(TIỂU LUẬN) thảo luận nhóm TMU TH o LU n ả ậ môn tiếếng anh chuyến ngành 2 đếề tài trade fair

TRƯỜ NG ĐẠI HỌC THƯƠNG MẠI BÀI THẢO LUẬN Môn: Tiếếng Anh Chuyến ngành Đếề tài: Trade Fair HÀ NỘ I – 4/2022 BIÊN BẢN THẢO LUẬN NHÓM Học phần: Tiếng Anh chuyên ngành Giáo viên giảng dạy: Nguyễn Thùy Linh Đề tài thảo luận: Trade Fair Nhóm: 02  Thành viên: 11 Nguyễn Thị Bích Giang (Nhóm trưởng) 16 Nguyễn Thị Hạnh 12 Phạm Thị Giang 17 Đỗ Thu Hiền 13 Bùi Thị Hà 18 Nguyễn Thị Hiền 14 Nguyễn Thu Hà 19 Trần Thảo Hiền 15 Trịnh Thị Hằng  Tiến trình buổi thảo luận :  Họp nhóm lần thứ nhất: - Thời gian: 16h – 17h ngày 19/03/2022 - Địa điểm: Zalo nhóm - Nội dung thảo luận: +) Nhóm trưởng thơng báo đề tài thảo luận cho thành viên nhóm +) Góp ý định hướng cho đề tài +) Nhóm đề cử triển lãm phù hợp +) Đề xuất xây dựng cấu trúc nội dung thảo luận +) Nhóm trưởng phân cơng cơng việc cho thành viên thời hạn hồn thành cơng việc - Thành viên: Tất thành viên có mặt đầy đủ  Họp nhóm lần thứ hai: - Thời gian: 20h – 21h ngày 26/03/2022 - Địa điểm: Zalo nhóm - Nội dung thảo luận: +) Nhóm trưởng giải đáp thắc mắc trình làm cá nhân thành viên +) Nhận xét nôi dung phần, yêu cầu bổ sung thêm với nội dung thiếu - Thành viên: Tất thành viên có mặt đầy đủ  Họp nhóm lần thứ ba: - Thời gian: 11h – 11h30 ngày 03/04/2022 - Địa điểm: Zalo nhóm - Nội dung thảo luận: +) Nhận bổ sung cá nhân +) Nhóm trưởng nhận tồn cá nhân tiến hành tổng hợp word +) Tiến hành làm PPT cho thảo luận - Thành viên: Tất thành viên có mặt đầy đủ  Họp nhóm lần thứ tư: - Thời gian: 20h ngày 10/04/2022 - Địa điểm: Zalo nhóm - Nội dung thảo luận: +) Nhận Word hoàn thiện +) Nhận PPT hoàn thiện BẢNG ĐÁNH GIÁ THÀNH VIÊN NHÓM Học phần: Tiếng Anh chuyên ngành Giáo viên giảng dạy: Nguyễn Thùy Linh Đề tài thảo luận: Trade Fair Nhóm: 02  Thành viên: Số TT Họ Và Tên Nhiệm Vụ Nhóm ĐG - Lên dàn - What takes place in VINAMAC EXPO? 11 Nguyễn Thị Bích Giang - How to register for sales (Nhóm trưởng) at VINAMAC? - How to register to visit at VINAMAC? - Hoàn thành tốt - Nộp hạn - Tổng hợp W + PPT - Theory: How to organize a trade fair? 12 Phạm Thị Giang - Theory: What are freebies when participating in a trade fair? - Hoàn thành tốt - Nộp hạn - PPT 13 Bùi Thị Hà - Theory: Define, Charactersistics, Purpose, Requirement for a trade fair? - Hoàn thành tốt - Nộp Giáo Viên ĐG - PPT - Result + Advantages and Disadvantages of VINAMAC EXPO 14 Nguyễn Thu Hà - Solutions to improve efficiency for VINAMAC? hạn - Hoàn thành tốt - Nộp hạn - PPT - Theory: What takes place in a trade fair? 15 Trịnh Thị Hằng - Theory: What is the - Hoàn thành importance of trade fairs? tốt - Theory: Solutions to - improve efficiency for a trade fair? hạn Nộp - PPT 16 Nguyễn Thị Hạnh - General introduction about VINAMAC EXPO - PPT - VINAMAC’s Theme, Purpose, Requirements 17 Đỗ Thu Hiền - Hoàn thành tốt - Nộp hạn - Main industry groups + - Hoàn thành tốt Product display at VINAMAC - Nộp hạn - PPT 18 Nguyễn Thị Hiền - Propaganda and Promotion strategy of - Hoàn thành tốt VINAMC - Nộp - Provide services when participating in VINAMAC? hạn - PPT 19 Trần Thảo Hiền - How to organize VINAMAC - PPT - Hồn thành tốt - Nộp hạn Nhóm trưởng Nguyễn Thị Bích Giang MỤC LỤC PART THEORY 1 Define, Characteristics, Purpose, Requirement for a trade fair? .1 How to organize a trade fair? What are freebies when participating in a trade fair? 4 What takes place in a trade fair? .5 What is the importance of trade fairs? Solutions to improve efficiency for a trade fair? .6 PART VINAMAC EXPO 2021 I General introduction about VINAMAC EXPO 2021 II Preparation for VINAMAC EXPO 2021 .9 VINAMAC’s Theme and Purpose Main industry groups; Regulations on the display of goods at VINAMAC 2021 How to organize VINAMAC? 10 What takes place in VINAMAC EXPO 2021? 12 How to register for sales at VINAMAC? and How to register to vistit VINAMAC? 12 Propaganda and Promotion strategy of VINAMAC? 14 Provide services when participating in VINAMAC? 