(Tiểu luận) subject e commerce topic bringing vietnamese agricultural products into the e commerce race

TON DUC THONG UNIVERSITY DEPARTMENT MANAGEMENT WEBSITE INTERFACE DESIGN REPORT SUBJECT: E-COMMERCE Topic: Bringing Vietnamese agricultural products into the E-commerce race GVHD: TS Bùi Thành Khoa Student groups: Huỳnh Thị Thanh Hoài MSSV: 719D0052 Huỳnh Muỗi Luỵ MSSV: 719D0052 Nguyễn Thị Hồng Ngọc MSSV: 719D0105 Trần Khã Nhi MSSV: 719D0124 Lê Dương Thị Thanh Thanh MSSV: 719D0155 Hinh Văn Tỷ MSSV: 719D0221 Trần Lê Thịnh MSSV: 719D0263 Lê Huỳnh Khánh Phương MSSV: 719D0137 Nguyễn Mai Linh MSSV: 719D0077 10 Điều Vũ Quỳnh Giang MSSV: 719D0257  Tp Hồ Chí Minh, 04/2020  0 Tieu luan Group – 702054 COMMENTS FROM LECTURER Reviewers (Sign and write your full name) 0 Tieu luan 2|Page Group – 702054 DISTRIBUTION AND EVALUATION TABLE MEMBERSHIP Table 1: Assignment table, member evaluation Họ tên MSSV Huỳnh Thị 719D0052 Thanh Hoài Đánh giá Phân công - - Tuần 1: Competition Analysis, Our Services Tuần 2: - việc giao Mức độ phần trăm hoàn thành: 100% Customer relationships - - trăm hoàn thành: 100% - Tuần 4: 1.1 Survey Tuần 3: Hoàn thành tốt công việc giao Mức độ phần of trăm hoàn thành: 100% customer requirements and requirements analysis Tuần 2: Hồn thành tốt cơng việc giao Mức độ phần Tuần 3: Intermediaeries and media sites - Tuần 1: Hồn thành tốt cơng - Tuần 4: Hồn thành tốt cơng việc giao Mức độ phần trăm hồn thành: 100%  Mức độ phần trăm hoàn thành chung qua tuần: 100% Huỳnh Muỗi 719D0082 Luỵ - Tuần 1: Our Partners, Multimedia - Tuần 2: Channels - Tuần 3: Draw map - Tuần 4: Chapter 3: Complete Website Interface - Tuần 1: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 2: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 3: Hoàn thành tốt cơng việc giao Mức độ phần trăm hồn thành: 100% - Tuần 4: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100%  Mức độ phần trăm hoàn thành chung qua tuần: 100% Nguyễn Thị Hồng Ngọc 719D0105 - Tuần 1: Competitors, Market Share - Tuần 2: Key Resources - Tuần 3: Destination sites 0 Tieu luan - Tuần 1: Hoàn thành tốt cơng việc giao Mức độ phần trăm hồn thành: 100% 3|Page Group – 702054 Tuần 4: 1.1 Survey of customer requirements and - requirements Tuần 2: Hoàn thành tốt công việc giao Mức độ phần analysis trăm hoàn thành: 100% - Tuần 3: Hoàn thành tốt cơng việc giao Mức độ phần trăm hồn thành: 100% - Tuần 4: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100%  Mức độ phần trăm hoàn thành chung qua tuần: 100% Trần Khã 719D0124 - Nhi Tuần 1: Sales And Distribution, Advertising And Promotion - Tuần 1: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 2: Customer Segments - Tuần 3: Destination sites - Tuần - Tuần 2: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% 4: Chapter 5: - Conclusion Tuần 3: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 4: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100%  Mức độ phần trăm hoàn thành chung qua tuần: 100% Lê Dương Thị Thanh 719D0155 - Tuần 1: Target Market, Customer Profile - Tuần 2: Revenue Streams - Tuần 3: Search Intermediaries - Tuần 4: Chapter 4: Interactive Thanh - việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 2: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Interface Tuần 1: Hồn thành tốt cơng Tuần 3: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 4: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% 0 Tieu luan 4|Page Group – 702054  Mức độ phần trăm hoàn thành chung qua tuần: 100% Hinh Văn Tỷ 719D0221 - Tuần 1: Our Services, Market Share - Tuần 1: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 2: Value Proposition - Tuần 3: Draw map - Tuần 4: Introduction , Chapter - Tuần 2: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - 5: Conclusion Tuần 3: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 4: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100%  Mức độ phần trăm hoàn thành chung qua tuần: 100% Trần Lê 719D0263 Thịnh - Tuần 1: Balance Sheet - Tuần 2: Cost Structure - Tuần 1: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 3: Intermediaeries and - media sites Tuần 2: Hoàn thành tốt cơng việc giao Mức độ phần trăm hồn thành: 100% - Tuần 4: Chapter 2: Sketch - Tuần 3: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 4: Hoàn thành tốt cơng việc giao Mức độ phần trăm hồn thành: 100%  Mức độ phần trăm hoàn thành chung qua tuần: 100% Lê Huỳnh Khánh Phương 719D0137 - Tuần 1: Mission and Vision Statement, Market Trends - Tuần 2: Key partners - Tuần 3: Customer Segement - Tuần 1: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 2: Hoàn thành tốt công việc giao Mức độ phần - Tuần 4: Chapter 5: trăm hoàn thành: 100% Conclusion 0 Tieu luan 5|Page Group – 702054 - Tuần 3: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 4: Hoàn thành tốt cơng việc giao Mức độ phần trăm hồn thành: 100%  Mức độ phần trăm hoàn thành chung qua tuần: 100% Nguyễn Mai 719D0077 Linh - Tuần 1: Problem & Solution, Competitors - Tuần 2: Key Activities - Tuần 3: Search