in restaurants and hotels There are tables and chairs, a bar and a cashier Complete: After recording the clip, we proceed to cut and edit the unclear sounds or adjust the angle to suit Detailed work a/ In the event I am a member of the sales team Before the day of the event, our team went to school with other teams to prepare materials such as making invitation cards for teachers or making lottery games Together with you, decorate the branches or the stage, play the game, gift wrapping for poor studious students Before the event took place, I went to the school o’clock in advance to prepare tables and chairs, bring the products to the display table I'm part of the Fujiwa water sales team, I bring buckets of water to the Fujiwa stall The marketing team and the sales team always link and support each other to sell water bottles for teachers and students Every bottle of water we sell is clearly recorded and detailed with the bills we have paid No Description Fujiwa Calculation unit Quantit y Unit Price Amount Bottle 6.000 18.000 Because of the low price, my group's products attract everyone's attention After participating in the games, they often go to the Fujiwa stall to buy soft drinks In addition, when they participate in learning games is given coupons with discounts from 10% to 30% so they actively participate in games to receive rewards After the event ended, my Fujiwa stall sold 56 bottles and collected 316,000 17 Fujiwa’s booth b/ In the clip In the process of creating the clip, I and the group contributed individual ideas and listened to collective opinions I often edit the dialogue in the situation Because I work in a restaurant, I contribute my ideas to possible restaurant scenarios I volunteered to take on the role of a client in both situations Because I want to be a difficult guest for my friends to handle, I also want to learn more about acting and pronunciation 18 V.THE DIFERENCE BETWEEN THE THEORY AND THE PRACTICE helps us to have the right plan and more suitable solutions to avoid waste and bring the highest efficiency based on the budget spent Without a budget, you will end up with a stack of bills and not a single creative idea born student will contribute 200 VND to the fund But 200 VND is too high for students So the total budget that the whole class has is 13 million In the process of spending on supplies, there is not enough budget to borrow from classmates adequate expenditures This is a key highlight factor for the success of an event This is also one of the factors that attract potential customers to your event You need to consider choosing the most convenient time and place for your target customers Our event is held on Monday at the beginning of the week, so the traffic jam in the city is serious Therefore, the event took place hour later than originally planned -Same: All clearly defined time and place CONCLUSION - Difference: Because this is the first time organizing the event, the students not have much experience in spending and not have enough money to contribute to the general budget So in the process of spending there was a shortage -Difference: Time is very important, but because the traffic jam in the city is complicated, the time is later than expected 19 During my study at Ton Duc Thang University, I learned a lot of new things But for me, the subject of restaurants and hotels left me with a lot of experience and knowledge in life Although the course was only for months, there were a lot of lessons including events that were organized by my own class The hotel restaurant classes are very interesting with the situations that we participate in or the lines that we have to read expressively Ms Hoa taught us how to adjust the accent or correct the pronunciation During the whole months we were always interested in each of her classes Part of the hospitality industry is the "Hoi Xuan 2021" event where we heard the ideas and necessary goals from the guidance of Ms Hoa, Co Quyen and Mr Huy They led us through the steps to make the event a success We really appreciate their contribution to the success of our event Besides, the organization of events gives us many useful experiences in the future such as experience in teamwork, collective management, solidarity and always on time when working in groups As for me, learning how to manage money, deal with the social environment and manage time During the entire event, we always focus and always attract the attention of customers We always create a positive atmosphere so that our guests always feel comfortable when participating in our program Ton Duc Thang University is really great, not only giving us very passive theories but also creating new practical lessons that make us excited and active Perhaps this is a subject that gives me a lot of practical experience in society that no book teaches ... school has classrooms for restaurant and hotel classes The classroom contains the necessary items and equipment in restaurants and hotels There are tables and chairs, a bar and a cashier Complete:... professional career assessment for the ? ?Hotel and restaurant English? ?? module The whole class is divided into main teams, each with its own mission and function to prepare for the event Teammates must... participate in before We searched for ideas, images, games and games on our own cultural performances in the event, it helped me directly approach the dynamic and exciting environment and meet the