14 Result of VINAMAC EXPO 2021 15 Advantages and Disadvantages of VINAMAC EXPO 2021 .15 10 Solutions to improve efficiency for VINAMAC EXPO? 16 PART THEORY Define, Characteristics, Purpose, Requirement for a trade fair? - Definition of a trade fair A Trade fair is an event in which firms belonging to the same industry present their products and services in a defined setting to prospective clients, end-users, retailers, wholesalers, and distributors Some trade fairs have a massive audience as they can attract visitors and participants from every nook and corner of the world - The purpose of a trade fair A Trade fair is a place to display and introduce goods and services of units and businesses from many places to participate This is the meeting place between buyers and sellers, between partners to sign contracts to buy and sell products and services, open stores, agents The fair is also a good opportunity to exchange business, experience, technology transfer, investment promotion, economic cooperation among businesses, localities, and countries They provide an excellent opportunity to assess opinions from clients and determine market potential, conduct research and evaluate the competition, develop commercial structures by identifying new agents and distributors, and initiate joint ventures and project partnerships - Features of a trade fair Trade fairs have the following basic characteristics: First, on the subject of the trade fair Trade fairs are commercial activities performed by traders If other trade promotion acts can be conducted by independent traders, fairs and exhibitions can only be conducted with the simultaneous participation of many traders at the same time and place Second, about how to organize trade fairs and exhibitions Traders can directly organize trade fairs and exhibitions or also use service contracts to organize trade fairs Third: How to conduct trade fairs: Selling goods on the spot is a feature of trade fairs Traders selling locally produced goods at domestic fairs take place as normal trading activities For goods temporarily imported for re-export or re-import, to participate in fairs, the purchase, sale, or donation of the above goods without being reexported or re-imported must comply with regulations on customs procedures, import, and export taxes and other financial obligations - Requirements for a trade fair Goods and services participating in a trade fair must meet the following conditions: + Goods and services participating in trade fairs and exhibitions are not subject to business bans or business restrictions and have not yet been allowed to be circulated by the law + Goods and services participating in trade fairs and exhibitions are not banned from import as prescribed by law (for goods and services provided by overseas traders) + The goods and services participating in trade fairs and exhibitions are not fake goods or infringing intellectual property rights, except in the case of display or introduction for comparison with real goods How to organize a trade fair? You should begin planning months before the event Because trade fair is a huge investment in both time and money - Exhibitions and pre-shows: Include marketing and pre-shows You can advertise on social media, which can make it easier to reach out to people If you have an email list, this can be a perfect way to get your event on the right people’s radars Event promotion items will include a serial event content strategy, an effective email campaign, booth ideas, social wall ideas, and setting up trade show & exhibition booths, etc Remember that non-marketed events will never be seen To cause a stir, be ready to promote your event as much as possible and carefully plan your engagement tactics Select the perfect ticketing or registration platform that works best for your needs In addition, arrange pre-shows to warm up your clientele - Determine your objectives or the type of trade fair you want to attend There can be no event without an established goal The goal is critical because it defines the whole structure of your marketing plan - Define the budget You should set a total budget for the duration of the event campaign Use event marketing apps to make this even easier It indicates anticipated cost and revenue Besides, you can look for sponsorships to help offset costs Many trade shows wouldn’t be able to exist without sponsors Not only will their sponsorship help fund your tradeshow, but it also opens you up to a wider audience Any business that decides to sponsor a trade show will make it well-known for its benefit, which can easily help spread the word The key to getting great trade show sponsors is to find innovative ways to make sponsorship benefit them - Build a team You’ll need to have a strong team behind you to help execute everything you have planned Gathering professionals who have experience in putting together trade shows, like event planners and salespeople, is essential for your event’s success, as well as for keeping you sane Make sure everyone is tuned in and