Intermediaries - Tuần 4: Chapter 3: Complete - việc giao Mức độ phần trăm hoàn thành: 100% - Tuần 2: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100% - Website Interface Tuần 1: Hồn thành tốt cơng Tuần 3: Hồn thành tốt công việc giao Mức độ phần trăm hồn thành: 100% - Tuần 4: Hồn thành tốt cơng việc giao Mức độ phần trăm hoàn thành: 100%  Mức độ phần trăm hoàn thành chung qua tuần: 100% Điều Vũ Quỳnh 719D0257 - Tuần 1: Advertising And Promotion, Our Team - Tuần 2: Key partners - Tuần 3: Customer Segement - Tuần Giang 4: 1.1 - việc giao Mức độ phần trăm hoàn thành: 90% - Tuần 2: Hồn thành cơng việc giao Mức độ phần trăm hoàn thành: 90% Survey of customer requirements and Tuần 1: Hồn thành cơng - Tuần 3: Hồn thành công việc giao Mức độ phần requirements analysis trăm hồn thành: 90% - Tuần 4: Hồn thành cơng việc giao Mức độ phần trăm hoàn thành: 90%  Mức độ phần trăm hoàn thành chung qua tuần: 90% 0 Tieu luan 6|Page Group – 702054 INTRODUCTION Participation in E-commerce platforms was evidently not only to create a "Vietnamese priority" spirit, but also to prove one of the most successful ways of helping farmers' homes in the consumption of agricultural products in the current setting of COVID-19 disease, reducing economic losses; As well as creating a new, modern and sustainable distribution channel for potential local agricultural products Also providing opportunities to bring good quality agricultural products to domestic consumers, as well as to reach the international level, and to help buyers find affordable access to the suppliers, aim for developing dual targets while preventing the epidemic, keeping the overall health of the people and maintaining the socio-economic development within Vietnam Over the past year, with the raging of the Covid-19 epidemic, especially the 4th wave of epidemics, complicated developments in many localities across the country, especially in the southern provinces, has caused many problems Agricultural products fell into a state of congestion and backlog due to difficulties in domestic consumption as well as export As a result, the introduction of agricultural products to the e-commerce floor has been and is proving to be an effective solution, helping the agricultural sector and people to consume their products and stabilizing past pandemics So we've created a website called LOGIFARM that wants to be able to get clean vegetables to people, not only homes in the country, but to go overseas A new name in the food online market came about just in time to be able to serve these seasonal relatives The LOGIFARM brings home delivery service, which is in compliance with ministry of Health's 5K regulations, to ensure your package is always safe You're not only easily able to buy vegetables directly, but LOGIFARM also deliver to districts in the Ho Chi Minh city, other provinces outside the country and overseas To clarify that issue, our team divided into main chapters to show the most comprehensive about LOGIFARM website including:      Chapter 1: Market Research Chapter 2: Sketch Chapter 3: Complete Website Interface Chapter 4: Interactive Interface Chapter 5: Conclusion 0 Tieu luan 7|Page Group – 702054 LIST OF TABLES AND FIGURE List of table: Table 1: Assignment table, member evaluation………….……………………… List of figure: Figure Sendo Website 11 Figure Voso Website 12 Figure Voso website layout 12 Figure Home page interface (Sketch) 14 Figure Introduction page (Sketch) 14 Figure Sale Page (Sketch) 15 Figure News Page (Sketch) 15 Figure Bottom Page (contact) (Sketch) .16 Figure Payment confirmation page (Sketch) 16 Figure 10 Main interface (home page) 17 Figure 11 About Us 17 Figure 12 Mission and Vision Statement .18 Figure 13 Sales page .18 Figure 14 News page 19 Figure 15 Bottom Page (contact) 19 0 Tieu luan 8|Page Group – 702054 TABLE OF CONTENT INTRODUCTION CHAPTER 1: MARKET RESEARCH 10 1.1.1 Survey of customer requirements 10 1.1.2 Requirements analysis 10 1.2.1 Website Sendo 11 1.2.2 Website Voso 12 CHAPTER 2: SKETCH 14 CHAPTER 3: COMPLETE WEBSITE INTERFACE 17 CHAPTER 4: INTERACTIVE INTERFACE 20 CHAPTER 5: CONCLUSION 21 REFERENCES 23 0 Tieu luan 9|Page Group – 702054 CHAPTER 1: MARKET RESEARCH Survey of customer requirements and requirements analysis 1.1.1 Survey of customer requirements Our team created a survey and selected the right questions to give to customers and consumers Survey link: https://forms.gle/EWAhPNfBg4uVMUzW7 After the period between April 5, 2022 - April 10, 2022, we received a total of 71 surveys from the participants, and we received both positive feedback as well as a good contribution to the idea of our Logifarm interface We created the Logifarm that targeted our customers (supermarket chains, retail outlets, restaurants, etc.) who were interested in farming and who wanted an e-commerce floor that focused only on this area; So the results of this questionnaire are the requests of our customers and our companies to provide solutions