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Tiêu đề Business Formation
Tác giả Lưu Hoàng Thiện Minh, Ngô Ngọc Tuyền, Nguyễn Thế Vượng, Dương Gia Huy, Đinh Gia Phú, Nguyễn Nữ Trà My
Chuyên ngành Strategic Management
Thể loại Special Paper
Định dạng
Số trang 79
Dung lượng 34,56 MB

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Strategic Management LƯU HỒNG THIỆN MINH NGƠ NGỌC TUYỀN NGUYỄN THẾ VƯỢNG DƯƠNG GIA HUY ĐINH GIA PHÚ NGUYỄN NỮ TRÀ MY Special Paper “The scent of success” TABLE OF CONTENT Business Formation Customer Personal & Business Model Canvas Select International Market Business Analysis Marketing 4P 01 BUSINESS FORMATION Organizational structure, Mission, Vision, Core values, Product, Export potential, Competitive advantage, Sales target Organizational structure R&D LEADER CEO MARKETING MANAGER HR MANAGER SALE MANAGEMENT MISSION “Providing customers with the satisfaction of the need to be creative, relieve stress” VISION “Brings the best value through fragrance to serve the needs of recording Good intentions strive to become the leading supplier of fruit scent paper in Vietnam by 2030 Affrming the absolute position and prestige in the hearts of customers paper” CORE VALUES Quality-Comfort-Professional-Class Transparency-Clarity-Honesty-Guarantee benefits Product Introduction  75% ISO refill paper  The technology of making incense grains  100% natural Viet oils imported directly from India Product Augmented products Product Potential products Price o Vouchers o Payment conditions Paper size 40 sheets 60 sheets 80 sheets A5 60k/ 18 yuan/ $2.70 90k/ 26 yuan/ $4 120k/ 35 yuan/ $5.20 B5 70k/ 21 yuan/ $3.10 100k/ 29 yuan/ $4.40 130k/ 38 yuan / $5.70 A4 80k/ 24 yuan/ $3.50 110k/ 32 yuan/ $4.80 140k/ 41 yuan/ $6.10 Spring book Note paper Paper size 20 sheets 50 sheets 3x2 8k/ yuan / $0.4 22k/ yuan/ $1 3x3 12k/ yuan/ $0.6 26k/ yuan/ $1.20 3x4 16k/ yuan / $0.7 30k/ yuan/ $1.30 3x5 18k/ yuan/ $0.80 34k/ 10 yuan/ $1.50 Paper size 20 sheets 40 sheets 60 sheets A5 30k/ yuan/ $1.40 50k/ 15 yuan/ $2.30 80k/ 24 yuan/ $3.50 B5 35k/ 10 yuan/ $1.70 60k/ 18 yuan/ $2.70 95k/ 28 yuan/ $4.20 A4 40k/ 12 yuan/ $1.90 70k/ 21 yuan/ $3.10 105k/ 31 yuan/ $4.60 Refill paper Place Modern Distribution Channels Manufacturers Distribution Channels Consumers Place Modern Distribution Channels Strength o Manufacturers can monitor and track how goods reach customers o Increase the ability to interact directly with customers, eliminate redundant and inefficient processes o Work directly with customers when there are requests, complaints, or desires regarding the products that the business is providing Weakness o o Difficult to allocate resources, especially financial Manufacturers need to set up a warehouse system, logistics team and shipper Place Level 1A indirect distribution channel Manufacturers Manufacturers Bookstores Convenience store chains Consumers Consumers Place Level 1A indirect distribution channel Strength o Easily spread your merchandise quickly to achieve the element of surprise and gain a competitive advantage sooner than your competitors o Reduce selling costs o Optimizing production costs o There is no direct contact between the producer and the end consumer to ensure safety as during the epidemic season Weakness o Need more costs to set up administrative apparatus, discount for manufacturers o Large-scale sales can be difficult to manage Place Distribution scale Place Shipping units Promotion Trade fair & exhibitions Promotion Social media marketing Social media account content creation Media channel advertising & KOL promotion/ marketing Marketing campaign management Wechat E-shop development & Wechat payment registration Promotion Influencer marketing Promotion Content marketing THANK YOU FOR LISTENING

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