understands what’s needed to delegate certain responsibilities, then divide these objectives between the most competent team members - Find a venue Do you know what size event you’re planning to have? This will make a big difference in what venues you should be looking at You also need to have a good understanding of how much room each exhibitor will need Use spacious venues when possible, it could be helpful if you want to get more people involved If you’re planning to attract exhibitors from all around, you may have to choose a location that would be the most convenient for everyone involved - Select entertainment No successful trade show can consist only of attendees walking around the event all day To keep people interested and engaged, you need to have special events throughout the day Improve the appeal of your show with vocalists, tributes, bands, etc to suit your expo occasion Arrange unique games, contests, and competitions for your visitors For something more unique, you might even consider having contests throughout the day, which is an easy way of keeping your guests excited about the event - Choose a caterer It’s also important that you have meal times prepared for the day, as well as a caterer for the trade show Event organizers may engage restaurants and cafes to cater their trade shows and exhibitions or install food courts, snack bars, etc - Plan out logistics Create a logistics plan to control transport Leverage partners, sponsors and other participants to help produce and promote your event - During the trade fair As was previously stated, promotion for the next event shouldn’t begin only after your current event ends You should continue future event promotion before, during, and after every event! - Post event Event planners should keep doing their job even after the event if completed This means that they will follow up, send thank you emails, create wrap-up reports, and so many other effective post-event tasks - Follow up Once your event is over, you still have things to do! Such as: following up with your guests as well as sending out thank you notes to your team and vendors or sponsors One tip is give each of guest a freebie - Thank you Don’t forget about sending thank you emails to the attendees, speakers, or hosts of your event This will be the perfect way to let them know how much you care and mention that you are looking forward to hearing from them or seeing them at the next export What are freebies when participating in a trade fair? A gift or handout, it is a freebie Guests at a trade fair should get freebies It's an especially good term for marketing or promotional items that are handed out as advertising Because everyone loves getting something for free Not only is it a great way to get your brand out there, it can also help people think of you more favorably Freebies can help generate leads and support integrated marketing messages that will prompt attendees to tie that message back to your company long after the show has ended Example about some of Trade Fair Giveaway Ideas: - Tote Bags: Branded tote bags are a trade show giveaway staple and can help attendees carry all the goodies they snag up on the trade show floor - Lip Balm: With all of the conversations taking place on the show floor, attendee’s lips are bound to become chapped Lip balm as a trade show giveaway will remind attendees of your brand every time they reach into their pocket or purse to moisturize their lips - T-Shirts: T-shirts are one of the most sought-after trade show giveaway items Attendees love to hunt down and collect as many free t-shirts as possible - Product Samples: Giving away product samples to prospects is one of the most effective ways to show off your wares while also attracting qualified attendees to your booth Attendees will be more receptive to sales pitches and consultations if they are able to sample a product on the show floor What takes place in a trade fair? A trade fair is organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study the activities of rivals, and examine recent market trends and opportunities In a trade fair, participating units will have an area to display their products that they want to launch at the trade fair When participating in the trade fair, businesses can spread their knowledge about their products, discuss industry issues, make sales, connect with potential customers, market research, etc What is the importance of trade fairs? - Meet with potential customers in person Meeting