that meet their needs 1.1.2 Requirements analysis To analyze website requirements and provide appropriate solutions, our survey will generally be divided into four main contents: website design interface, features and utility tools , information on products and the agricultural sector in general The first is the problem with web-based design interfaces Most survey participants needed a simple e-commerce website with an agricultural matching color, bright design styles, clear layout, and easy searching So what we came up with with this part of the strategy was to use the white and green tone, a layout similar to the Shopee floor, to make it easy for users to shop, but also to have new features available for international customers The second area that we and our customers are interested in is the features as well as the utility of the website For this part, the customer wishes to have a highly domestic website in order to have easy access to all the information, business information and events that need to be clear and transparent, possibly via other social network mediums to log in to the customer account, and also to have a special eye protection during nighttime shopping and notifications/reminders about order status Based on our customers' needs, we will add multilingual conversions to help our customers find faster information and update business information, events in our company to help them get more credit from us In addition, we will update the client's own light/dark interface tweaking feature to address late-night shopping, further expand our collaboration with a variety of forms of payment (Visa/Paypal/Master Card, etc.) as well as other applications such as Google, Facebook, etc To help them shorten their account registration step and to be able to log in instantaneous and updating features such as ignoring unimportant information, order reminders, price reduction notice (pons/coupons/Lucky turns, etc.) The final issue is related to product information and the agricultural sector It is required by the customer that all products have to be continuously updated, that the product on the Logifarm floor should be cheaper than other platforms but maintain the quality stability and most importantly, the information needs to be as accurate as its origin, race, and illustration To meet their needs, our Logifarm website will include a blog review for agricultural professionals to update their knowledge and connect with 0 Tieu luan 10 | P a g e Group – 702054 an KOL/KOC to help us update our products and trends in new consumption The product vendors will update us every quarter of the year and the prices are negotiated at the best possible price Then, for information, Logifarm inc., we will apply blockchain technology as well, so our customer only needs to scan QR code so that we can learn all about its product and its actual image before making its order and payment Learn, research related applications 1.2.1 Website Sendo Sendo.vn is one of the most well-known e-commerce platforms in Vietnam Here are some features of Sendo's website interface: Figure Sendo Website Sendo's home page interface is full of products such as cosmetics, jewelry, pouches, and other well-ordered and friendly displays The dominant red theme features prominently in a white background with a scientific layout that enhances promotional information, best-selling products, and the latest availability of information for customers and in an effort to attract customers to catalog, product and stay longer on the site Everything is organized and, by type, makes the customer feel comfortable buying the product there In particular, the website has features with detailed categories: homepage, products, shopping cart, news about promotions and continuous new product updates, order checking, contact, search, Online support, login/registration with representative icons to help customers distinguish easier from the desire to give customers the best experience when accessing the website However, Sendo sells a variety of products and does not focus on one main product, especially agricultural products, so images and promotional codes for agricultural products not appear much on the website, from which customers not know much about agricultural products on sendo and have no need to buy fresh and clean agricultural products here 0 Tieu luan 11 | P a g e Group – 702054 1.2.2 Website Voso Figure Voso Website Next is Voso's website, Voso's interface uses 2-3 color tones, with blue and white as the main colors to help customers feel cool and comfortable when accessing the website With a logical and neat layout, how to arrange features such as the search bar, product categories and others in the right order, making it easy to access and find the products to buy Figure Voso website layout In particular, the Flash sale program is placed in the middle of the interface, in order to easily attract customers' curiosity, helping to increase visits to