Itc Final .Docx

Faculty of Business, Economics & Accounting Department of Business Studies HELP Bachelor of Business (Hons) FINAL ASSIGNMENT University of Finance and Marketing (UFM) Subject: ITC101 Information technology for business Subject Convenor: DR Hemalata Alagan Subject Lecturer: MRS Dao Tran Hoang Chau Assignment Cover Sheet Student Information Grade/Marks Name ID NGUYEN NHU DOAN TRANG E2100281 Module/Subject Information Module/Subject Code ITC101 Office Acknowledgeme nt Module/Subject Name INFORMATION TECHNOLOGY FOR BUSINESS Lecturer/Tutor/Facilitator MRS Dao Tran Hoang Chau Due Date 8th September 2022 Assignment Title/Topic Individual Assignment Intake (where applicable) UFM Word Count Declaration 1650 words Date/Time I/We have read and understood the Program Handbook that explains plagiarism, and I/we testify that, unless otherwise acknowledged, the work submitted herein is entirely my/our own II/We declare that no part of this assignment has been written for me/us by any other person(s) except where such collaboration has been authorized by the lecturer concerned III/We authorize the University to test any work submitted by me/us, using text comparison software, for instances of plagiarism I/We understand this will involve the University or its contractors copying my/our work and storing it on a database to be used in the future to test work submitted by others Note: 1) The attachment of this statement on any electronically submitted assignments will be deemed to have the same authority as a signed statement 2) The Group Leader signs the declaration on behalf of all members Signature: Date: Feedback/ Comments* Main Strengths Main Weaknesses Suggestions for improvement Student acknowledge feedback/comments Grader’s signature Student’s signature: Date: Date: Note: 1) A soft and hard copy of the assignment shall be submitted 2) The signed copy of the assignment cover sheet shall be retained by the marker 3) If the Turnitin report is required, students have to submit it with the assignment However, departments may allow students up to THREE (3) working days after submission of the assignment to submit the Turnitin report The assignment shall only be marked upon the submission of the Turnitin report INTRODUCE E-Commerce is now a must-have development trend due to the quick advancement of information technology, particularly the 4.0 revolution The term "e-commerce," which is short for "Electronic Commerce," is used to describe business transactions, trading, and the exchange of goods between different entities on the Internet Customers or businesses may make up these units We cannot discuss this word without bringing up Nestlé Group, one of the most prosperous companies operating on the internet Especially following the "bounce" from the Covid-19 outbreak, e-commerce has expanded in Vietnam as well as many other Southeast Asian nations in recent years Vietnam is expected to hold the second-largest online retail industry in Southeast Asia by 2025, according to the e-commerce study for Southeast Asia by research firm Statista The most popular route worldwide is still e-commerce The number of visits and transactions made indicates that there are many types of online purchases General introduction about Nestlé Business Overview With its large global production and sales network, the Nestlé Group is a market leader in the food and beverage industry More than 280,000 people work for Nestlé, which also manages nearly 500 plants across 86 nations and distributes 30,000 items under 8,500 brands The biggest food and beverage corporation in the world, Nestle, has its headquarters in Vevey, Switzerland Currently, Nestlé sells a variety of goods, including dairy products, coffee, mineral water, and baby food Nestle originally entered Vietnam in 1912 and opened its first office in Saigon with the intention of enhancing the standard of living and bolstering the health of Vietnamese families Vietnam residents are now accustomed to seeing the Nestle emblem [CITATION Nes21 \l 1066 ] Size and scope of activities Mr Ganesan Ampalavanar, General Director of Nestlé Vietnam, stated during the conference that since Nestlé Vietnam first arrived in Vietnam in 1995 and has a commitment to long-term investment, it has steadily increased its investment and scale Produce a variety of goods under well-known brands like Maggi, Milo, Nescafé, and others to meet the nutritional and food demands of Vietnamese consumers Nestlé's previous market penetration strategy In the fast-moving consumer products industry, Nestlé is regarded as a reputable brand and can be considered a large company in the market Perhaps a lot of businesses and organizations have entered this sector in recent years, particularly in the Vietnamese dairy market where Nestlé is battling strong competition from hundreds of foreign milk brands The success of Nestlé's marketing approach has continued over the years, and this has allowed it to surpass the company's rivals and claim the title of "leading." Nestlé's decision to concentrate on developing and preparing a long-term strategy and product marketing strategy has given the group a solid footing Businesses have significantly improved and developed their marketing strategies over the years, particularly from 2016 to the present The Lavie brand, Milo milk, Nestlé Milk, and NesCafe are just a few of the well-known brands that Nestlé has developed during the strategic marketing product implementation in Vietnam From 2016 to 2020, Nestlé Enterprise will employ a market penetration strategy with the aim of capturing the current market and maximizing market share Nestlé seeks to make millions of consumers' lives better and richer by providing them with the best nutritional goods Nestlé consistently works to rank among the top businesses in the fields of nutrition, health, and wellness nursing Through a number of initiatives, we have been and still are adhering to this corporate concept Difficulties faced by Nestlé The brands of these goods are already well-known to consumers due to Nestle's products' relative popularity across the globe But Nestle has always faced pressure from the community When consumer preferences and tastes differ greatly among nations due to cultural or historical causes, there is a considerable push for local adaptation Due to competitors' low prices and promotion of advertising and marketing campaigns in the markets where Nestle is present, there is increasing cost pressure In order to compete with one another and gain market share, Milo and Ovaltine, for instance, consistently develop marketing efforts Market penetration strategy and the role of e-commerce