with potential customers face-to-face means you can talk freely about your brand and answer questions on the spot You have the chance to showcase your passion for your business, and that genuine attitude can create amazing first impressions - Check out the competition You can use the opportunity to see what other companies are doing differently Maybe some of them are offering services that your customers want Let trade fairs educate you on the ways you can be better and compete with similar brands - Locate valuable collaborators Trade fairs feature many companies in the same industry, and there are many sectors in a trade fair In the process of operation, you will need support from vendors or other outsourced services So, at trade fairs, you can find potential partners - Promote the brand You can promote your brand by equipping a lot of branded gifts Handing out something with your name and pertinent information keeps your business in the minds of potential clients - Increase your sales Sales are the driving force behind your bottom line, and trade fairs can be lucrative In-person negotiations, along with special trade show deals and discounts, allow you to lock up a new business quickly In addition to reaching big agreements, you can also sell older products at lower rates to help clear out inventory Participating in a trade fair gives you the rare opportunity to meet both current and potential customers face-to-face and even scale up your competitors So the next time you have the opportunity to showcase your brand at a trade fair, don't let it pass you by Solutions to improve efficiency for a trade fair? - Plan ahead of time One of the most important things you should before a trade fair is to plan well ahead of the scheduled time You need to consider this: Are you launching a new product around the same time as the event? Do you have any important news to share during the week of the show? Do you need to print product coupons and order gifts? It is never too early to start - Participate in social media Post photos from the event to your social channels before, during, and after the event Invite attendees to stop by your booth to enter a contest, pick up a giveaway, or watch a demo Make sure to include your booth number and event hashtag so attendees can easily find you - Provide giveaways Remember, fun giveaways will attract attendees Get creative in your offerings This will help break the ice, opening up conversations and, hopefully, qualified opportunities - Follow - up and debriefing Following up after the trade fair is very important Ensure that all leads are uploaded to the customer relationship management system and shared with the sales team This data provides insights into your business's exhibitor numbers, qualified leads, and potential opportunities for your business PART VINAMAC EXPO 2021 I General introduction about VINAMAC EXPO 2021 - General information about VINAMAC Supported by Ministry of Industry & Trade, Ministry of Planning & Investment, Ho Chi Minh CityPeople’s Committee, Vietnam Advertisement & Fair Exhibition JSC – VIETFAIR will organize The International Exhibition on Industrial Machinery, Equipment, Technology and Products in Ho Chi Minh City – VINAMAC EXPO 2021, from Dec 15 – Dec 18, 2021 at SECC, 799 Nguyen Van Linh St., Tan Phu Ward, Dist 7, HCMC VINAMAC EXPO 2021 with a scale of 900 m2, 300 booths of 200 organizations, corporations, businesses and international in Vietnam to attend Time: December 15 – 18, 2021 Venue: Saigon Exhibition & Convention Center (SECC), 799 Nguyen Van Linh, Dist 7, HCMC - Move in Dec 12: Dec 13: Dec 12:00 – 21:00 08:00 – 17:00 08:00 – 21:00 14: - Opening hours + For exhibitors: Dec 15 – 08:30 – 18:00 17: Dec 18: 08:30 – 12:00 + For visitors: Dec 15 – 09:00 – 17:30 17: Dec 18: 09:00 – 12:00 - Move out 13:00 – 22:00 Dec 18: 08:00 – 12:00 Dec 19: - Organizational units; Sponsored units Supporters: Ho Chi Minh City People’s Committee Ho Chi Minh City Department of Industry and Trade Vietnam Trade Promotion Agency – Ministry of Industry and Trade Provincial Departments of Industry and Trade, Trade Promotion Agencies Organizers: Ho Chi Minh Association City Automation Ho Chi Minh City Association Mechanical Electrical Enterprise of Vietnam Advertisement and Fair Exhibition JSC – VIETFAIR Associates: Ho Chi Minh City Center of Supporting and Enterprise Development Export Promotion Center – Vietnam Trade Promotion Agency Vietnam Automation Association Vietnam Welding Society