the product 0 Tieu luan 12 | P a g e Group – 702054 Next is about product images, images are of standard size, not too large or too small, but temporary product images are not too eye-catching and not make a strong impression on customers Regarding fonts, the website chooses popular, easy-to-read fonts without too many textures to help customers find information and capture the message that businesses want to send to customers Voso is an e-commerce product that offers agricultural products and other items However, like the Sendo website, Voso does not focus on one agricultural product, but also sells many other items, and the banner ads also distribute many different items Therefore, the images and promotional codes about agricultural products not appear much on the website, so customers not know much about agricultural products on sendo and have no need to buy fresh and clean agricultural products here Learn from experience Sendo, Voso is one of two website known for its relatively broad recognition of Vietnam and for trading in a variety of commodities, including agricultural products Both are websites with a certain amount of popularity with Vietnamese consumers, with a drop in goods and, in particular, agricultural products, a market of few well-known ecommerce sites with particular emphasis This is two websites that the LOGIFARM we've worked on, and based on and from which we can get the experience to develop it fully, the most optimal version of our website First, in terms of website design, both sites have a variety of products to appeal to consumers with a wide variety of needs Sendo employs a red color that is primarily intended to arouse consumer satisfaction, while Voso uses a blue-white tone, which is from there to soothe the eyes, helping consumers who buy the product to feel good LOGIFARM is a website that specializes in selling agricultural products, we decided to use the white base green tone, the dominant color on the color of the products we sell, and based on the psychology of our customers: comfort always prioritizes in LOGIFARM purchases Next, both Sendo and Voso well at capturing customer psychology, which is good for consumers This is one of the points that Logifarm needed to learn and follow As mentioned above, Sendo offers a good experience of having full customer needs, while Voso has a fast-paced, accessible Flash sale program LOGIFARM will take advantage of these elements, and we will build a website with new features: night mode, language conversion, unnecessary information (in view of individual needs), order reminders, product notifications available for rebates, and so on As mentioned earlier However, both have one thing in common, the website is sold with too many different types of goods, leading to the viewer's feeling "dizzy" due to reading too much information, which may not be necessary for some groups consumers This will be a point LOGIFARM can overcome, we only sell one type of commodity: agricultural products Website will be designed simply with a clear layout and easy to find Consumers will not have difficulty in finding goods, thereby boosting the number of web users to buy goods 0 Tieu luan 13 | P a g e Group – 702054 CHAPTER 2: SKETCH Figure Home page interface (Sketch) Figure Introduction page (Sketch) 0 Tieu luan 14 | P a g e Group – 702054 Figure Sale Page (Sketch) Figure News Page (Sketch) 0 Tieu luan 15 | P a g e Group – 702054 Figure Bottom Page (contact) (Sketch) Figure Payment confirmation page (Sketch) 0 Tieu luan 16 | P a g e Group – 702054 CHAPTER 3: COMPLETE WEBSITE INTERFACE LINK WEBSITE: https://logifarmsite.wixsite.com/logifarm Figure 10 Main interface (home page) Figure 11 About Us 0 Tieu luan 17 | P a g e Group – 702054 Figure 12 Mission and Vision Statement Figure 13 Sales page 0 Tieu luan 18 | P a g e Group – 702054 Figure 14 News page Figure 15 Bottom Page (contact) 0 Tieu luan 19 | P a g e Group – 702054 CHAPTER 4: INTERACTIVE INTERFACE LINK VIDEO INTERACTIVE INTERFACE: https://drive.google.com/drive/folders/1GQubliNCb8p0hpFmN1qVYwgNB1WDAnS?usp=sharing 0 Tieu luan 20 | P a g e Group – 702054 CHAPTER 5: CONCLUSION 5.1 Advantages Advantage 1: Active, safe in all situations If you are wondering and worried about paying online but don't know if you will receive your goods Then don't worry, you can choose a method of payment on delivery (COD) to make sure you choose the right item you need before you pay In addition, with the superior feature from our application, now you can completely check the remaining quantity of goods in the store to easily change the meal accordingly Advantage 2: Prices and promotions Many people have taken advantage of the time of the epidemic to inflate the prices of essential items Many items increase in price by or even times, making consumers worried But at LOGIFARM, you can rest assured because the product prices are already listed, there are no changes, but there are also many attractive promotions when