as it is growing E-commerce is regarded as providing a "balance" by enabling startups and small and mediumsized businesses to access the global market Goods can be delivered quickly thanks to e-commerce: Easy-to-use ordering platforms that let clients choose and place purchases on a special and individualized basis are among the e-commerce apps in this field Network manufacturing is made possible by e-commerce: It entails dividing up the production process among contractors who are located in different locations but are connected by computer networks Cost savings, strategic marketing that is more narrowly focused, and sales support for new systems, services, and products are all advantages of network manufacturing Nestlé may delegate jobs to factories worldwide with the help of network manufacturing because they have the necessary expertise [ CITATION Phư20 \l 1066 ] How does e-commerce help consumers? In a C2B transaction, the buyer is more influenced by the method of production and the manner of service delivery, broadening their range of options E-commerce makes it possible for a quicker, more transparent procedure where the customer has greater power E-commerce increases pricing transparency and empowers consumers to make wiser purchase decisions by making information about goods and the market as a whole accessible and available Developing nations use online payment systems and shopping In order to successfully sell products online, we must design the product so that it takes the consumer the absolute minimum amount of time to read, comprehend, and complete the profile Additionally, we provide a service that enables users to transfer money from their accounts using smartphones If the largest food producer in the world achieves its goals for e-commerce growth, Nestlé will be put to the test in the coming four years in terms of innovation and execution According to Nestle CEO Mark Schneider, the company would promote sales of its products directly to customers through its online channels or in person Based on the popularity of Purina PetCare and Nespresso pods, which are increasingly being offered directly to customers through Nespresso, Schneider noted that Purina.com and Purina.co.uk are successful examples [ CITATION Thà22 \l 1066 ] Consumers are spending more time at home and prioritizing convenience, which has resulted in considerable growth in the prevalence of e-commerce This has significant ramifications for our brands, our innovation and distribution plans, as well as the skills we need to build "Data and technology are now almost fully driving and defining our industry The CEO of Nestlé declared, "Now is the moment to press on with our digital transformation with even greater purpose and drive Nestlé's Meunier adds that its e-commerce strategy will need to provide customized recommendations to "suit varied audiences" and use online data to comprehend consumer wants, including Innovation plays a crucial role As more people turn to online grocery shopping as a result of the pandemic, the food business is adopting e-commerce more and more We will keep improving our e-commerce services and increasing our investment in digital marketing, says Bernard Meunier, Head of Strategic Business Units at Nestle We can observe that the epidemic has prompted the e-commerce market to quickly flourish since people are staying at home and don't need to go to the street to buy products The pandemic has affected Vietnam specifically and the rest of the world generally This dramatically reduces expenditures, humanto-human contact, and time spent searching for what consumers want with just one smartphone they own, helping to contain the pandemic.[ CITATION Bíc16 \l 1066 ] Online retail benefits from increased traffic from search engines as opposed to the conventional method of conducting business, which relies on brands and customer relationships to sell When a customer is looking for sales management software, they might approach you in their underwear, without knowing who you are, or without having ever heard of it E-commerce makes a significant effect in this way E-commerce is a tool for better understanding clients Most of the time, people will rely on surveys or polls to better understand consumer trends or specific client buying demands in order to better meet needs But time, perception, and other aspects of the spectator all play a role You can monitor your consumers' purchasing patterns if your online store is effective What goods are they most drawn to? When you think they will buy it? What is their driving force? All will be tallied, allowing for more efficient customer sales Numerous free internet-based applications boost business outcomes and provide you with extra statistics CONCLUSION Thus, all the explanations and analyzes show that e-commerce plays a very important role in our daily lives at that time Compared to the past, Nestlé has changed quite a lot to be able to suit everyone's needs today, from sales methods to updating all tastes of customers This helped Nestlé achieve many successes and prove its position in the Vietnamese market Nestle has focused on implementing marketing policies, emphasizing the communication process to penetrate deeper into the current market and expand its market share Mr Binu Jacob - General Director of Nestlé Vietnam said: “In all activities, Nestlé works closely with partners in Vietnam to "Create Common Value" which is to contribute to the common development of society while ensuring long-term business success, those goals, if they are to be sustainable, must be linked to a vision into the future.” All of this illustrates Nestlé's goal to enhance quality of life and contribute to a healthier future for Vietnamese families and generations of families Nestlé also displays the company's long-term commitment to development in Vietnam REFERENCES Luân, T (2022, 08 31) ‘Vũ khí’ giúp doanh nghiệp bứt phá đua thương mại điện tử From thanhnien.vn: https://thanhnien.vn/vu-khi-giup-doanh-nghiep-but-pha-trong-cuocdua-thuong-mai-dien-tu-post1493750.html Nestlé’s aggressive e-commerce target won’t be without challenges (2021, 11 29) From just-food.com: https://www.just-food.com/analysis/nestle-aggressive-e-commerce-targetwont-be-without-challenges/ Ngọc, B (2016, 01 03) Nestlé Việt Nam chiến lược phát triển bền vững From baodautu.vn: https://baodautu.vn/nestle-viet-nam-va-chien-luoc-phat-trien-ben-vungd37821.html Lan, P (2020, 12 14) Nestlé Việt Nam thực hóa mục tiêu lớn cho phát triển bền vững From congthuong.vn: https://congthuong.vn/nestle-viet-nam-hien-thuc-hoa-cac-muctieu-lon-cho-phat-trien-ben-vung-149291.html 10 11 12 13 14 15 16 17 18 19