Ho Chi Minh City Association of Welding Rubber Plastic Manufacturers Association Food and Foodstuff Association of Ho Chi Minh City Vietnam’s Association of Foreign Invested Enterprises Vietnam – ASEAN Economic Cooperation Development Association Vietnamese and International partners Supporters, Related ministries and agencies, Department of Industry and Trade, Provincial Consultants Trade Promotion Agencies, Vietnam Association of Mechanical Industry, : Vietnam Automation Association, Vietnam Welding Society, Vietnam Rubber Association, Vietnam Plastics Association, Vietnam Food Association, Ho Chi Minh City Association of Mechanical – Electrical Enterprise, Ho Chi Minh City Automation Association, Ho Chi Minh City Association of Welding, Rubber Plastic Manufacturers Association, Food and Foodstuff Association of Ho Chi Minh City, Vietnam’s Association of Foreign Invested Enterprises, Managing Authorities of Manufacture – Industrial Zones… Foreign Embassies, Consulate Generals, Business Chambers, Trade Offices, Trade Associations in Vietnam… II Preparation for VINAMAC EXPO 2021 VINAMAC’s Theme and Purpose - VINAMAC’s Theme “MOVE FORWARD” - Purpose: + Promote trade and business connection practically and timely in order to assist businesses in the period of post Covid-19 recovery + Creating good opportunities for domestic and international investors, manufacturers, and traders to introduce specialized products and services, new technologies in machinery and equipment, technology, supporting industries, and mechanical engineering gas - automation, rubber - plastic industry, food processing food - industries under the Business and Product development program in Ho Chi Minh City Main industry groups; Regulations on the display of goods at VINAMAC 2021  Main industry groups - Mechanics – Automation: + Industrial Machineries, Product, Equipment: Manu - facture, Forklift, Warehouse transport, Construction, Packag- ing, Agricultural, Gardening machinery & equipment, compressor, Pressure measurement instrument, chiller system, hand tools, motor, industrial valve, bearings… + Products and technologies for Control, Automation: Automation: Human - machine interface, sensor actuator, intelligent 1/O; Comprehensive integrated automation system; SCADA, DCS, CAD/ CAM/ CIM/ CNC systems; Embedded systems, PLC technology, PC / 104, PXI, IPC; Modeling and simulation of production processes; Process control technology; Laboratory automa- tion; Intelligent measurement system; Measurement and control network; Automation software; Processor, SOC, DSP, FPGA, ASIC in the controller; Power electronics; Alternative energy, Smart Controls.Security, Surveillance, smart house and Al-based face recognition… + Welding & Metalworking Technology: Welding, Cutting equipment and accessory, Metalworking, Grindstone, Steel Metal, Metallurgy, Metal casting, Metalworking, Refractory, Titanium material, Abrasion resistant material, Anti-rust oil & cable Manufacturing machinery, fasteners… - Rubber – Plastic: + Plastic industry equipment: Injection Mold, Rotary Mold- ing, Mold cleaner, Plastic Cutting Machine, Plastic Mixer, Label Separator, Plastic Heater and Molding Furnace… + Rubber industry equipment: Presser, Mixing Mill, Melter, Extrusion Machine, Rubber/silicone Injector, Vertical Rubber Cutter, Tire Manufacturing… + Rubber – Plastic product - Food processing – Food: Machineries, Equipment, Technologies, Materials  Regulations on the display of goods at VINAMAC 2021 - Do not display goods and services on the list of goods banned from business at trade shows - Do not sell, donate or supply at trade shows goods under specialized management without strictly complying with regulations on specialized management of such goods and services; - Do not conduct sales promotion without notifying or registering with the competent state management agency Obey the rules when registering and be responsible for information in the registration - Do not exceed the maximum allowed discount for goods and services subject to promotion as prescribed; 10 - Do not conduct sales promotion for goods and services banned from business; - Do not use goods and services used for promotion that are goods or services banned from business; - Do not use tobacco, alcohol with an alcohol content of 30 degrees or more as gift with purchase in any form How to organize VINAMAC? - Planing The exhibition took place from December 15th to December 18th, 2021 During the exhibition period, the Ho Chi