ordering through the application Advantage 3: Save time - receive goods at home This is probably the biggest advantage of Logifarm that everyone knows In today's busy life, reasonable use of time is necessary If you want to prepare a quality meal for your family, it takes time to find the product, go to the store and select the shopping cart and then pay Instead of wasting time like that, you just need to click on a website or a fast delivery application like (Tiki, Shopee or LOGIFARM) and select the product you want to buy and then press the order button 5.2 Disadvantages The application is researched and developed based on actual surveys from consumers, but there are still some disadvantages such as: Disadvantage 1: Connection with another app to buy and sell like FB Currently, with the era of advanced technology, everyone has started using social networks to exchange and buy and sell, but the LOGIFARM application has not been advertised on other social platforms such as Facebook to be able to reach added new potential customers Therefore, the company has not yet taken full advantage of this sales channel Disadvantage 2: No direct contact with the product Just like other online shopping applications, customers cannot choose good products by themselves, but can only delegate this responsibility to distributors This will make it difficult and time-consuming for the company to gain customer trust 0 Tieu luan 21 | P a g e Group – 702054 through the pictures posted on the application as well as detailed product descriptions and accompanying real safety certificates products to help customers feel more secure when choosing to buy agricultural products at LOGIFARM Disadvantage 3: Delivery time Although the delivery is fast, it will not be immediately available (depending on the location of the buyer and the company's food stockpile - the place of delivery), but the company always ensures a smooth transportation and delivery process the fastest and most careful way to avoid causing damage such as damage to agricultural products 5.3 Development direction After knowing our advantages and disadvantages, we combine it to create a direction to develop strengths and overcome weaknesses of the website as follows: Promoting strengths: we will continue to promote the strengths of all conveniences, have many promotions and ensure that customers choose the right products to build trust for customers so that the website becomes more and more popular become more user-friendly Join social networks: LOGIFARM will participate more in social networks by choosing a social network channel, interacting with users a lot then running ads, joining groups, sharing knowledge associated with the brand to approach and gain the trust of customers to be able to find a new source of potential customers Building customer trust: LOGIFARM will always prioritize taking selfies, honest and clear, so that customers can evaluate the product as best as possible And as a matter of habit, people tend to follow the crowd This means that when trust is shaken, a few bad reviews online will make users believe that the brand is not good and vice versa So we will encourage customers to leave reviews by offering promotions separate discounts on the website after each purchase, send a thank you message with a message for customers to evaluate the website's products 0 Tieu luan 22 | P a g e Group – 702054 REFERENCES 'Thương Mại Điện Tử Việt Nam Tăng Lần Trong Năm 2021' - Vnexpress (2022) Retrieved 30 April 2022, [Https://Vnexpress.Net/Thuong-Mai-Dien-TuViet-Nam-Tang-4-Lan-Trong-Nam-2021-4418203.Html] How To Use Wix In 2022: An Easy Step By Step Guide (2018) [Https://Www.Websitebuilderexpert.Com/Website-Builders/How-To-Use-Wix/] Khong, T D (2021) Economic Approaches For E-Commerce Development For Agricultural Sector In Developing Countries Towards Sustainable And Innovative Business Models, 27 Thuy, D N H T (2022) Empirical Research On The Influence Factors Of ECommerce Adoption Among E-Commerce Companies In Vietnam In Global Changes And Sustainable Development In Asian Emerging Market Economies Vol (Pp 315334) Springer, Cham MAI, Q T., NGUYEN, T M T., & NGUYEN, K N (2015) " ANALYZE FACTORS THAT EFFECT CUSTOMER SATISFACTION WITH INTERNET SHOPING OF A SPECIFIC WEBSITE” A CASE OF SENDO VN (DOCTORAL DISSERTATION, FUG HCM) 0 Tieu luan 23 | P a g e ... login/registration with representative icons to help customers distinguish easier from the desire to give customers the best experience when accessing the website However, Sendo sells a variety of products. .. to help buyers find affordable access to the suppliers, aim for developing dual targets while preventing the epidemic, keeping the overall health of the people and maintaining the socio-economic... information on products and the agricultural sector in general The first is the problem with web-based design interfaces Most survey participants needed a simple e- commerce website with an agricultural