(TIỂU LUẬN) FINAL ESSAY NIKE, INC course marketing management

TR¯àNG ĐẠI HÞC NGÂN HÀNG TP HÞ CHÍ MINH BÀI THI KT THC HịC PHắN Mụn thi: MARKETING MANAGEMENT Hò tên sinh viên: Đßng Minh Khang MSSV: 050606180157 Lßp hßc ph¿n: MAG309_2111_H01_TA THƠNG TIN BÀI THI Bài thi có: (bằng số): &12& trang (bằng chữ): &m°ái hai& trang BÀI LÀM 0 THE STATE BANK OF VIETNAM MINISTRY OF EDUCATION AND TRAINING BANKING UNIVERSITY OF HO CHI MINH CITY FINAL ESSAY NIKE, INC Course: Marketing Management Student: Đßng Minh Khang Student ID: 050606180157 Course ID: H01 Lecturer: Đinh Thu Quỳnh 0 TABLE OF CONTENTS COMPANY OVERVIEW 1.1 Nike Corporate Information: 1.2 Nike Mission and Vision Statement 1.3 Fiscal 2021 Income Statement Review STP STRATEGY 2.1 Market Segmentation 2.2 Market Target 2.3 Market Positioning COMPETITIVE ADVANTAGES 3.1 Nike competitors 3.2 Competitive advantages of Nike MARKETING STRATEGY 4.1 Product – Product strategy 4.2 Price- Pricing Strategy 4.3 Place – Distribution Strategy 4.4 Promotion – Promotion Strategy 10 CONCLUSION 11 REFERENCES: 12 Page | Marketing Mangement- NIKE, INC 0 COMPANY OVERVIEW 1.1 Nike Corporate Information: Nike is an American multinational corporation engaged in the design, development, manufacturing, marketing, and sales of footwear, apparel, accessories, equipment and related services sport About Nike (Wikipedia, 2022) - Year of establishment: 1964 - - Formerly: Blue Ribbon Sports, Founders: Bill Bowerman, Phil Knight Inc (1964–1971) - CEO: John Donahoe - Type: Public - Area served: Worldwide - Industry: Apparel, Accessories, - Headquarters: Beaverton, Oregon - Employees: 75,400 (2021) - Slogan: Just Do It - Website: nike.com - Traded symbol: NASDAQ: NKE Sports equipment - Products: Athletic footwear and apperel; Athlectic and recreational products; Soprts equipment In addition to its very own brand, Nike markets its merchandise below Nike Pro, Nike+, Nike Golf, Nike Blazers, Air Jordan, Air Max and different manufacturers and subsidiaries which include the Jordan manufacturers , Hurley Int and Converse Nike sponsors many high-profile athletes and sports activities groups across the world, with the fairly diagnosed emblems of