Minh City Business Development and Support Center, Ho Chi Minh City Mechanical and Electrical Enterprise Association, Ho Chi Minh City Automation Association, and Ho Chi Minh City Welding Technical Association will organize activities such as: + The Business Forum on the control and automation theme “Digital Hill Transfer, Smart City” took place all day on December 16 On December 16, trade in mechanical and electrical products was conducted throughout the day + The Korean Skills Contest (CNH–SG 21 Event) took place all day on December 17; + The fruit and fruit activities introduce corporate products in 03 industries: Mechanical-Automation, Rubber-Plastic, and Food Processing-Food take place all day on December 17 - Security The organizers have arranged a security team at the exhibition: + Control entry and exit at locations, monitor events, manage crowds and individuals throughout the exhibition + Detecting and timely preventing situations of aggression, abuse, or violence + Check and monitor the firefighting situation; not allow incidents To carry out timely first aid in emergencies In the case of decorating and displaying booths of traders in the exhibition, the security patrol team needs to check if they have occupied the aisles or fought public fires + Guide the parking lot for the visitor - Layout + Prominently at the location of the exhibition center, the exhibition area is staged, designed according to the model of "COMMON HOUSE", introducing the display of 11 publications, brochures, industrial products typical and characteristic of enterprises in 03 industry groups, including mechanical-automation, rubber-plastic, food processing - food; all are enterprises with the brand gold brand of Ho Chi Minh., enterprises belonging to the main and potential industrial group of Ho Chi Minh City, industrial products, and supporting industries typical of Ho Chi Minh City + To control the COVID-19 epidemic situation, in addition to the main activities of the program, the organizers also arranged a medical declaration area, sprayed bacteria, and asked businesses and visitors to comply with 5K during the exhibition process - Scale The exhibition is organized on a scale of 900 m2, with more than 300 booths of 200 Vietnamese units, enterprises, enterprises with direct investment capital (from foreign FDI), and international enterprises in Vietnam, such as the Czech Republic, Federal Republic of Germany, Russian Federation, Switzerland, Korea, China, Japan, Taiwan, China, and business representatives of ASEAN countries attended, etc Plus, the number of visitors is about 8000 people About 80% are specialized guests What takes place in VINAMAC EXPO 2021?  Main activities - Enterprise and Product Development Program for Mechanical Engineering – Automation, Rubber – Plastic, and Food Processing in Ho Chi Minh City in 2021; - Discussion on the latest and most notable industrial equipment and products of Ho Chi Minh City, measures to promote development, gain the customers’ trust, and affirm quality during the integration of Ho Chi Minh City and Vietnam into the international economy - Discussion and Talks on “Business Challenges and Problems that need to be solved”, helping managing authorities and companies to find timely solutions to their current obstacles - Business Forum on Control and Automation - Discussion on Mechanical Engineering, Welding and Metalworking  Daily activities - Discussion, business matching, B2B, technology, and product introductions by associations and exhibitors on the SECC main stage and in the exhibiting area 12 - Customers' Appreciation Program: Gifts for group buyers and professional buyers, lunch coupons for provincial visitors, accommodation, and travel expense support for visitors who are over 150 km from HCMC How to register for sales at VINAMAC? and How to register to vistit VINAMAC?  How to register for sales at VINAMAC? - Step 1: Submit a request to participate in one of the following forms: + Online registration on VINAMAC's website: at the end of each introductory article, there is a registration form Enterprises must provide all the information according to the registration form + Send a message on Zalo or call Hotline 098 3602 994 for support and advice + Send a request via the form in the “Exhibition” section - Step 2: Select a booth and sign a contract After receiving your registration information, members of the Organizing Committee will contact you and send you detailed documents about the exhibition Exhibition materials will normally include: A brochure containing information about the exhibition; Floor plan; Formal registration form with a quotation for booth rental or vacant land, advertising quotation - Step 3: Pay and wait for the delivery of the booth The contract after signing is only valid when you make a payment of at least 50% of the value of the Contract The organizer will be responsible for keeping the location of the site for you as agreed In the event of late payment, if another business chooses your location, the organizer will give priority to the company that pays first - Step 4: Receive booth handover + For the standard booth: You will receive the booth and arrange for the delivery of goods day before the opening You can only receive the handover of the booth after completing the payment of 100% of the amount stated in the contract + For vacant land (special booth): Before the opening time, you will have a period of to days to receive the handover of the site and conduct the staging The payment of the remaining amount in the contract needs to be made before receiving the handover  How to register to vistit VINAMAC? Vinamac will not sell tickets and be open to visitors However, you need to register information to receive a visit card at the exhibition Your information is used for the 13 purpose of surveying the needs of visitors and sending and receiving notices and invitations for the next exhibitions All personal information will be absolutely confidential GUIDELINES FOR VISIT REGISTRATION You can choose one of the following registration forms: - Online registration: after filling in the registration form, your information will be transferred to the organizing committee You will receive a confirmation letter that may include a visit code Please save the confirmation letter to quickly receive the ticket at the counter for pre-registration - Register to visit directly at VINAMAC: When coming to VINAMAC, you will see an information counter The organizers have prepared information sheets and pens for you In order not to waste time having to fill in basic information, please attach your business card to the form, and fully tick the content of the survey questions After that, please bring the completed form to the registration counter to receive the visit card - For visitors in groups of 20 people or more, please call the Organizing Committee to be prepared in advance for visiting cards and transportation Propaganda and Promotion strategy of VINAMAC? To attract a large number of people to attend the trade fair, Vinamac has a very good marketing campaign Strategies to propagate, promote and mobilize visitors of VINAMAC such as: - Direct invitations, Calling/sending messages - Government & Associations : Coordinate with Government agencies, trade promotion organizations, domestic and international industry associations; Vietnamese deals and trade representatives abroad - Advertising on the mass media thành in the mass media, newspapers, magazines, television, websites, specialized directories before and at the Fair - Phone, fax, email, flyers, to potential customers - Outdoor advertising: Panels, banners, welcome gates, posters - Online marketing - Workshop – Talk, Seminars, talks, face-to-face exchanges, market surveys Provide services when participating in VINAMAC? Trade fair participants will be provided with a number of services such as: Vacant land, Standard booth, Compliment service and additional service (charges) 14 - VACANT LAND: A minimum of 18m2 that has been designed and staged by the customer To avoid affecting the overall appearance of the Exhibition, the designs must be approved by the Organizing Committee - STANDARD BOOTH (9M2) 3M X 3M: Partition, exhibitor's name plate in Vietnamese, information desk, folding chairs, 40W neon lights, 5A - 220V power socket, trash can, carpet - COMPLIMENTARY SERVICE + Provide wearable cards, invitations, tours + Introduce your business at the exhibition catalog + Cleaning and security services during the exhibition period + Staging and dismantling standard booths - ADDITIONAL SERVICE (CHARGES) + Advertise in the Exhibition Catalog + Organizing seminars, product introduction events + Cargo transportation, visa procedures, interpretation, arising services + Design, construction and staging of booths as required Result of VINAMAC EXPO 2021 - During the days of the fair, VINAMAC attracted thousands of customers, domestic and foreign businesses, leaders of the Ministry of Industry and Trade, the Industry and Trade newspaper, the Industry and Trade television, and leaders of several departments, such as Hai Phong and Hai Phong Duong, Yen Bai, and Lao Cai came to visit and appreciate the preparation, product quality, product design, size, and form of the booth - Through promotion, product introduction, distribution of leaflets, catalogs, introducing information about products, goods, and enterprises in the province, and organizing other trade promotion activities, many HCM enterprises have found business cooperation partners, product distribution agents, and direct sales to customers with a revenue of 170 million VND - At the main lobby stage and in the exhibition area, assist in promoting trade and B2B commerce, meeting the needs of businesses, and introducing new technologies and products of industry and business associations - Contributing to stimulating domestic consumption demand and supporting production and business enterprises to overcome the impact of the COVID-19 pandemic in Ho Chi 15 Minh City in the direction of both epidemic prevention and control and economic development - Promote trade with countries in the Southeast region and attract investment sources from countries around the world Advantages and Disadvantages of VINAMAC EXPO 2021  Advantages - Comply with Vietnamese laws and regulations - Having a specific organizational plan, and widely communicating so that everyone can easily grasp the information is crucial - Exhibit space that is the scientific and reasonable, professional staff, and a positive attitude - There is a well-prepared investment from the stage of understanding the target audience of the fair and the desired market - The careful preparation of financial stages, product display samples, accompanying information, and documents, especially the preparation of personnel to participate in the fair - Security work is guaranteed  Disadvantages - Due to the impact of the Covid-19 epidemic, the scale is more limited compared to previous years - The inadequacy and lack of experience in trade promotion limit the development of domestic and foreign markets, most of these businesses and trade support organizations lack both human and financial resources for trade promotion Trade promotion activities often focus on maintaining, finding and expanding markets to sell the goods we have, not yet associated with product development activities to be able to sell products goods demanded by the market - Coordination of activities among trade support organizations is still weak, the number of organizations participating in trade promotion activities is increasing, but lack of coordination leads to crowded but not strong situation 10 Solutions to improve efficiency for VINAMAC EXPO? - VINAMAC needs to unify information and promptly update information about the fair on media sites 16 - Besides, VINAMAC also needs to focus on displaying products that are suitable for the general consumption trend of the market - It is necessary to improve preparation by organizing delegations to survey and research markets in other countries when organizing - There needs to be more uniformity and a closer linkage between agencies carrying out activities to organize and participate Enhance the connection between domestic enterprises and foreign markets - To cut costs, VINAMAC needs to have a good understanding of the fair's features and the ability to implement, maintain, and closely connect with the system of Trade Office agencies and Vietnam's Trade Promotion Center in foreign countries VINAMAC can make the most of opportunities from free trade agreements that are coming into force or are about to take effect, thereby diversifying import-export markets and improving business performance 17 ... Zalo nhóm - N? ??i dung th? ? ?o lu? ? ?n: +) Nh? ?n Word ho? ?n thi? ?n +) Nh? ?n PPT ho? ?n thi? ?n BẢNG ĐÁNH GIÁ TH? ?NH VI? ?N NHÓM Học ph? ?n: Tiếng Anh chuy? ?n ngành Gi? ?o vi? ?n giảng dạy: Nguy? ?n Th? ?y Linh Đề tài th? ? ?o lu? ? ?n: ...BI? ?N B? ?N TH? ? ?O LU? ? ?N NHÓM Học ph? ?n: Tiếng Anh chuy? ?n ngành Gi? ?o vi? ?n giảng dạy: Nguy? ?n Th? ?y Linh Đề tài th? ? ?o lu? ? ?n: Trade Fair Nhóm: 02  Th? ?nh vi? ?n: 11 Nguy? ?n Th? ?? Bích Giang (Nhóm trưởng) 16 Nguy? ?n. .. gian: 16h – 17h ngày 19/03 /20 22 - Địa điểm: Zalo nhóm - N? ??i dung th? ? ?o lu? ? ?n: +) Nhóm trưởng th? ?ng b? ?o đề tài th? ? ?o lu? ? ?n cho th? ?nh vi? ?n nhóm +) Góp ý định hướng cho đề tài +) Nhóm đề cử tri? ?n lãm